Chapter 1028： Isn't this too big?

Before acquiring Jingcheng Guoen, Yang Huan asked Miracle Media to conduct a very detailed and in-depth market survey.

Especially focusing on the fans' perception of the club, Yang Huan attaches great importance to it.

After a series of investigations, after discussing with Sun Yue and others, Yang Huan generally believed that the signings were not strong, especially when other teams in the Super League started to burn money. The team did not have high-level signings. The aging structure has led to lack of competition and difficulty in forming competitiveness in the Super League. This has become a big complaint for fans.

However, Yang Huan has achieved this through a series of high-level signings and operations.

However, there is another very important point, and that is the ticket.

Jingcheng Guoen is the hottest gold medal market in China. There is no doubt about this, even the Yangcheng team can't match it.

However, behind the enthusiasm, there are also a lot of problems lurking, such as the scalper party.

This is a phenomenon that cannot be eliminated even in a football market with such a standardized marketization in Europe, let alone at home. As long as there is demand, there is value for speculation, and groups like the scalpers will appear.

But the question is not whether there is a scalper party, but whether it is too rampant.

In the past, Jingcheng Guoen's tickets were not only sold but also given to all parties.

Because it's hard to get a ticket, someone will definitely find ways to get tickets through various channels and relationships.

If you use it yourself, that doesn’t matter, but the problem is that a lot of free tickets often flow into the hands of the scalpers.

Yang Huan didn't want to put an end to the scalpers, it was impossible, let alone him, even if the government came forward, it was impossible!

What he wants to do is to regulate himself as much as possible and increase the hype cost of the scalper party as much as possible.

Limiting the number of gift tickets and regulating the use and circulation of gift tickets has undoubtedly become a very effective method.

However, once you really decide to do this, you will definitely offend a large number of people. This is why the leadership of Jingcheng Guoen in the past knew the problem, but never dared to start.

People, before doing anything, will definitely consider the consequences.

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Offending ordinary fans is at most scolding, but what can be done?

But if someone offends someone who shouldn't be offended, God knows if he will suffer a disaster for no reason?

Only people like Young Master Huan dare to do such a thing.

The reason is simple, he is not afraid!

Who is making trouble for Young Master Huan, isn't he making trouble for himself?

"Young Master Huan means that we must establish a membership system, but our membership system is not meant to make money, but to better serve the fans."

Fang Wei loudly conveyed the opinions of Master Huan at the top.

"Just like those clubs in Europe, their membership is not just asking fans to pay membership fees. The convenience of buying tickets, fans' consumption points, members’ birthday gifts, etc., all depend on our usual point one. The accumulation of Didi allows fans to enjoy super-value services when purchasing members."

"Are these difficult for us?"

The answer is actually very simple, not difficult, just whether there is motivation to do it.

"We will work with Southampton to introduce a set of their management system, not only for our internal management, but also for the management of our fan system, and strive to create a better and more considerate service for the fans."

Southampton has a large number of members. In addition to consuming points to exchange for free tickets, there are many benefits for members.

For example, if you don’t have enough points and you want to buy tickets, members can have priority. There are even many popular games that are only open to member fans. But even so, there is still a short supply, and member lottery is often used, or so Member points and other methods to choose.

But after purchasing a member, there are points and discounts for buying things in the fan store, a free gift and fan magazine every season, and birthday privileges on the fan’s birthday.

It can be said that the Saints have accumulated a wealth of experience in serving fans, and they are still digging and expanding.

After hearing this, everyone present couldn't help but wonder in secret.

This Jingcheng Guoen is really changing!

At least, after the acquisition by Young Master Huan, the club's business philosophy has undergone tremendous changes.

Fans have been elevated to an unprecedented lofty status by the club. How to provide and create better service value for fans has become the most important thing for the club.

But don't underestimate this change, because it will completely change Beijing Guoen.

"This time in Europe, I also talked to Young Master Huan about the home game."

Fang Wei said lightly, but once again attracted everyone's thoughts.

Many fans don’t know it, thinking that Gongti is the home stadium of Beijing Guoen, owned by the club, but in fact it is not.

Jingcheng Guoen rents Gongti as its home stadium and needs to pay for the rent.

As for the Gongti, although it is usually happy to take on some concerts and other activities, it also needs to rely on the support of old customers like Jingcheng Guoen, and the popularity that Jingcheng Guoen brings is also huge for the Gongti benefit.

But these years, everyone is thinking about generating income.

At present, the rent paid by Guoen to Gongti for each game is 250,000. Compared with other commercial competitions and concerts, the rent is as high as 600,000 or even 800,000, which is indeed much cheaper.

But the stadium is not its own. A series of supporting services and facilities, such as site maintenance, turf replacement and maintenance, will naturally not be satisfactory, and the Guoen team has to organize its own security on the match day.

According to preliminary estimates, the cost of each game is about 500,000 yuan, which is basically over 10,000 yuan in a year.

However, the club’s revenue generation on the stadium, apart from ticket sales, is almost negligible, which is quite unreasonable.

The annual income of about 30 million matchdays is definitely a face to the so-called gold medal market!

The crux of all these reasons is that Beijing Guoen does not have its own home court, which not only directly leads to the club's weak revenue generation, but also leads to the poor experience of fans watching football.

"Young Master Huan meant that we must have our own home court and supporting business ecology. Therefore, he asked me to talk directly with the Workers’ Sports Club after returning to China. Our first choice is to purchase the Workers’ Sports Club and surrounding areas and build a new The stadium and supporting commercial facilities will be the foundation for our Beijing Guoen to build a century-old giant."

The location of the Workers' Stadium is indeed quite good, and the land is large enough to fully meet Yang Huan's requirements.

"President Fang, I'm afraid it will be difficult, after all, the Workers' Stadium is a public resource."

Fang Wei nodded, "It's really not easy, but we all know that most of the surrounding area of ​​the Workers' Stadium has long been abandoned. In recent years, people have repeatedly proposed to protect the Workers' Stadium, but we all know that it is ultimately a funding issue."

After a pause, Fang Wei continued: "The government is vigorously promoting the sports industry. The reconstruction of the sports industry will definitely arouse their interest, and we promised to demolish the original buildings and stadiums after purchasing the sports industry and surrounding land. , To build a football theme park and build it into a landmark building in a prime location in the center of Beijing!"

Everyone present was dumbfounded.

Are these all the ideas of Master Huan?

If so, is it too big?

Apart from other things, just take the Gongti lot, such a large piece of land, in the core area of ​​the capital city, how much will it cost?

Also, even if the government agrees, even because you want to engage in a football theme park, give you a big discount, or even give you a series of generous treatments, how much money do you have to invest to get it?

Of course, I have to admit that the idea of ​​a football theme park is indeed quite good.

The Beijing city government and the district where the workers are located are vigorously developing sports, and the problem of the old and obsolescence of the workers has been around for a long time, and the higher-level leaders also have headaches for a long time. If Beijing Guoen proposes to take over , The problem is certainly not big.

The key is how to distribute the benefits.

"Master Huan means that our club will be responsible for this matter. The funding is not a problem, but we must do it ourselves. If the conditions are really not agreeable, then we will move the place."

Fang Wei's words made everyone present feel the courage of Yang Huan.

Football theme parks must be established. Not only the Beijing city government, but even the state will support it.

So, the question now is where to do it.

Of course, Gongti is the first choice, because it is a blessed place for Guoen fans, but in the center of Beijing, there is no shortage of good land.

If you want to develop commercial real estate, the city center is a bit more difficult, but when it comes to acquiring a deserted stadium, there are still many options. Even if it is not possible, the big deal is to stay away from the city center and go outside. Then there is no problem. It is estimated that all district governments will rush to it.

The reason is simple. The football theme park planned and outlined by Yang Huan is not only a matter of image, but also helps the government to generate income. It is a good thing to do multiple things, who would not be happy?

At that time, in order to attract Jingcheng Guoen to the past, it must be policies for policies and preferential treatments.

In fact, the predecessors of Jingcheng Guoen did not have the same idea before, but it was just that one investment was too large, which made them all lack of interest.

But what Young Master Huan sees now is obviously different from that of state-owned enterprises, and he sees a longer term.

However, as long as one thinks that Jingcheng Guoen will build a huge football theme park in Beijing, everyone here feels a blood boil, because they all know that this will be the foundation of Jingcheng Guoen's century-old giant.

Not only that, the football theme park can once again raise the influence of Beijing Guoen to a whole new level.

Because in the Super League, Jingcheng Guoen's move will be shocking.

At the same time, Young Master Huan is also using this move to tell everyone that his acquisition of Jingcheng Guoen is not to respond to the policy, nor is it to cash out after speculating on the market value. What he wants is long-term business.

He is optimistic about the football industry and the sports industry, so he wants to lay a solid foundation for Beijing Guoen.

With a solid foundation, Guoen can be invincible in the Super League and even in Asia!

As the executives of Guoen, they can relax and work for the club.

Having said this, Fang Wei himself felt a bit full of excitement.

"Ok, everyone, I believe that Master Huan's idea ~ www.novelhall.com~ everyone is already very clear."

"When I was in Europe, he told me to convey that, let us all work in the club with confidence, do our best, and the rest, don't need to worry too much!"

After listening to Fang Wei's words, everyone present nodded in unison.

As long as Master Huan wants to run the team for a long time, what else should they worry about?

Could it be that he would still be afraid that Young Master Huan would not be able to pay?

Stop teasing, how is it possible?

"Master Huan is full of expectations for our new season. I hope that all of us can do our best to live up to the high expectations of Master Huan, understand?"

"understand!"

Following Fang Wei's question, the audience replied in unison, loud and full of fighting spirit.

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