Chapter 1577

The cross-border private plane journey is a bit troublesome. Gao Leng is in a hurry to get there. Fortunately, what he rented for a long time was Su Su's company's plane. He solved the problem for the first time, but it was the private plane that was convenient. At noon the next day, a group of people got on the bus and went straight to the airport.

The old housekeeper of Su's house followed him, while Zhao Zhiqi stayed in the imperial capital because he had to take care of two pregnant women.

The private plane is better. It doesn't need to wait in the waiting room. Even the first-class waiting room is not enough privacy. Gao Leng walks while several senior executives report intensively. When he arrives at the airport, he directly gets on the transport car and drives to the private plane. He doesn't have to worry about the leakage of the conversation and won't be photographed by the media.

"Lao Su, please sit down. If you need anything, just tell this little girl. I've specially assigned a secretary to follow you." As soon as he got on the plane, Gao Leng settled the old housekeeper and went to the back and sat down at the table.

"Brothers, have a meeting." Gao Leng immediately put himself into work. He spent a long time flying high above the air and held a meeting. In this way, he would not meet again in France. For Gao Leng, the most important thing to solve the problem is time.

"It's good to have a private plane. You can have a meeting when you come up." One executive was a little excited, looking around.

"Yeah, save time. It's my first time in a private plane." Another executive was also a little excited.

Many enterprises have senior executives, but not all of them can enjoy private jet. What's more, some of the younger employees recruited by Gao Leng are promoted out of the ordinary.

Whether this group of people can promote their culture is questioned, especially those old-fashioned ones. When the financial circle questioned his entry into the cultural industry, one of the points is that many of these senior executives are only in their thirties. Can they do a good job?

"Intellectuals in their fifties and sixties may really know more about imperial culture than those in their twenties and thirties, but I do cultural promotion, not inheritance." Gao Leng answered the reporter.

"But it's very risky for such a group of young people to promote imperial culture." The reporter was reluctant.

"Many of those who are in their 40s, 50s and 60s have been promoted for so many years. If they are so powerful, why don't they succeed? Although my executives are young, they start to deny it before they start to do it. Is it fair? " Gao Leng asked.

This sentence was later used to summarize the headlines, causing a stir. Many older generation promoters criticized Gao Leng and thought that he was too arrogant, while some young people felt the resonance and supported him one after another.

It's just that the movement is not very big. After all, most of the bad news is bad.

Gao Leng's big talk has been out, but the reality is just like that group of veterans said, facing a severe test.

"It's really difficult. We've launched several special topics to publicize. It's impossible for six media to enter at the same time. There are too many media in Europe, big and small. It's more difficult than I thought." An executive handed in the information.

A large amount of money has been invested from the purchase of media to the operation of media. In addition to retaining the original personnel of media, the imperial culture edition has been specially added, and scholars proficient in imperial culture and French have been invited to write columns, but the effect is not very good.

"Our direction is fan plus landscape painting, and my painting exhibition is also in trouble. Those auction houses, especially good ones, don't accept our landscape paintings. They say our painters are not famous enough, let alone our new fans. They are not antiques. In terms of cost accounting, they feel that they can't make money, and the auction is in trouble. "

Another person handed in another piece of information.

Gao Leng hasn't published the auction hype in China, nor has he started to hype Su fan. It's understandable that foreign auction houses don't admit their accounts. Auction houses are indeed places to auction works of art, but they are also places to make money. Naturally, they are likely to sell at high prices.

Gao Leng looked down at the information. He read some of the information in the evening, and some of it didn't. when he looked carefully, the six senior executives around kept quiet, and even the stewardess who came to pour water were very light handed.

For a long time, Gao Leng closed the data.

"The promotion of Su fan will start within a month, so there's no need to rush to the auction house."

"But Mr. Gao, our enterprises are burning money every day. We are really worried. We have to recover the capital as soon as possible." Executives in charge of the auction field were a little anxious and said.

Gao Leng shook his head: "no, culture is not urgent. It's a gradual process. Our goal is not to make money in a short time, but to let Europeans understand our culture in a short time."

"But the problem is that they can't understand it. Their brain circuits are different. Let's put it this way, is a dream of Red Mansions good-looking? How do you explain to foreigners? They don't understand the inscription on our fan, and we can't introduce it. "

The question they ask is the biggest one.

Our culture is very strong, and it is the only one in the world that is still in use. Take poetry as an example. American poets write about their fathers. When they finish writing about their fathers, they write about their grandfathers. When they finish writing about their grandfathers, they have no culture. The poets of the empire can write too much. It is difficult for a country with such a thick history to communicate with people of another culture."Yes, I wrote a manuscript of Su fan last time. What I found on the fan was a word from Master Liu liangti, which was sent to the translators for publication. They didn't understand Chinese, and they couldn't understand why the word was written well. If they don't understand it, they can't evaluate it. They can only evaluate it from the value of Liu Liang. When I wrote this fan, I also wrote a special sentence: "horizontal and vertical are all strong, and the flying is the blood."

Gao Leng nodded in approval.

The charm of the imperial writing lies in the fact that both the horizontal and the vertical are strong, and the flying is the blood.

"As a result, the translator gave me a translation, and the charm of this sentence was gone. They couldn't understand the style and blood, and didn't resonate!" The executive waved helplessly.

The way of thinking of imperialists is different from that of people in other countries. It's closely related to our culture. It's very difficult to spread it because of different ways of thinking.

"Mr. Gao, I don't think it's enough just to start from Su fan. It's too thin. You said we're not in a hurry to make money, but we can't delay it for several years if we're not in a hurry, right?"

Gao Leng nodded.

"You're right, not right." Gao Leng took a look at the executive: "it doesn't matter if it's not profitable for several years. Many R & D projects in Japan have been successful for decades. What are the years? Be patient. What's right is that it's too thin to only use Su fan for promotion. It's too difficult for them to understand the culture of our fans and the culture painted on them all at once. "

"Yes, I write a manuscript to introduce the paper of this fan. Many people don't understand the difference between old alum noodles and new alum noodles. It's easy to explain it to our imperial people. Old alum noodles are old things. We can make this paper in ancient times. One of the materials is handed down from our ancestors. We imperialists listen and clap our thighs. Yes, this is a good thing. This paper is absolutely different from the current fan paper. But when foreigners listen to it, they don't have this feeling. They don't have the feeling of inheriting the culture. They don't feel the soul of our ancestors. They don't have resonance. They just think, aren't you a new fan? Oh, that's the slogan? "

Our stuff is good.

But we have a long history.

There are too many antiques living abroad.

The things in their country for more than 100 years are antiques. What are those in our country for more than 100 years?

Therefore, overseas collectors tend to collect antiques from the Empire rather than new works.

It's hard to say that in Asia, they recognize Japan as a new work. The reputation of Japanese craftsmen has long spread.

Gao Leng did not speak, looking out of the window.

This is a big problem. You have good things, but you can't resonate with foreigners. Many of those who collect those things are local tyrants overseas. They don't understand the imperial culture. If they want to shoot, they shoot antiques instead of you.

How to promote our culture?

For a long time, Gao Leng's hand was beating gently on the table. Suddenly, his fingers stopped and he had an idea.

"There are some variations in my previous road, which need to be corrected." Gao Leng stretched out his hand and touched his nose: "before, the general direction was only to take the high-end route, not right."

"Art, if you don't take the high-end route, then..."

"Yes, I think the direction of high-end route is right. The problem now is that they don't understand our culture. How can they understand it quickly?"

Others put forward different opinions.

"We have to take the high-end route, but we have to expand the civilian route. Our purpose is to promote culture. Selling things is just to balance the investment caused by promoting culture and earn some profits. Our goal is not to make money, but to promote. And as long as we really promote it, we will make money. " Gao Leng said.

"But the problem is that we've spent a lot of money to promote it. Other enterprises are looking at the time when it's time to sell directly. Isn't it that we've paved the way for others?"

"Yes, we have to spend a lot of money to promote our culture like the common people. If I say something bad, only a few people can understand our culture from the perspective of the European brain. It's going to take a lot of money."

Several executives shake their heads and raise objections again.

Imperialists like to follow suit. When one thing is hot, many of the same type of pop money will come. Even as a media player, where a father is hot, where his father is back, where his baby is, where his grandfather is, a lot of them are coming. A blind date show is on fire. A lot of people of the same type are coming.

You spend so much money to promote the culture of Lao Bantian. You try your best to build momentum in the auction house, so that foreigners begin to pay attention to our Su fan. When the price is high, other enterprises have to launch Su fan one after another.

It's like paving the way for others.

This is one of the reasons why enterprises are not really willing to promote imperial culture overseas. No one wants to be a paver.

"We can't be this person. We don't have enough funds. If we are a super big company in the world, we can't afford to lose some. But we are not. Now all our funds flow to this area. We can't afford to lose it!"The discussion heated up.

The old housekeeper looked this way and listened.

"Your questions are all right. We have to consider them and solve them." Gao Leng's hands beat together.

To solve the problem of being imitated, Su fan is the content of imperial culture, not starlight group. There is no patent right. At most, one brand can be created, but other people can also create a brand. The factors of imitation are too high. You spend a lot of money on hype. You can't afford to make money for others. A group of people come to sell Su fan and lower your price If you don't say that, you'll steal your customers;

you'll have to use the least money to promote the imperial culture to the common people and make profits from it, so as to ensure the daily expenses of starlight group. How can we let the common people understand our culture and then pay for it?

It's hard for foreigners to understand our culture because of the high cost of promoting culture. How can they make money without being imitated?

Gao Leng closed his eyes and fell into meditation again.

Suddenly, he opened his eyes.

"I have a way." Gao Leng said.

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