Chapter 176： : Popular TV shopping

September 18.

Today is the day when ABC TV station officially re-broadcasts.

Previously, there were several days of advertising in the newspaper.

In particular, a series of new programs on the program list really attracted many people waiting to watch.

Eight in the morning.

With a burst of exciting music, the new logo and promotional animation of ABC TV appeared on the TV, and the screen was transferred to the studio.

The two hosts were sitting behind the table, handsome men and beautiful women. They smiled and greeted the audience, and began to broadcast today's morning news.

When ABC started broadcasting, NBC and CBS were most concerned about. At the moment, the top executives of the two TV stations all gathered in their own broadcasting rooms to watch ABC's programs.

In fact, there are other people in the industry, such as MGM’s Meyer, Paramount’s boss, Raiden Hua’s president, and Warner Bros. All those who are determined to enter the TV industry are all concerned about this live broadcast of ABC.

NBC is the old club of ABC. The high-level executives are scornful of ABC. When the news is broadcasted, everyone easily teases.

"These two young announcers are pretty good-looking, but their broadcasting skills are too average."

"News programs, nothing new, I believe our audience still believes in our programs."

On the CBS side, the executives did not despise it.

"Have you noticed that the tone and wording of these two announcers are more colloquial. This has one advantage, that is, the audience is more receptive."

"The two are very relaxed, and sometimes they will be funny, not as rigid as when we broadcast news."

"It seems that ABC has used a lot of thought."

The morning news is over. It can only be said that it is quite satisfactory. Every TV station has news programs. There is nothing amazing about ABC.

After the news, there was a Barbie doll advertisement.

This advertisement is 5 minutes long and is a group of little girls playing with Barbie dolls, playing various roles, fiddling with clothes and so on.

Although it is an advertisement, it is very beautiful.

The show after the commercial was "Estee Lauder Teaches You Make-up", and Mrs. Estee Lauder appeared in the camera.

An introduction appears in the caption next to it.

"Skin management expert, cosmetic research expert, Mrs. Estee Lauder, President of Estee Lauder."

This show is mainly aimed at women, or women.

Women love beauty, but most of them have not learned makeup systematically, some learn a little from friends, and some are purely self-explanatory.

Now that some people teach them how to make up, women are naturally willing to watch such a show.

There were two female models sitting next to Mrs. Estee Lauder, both of whom were bare-faced. Mrs. Estee Lauder applied makeup to one of the female models, explaining makeup techniques and the use of various cosmetics.

After more than half a year of development, Estee Lauder has rapidly expanded and acquired many small cosmetics companies. Now Estee Lauder has a full range of cosmetics products, with more than 100 products.

The whole teaching is about 1 hour.

In the final shot,

There is a huge difference between the two female models.

Originally, both of them were plain makeup and very average-looking, but after putting on makeup, the original ordinary woman became beautiful and beautiful, and suddenly became a big beauty.

The plain-faced woman next to her looked so haggard.

There is no harm without comparison.

The difference between makeup and no makeup is simply heaven and earth.

Mrs. Estee Lauder smiled and said to the camera: "Estee Lauder makeup time, two lessons are played every Saturday and Wednesday. We not only have makeup, but also skin care, maintenance, and dressing. I will teach you how to release your charm."

"Remember, whether a woman is 8 or 80 years old, she can show off her beauty, so we should not give up beauty at any time."

"At 12:30 this afternoon, during the TV shopping time, there will be an Estee Lauder sale. You can buy your favorite cosmetics. You can come over in the afternoon. As long as you make a phone call, you can get Estee Lauder at a better price than the counter."

The top executives of NBC and CBS TV stations carefully watched Estée Lauder's makeup time. I have to say that the show was made very well.

Women did not have the opportunity to learn makeup. This lady Estee Lauder just filled this gap. I believe that all women in the United States have remembered the name Estee Lauder.

At the end of the show,

The few words that Estee Lauder said were extremely provocative.

"Whether you are 8 or 80 years old, don't give up beauty."

That is nice.

Finally, I did not forget to advertise for the TV shopping in the afternoon.

Women have learned makeup from her and are still wondering what kind of cosmetics to buy. Now the cosmetics are delivered to you.

TV shopping,

Just make a phone call to buy your favorite products.

Just this novel model is enough to attract many people.

Besides, women learnt from Mrs. Estee Lauder, and Mrs. Estee Lauder used cosmetics from Estee Lauder.

Women are most familiar with this kind of cosmetics.

It's like when women go to school to learn to drive a car, the Santana used for the exam will only drive the Santana after the exam.

Mrs. Estee Lauder taught women how to use Estee Lauder makeup, and now women only use Estee Lauder makeup.

Guess what they would choose.

"Estee Lauder Makeup Time" ended with another commercial, "Rocky Mountain Mineral Water".

The vast Rocky Mountains,

Snow-capped mountains, sunset, mountains, forests, rivers, the scenery is boundless.

The snow melted and galloped in the canyon.

A very modern mineral water factory appeared at the foot of the mountain.

All kinds of huge containers.

Clean and hygienic environment.

Background sounds keep introducing various data.

Finally, a bottle of mineral water is filled.

Ava Gardner came out, dressed in an evening dress, noble and glamorous, holding up Rocky Mountain mineral water and said sweetly.

"Rocky Mountain mineral water~~ The sweetness that gushes from the heart, the health that is extracted from nature, my beautiful water is nourished."

The top executives of NBC and CBS watched the commercials and felt shocked because the commercials produced by ABC are so good-looking.

Advertising last.

Subtitles and voice-overs appear.

"The water used by Estee Lauder cosmetics is all Rocky Mountain mineral water. The perfect combination of the two can give you the best nourishment."

Depend on,

The advertisement actually played a chain.

The top executives of NBC and CBS TV stations, as well as the owner of the film company, know that these advertising products are all the properties of ABC's current boss, Hardy. It can only be said that this boss is really good at doing business.

The third program is the documentary "Assault on Pearl Harbor." This documentary was produced shortly after the Japanese bombing of the US naval base. Most of the images in the film used real images at the time.

The documentary was also nominated for an Oscar documentary that year, and it was also shown in cinemas, but it now appears that although World War II is over, the United States has dropped two atomic bombs on Little Japan.

But now seeing this documentary, people find that they still hate the Japanese very much, because that bombing took the lives of more than 3,000 soldiers from the country and destroyed the entire fleet at the same time.

After the documentary was broadcast, it was an advertisement for "HD Security". HD security team members were armed with submachine guns and heavy machine guns, all dressed in black and were mighty and domineering.

The host voice introduced: “HD security is all composed of veterans who have participated in World War II. Everyone has experienced hundreds of battles. A team that can defend the country can also protect your property. I believe HD security, he is Your most loyal and brave guard."

Many people say.

Just broadcast the attack on Pearl Harbor, now we will introduce HD security, the arrangement is really scientific.

12 o'clock.

"Noon News Time."

After the news.

People found a live broadcast room appeared on the screen.

The two sides are full of merchandise, and the background is a huge billboard with the words "Estee Lauder Monopoly" on it.

Three hosts came up, one man and two women.

"Good afternoon, friends, viewers. This is TV shopping. Maybe many people don’t know what TV shopping is. Let’s explain it briefly. It’s actually very easy to understand. We introduce products to you on TV, and audience friends can do it. Buy directly on the TV."

"How do I buy it? Look at our billboard. It has our phone number. There are 50 sets of numbers. If you want to buy the products we introduce, you can call us to order."

"Today is the first show of ABC TV's "TV Shopping". Our show is "Estee Lauder Monopoly"."

Just after the male host had finished speaking, a female host next to him asked immediately,

"You haven't made it clear yet. Shopping can go to the counters of the big shopping malls. Why should I make a call?"

The male host smiled, "The biggest feature of our TV shopping is that we are profitable. Our TV shopping section communicates with manufacturers and will deliver goods to customers at the most favorable price."

Said and picked up a jar of skin care cream next to it.

"This bottle in my hand is Estee Lauder skin care cream. This product is available at the counter and the price is 8.6 US dollars."

"And now, as long as you call to order, we can give you a preferential price, guess how much?" The male host looked at the two female hosts.

The two women shook their heads together.

"8 dollars?"

"No~!"

"Could it be 7 dollars."

"Nor."

"It's not 6 dollars, right?" the two women asked in surprise together.

The male host said loudly: "The selling price of our TV shopping is,"

"Dangdangdangdang~~"

A burst of passionate music sounded.

The male host shouted loudly, "It's $5.8."

Duang~~!

A price tag fell next to it and hit a few hosts next to it. It said the explosion price was $5.8.

"Wow~~~No way, so cheap."

The two hostesses exaggerated.

"Yes, it's five yuan, a full one-third cheaper."

"Why the price is so cheap, there is no problem, right?" one of the hostess asked.

The male host waved his hand, "All the products we sell on TV shopping are all in cooperation with regular manufacturers. For example, today's Estee Lauder special is to cooperate with Estee Lauder Cosmetics."

"I also want to tell everyone that there is no need to worry about the authenticity of the goods, because today all the customers who buy Estee Lauder cosmetics will not pick up the goods from me, but go to the counter to pick up the goods."

"Estee Lauder has counters in 24 cities across the United States, so our sales range is limited to these 24 cities. You don’t need to spend a cent if you call today. After you call, customers can get one to buy. The voucher number, with this unique number, you can go to the counter to buy the cosmetics you selected."

"All cosmetics are bought from counters. UU reading . Others need eight yuan and six, and you only need five and eight yuan. Does it feel wonderful in your heart, and you only need to make a phone call, and you don’t need anything else. pay."

"Today, our Estee Lauder special has a total of 18 products, each of which has a limited number. After we introduce, we will open a rush channel. We can only say that we buy first, get first served.

"This skin care cream has only 20 minutes of panic buying time, now the panic buying begins!"

As soon as the camera turned, a huge office appeared, with more than fifty wiring ladies sitting in it, everyone answered with their phones, and the scene was not lively.

what,

Worried that no one will call to buy.

Doesn't Hardy know to arrange for someone to call?

The lively rushing scene can be easily created, how could Hardy allow the cold scene to appear.

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