Chapter 1027： We are not bad for this money!

"President Fang!"

"Hello Fang!"

When Fang Wei, CEO of Jingcheng Guoen, walked into the conference room, all the senior officials of Jingcheng Guoen stood up. Novel し

Fang Wei waved his hand, indicating that everyone is welcome.

"Sit down, we won't be interested in Beijing Guoen from now on!"

Everyone immediately sat down.

Although it has only been more than two months, Fang Wei's behavior is indeed completely different from the previous bosses.

how to say?

He is younger, more concise and capable, and at the same time more familiar with the football market, especially not unfamiliar with the Chinese football market, which is quite rare.

As many fans have said, football is divided into Chinese football and football.

If this is put in the football market, it can be fully established.

Because of the different market environment between China and foreign countries, the Chinese football market is also completely different from abroad.

If you are unfamiliar with the Chinese football environment, how can you be capable and awesome?

But Fang Wei should be regarded as the kind of person who has the ability, understands football, and at the same time is familiar with the Chinese football environment.

Just think about it, he comes from the China branch of Miracle Media.

"I just went to Europe for a meeting. Young Master Huan paid special attention to our situation. After the meeting, he stayed and talked for more than two hours. He was very concerned about our progress and situation."

Fang Wei held up a document in his hand, which was a note he took when talking with Young Master Huan.

When I heard that it was the guidance from Young Master Huan, everyone present immediately became concerned.

These years, whoever does not know Master Huan who is engaged in football in China?

Who doesn't admire someone who can bring superstars like Terry and Kaka to the Super League?

In the Chinese Super League, and even in China, there are so many rich people who can go, but how many of them have this capability?

"He is very satisfied with the results of our operations in the past period of time, but he also said that the joining of John Terry and Kaka is just the beginning, and we will have more heavyweight stars coming, and they will be popular stars, so We must be prepared to fight a beautiful pre-season campaign!"

Everyone present was shocked when they heard it.

After Terry and Kaka, there are even more big-name heavyweight stars to join?

To say that these two veterans, after coming to the Saints, the team also conducted a physical examination on them, and the results were unexpected. They are in very good physical condition, especially the old Terry.

This is also enough to see that when Young Master Huan and the European team selected foreign aid, they did not follow their fame, but also value the players' current strength and level. This kind of operation is more difficult.

But even so, the team has to introduce more big-name stars?

"President Fang, don't know how heavy is this heavyweight star?" the manager of the marketing department asked concerned.

He also came from Miracle Media. He and Fang Wei are old acquaintances, and they cooperate with each other in a tacit understanding. He doesn't like to talk about imaginary things and focus on office work.

Fang Wei thought for a while and smiled slightly: "It should be said that it is heavier than the heaviest star that the Chinese Super League can introduce at this stage!"

At this time, even the marketing manager was a little moved and excited.

"Ok, we will draw up two plans immediately afterwards!"

"Okay." Fang Wei nodded, "By the way, how is the situation on the sponsor side recently?"

"Yes, after signing John Terry and Kaka one after another, many domestic sponsors are interested in us, but we have always followed what Huan Shaoye said, rather than lack of abuse, and only cooperate with the most powerful sponsors. , So the current progress is relatively slow."

They have been working on negotiations with Heineken Beer before, which has caused other sponsorships to be a little bit unable to keep up.

But after signing the big order for chest advertising sponsorship, the others are not big sponsors. It will be relatively simpler, but the negotiation process is also indispensable.

Yang Huan's request for Jingcheng Guoen is to be more expensive than to be more expensive.

why?

Because he knows that many domestic teams often change sponsors, not to mention behind-the-scenes advertisements or sponsoring teams. Even in front of the advertisements, they often change sponsors. This is not good for the club.

Too frequent changes can easily give people the illusion of immaturity and lack of rigor, which is not good for the club's image.

Otherwise, there are big brands that want to sponsor Guoen at a higher price, but they only want to sponsor for one year, and then it depends on the situation to decide whether to continue, but the Guoen team finally chose Heineken after careful consideration. beer.

There is no other reason. This is a major international brand. The five-year long-term contract guarantees that the Guoen team can receive one billion yuan in sponsorship. This is more in line with the Guoen team's long-term plan.

Fang Wei also knew about the marketing department, and he personally participated in the negotiations with Heineken, so after listening, he nodded and said: "The negotiations must be completed as soon as possible before the start of the season."

"understand!"

Judging from the huge repercussions of the Beijing Guoen team in China, there is no need to worry about the sponsorship of the team.

If the team is willing to relax more appropriately in terms of sponsorship fees and other conditions, they are confident that they will be able to pull out a large number of sponsored teams immediately.

But the problem is that Jingcheng Guoen is pursuing now, not just to make money.

"In addition, we will renegotiate with Nike, especially on the sales of jerseys and fans' supplies. We must renegotiate. In this area, we can't let go anyway!" Fang Wei said seriously.

The marketing manager also nodded solemnly.

He can feel the heavy burden on his shoulders.

The fanaticism of Beijing fans is well-known throughout the country, and their spending power is very high. The sales of jerseys and fan supplies are also a big income for the team, especially after the introduction of big-name superstars like Kaka and Terry. It must be a great stimulus to sales.

It is not even ruled out that in the future, Beijing Guoen will design some fan products by itself, like Southampton, and put them on the market.

Therefore, if there is no agreement with Nike now, it will be very detrimental to Guoen's long-term development.

Fortunately, Nike and Miracle Media have a deep cooperative relationship. Southampton, Inter Milan, Atletico Madrid, etc. Yang Huan is sponsored by many teams of Nike. Therefore, negotiations in this area will not be very Big.

In particular, it is worth considering that Nike continues to renew the contract after the expiration of the Super League contract, which is basically impossible, unless Nike is willing to give a sky-high price.

Once the overall sponsorship of the Super League falls, then a team like Jingcheng Guoen will definitely be Nike's most desired object.

Therefore, Jingcheng Guoen is now firmly grasping the initiative in negotiations.

After discussing the topic of sponsors, Fang Wei immediately turned to the fan service department.

"How is the ticket sales this year?" Fang Wei asked concerned.

Jingcheng Guoen's tickets have never been bothered, and the supply exceeds demand every year, but he still cares very much.

"According to government regulations, although the capacity of the workers is large, for safety reasons, we can only sell 45,000 tickets, and we originally planned to sell 25,000 season tickets."

Fang Wei nodded, he knew all this.

"We originally planned to increase the price. The season tickets increased from the original 700, 800, and 1,000 yuan to 850, 950, and 1,200 yuan. But before, Master Huan explained that the new There is no increase in ticket prices for the season."

At this point, the manager of the fan service department can't help but smile a bit.

The price increase plan was formulated by the former Guoen's leadership team, and was communicated with the Beijing Football Association and all parties, and passed, and even has been announced.

Now Master Huan said directly, not to increase the price.

The reason is simple. If you follow this price increase, you can probably increase your income by about 4 million in one season.

But not all of this money is in Jingcheng Guoen's pocket, and it has to be shared with the ticket seller. In this way, Jingcheng Guoen won't get much money at all.

So Master Huan felt that just for such a small amount of money, it was not worth the price increase at all.

"With the idle time of studying the price increase of the tickets, you can earn a back from a sponsorship!"

"We are not bad for this money!"

These are the original words of Master Huan.

As a result, when Guoen officially announced that the tickets for the new season would not increase in price, the fans outside cheered completely, all of them were so excited that they were so excited, and the season ticket sales were also quite amazing.

"Thanks to our cancellation of the ticket price increase intention and the stimulation of signing in with superstars such as Terry and Kaka, we have received more than 80,000 season ticket purchase applications in the new season."

Speaking of this, the manager of the fan service department is very sad.

More than 80,000 ticket applications, this should be a good thing, right?

But the problem is that the club can only provide 25,000 season tickets. That is to say, on average, only one of the three people can buy a season ticket. How can it be satisfied?

"Not only that, the number of fans applying for season tickets is still increasing rapidly, and we simply can't handle it now."

After Fang Wei listened, there was a wry smile in his heart.

While other Super League teams are having a headache for the ball market, Beijing Guoen, the gold medal market, is worrying about not having tickets.

"Can you add more season tickets?" Fang Wei asked.

"Theoretically, it is possible, but if there are more season tickets, there will be fewer scattered tickets. For income..."

Fang Wei immediately interrupted him, "Our policy is to serve the fans, and not always think about the small benefits of sesame green beans."

Having said that, Fang Wei immediately looked at everyone.

"I remember, Young Master Huan told me, why Southampton can record so many brilliant records in just a few years? Become the most paid team in the world?"

Everyone immediately showed a look of concern.

"The reason is very simple. Young Master Huan’s business philosophy never thought about making money. From the very beginning, he thought about how to provide fans with better service, better watching experience, and make fans feel comfortable. The fans’ hearts are toward you, and believe in you, then you don’t have to worry about not making money at all."

"This era is different from before. We must abandon the rigid thinking of the past. We must be open. We must attach importance to the role of fans. In our process of meeting the different needs of fans, we must continue to generate revenue. ."

Many people present might not understand what Fang Wei's remarks meant, and might even sneer.

But Fang Wei waved his hand. "The supply of season tickets will increase. Although it has increased, there is still no way to satisfy the fans. But we have to be honest. I will hold a press conference and explain this to the fans in person. , I believe that fans who truly love our Guoen team can understand our difficulties."

"However, the ticket gate must give me the card. I don't want to see insiders participate in the transaction of reselling tickets!"

Fang Wei's last sentence was very serious even with a sense of killing.

His attitude is very clear. Once discovered, he will never be merciless.

"Also, if you can avoid the issue of free tickets, you can avoid them, and if you can get less, we will do everything according to the rules. This is the original words of Master Huan!"

Everyone present took a breath.

Everyone knows what the gift tickets are, to whom, and where the tickets in the hands of the scalpers come from.

But only Young Master Huan had the courage to make such a decision.

In this huge capital, who dares to make things difficult for the young master?

"Also, we have difficulties in the supply of tickets and cannot meet the needs of all fans, but this should not be a reason or excuse for our inaction. Our club should have something

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