Chapter 973： Vote with feet

"I have been thinking about a problem for a long time in the past."

Speaking of this, Yang Huan squinted his eyes and glanced at the group of people at the round table, and found that their expressions were very interesting, and he thought the scene was weird.

Why do you say that?

Because he is so young!

Many of those present were in their 50s and 60s, and even in their early forties, but Yang Huan was only in his 20s.

Imagine a young man in his twenties who said in front of a group of old middle-aged old men, I have been thinking about a question, Nimei, what is the situation?

But since this pen is already installed, it must be installed even if it is weird, right?

"I'm thinking, how long can the current momentum of rapid development in the Premier League last?"

Yang Huan shook his head, "I don't have an answer!"

Many people present also showed a look of thinking.

Yes, as employees of the Premier League, whether they are bosses or professional managers, they must be concerned about this issue, because it will affect their decision-making and development direction in the next few years.

If the Premier League collapses in two or three seasons, it is estimated that in the next two or two years, many foreign bosses will rush to cash out.

"I don't know if you have noticed it. In recent years, the European economy has been sluggish, and the local economy in the UK has not improved. However, our local broadcasting fees have increased considerably."

Yang Huan sneered coldly, "You're welcome, Sky TV said that this is the result of their optimized resource allocation, so in the past few years, Sky TV paid users have not increased their prices much, but the problem is, Does this explain what you believe?"

Everyone present looked at each other.

Yes, do they believe it?

If it is true as Sky TV said, this is the result of optimized resource allocation, then why did Sky TV go?

If you optimize the allocation of resources, you can earn a few hundred million more a year, and Sky TV will rush to it in the morning.

In the final analysis, there is only one, the irreplaceability of football resources!

The rise of Sky TV depends on football matches, the Premier League.

But now, there are other TV organizations that want to beat Sky TV with the Premier League, so they have to work hard!

At this time, for Sky TV, the so-called risks and the so-called return on investment are all nonsense.

They care about one thing, that is market share!

Never let other competitors such as British Telecom and Bein Sports have a chance to rise!

At all costs, kill the threat in the cradle.

You should know that Sky TV is not only pay TV, but also a series of other supporting services such as broadband, mobile terminals and mobile phones. Pay TV is only a part of them, but it is the core business that can stick users the most.

What does the so-called optimized resource allocation mean?

A very important part of it is to formulate different fee packages according to the popularity of the games.

This is the so-called price increase in disguise!

It is completely foreseeable that the wool is on the sheep. Whether it is Sky TV or BT, it will be passed on to the audience. This is beyond doubt.

"The point I want to mention is, I don’t know if you have noticed. I read your financial report. Although your ticket and game day income have been increasing, the number of people attending the scene has increased to a certain extent. Decline, the increase in revenue is because the price of your tickets has increased."

"The reason why you are able to raise prices justifiably is because you invested in the transfer market, and the money you invested in the transfer market came from the share of broadcasting fees, and the increase in the share of broadcasting came from Because TV viewers pay more money to watch the game, don’t know if I’m right?”

"But, I don't know if you have thought about it, what should you do when the fans can't bear it?"

When Yang Huan said this, the audience was deadly silent.

Even the loudest Michael Ashley was silent.

Everyone is listening and thinking, what should they do when the situation Yang Huan said occurs?

"In the past few years, before the start of each season, some fans have always protested, thinking that the ticket price is too high, and even launched an action that doesn’t know how much, but in the end it always stopped because many people said that In other words, the body is very honest, so our attendance rate has always been good, but have you ever thought that when the economy continues to be sluggish, fans can really no longer afford the expensive expenses of watching football or even watching live TV? What will happen when you are in?"

"I probably made some statistics. In the 2014-2015 season, compared to the 2013-2014 season, we lost approximately 250,000 live viewers. According to the TV station data I didn't get it, I don't know, but I believe that this can explain the problem."

Yang Huan gave his answer very confidently, "Some fans are voting with their feet!"

The whole meeting room was still silent.

None of the people present are idiots. Everyone knows how the increase in broadcast fees happened.

But they are all beneficiaries. They clearly know the truth, but they are unwilling to expose it.

And Yang Huan wanted to play the role of the kid who exposed the emperor's new clothes.

But even Michael Ashley or Abramovich knew in his heart that Yang Huan's worries were right.

The Premier League continues like this, and someday there will be big problems.

When will Europe emerge from the economic crisis?

When will the next economic crisis come?

When will the UK economy recover to its pre-crisis level?

In the era of the proliferation of computers and mobile phones, how can football compete with other entertainment services such as games and online videos for users? How to attract more fans into the football stadium?

All the people present are you look at me, I look at you, but no one made a sound.

Richard Skudmore swept the audience, then looked at Yang Huan, and couldn't help but admire him in his heart.

Young Master Huan's remarks are indeed shocking and thought-provoking.

"Master Huan, I believe that everyone here is very interested, and even can't wait to hear your views and opinions on the future development of the league." Skudmore said with a smile.

Daniel Levi also nodded at this time: "Yes, Master Huan, tell me!"

"Give some advice, Master Huan!" Mubarak also invited.

Others also successively sent out invitations, even Chelsea's Granovsky, with Abramovich's acquiescence, made an invitation to Yang Huan.

"Ok!" Yang Huan spread his hands, "Then I will briefly talk about my thoughts, and you can listen to them as you please."

Everyone nodded together, and the venue suddenly became quiet again.

"First of all, I want to say something offensive. A healthy and sustainable league does not mean that it is impossible to bring the financial income and competitive strength of all teams to the same level!"

"I can guarantee that if the income and competitive strength of the 20 Premier League teams are similar, it will be a disaster!"

Even if it is a league business model like the NBA in the United States, it is impossible to guarantee that all teams will be equal.

"A healthy league needs to have levels, with strong teams, weak teams, levels, and division of labor. Only in this way can there be competition, fun, and more fans like it."

"In my opinion, the midstream and downstream teams are the foundation of a league. They determine the competitive level of a league. There is no doubt about this. But the upstream team is the leader of the league. He determines the upper limit of the league and determines the league. They need to take on the responsibility of opening up the territory for the league."

Everyone present basically agreed with Yang Huan's remarks.

Powerful teams are the hallmarks of a league, this is not running!

"Going back to what I said just now, you asked me where the future direction of the Premier League's sustainable development is. I believe that many people know it in mind. That is in overseas markets. In the short term, North America, Oceania and the Middle East. , The Asian region has great potential."

"Then I would like to ask, how to develop these major markets?"

Speaking of this, Yang Huan changed his tone specially, "Everyone should know that we are developing La Liga, Bundesliga, and even Serie A. They are also developing overseas markets. What do we use to compete with others?"

"La Liga has Real Madrid and Barcelona, ​​and the Bundesliga has Bayern Munich, but what do we have?"

Manchester United has begun to decline after Ferguson's retirement.

Needless to say, Arsenal and Liverpool, and Chelsea have not done so in the last two years.

Although Manchester City has risen within the Premier League, it still has insufficient influence in the Champions League and worldwide.

Southampton is now the standard-bearer of the Premier League, but the rise time is too short and the foundation is not strong enough. God knows what will happen in the future?

"If you want to develop overseas markets, you have to rely on performance, outstanding performance, high-profile players, and excellent business operations. In each of these items, high-quality and high-level star resources are the most important. "

"But have you noticed that in the past few years, our Premier League stars have been losing, from Beckham to Henry, to Cristiano Ronaldo, Robben, Gareth Bale, Neymar, Modric Waiting for the stars, we have been losing."

Yang Huan said that he was a little ashamed.

A large part of the players are sold by the Saints.

"The Champions League and the Europa League are a very interesting platform. They give the European superpowers a stage to compete, especially the Champions League. It almost represents the highest level of world football and has even become the touchstone of the rich team."

"The Premier League team wants to further develop overseas markets, they must show their own level in the Champions League, just like a few years ago, occupying three seats in the semi-finals in one breath, that is the strong display of the Premier League."

"And if you want to gain and make a breakthrough in the Champions League, you have to rely on a strong team to do it."

If the worries Yang Huan said before were affirmed by almost everyone, then what he said now obviously makes some people feel unacceptable.

Because this is simply naked, looking at the problem from the standpoint of a strong team.

So, after Yang Huan finished speaking, Michael Ashley of Newcastle stood up again.

"Master Huan, frankly speaking, I admire you very much. You are young, but I think deeply about the issues. I also basically agree with your point of view. The development of overseas markets is critical, and your giants are the success or failure of overseas market development. The key to this, and I personally admire Southampton’s tremendous success in running the team over the past few years, which is worth learning from all our teams."

Yang Huan listened faintly and smiled slightly This guy wears a high hat as soon as he arrives, he is uneasy and kind.

Sure enough, Michael Ashley quickly turned his head.

"However, I don't agree with your point of view. You can't sacrifice the interests of mid- and downstream teams because of the role of the giants. That will only make the strong stronger and the weak weaker, just like La Liga."

I have to say that Michael Ashley is definitely not the kind of talkative.

Therefore, as soon as his voice fell, he was immediately recognized by many people.

"Isn't it? Although there are Barcelona and Real Madrid in La Liga, except for them, all the other teams have difficulty operating, and are even on the verge of bankruptcy. This kind of league is not healthy at all!"

"Yes, Master Huan, you only think about the rich team, why don't you think about our mid-lower team?"

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