Chapter 1456

Children's book, a dirty feast!

"So many junk books have made a profit. My ancestors are right in saying that gold always shines. It's like the high-quality TV series of Gao zongtou. " Xiaoshan's words are very eloquent and full of confidence.

In this hand, there are successful cases of narrow road rise, which are good, credible, offensive and guaranteed.

The crowd nodded.

"These publications are published at the same time, so a large number of talents are needed. You are all top experts in these industries. If you have any ideas, you can have a chat over tea." Gao Leng said that the senior executives around him are ready. The next step is to talk about some preliminary details, such as how often children's magazines are published, how many sections are preliminarily envisaged, and what people need to be recruited.

The purpose of chatting about these is to recruit senior talents of paper publications from the scholars who are interested in attending the tea party.

Today's talents are not easy to recruit, especially the real senior talents of print media. This time, the whole country called so many scholars to hold a meeting, which is tantamount to bringing all the top scholars in the country together to facilitate the selection of suitable senior executives. This has greatly saved Gao Leng's efforts.

Children's books, Gao Leng's deepest hope is that the imperial first-class children's picture book family, teacher Ao Liwa, can come and jump up as the editor in chief of children's books and magazines. Li Ze, Liu Zhi and Hai Wei are the editors in chief. These people have worked in children's book magazine, among them, Aoli and Li Ze are

at present, Aoli, the soul painter of children's picture books, Li Ze, Haiwei, the elite writer of children's short stories, and only Liu Zhi, another fairy tale writer, did not come to the tea party.

Children's books are the top priority for Gao Leng, and will also be the highest income direction. Although Aoli repeatedly said that if you invite the best writers and the best picture book painters to be your low priced magazine, you will definitely lose money. But Gao Leng knows in his heart that among the four publications, the most profitable one in the next five years will be Tong Shu, which is likely to make more money than today's booming green agriculture.

All this is based on the premise that this children's magazine must be the best magazine in the Empire, and its operation mode is beyond her imagination.

Gao Leng turns his eyes on Tan Banlong, who has worked as a backbone expert in overseas social science magazines. After returning home, he has done nothing in China for two years. In addition to working in Colleges and universities, he has no such brilliant achievements as in overseas magazines. No wonder he doesn't have any good social science magazines in China.

Tan shows his heart, but he hesitates, so when Aoli comes to Gao Leng to chat, he chooses to sit not far away: he can hear what to talk about, but he doesn't take the initiative to come.

"Mr. Gao, I want to ask, is this children's magazine a weekly or a monthly magazine?" Holly asked.

"I plan to be a monthly magazine, but you are more professional than me in this aspect. How many stories in one issue, from writing to drawing to publishing, and how long it will take. This children's magazine is also different from that of primary school students. We are now planning a children's magazine from 2 to 5 years old. Do you think weekly magazine or monthly magazine is suitable?" High temperature return channel.

"Magazines from 2 to 5 years old can't be too thick. It's very good to have five or six stories in one issue. After all, children's magazines should be read repeatedly, that is to say, one story will be read countless times. This is the characteristic of children at this age. But is it a weekly or a monthly... " Aoli thought about it and said, "time Since you are planning to be a children's journal, you should know that many of today's children's journals are in the mode of knife and paste. It's terrible. It all depends on what you position as a boutique children's journal. "

Aoli is an old hand. She has lived in the business of children's book for most of her life. She has seen through the business. What she said was that she showed a bitter smile.

What is a quality publication?

Now many people's definition of boutique publication is: exquisite production, beautiful packaging, high quality paper, as for the content, "Andersen's fairy tales" is a classic, right? The content is based on classic books like Andersen's, which is the best children's book.

Little Red Riding Hood, here comes the wolf, the daughter of the sea, the little match girl, the emperor's new clothes, journey to the west, and so on. What about the contents of these classic books? There is no doubt that these are classics.

Then, use these contents with exquisite paper.

Nowadays, there are many materials used to make children's books. In addition to the general paper, fabric, plastic, wood, chemical fiber and other substrate materials are also widely used. There are baby cloth books used from 0 to 1 years old For this kind of books, the better the cloth, the more expensive it is. The price of a seven or eight page cloth book is generally about 50 yuan. For plastic books, not to mention, many books with music and audio are bound to use plastic envelopes. For a book with no more than eight pages, it is generally about 100 yuan.

Now, the most widely used is coated paper and high-precision cardboard, that is, offset paper. This type of paper is thick and bright, and it has texture in hand. Plus a very thick cover, or a very delicate cover, it is the classic Andersen's fairy tales, the overseas award-winning excellent children's Book Introduction edition and other high-quality publications.Go to bookstores and domestic online book shopping platforms. Coated paper, high-precision cardboard and other books occupy half of the country. They are very popular among mothers. Whether it's the ordinary version with price orientation of 40-50, the exquisite version with printing of 80-90 yuan, or the collection version with hundreds of times, they are in the top 50 of best-selling editions.

This kind of books, in the eyes of Chinese people, are excellent children's books: classic content and excellent printing.

"We can't use high reflective coated paper or offset paper in our magazines. If we want to use matte copper to ensure better drawing color, we should also use matte copper to minimize reflection." Gao Leng shook his head: "our publications don't need such gorgeous and harmful appearance. I personally prefer Mengken paper."

There was a smile on Aoli's face. She seemed a little excited and moved. She nodded: "that's great. Children's books now That kind of children's book is really harmful. Mengken paper is really better. It's light, but it looks Now many mothers don't know the goods. They think Mengken paper is bad. In fact, it's the paper to protect their eyesight.

Children's books are made of glossy coated paper. They look bright and bright. Now 90% of children's books will use them, which is as popular as melamine in milk. In fact, this kind of polished cardboard and high reflective coated paper can do great harm to children's eyes.

Great.

This is the reason why many children's books and adult books abroad are very light in hand, and the paper is far less glossy than ours. Most of them use munken paper, which is also known as light paper.

Foreign books, in the use of coated paper will also use matte copper, the brightness to the lowest.

But the domestic books are just the opposite.

If those devoted mothers know the inside story, they may look at the paper when they choose to buy books for their children. Just like the mothers who gave their children Sanlu in those years, if any report came out earlier, there would be a lot less big headed dolls.

Unfortunately, today's mothers still don't know this layer. They don't know that in the best-selling version, most of them use this kind of paper, which is the so-called quality books that will harm children's eyesight.

"We introduce excellent children's books from abroad. The excellent children's books between the ages of 0 and 5 are very short. My idea is that a story can be completed in five or six pages, and there is no need to make it more than ten pages. Although the introduction of the original text costs a lot of money, after all, the content of the translator is original, not the current knife plus paste mode. " Gao Leng continued. Speaking of this, he laughed with embarrassment: "in this respect, you are an expert. If I have any wrong ideas, please teach me."

When Aoli heard this, she breathed a little and got excited. She even had red eyes.

"Yes, I also suggest that you don't use Andersen's fairy tales and Little Red Riding Hood as well as other books in the market. You have the right idea. It's taboo and harmful to children to take classic fairy tales for reduction and adaptation. If the story is long, we can serialize it, but we can't shorten it. "

With that, Aoli sighed and shook her head: "today's children's books are all adapted versions of the so-called masterpieces! It's mutilation, from the bottom of my heart! "

This model has a professional term in the circle: knife plus paste.

Knife, with a knife to a primary school students to see about 3000 words in the long fairy tale cut into young children to see less than 200 words of fairy tale. For example, "the little match girl" is very popular in the version of young children. With 200 words of fairy tales and a bunch of pictures, a gorgeous boutique book is born.

Copyright? Does this hurt the copyright of foreign stories?

No, it's a copyright hole.

The two hundred words are all written by the translator himself. Just write the general meaning. The pictures are now provided, which does not violate the copyright law.

At present, in the low-income book market, there are too many such operations: there are thousands of versions of Andersen's fairy tales on the market.

Andersen's fairy tales! My child saw Andersen's fairy tales when he was three years old, simple version, he likes it very much!

As everyone knows, apart from the plot, the most important thing in Andersen's fairy tales is the beautiful words! Mothers have ever thought that the translator of Andersen's classic works only studies one author in his whole life! If you only study the works of one author in your life, what you translate is the real classic.

And now so many adapters, according to the plot, cut off some of the content with one knife, and use paste to stick their own words. These different language styles are poisonous to children in the language window period.

Books are the window of human soul.

Nowadays, many children's books are unknowingly poisoning our children, while parents are unaware of it.

This is what the whole industry is doing. No one talks about it. No one talks about the darkness: a so-called classic children's book that parents are hot on. A small workshop with five or six people can produce ten books a month!

No mistake. With this mechanized way of knife and paste, only five or six people can make ten books a month and sell them very well in the market!At present, the profit of children's books is very high. Although the country has certain industry standards in terms of pricing, booksellers can freely price books according to their own costs.

Free pricing. Great.

Thirty or fifty is the most basic. Sixty or seventy is average. More than one hundred, more than two hundred, that's a common thing. Nowadays, the large-scale high-precision coated paper on the market, the so-called quality books popular on a large scale, is the norm.

This is not only a feast of children's books, but also a dirty feast of killing children!

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