Chapter 1389： who is more cunning

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In fact, Charlie Claire did not intend to negotiate the contract today. On the one hand, it is because the scope of the content is too large. On the other hand, Evan Bell is too cunning. On the other hand, it is because he has to organize and think about the content of the negotiation. It is said that in the negotiation of a commercial contract, three negotiations are the least, but Charlie Claire still underestimated Evan Bell, and now he feels Evan Bell's understatement.

"Why do you think that the ratings of cable TV stations cannot exceed 5 million?" Although Evan Bell had a smile on his face, the persistence in his eyes did not give in

Charlie Claire is very sure that Evan Bell is not a newborn calf who is not afraid of tigers, or that he is young and ignorant and stupid. He sees a certain radiance in Evan Bell's eyes, but, has the cable TV ratings exceeded 5 million? What is this concept?

The ratings Evan Bell mentioned here refers to the ratings of 18 to 49 years old, which is the rating that advertisers are most interested in. As mentioned earlier, there are two data in the US ratings statistics, one is is the number of viewers, one is the viewership rate, the former refers to all age groups, and the latter refers to the adult viewership rate that advertisers are interested in

In the United States, a TV drama is considered a popular drama with more than 10 million viewers, and it is normal to fluctuate a little, while a viewership rating above 2.0 is considered a pass line for public stations. Of course, the passing lines of the four major TV stations are still somewhat different. Around 3:00, there are popular dramas, and the more you go up, the more popular

Evan Bell's five million ratings, if converted into a percentage, is 3.9. This result is a top-notch data even on public channels. You know, the ratings on public channels can exceed 3 points every year. There are only a handful of episodes in the five episodes, and compared to public stations, cable stations can be considered popular episodes if they can break one in the ratings, so it's no wonder Charlie-Claire was so shocked.

In the preliminary contract drawn up by Charlie Claire, it was detailed that when a show's ratings were below 800,000, Evan Bell could receive a 5% bonus for advertising and peripherals; It is based on millions of people. For every one million viewership increase, the dividend will be increased by 2%. This must be said to be a big deal, but Evan Bell does not agree. He believes that when the viewership exceeds the three million threshold , the dividend growth rate must be increased, so this is because of the collision of Charlie Claire and Evan Bell

"Evan, the TV station has less than 10 million subscribers in the United States. You think that a TV series can have a viewership rating of five million, which is even a lot higher than that of a public TV series. I I really don't see the possibility" Charlie Claire tells the truth

Evan Bell shook his head, "Charlie can't say that. You can't make a contract because you don't have confidence. What if this number is really reached by then? Then what should we do?"

Evan Bell's words made Charlie Claire speechless. Originally, it was necessary to sign the contract. All aspects were taken into consideration to avoid any possibility that would lead to disputes at that time. I didn't take into account the possibility of "the audience rating of 5 million people", and naturally I ignored it now that Evan Bell said it directly and was speechless.

"After more than three million, for every one million viewership increase, the dividend will be increased by 3%" Charlie Claire is not a weak person, he avoids continuing to entangle with Evan Bell on this issue, but directly Throwing out conditions, trying to put the initiative in his hands again, let Evan Bell come to bargain with him

Sure enough, as Charlie Clare expected, Evan Bell made a counter-offer, but this content made Charlie Claire completely unexpected: "When the dividend is less than 800,000, and 5% of the dividend is less than 500,000, zero I have no problem with the part of dividend distribution. The audience rating is more than 800,000 people, but less than 1 million, 6%; between 1 million and 3 million, every increase of 500,000 people will increase by 2%; 3 million Above 5 million and below, increase by 3% for every 500,000 people; above 5 million, increase by 5% for every 500,000 people.”

Hearing Evan Bell's prosperity, Charlie Claire didn't take a breath, just stared at Evan Bell with round eyes. He is not a fool, on the contrary, he is very smart. According to Evan Bell's calculation method, if one day , when the viewership rate of a drama really reaches 5 million people, then Eleven Studio can get 26% of the dividends. This figure is too amazing. If you continue to guess endlessly, when the ratings When the rate reached 7 million, Eleven Studio's dividends accounted for 46%, almost half of it was taken away

It's no wonder that Charlie Claire didn't react for a while. He didn't know whether to sigh that Evan Bell was young and courageous and dared to imagine any great wishes; There is no flaw, so he can't find a place to start.

Charlie Clare would be so surprised, it's normal, if Evan Bell hadn't been born again, he wouldn't have made such a bold proposal. Indeed, on cable, breaking two million ratings is already a big hit. , even if it is, I don't dare to expect such a heaven-defying result of five million; to be precise, even on the public channel, the ratings of eighteen to forty-nine years old reach five million, which is an extra gratifying So, Evan Bell's behavior is naturally shocking to Charlie Claire

But in fact, Evan Bell clearly knows that all of this is possible. Taking "Mad Men" as an example, the first season was unremarkable, but by the fifth season, the number of viewers had exceeded three That's not too scary, the show that really surprised everyone was "The Walking Dead" in 2010, which earned 7.3 million when its third season premiered in October 2012. The ratings not only became the highest-rated drama in the history of cable stations, but also defeated a number of dramas on public stations, won the championship of the day, and went down in history.

The news of that time was really impressive to Evan Bell. A cable TV series beat the public station, turned over to be the master, and became the ratings champion of the day. no record of being able to do it

This is also the fundamental reason why Evan Bell is so confident and firm. Although he currently only has a script of "Mad Men" in his hands, he is not sure whether "The Walking Dead" will be produced by Eleven Studio in the future, but only if he stands high enough to watch far enough to make history, isn't it?

Charlie Claire is the CEO of the TV station. In fact, he has the right to decide, but he was still shocked by Evan Bell's conditions. The two talked for about half an hour that day, but they could not reach a consensus. In the end, Charlie Claire couldn't reach a consensus. better go back

Fortunately, Charlie Claire did not intend to achieve the goal the first time, and the first time has been very gratifying.

Then, Charlie Claire negotiated with Evan Bell again, still unsuccessful, and then talked with Teddy Bell twice until the end of August to complete the final cooperation agreement

Eleven Studio signed a cooperation agreement with the TV station. Within three years, Eleven Studio will provide three works to the TV station. In terms of copyright, Eleven Studio will occupy 60% and the TV station will take 40%; the cost will be shared equally by both parties. , cooperate to complete the shooting

Peripherals, advertising and other aspects of dividends, based on 1 million ratings, 5% dividends below 1 million ratings, 1% dividends below 500,000 ratings; Divided into three grades, one million to three million, an increase of two percentage points for every five hundred thousand; three million to five million, an increase of three percentage points for every five hundred thousand; more than five million, an increase of every five hundred thousand 5% However, the highest dividends of the Eleventh Studio can only get 55%. After that, even if the ratings are higher, the dividends of the Eleventh Studio can no longer be superimposed.

In addition, the business of opening premium channels in utube shall not be earlier than November 1, 2006. The online time shall be decided by Eleven Studio. Eleven Studio can take 30% of the commission from the premium channel business. For those who have implanted advertising dividends, Eleven Studio can get a 30% share.

In addition, there are countless contracts in terms of details. The agreement was completed at the end of August, but the actual signing had to wait until the September 15th anniversary.

Charlie-Claire finally felt relieved. In fact, in his opinion, the TV station took a big advantage of this transaction. In the next three years, the TV station will have the priority to choose the TV series under Eleven Studio, which is enough for the TV station. Stand out from the competition No matter from the perspective of publicity or the quality of the episodes, the TV station has gained huge benefits. As for utube, it is only a product that conforms to the times, and the TV station still does not. suffer

Although Evan Bell earns a fortune and falls behind in terms of copyright and dividends, Charlie Claire does not think that TV series can really achieve such high results, so TV stations still have the upper hand. "In case", if there is a TV series that has achieved 5 million ratings, then the TV station will still not suffer a big loss

After this negotiation, Charlie Claire has a great change in Evan Bell. He believes that Evan Bell is actually not as cunning as the outside world rumored. No matter how old he is, he is still a 23-year-old child. His good impression of Evan Bale skyrockets

If Teddy Bell or Eden Hudson knew about Charlie Claire's idea, they would definitely not correct each other's losses because of Evan Bell's losses, often unknowingly. Simon Fowler, who thought he made a lot of money on "Pop Idol", with the rise of "X Factor" in the UK and the popularity of "American Idol" in the world, Simon Fowler's small life is getting more and more difficult span

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