MGM is the strongest among the eight major Hollywood film companies, has the most film stars, and is also the film company with the largest film library.
Meyer is also the chairman of the Oscar committee and has a very high status in the film industry. If he can marry with MGM, it will also be of great benefit to ABC.
However, Hardy will not sell the shares of ABC Broadcasting Company cheaply. MGM has participated in the icing on the cake.
"Hadi, are you robbing, do you think ABC is worth hundreds of millions of dollars?!" Meyer said angrily.
Hardy smiled, "Mr. Meyer, I can guarantee that you can buy 20% of ABC shares for 20 million this year, and you will definitely not be able to buy it at this price next year."
"I can invest in other broadcasting companies, or even set up a TV station myself." Meyer said irritably.
"Hehe, there is already ABC, I dare to say that the new TV station will not develop at all, and NBC and CBS will be left behind by us." Hardy said.
"So confident?"
"I have done so much business, have you ever seen me fail." Hardy said.
Fudge, Hardy, is also a professional, so he can get powerful partners so that he can become stronger quickly and make a lot of money.
"Okay Hardy, we'll talk about this later." Meyer still feels that the price offered by Hardy is too high.
"Mr. Meyer, my airline will open in a few days, and I invite you to participate, and then people will send invitations over." Hardy said.
"I will definitely attend then." Meyer said.
......
After two months of preparation, HD Airlines has completed preparations and is preparing to officially open today. In fact, it has started trial operation a month ago. After a month of running-in and adjustment, it is now running smoothly.
Los Angeles Airport.
HD Aviation held a simple and grand opening ceremony.
To put it simply, it is because there is only a simple opening ceremony at the airport. Guests are invited to witness it. There is not much arrangement.
Speaking of grandeur, the main reason is that the guests here today are too conspicuous.
California Congressman Nicholas, the mayor of Los Angeles, the president of Wells Fargo Bank, and the boss of MGM Pictures Meyer.
In fact, these people are okay.
At the same time, there were also a group of Hollywood stars. The biggest names were Gary Grant, Clark Gable, Ava Gardner, Elizabeth Taylor, Heidi Lamar and dozens of other stars.
Any celebrity here can arouse people's onlookers, but now dozens of people have come all of a sudden. The water in the airport was blocked by people who came to hear the news. Some passengers just got off the plane and stood in the lobby without leaving. He was preparing to make a plane, and even canceled the flight directly because of watching the stars.
A total of three to four thousand people gathered in the hall. Fortunately, people with HD security were responsible for the safety of the venue, so there was no riot.
Hardy and Nicosson, the mayor of Los Angeles, the president of Wells Fargo, and Meyer came to the stage to cut the ribbon and greeted a round of applause.
After the ribbon cutting, HD Aviation President Franklin took the stage and introduced the situation of HD Aviation loudly.
Headquartered in Los Angeles, HD Aviation has three aviation hubs, Los Angeles, New York and Kansas in central. The navigable cities include San Francisco, Chicago, Las Vegas, Denver and other more than 20 cities.
Including passenger transport and freight transport.
"The company plans to add another 50 aircraft in the next five years to open air services in more than 50 cities across the country."
"The concept of HD Airlines is to create an'Airbus', allowing people to travel as convenient as taking a bus, and to save money for customers. Starting today, airlines will adopt full-line discount services based on the fares set by the aviation management department. , With a 30% to 30% discount, so that everyone can afford to fly."
"As long as you fly on HD Airlines, you can enjoy over-discounts, and you can also enjoy points activities. Each time you fly on a plane, the money will be converted into points. Next time you fly on HD Airlines, you can use your points to buy tickets."
......
The news of the official opening of HD Airlines was published in the newspaper.
At first, people were attracted to such a luxurious star lineup, but when you think about it, you can understand that HD aviation is Hardy's industry, and Hardy is a Hollywood tycoon. Even if he doesn't ask for it, these stars are expected to rush over.
Then people were shocked by HD Airlines' discounts.
30% off the lowest price.
Good guys.
This is a posture of making money at a loss, can airlines still make money with a 30% discount?
There is also the point system.
It is very attractive to people who often fly by plane, and can save a fortune on the basis of discounts.
Many people realize that a price battle in the aviation industry is about to start, and the first person to shoot is HD Airlines. If other airlines do not keep up, it is estimated that the passenger flow will be robbed by HD.
However, the common people would love to hear about this kind of thing, after all, it is the people who fly by plane that benefit.
Of course, some people have made complaints about HD Aviation.
During the trial operation period, they also carried many passengers, and these passengers' evaluation of HD Airlines is just one word.
Pull.
HD Airlines is too picky.
There are no meals on the plane, and there is no water. The most annoying thing is that there are no flight attendants on the plane. The attendants are men. The only facility on the plane is the toilet.
"Building the Airbus plan really caught up with the long-distance bus."
Some people complain that the seat is too narrow, and the fat person feels like being stuck in it. Some people have calculated that HD Airlines planes have more seats than other airlines. How can passengers sit comfortably when the space is narrowed.
Although there are a lot of complaints, from the day it officially opened, HD Airlines is full every day. In the same period of the flight, only if he is full will someone fly another airline's plane.
The person flying on HD Airlines smiled and said, “I don’t care if he has service or not. I don’t do a plane on vacation, not to see flight attendants. My only purpose is to get to the destination. This is something that HD Airlines can do.”
"People talked about him a lot of shortcomings, but he has one of the biggest advantages, that is, it is cheap. The ticket I bought is half the fare of other airlines, and I can save 50 dollars for 100 dollars."
"50 US dollars is my income for a hard week. I can earn 50 US dollars after enduring three or four hours. I don't think there is anything more cost-effective than him. In fact, you can see how difficult it is to buy HD Air tickets. "
There are far more poor people than rich people in this world.
In order to save a little money, people are willing to make cheaper airplanes. What's wrong with no food? I bring them myself. What's wrong with no flight attendants. $50 is more beautiful than flight attendants.
The rich say that HD aviation wastes, then the rich will go to take other airlines’ planes. Now it’s hard to buy HD Airlines tickets, so we just leave the place to the poor.
As for the slight discomfort, Shinobu passed it.
......
On this day, ABC TV station chief Fox, and Irina came to see Hardy and reported the progress of the broadcasting company to Hardy.
"The structure of the TV station has been set up, all departments are fully staffed, and several studios have also been renovated. News programs, makeup shows, and talk shows can be produced. There is also a large studio under construction. The large studio can accommodate up at the same time. Hundreds of viewers, making large-scale programs."
"The lines connected to other TV stations have been overhauled again, there is no problem at all, and the broadcast can be guaranteed."
"Sesame Street has already recorded 10 episodes, each one hour, we have found twelve puppet actors, plus the star Elizabeth Taylor to join, the quality of the recorded shows is very high, I believe the children will like it."
"I asked Edward, and now Ultraman has also produced 5 episodes, which basically guarantees one episode every two days, and each episode is 45 minutes."
"We found 6 hosts for the TV shopping program, three men and three women, all of whom graduated from the University of Southern California hosting majors. Boss, you said before that I have already interviewed for someone who is particularly passionate. Not bad." Irina said.
"The progress of buying movie sources is not very optimistic. We only bought some small company movies and some documentaries. After all, we have strict criteria for selecting movies, and we won't want junk movies.
"Those big film companies don’t want to sell good sources, especially award-winning films. The film companies say that these films can also be shown in theaters to make money. If they are sold to TV stations for free, then the film will no longer make money in the future. ."
"Up to now, I have only bought 35 films and 62 documentaries, with an average price of US$2,800. They are all films that have no possibility of continuing to be released."
Hardy had a mental calculation. For these movies and documentaries, nearly 300,000 U.S. dollars have been spent. I have to say that being a TV station is really a money-burning job.
He understands the ideas of those film companies. In fact, the possibility of re-release of old movies to make money is very low, except for super classic movies such as "Gone with the Wind", "Casablanca", and "Broken Bridge".
Even if the two films "Red Dead Redemption" and "This Killer Is Not So Cold" are being released, Hardy does not guarantee that they will continue to be shown in theaters.
The bigger idea of film companies is that they don't want TV stations to get more resources, because TV stations and film companies are inherently competitive. The better the TV station develops, the more the share of movies will be eaten.
"In other words, it can be broadcast now?" Hardy asked.
"Yes, boss, it's now available for broadcasting. You are sure that ABC will be officially launched when the broadcasting starts." Fox said.
Hardy took out an old almanac and turned it over.
Hardy specially asked Han Yezhen to exchange it for him. It was in traditional Chinese characters, but fortunately, most of it could be recognized.
He looked at the almanac.
Three days later, it was a good day, and it was Saturday, when people were on vacation, and it happened that the whole family was watching TV at home.
"It's scheduled to start in three days!"
Fox and Irina were very curious. The boss took out a book with many strange figures and looked at it, and then determined the opening date.
Is it a magic book? !
The next day.
In major newspapers such as the New York Times and Los Angeles Times, an advertisement was advertised on the front page of the advertisement page, "ABC Broadcasting Company officially rebroadcast it."
A program list is attached below.
People were surprised to find that ABC TV's programs were all-weather, from 8 a.m. to 12 p.m. in the evening.
You know, the other two national television stations only have 5 hours of programs per day.
From 8 am to 8:30 am, "Morning News Broadcast".
From 8:30 to 10:00, "Estee Lauder teaches you makeup".
From 10 o'clock to 12 o'clock, the documentary "Assault on Pearl Harbor".
From 12 to 12:30, "Noon News Broadcast".
From 12:30 to 18:00, "TV Shopping".
At 18 o'clock, "Colorful Cartoon ~ Sesame Street".
19 o'clock, "Time".
19:30, "Andy Economic Forum."
20 o'clock, "Elaine Tonight Show".
At 21:30, the movie "Red Dead Redemption" ended at 12 o'clock.
This TV program list has shocked countless Americans. Judging from these names, they know that these programs should be very good, and there is also the movie "Red Dead Redemption" that was on fire last year.
ABC even broadcasts this kind of film, which shows how much investment it has.
Many people were surprised after watching it and said: "My God, how much money has been invested in the program after the ABC radio station changed its boss? TV is free. Will this boss lose money?"
"I heard that the owner of HD Security who bought ABC should be able to withstand it. I hope to withstand it. After all, we can watch the show well."
The executives of NBC and CBS also paid attention to ABC's advertisements. After all, they are the only three TV stations in the United States that can cover the entire United States.
After reading the program list, the president of NBC Radio said with a sneer: "The money that Mr. Hardy invested in producing so many programs seems to be a lot. A layman doesn't know how much money it costs to make TV programs. Now they don’t have any commercials. The income depends entirely on burning his own money, and it is estimated that he will not last a month."
"PresidentShould we also add more shows?" a vice president asked.
The president shook his head, "Now our advertising revenue has just formed a balance with program expenditures. A few days ago, the chairman of the board of directors also said that in the second half of the year, as far as possible to make the TV station make money, the program will cost money, and the board will not agree. ."
"But now ABC is planning to broadcast it 24 hours a day. It will definitely attract a large number of viewers and cause our ratings to drop. Then the advertising fee in the second half of the year may not be guaranteed." Vice President said.
"Don't worry, the original blue net was just an empty shelf. I don't believe they can make any tricks in a short time. Let's take a look first."
CBS broadcasts also attaches great importance to ABC rebroadcasting, especially when ABC has made an all-weather broadcast. Isn’t this a puller? The high-level has a special meeting to discuss how to deal with it. The final conclusion is to look at it before talking.
After all, supporting a TV station’s ratings is not only the length of time, but also the ratings effect. Now that ABC invests so much, if it messes up and the ratings can’t rise, then they won’t be able to receive advertising fees. I’m afraid that the boss can’t hold on too much. Long time.
Just watch the play first.