Chapter 1161： Enemy on the back

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Robert Iger has not had a good time recently. The Disney mess has made him stretched, and even living in the office cannot solve the complicated internal affairs of the company. Robert Iger is actually a very patient person, but the mess left by Michael Inas is too big, he has to sort it out bit by bit, he has to have enough time.

The weather forecast announcer-turned-Robert Eagle climbed to the top of the company's management after hard personal struggles. In the mid-1990s, he was appointed a

Chief Executive Officer of c. But then Disney acquired a in 1996

c, Robert Iger also entered the management of Disney. In the eight years since then, Robert Eagle has been on both sides, winning the favor of the board with his loyalty, diligence and patience, and finally succeeding in the CEO position.

At that time, Robert Iger had been under tremendous pressure since he took office for a few weeks, and criticism from the media and the public followed. Most of the comments were that compared to Disney's predecessor, Michael Inas, Robert Iger was too mild, indecisive, poor in decisiveness, less aggressive in diplomacy, and even at times, for the sake of To change the impression of power that Michael Enas brought to people and win the trust of his collaborators, he would rather bow down and endure some unfair conditions and treatment that outsiders see. Some people satirized that Robert Iger, who had come up step by step from a weather forecaster and a TV reporter, was accustomed to being low-key and could not adapt to the role of CEO for a while.

But in fact, Robert - Eagle has been very hard. He first disbanded the planning and strategy department founded by Michael Inas, and gave its subsidiaries more freedom to create films, television, theme parks, etc.; At the opening ceremony of Hong Kong Disneyland in September, he attended the opening ceremony of Hong Kong Disneyland with Michael Inas, who had not left office, just to make the outside world not lose confidence in Disney; at the same time, he also announced the expansion of Disney's animation division. The plan included recruiting talent and getting back to the negotiating table with Pixar.

Some Wall Street analysts said. Disney is likely to acquire Pixar in order to take its animation business to the next level.

For this speculation, Robert Iger has repeatedly stated in the media that based on animation production, this is the direction of Disney's future development. "Animated programming is and will be the heart and soul of Disney," said Robert Iger.

But unfortunately, this plan seems to be not well executed, and Robert Eagle is facing the dilemma of being attacked by the enemy. on the one hand. There were disagreements within the board of directors, and there were different opinions on whether to acquire Disney. In fact, everyone was not too interested in the so-called acquisition, saying that they would at least wait until the release of "Four-Eyed Chicken". Steve Jobs is aggressive again. He has been tough at the negotiating table many times, and even started contact with Eleven Studio.

The board of directors behind him did not support it, and Pixar, the target of the transaction, did not cooperate. Robert Eagle was indeed one of the top two.

Although Robert Iger knew that Steve Jobs started contact with Eleven Studios, he was reminding himself that Pixar was definitely not the only buyer of Disney, which was actually putting pressure on him, but even so, Robert Iger You can't ignore it either. Because the Pixar acquisition is indeed an important part of Disney's revival. So, even knowing that Steve Jobs is using effective methods in the market, Robert Iger still has to eat this one.

In just three days after Steve Jobs' meeting with Teddy Bell, Robert Iger had two meetings with Steve Jobs. But the results were unsatisfactory.

In fact, Steve Jobs' request is very simple, let Disney's board of directors show sincerity, at least let him feel that Disney's board of directors is a positive attitude towards the acquisition of Pixar. But Robert Iger couldn't do that, because Disney's board members insisted on waiting for "Four Eyed Chicken" to make plans. Robert Eagle is like an air bag. Been kicked like a ball between Steve Jobs and the board.

Robert Eagle's personality is doomed. There's nothing he can do with Pixar's acquisition plan like Evan Bell. To make a drastic and direct decision, Robert Eagle is cautious and weak in his bones, and his lack of decisiveness and decision-making ability is absolutely fatal. In the turbulent position of Disney CEO, Robert Iger is very suitable, because Disney's internal relations are very bad, and external relations are not much better. After replacing the tough Michael Inas, Robert Iger can definitely make up for Disney's terrible popularity. However, in the acquisition of Pixar, Robert - Eagle's indecision, but delayed the best opportunity.

For a whole month in October, 31 days, Robert Iger met with Steve Jobs six times, but they never reached a consensus or even entered the stage of competing for interests. On the contrary, Teddy Bell maintained close contact with Steve Jobs while preparing for the Evan Bell tour, during which Evan Bell also met Steve Jobs twice. The next time, every time it was half a day, the sparks of the two people collided with the smartphone, making every discussion a wonderful one.

Before the end of October, Steve Jobs finally decided to strike again.

"Robert, it seems that Disney has no sincerity to cooperate at all. I don't think there is any need for us to continue talking." Steve Jobs knew that Robert Iger was using the delay policy and waiting for the "four-eyed chicken". After the release, and then getting the chips, not only the board members, but also Disney's position in the negotiations with Pixar. But Steve Jobs also knows that Eleven Studios is sincere, but if Pixar continues to wait and see, it may not be worth the loss. In fact, even if Eleven Studio does not acquire Pixar, it will not have much impact. After all, Eleven Studio's desire for Pixar, an animated bun, is not comparable to Disney.

Then the situation has become like this. Disney, who is eager for Pixar, is not in a hurry, and has no sincerity at all; Eleven Studio, which has shown full cooperation sincerity, is not so urgent to Pixar, but Steve Jobs is to Ten. The network resources of a studio are greedy. So, Steve Jobs decided to give Robert Iger one last chance before "Four Eyed Chicken" was released, otherwise the situation would change dramatically after "Four Eyed Chicken" was released.

Robert Iger looked awkwardly at Steve Jobs, who had been hinting at it before, but this was the first time he had said it so directly, "Steve, why are you Will this be the case? Our cooperation is really sincere, and you know Disney's desire for the animation department, and we have made a detailed plan for the future development of the animation department." Robert-Iger began to blur the focus again, constantly depicting a bright future.

Steve Jobs didn't interrupt Robert Iger, and let him be there with a big smile on his face. Robert Iger naturally saw the indifference in Steve Jobs' eyes, but what could he do? He could only bite the bullet and continue, and in the end he said casually, "If Pixar can cooperate with Disney, then the future It must be brilliant.”

Steve Jobs raised his eyebrows and smiled, "Would Disney be willing to pay seven billion to acquire Pixar?"

"What?" Robert Iger thought he heard it wrong, and Steve Jobs threw out a "seven billion" number, which really surprised him. I was speechless for a while.

If Evan Bell was here, he would know that Steve Jobs was forcing himself to express his true sincerity. Then he will decisively "will" to win the trust of the other party first. After that, during the negotiation process, we continued to increase and decrease the code. After all, the number in the first negotiation was just a number, and it was not accurate.

But Robert Iger is not Evan Bell, and he doesn't have the decisiveness. He just stands there, trying to cover the past with a little bit of wordsSteve Jobs repeated, "I Yes, is Disney willing to buy Pixar for seven billion?"

Robert Eagle knew that he couldn't escape, so he could only come. "It depends on the decision of the board of directors, but I believe that Pixar is absolutely worth the price. With such an excellent production company as Pixar..." He has Start touting Pixar's achievements.

Steve Jobs raised his eyebrows, his expression did not change much, and he did not interrupt Robert Iger, but at the end of the conversation, he said meaningfully, "Robert, who do you think DreamWorks will acquire in the end? Universal or Paramount?"

Then, without waiting for a response from Robert Eagle, Steve Jobs turned and left. In fact, when Steve Jobs mentioned DreamWorks, the main point was one: time waits for no one. Universal Pictures has been fussing about the 100 million dollar thing, and it has been delayed for more than half a year. Now DreamWorks has begun to move closer to Paramount.

Robert Iger didn't know what Steve Jobs was suggesting, but he felt powerless when he thought of the intricate relationship of the board. The position of CEO is not so easy.

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