Chapter 974： Yes or no?

With Michael Ashley taking the lead, many other people in the conference room also expressed their opinions.

Yang Huan kept smiling all the time, nodded, and said, "It's not unreasonable what everyone said, but can you please listen to me?"

When everyone heard this, they were silent again, and they all wanted to hear what Master Huan wanted to say.

Yang Huan also thought about it and organized his thoughts.

"As I said just now, in the professional league, it is impossible for every team to have an equal bowl, and in the entire European football world, it is impossible to maintain a balance between leagues."

Everyone nodded, and even a handful of people had vaguely captured the meaning of Master Huan.

To put it simply, Master Huan is in the next big chess game!

"With the increase in broadcast fees, in a new contract, the relegated Premier League teams can be allocated a broadcast income of about 100 million pounds. What is this concept?"

Yang Huan smiled slightly, "I will give you an accurate positioning. If calculated in terms of purchasing power, as long as the relegated Premier League team has better control over the salary structure, his purchasing power can be comparable to Dortmund in Bundesliga and Naples in Serie A. And Valencia in La Liga!"

Regarding this point, everyone generally agrees, and there is not much opinion.

"In other words, according to this new contract, our relegated team can completely keep pace with mid-upstream and upper-tier teams in other leagues, and even first-tier teams.

This also means that the mid-range teams in the Premier League will be able to unscrupulously dig out high-quality stars from non-rich teams in other leagues.

In fact, this kind of thing has been done by the Premier League mid-range teams in the past.

However, it is limited by objective factors such as the influence of the team and media attention. In addition, other leagues know that the Premier League has serious inflation, so it is difficult to dig a star. Even if you do, it is generally in terms of transfer fees and annual salary. Put forward higher requirements.

It should be said that the Premier League is more or less a bit stupid and quick to come.

But to a certain extent, this is also a necessity.

"The problem with the Premier League now is that the middle and lower teams have the purchasing power and strength of the upper and lower teams in other leagues, but the giants have completely lost their competition with Real Madrid, Barcelona and other teams. When the target is aimed at other first-tier teams in other leagues, or even middle and upper reaches, the strength gap within the Premier League becomes very small."

To some extent, Yang Huan's remarks also explain the difficulties faced by the Premier League in the past few years.

Especially the poor performance of the strong teams in the European war.

In the final analysis, it is the lack of strength!

Of course, there are many reasons for the lack of strength, and even different teams have different reasons, but the general is the case.

The narrowing of the internal strength gap in the Premier League has resulted in fierce internal competition, coupled with the lack of high-quality and high-level stars, and the lack of competition among the giants in the European arena, directly leading to a bottleneck in the overall development of the Premier League.

When analyzing the lack of competition in the Premier League, many people have overlooked a very important factor, that is, European football is a whole, an ecosystem that circulates.

What is the environment in European football when the Premier League has monopolized three seats in the Champions League for three consecutive years?

At that time, the European debt crisis had not fully erupted, and the middle and upper reaches of the other three major leagues in Europe still had excellent purchasing power.

At that time, the Premier League’s overseas copyright revenue was very small.

From the 2001 to 2004 season, the Premier League’s overseas copyright revenue was 178 million pounds.

In the 2004-2007 season, overseas copyrights sold for 325 million pounds.

But in the 2007-2010 season, this number has risen sharply, rising to 625 million pounds.

From 2010 to 2013 season, it doubled again to reach 1,437 million pounds.

From 2013 to 2016 season, it skyrocketed again, reaching more than two hundred thousand pounds.

Starting in 2016, the overseas copyright revenue in the next three years is expected to exceed 3 billion pounds.

What you need to know is that the overseas copyright revenue is not distributed according to the local distribution model, but divided equally among the 20 teams.

In other words, in this huge interest, the Premier League is absolutely equal.

It is precisely the distribution of overseas copyrights that greatly reduces the income gap between the strong and weak Premier League teams.

In the 0304 season when overseas copyright revenue was not obvious, the Premier League’s most earning team was probably more than twice that of the least earning team, but now it has been reduced to 1.5 times.

More importantly, with the outbreak of the European debt crisis, the purchasing power of other European league teams is generally declining, but in this case, the purchasing power of the middle and lower reaches of the Premier League has increased rapidly, directly leading to the middle and lower reaches of the Premier League. The overall strength of the team has improved by leaps and bounds, which has shortened the gap with the First Army.

Therefore, the problem with the Premier League now is that the mid- and lower-tier teams have generally reached the mid-upstream level of Serie A, Bundesliga, and even La Liga, but the upstream teams are limited by the lack of competition with the giants of other leagues. Without the attractiveness and purchasing power of the highest level of stars, it is difficult to make breakthroughs in strength.

As for why?

The answer is simple. Professional players are also pyramid-shaped. Second-tier players are often easier to find than first-tier players, and there are more first-tier players than top players.

With teams such as Real Madrid, Barcelona and Bayern Munich in control of the top stars, it is difficult for the Premier League superpowers to find a way out, and they can only be dragged into the fierce competition by the mid-lower teams.

It is completely foreseeable that if the overseas copyright distribution model is not adjusted now, soon, the Premier League will be weak in overseas market development either because of the poor record of the rich team and the lack of influence and appeal.

Either it is to further develop the overseas market and further shorten the gap between the rich team and the mid-lower team.

As for the commercial development income of the rich team than the mid-lower team, this revenue is relative to the expensive salary, the high transfer fee, and the talent pool paid to resist risks. It's not obvious.

What's more, the so-called commercial development does not require investment.

Therefore, what Yang Huan means now is to take this opportunity to reform overseas copyright income, divide it according to the local distribution method, appropriately widen the income gap between strong and weak teams, so that strong teams have the ability to compete with other leagues. The team competes for the highest level of stars.

"We Chinese have an old saying, it's called a snake without a head!"

Yang Huan smiled while sweeping the crowd and said.

"In a league, the strong team is the leader. If the Premier League wants to develop overseas markets, it needs a leader and a team that can play the influence of the Premier League team in the European arena. Relying on outstanding results, excellent The star attracts the attention of fans all over the world."

"Everyone knows how big the overseas market is. In the past few years, we have basically eaten what we have done in the past few years. Real Madrid and Barcelona's century derby have attracted the attention of fans all over the world. This does not require me to say more. This is what we currently lack in the Premier League."

"In terms of purchasing power, our midstream and downstream teams have beaten midstream teams in other leagues. In terms of tactical styles, the tactical styles of the Premier League in the past few seasons have been diverse, with various styles, various genres, and a hundred flowers blooming. It is not unfavorable."

"What we lack is the emergence of teams like Real Madrid, Barcelona and Bayern Munich that have amazing appeals all over the world."

"I can guarantee that if we have a team that can keep pace with Real Madrid, Barcelona and Bayern Munich, and even push them down, the Premier League will develop better and better than it is now, and we will be able to go abroad. Go to the market and collect money as much as you like."

I have to say that the blueprint outlined by Yang Huan is indeed very gratifying and quite reasonable.

The Premier League really lacks a real leader.

There used to be Manchester United, but now, Manchester United has also collapsed.

Judging from the current situation, Southampton is the most promising.

Manchester City and Tottenham Hotspur followed closely behind, and Manchester United and Arsenal are fully capable of catching up again if they seize the opportunity.

The overseas market is indeed huge, growing at a rate of 10% almost every year.

Whether it is in the TV, Internet, or mobile field, the most important thing is to have high-quality content.

Content is king, this is the consensus of everyone.

And sports events are the king among the kings.

Today, the world, whether it is the affluent North America and the Middle East, or Asia, the engine of future world economic development, or South America and Africa, still has an amazing demand for high-quality football resources.

This is why Yang Huan said that the future overseas market is still quite amazing.

This is a big cake and a carrot that Yang Huan throws in front of all Premier League team management.

Yes or no?

Everyone in the conference hall fell into a deadly silence.

Everyone thought silently, recalling what Yang Huan said just now, looking around, looking at the colleagues around, as if they wanted to perceive each other in each other's eyes and looks. the meaning of.

For or against?

There was a full silence for two or three minutes before Richard Skudmore got up from his seat.

"Ok, everyone, time is almost up!"

The CEO of the Premier League said solemnly.

"Before you vote, I have to say one thing. According to the agreement between us and the FA, after the signing of the new contract, we will increase our investment in youth training. At the same time, we are considering launching a support for middle and lower reaches. And the youth training policy of the lower-level league teams is part of the league’s sustainable development plan."

Those mentioned by Yang Huan before, and now, are completely out of the eyes of the Premier League bosses.

Compared with the benefits of billions of dollars at every turn, tens of millions of investment must be sidelined.

Besides, investing in youth training is also beneficial to the entire Premier League. Therefore, after signing the new contract, everyone is more open to this aspect.

"Well, let's vote now!"

Richard Skudmore said in a deep voice toward the people below.

As he just finished speaking, the atmosphere in the conference hall suddenly became tense.

Everyone started to look left and right and even one or two began to discuss, and the topic was about the choice of reform or not.

"According to the provisions of the Premier League, any major decision must be voted by 20 teams and two-thirds of the votes are obtained before the decision is officially passed."

Having said that, Richard Scudmore reminded once again: "In other words, we have 20 teams on the field, and 14 teams must agree to the reform of overseas copyright revenue. The 2017 season will officially start."

"Start voting now!"

Skudmore himself is also a little nervous, because he knows that this is a major vote related to the future development of the Premier League.

He is a housekeeper, without the slightest decision-making power, he can only hand it over to the twenty big men in front of him.

"Those who are in favor of reform, please raise your hands!"

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