Chapter 2086： change of dynasty

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People have been looking forward to the super melee of the talent show for six months. After entering May, the preliminary outcome has finally been decided.

The old hegemon "American Idol" has experienced a decline in ratings for the first time since its broadcast, and it has fallen sharply, which makes Fox TV very worried. What they were worried about has finally happened. In the face of strong competition, "American Idol" We can only rely on our own income. If we don't come up with a response plan in time, then this talent show will face an unsustainable situation.

However, judging from the current situation, "American Idol" still occupies the position of the overlord of the ratings. The average viewership of the whole season has remained at 20 million, and the average viewership has ended at 4.3. The splendor of the final selection stage still made these two sets of data warm up.

Although the two new dramas "Naval Criminal Investigative Service" and "Super Sense Detective" have launched a violent impact on the championship of viewership and ratings, these two dramas from NBS TV, the former is old and stronger, steadily Improve; the latter is a strong rookie and has a rapid impact, but unfortunately it still failed to shake the dominance of "American Idol" in the ratings, which also made Fox TV's hanging heart finally stabilized temporarily.

In fact, the situation on Fox TV is far better than imagined.

Although "American Idol" is squeezed by two competitors, its living space is getting narrower and narrower, but it still keeps the title of hegemon on its own head, and its competitiveness and mass base are always dominant. And Fox TV also developed a new drama "Glee (EE under the leadership of "American Idol".

The "Glee" show will set up a project, and I would also like to thank "Mamma Mia" for its explosion in overseas markets around the world, bringing the musical craze back to Broadway, and Evan Bell at the Oscars. The musical performance has given Fox Television full confidence. With "American Idol" facing countless challenges, Fox TV needed to find a helping hand for the big brother, so "Glee" appeared. Thus started the journey of a phenomenal TV series!

After the launch of "Glee", its power became stronger and stronger, and its ratings surpassed all competitors in one fell swoop, becoming the champion drama of drama ratings, which also marked that Fox TV finally relied on its own after leaving Studio Eleven. The Force has once again developed an absolutely competitive series. The reason why "Glee" has become a phenomenon is because everything related to the show will become a topic of conversation, and the most conspicuous of which is the Billboard singles chart.

Although all the songs in the "Glee" drama are cover songs, they are still rampant on the Billboard singles chart, and it is also the first time that a TV drama cover song has entered the top ten of the Billboard. Elvis's 108-track-topping record was earned, making it the "singer" with the most Billboard singles chart-topping tracks in history, even though it was an entire episode. In addition, many old songs that are unknown and new songs that have not been noticed by people have been sung in this series and instantly overcame all obstacles on the Billboard singles chart. This is the real phenomenon.

It can be said that the current situation of Fox TV is mixed. The popularity of "Glee" makes them smile, but the few remaining advantages of "American Idol" make people have to worry.

The situation of "X Factor", two former "American Idol" heroes of Simon Cowell and Paula Abadu, is quite embarrassing. On the one hand, they must confront "American Idol" head-on, because The similarity of the competition system has led to the two sides being very close in terms of viewing groups, so the two sides had to compete with each other; on the one hand, they lacked a viewing group like "American Idol", although they attracted enough contestants in the audition process. , but there is still a lack of powerful means in the competition of ratings.

When the "X Factor" first season champion was selected, the average number of viewers of the program dropped again, reaching 13 million, and the same number of viewership ratings also fell to the level of 3.3. At the end of May The number of viewers in the sprint stage still showed a certain downward trend, so. The TV station is in turmoil.

In fact, from an objective point of view, as a program broadcast in the first season, with 13 million viewers and a viewership rating of 3.3, not only is there no suspense in the reservation, but also. TV's best show since "Friends". This is for. For TV, it's a happy event worth celebrating. But things are not that simple.

The score of "X Factor" is far from that of "American Idol". The most important thing is that its driving effect on other dramas is still not enough. The "Smashing Fame (SMASH score led by "X Factor" Completely failed to meet expectations.

Peng C TV station can't help but say that the "X factor" is well-intentioned. They also thought of a piece with Fox TV station, and the strong return of musicals. The success of the "High School Musical" series implies that the small screen has also left room for the survival of musicals. As a result, Fox Television developed "Glee", which focuses on high school life, and the television station developed "Fame", which focuses on the Broadway Marilyn-Monroe-themed musical. The former is based on "American Idol" Be the leader, and the latter use the "X factor" as the leader, and the strategy is exactly the same.

However, the TV station obviously lacks the experience of Fox TV. The average ratings of "Famous" is only 2.4, hovering above and below the qualified line, not to mention the data that "Glee" has already hit the horizontal line of 4.0. , even if it is. It is difficult to occupy a place in the TV station itself.

Originally, the TV station hoped to use the "X Yinnian" to fight a beautiful turnaround battle, but now it seems that they have made a mistake.

At first, the TV station wanted to blame Evan Bell for giving them a knife in the back, after all, when they were competing for the copyright of the contestant's show. The TV station made a big somersault in the hands of Evan Bell.

But "X Factor" is facing the competition of "American Idol", and CBS' "Voice of America" ​​did not join the battle at all. So it can only be said that the TV station's confidence in its ability to create an excellent talent show and in Simon Cowell is a real mistake!

Evan Bell once said that the "X Factor" is not necessarily suitable for the soil of the United States, because this program originally replaced "pop idols" in the United Kingdom, and grew up relying on the special TV ecology of the British Isles. "Pop Idol" did not survive in the UK but succeeded in the US; similarly, the "X Factor" triumphed in the UK but struggled to grow in the US.

The lack of a shrewd helm is the biggest reason for the "X factor" to fail.

The second season of "The X Factor" next year has been booked. How should the TV station get along to create this talent show and compete with "American Idol"? This is definitely a huge problem.

Compared to the "American Idol" decline and the "X Factor" competition paradigm, the rise of "Voice of America" ​​is a myth, making CBS TV a TV station that has the ability to match Fox TV in terms of ratings. Competitive company!

After the "Voice of America" ​​had an excellent start, it swept across the entire continental United States with a spark. People thought that the "Voice of America" ​​would also be broadcast like "American Idol" for five months, but As a result, the first season of "The Voice of America" ​​only had twelve episodes, and the champion of the first season was selected within two months before and after! Such a clean and neat program progress has won a lot of applause.

"The Voice of America," which ended its first season on June 30, averaged 17 million viewers, with an average rating of 4.2. It can be seen from these two sets of data that the rhythm of "Voice of America" ​​is too fast, and the decline in ratings in the later period is still relatively obvious, which also makes "Voice of America", which started with a rating of more than 5.0, eventually Unfortunately, with a difference of 0.1, it was not able to grab the position of the ratings hegemon from "American Idol".

But even so, the gap between "Voice of America" ​​and "American Idol" can be described as "minimal", and the competition next year can definitely be called white-hot! At that time, who will kill the deer is really an unknown and unsolved problem. UU reading

Unlike TV stations and Fox TV stations, which can't wait to develop musical series, CBS, known as the old man's station, did not rush to develop new dramas, but put the "Big Bang Theory", which was broadcast in the third season, in the "America". After that, a fierce spark broke out between the two. The "Big Bang Theory", which had a very good ratings in the first two seasons, ushered in a real big bang. The ratings soared to above 5.0 for a time, becoming a comedy star that was enough to threaten "Two and a Half Heroes".

In next year's schedule, CBS TV still has no plans to develop a musical series, but plans to use "Voice of America" ​​to lead a brand new series, "The Big Bang Theory" and Return Thursday, and "Two Heroes" "Half" together prop up the trump card of the comedy night. At present, CBS TV is about to put the legal drama "The Good Wife", which received numerous acclaim during its internal preview, on Monday, with "Voice of America" ​​as the lead. However, it has not been completely determined yet, and everything needs to be discussed slowly.

The strong rise of "Voice of America" ​​has become the most important foil for the decline of "American Idol" and the "X factor". The competition between viewership numbers and ratings will usher in a new climax next year. close at hand.

Everyone thinks that the winner of this talent show melee is undoubtedly NBS TV, but people have overlooked one point, there is someone else standing behind CBS TV!

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