Chapter 358： Box office counterattack

This night, Dunn failed to have in-depth exchanges with Jack Welch on the management and strategic issues of Dunn Films, mainly because the occasion was wrong.

Fortunately, the feedback given by Jack Welch was good. He said that in a few days, he would go to Silicon Valley to attend a symposium in the field of chips, and he would fly to Los Angeles again, so he could talk to Dunn in detail at that time.

Dunn is looking forward to the second meeting with Jack Welch.

As for the focus now, of course, is the movie.

Once Dunn and Universal Pictures changed their promotional strategy for "Unsinkable", they immediately brought about a reorganization-like change to the current film market.

"Pearl Harbor", which has been comparing "Titanic", has become worse and worse!

Although Dunn did not explicitly say that Universal Pictures also avoided this point when promoting it, the indisputable fact is that the movie associated with "Titanic" is "Unsinkable", not "Unsinkable", which was previously promoted with great fanfare. Pearl Harbor!

This makes fans feel a deceived illusion!

Obviously "Pearl Harbor" has nothing to do with "Titanic", why does Disney dare to use such a gimmick to promote it?

Isn't it just to deceive fans and let everyone be deceived into buying tickets?

If Dunn had not accepted an exclusive interview, the entire United States would have been kept in the dark!

Film critics in major media originally gave "Pearl Harbor" a very bad evaluation, but now they have encountered a "fraud door", and the film's reputation has collapsed even more.

Even though Disney has repeatedly made statements, Michael Bay has publicly stated that he has never had the idea of ​​deceiving the audience, but this kind of remedial public relations has no effect.

The box office prospects of "Pearl Harbor" are plummeting!

In contrast, "Unsinkable", which has been low-key and steady before, has immediately become the hottest topic of discussion in the United States with the help of the publicity trend of the second "Titanic"!

Produced by Dunn Walker and directed by James Cameron, this is a complete ace combination!

The two of them worked together to create the miracle of "Titanic". This time, they cooperated again after a lapse of four years. Will the wonderfulness of "Unsinkable" be any worse?

In particular, "Unsinkable" promotes a positive American heroism value, which not only shows the heroic and decisiveness of the marine police rescue team members, but also shows the greatness of human nature in the face of life and death choices.

This is a disaster film, but also an optimistic inspirational film!

In the past two years, under the influence of the Nasdaq bubbling crisis, the overall US economy has declined, and the Bush administration has also launched a big tax cut policy. At this time, the people of the whole country should unite to survive the current economic crisis!

"Unsinkable" is the best encouragement to the hearts of the people!

"The New York Times", "Time", "Washington Post", "Los Angeles Times", "Wall Street Journal" and other most influential media in the United States have all reported the latest film "Unsinkable".

Even at the presidential press conference on Wednesday, President Bush, in response to a question about tax reform, quoted Charlize Theron in "Never Sinking" when he encouraged the crew: "When we face difficulties, we can't necessarily do Make the most correct choice, but we have to show the firmest belief!"

In short, under the promotion of Disney's second "Titanic", Dunn's charisma, the publicity influence of Universal Pictures, the president's appeal and the promotion of many media, James Cameron's new film "Forever" "Unsinkable" is completely on fire!

In the second week of its release, "Unsinkable" did not do well at the box office in the first few days.

Monday, $7.57 million; Tuesday, $4.67 million; Wednesday, $4.81 million.

But on Thursday, it was as if the small flame suddenly encountered gasoline, and a huge wave of flames ignited with a "swoosh"!

On Thursday, "Unsinkable" grossed $16.89 million in a single day!

By the end of the week, this momentum has become more and more hot. This momentum is like the previous year's "Star Wars Episode 1: The Menace of Ghost Man" and last year's "Spider-Man", which was out of control!

The "Movie Watch" column of nbc TV once again launched a market survey, this time at 3:30 pm.

"Hello, sir, ma'am..."

The beautiful host Hannah saw some fans walking out of the movie theater and walked up quickly, first introduced herself, gave a small gift, and then asked directly: "Excuse me... you just watched "Unsinkable" ?"

The general trend has been set, and "Unsinkable" is the most popular movie at the moment.

"Yeah, the movie is very good, the plot is wonderful, and the special effects are realistic! The joint work of director Walker and director Cameron is really good!"

Hannah smiled, "If A+ is the highest score, how much do you think this movie can score?"

"A+! There's no doubt about it! The publicity of this movie was not very good at the beginning, and we watched Pearl Harbor last weekend and regretted it to death."

After the husband finished speaking, the lady hurriedly said: "But it's okay now, there are too many people watching "The Unsinkable", it's the afternoon, we almost didn't get tickets!"

"Oh no?"

"It's true, there are too many people queuing up to buy tickets! I can guarantee that the screening hall of "Unsinkable" will be full by tomorrow!"

...

That day, Friday, "Unsinkable" grossed $26.58 million!

On Saturday, the single-day attendance rate of "Unsinkable" exceeded 79%, and it earned $38.78 million at the box office, creating the highest single-day box office in Hollywood history!

Sunday still surpassed 30 million at the box office in a single day, reaching $32.43 million!

In the first week of its release, "Unsinkable" only received $43.69 million at the North American box office, and in the second week... "Unsinkable" completed its counterattack and swept up $123.15 million at the box office, making it a weekly box office without any suspense. Box office champion!

The North American box office of "Unsinkable" also reached 166.84 million US dollars!

On the other hand, last week's box office champion "Pearl Harbor", the next week's results, plummeted - 13.42 million, 4.39 million, 3.28 million, 2.21 million, 5.47 million, 6.98 million, 4.67 million... A week of box office accumulation, only got 40.42 million US dollars .

Two weeks of box office accumulation, it has not even broken 100 million, only 94.05 million US dollars!

Although "Unsinkable" and "Pearl Harbor" are only films released for just 10 days, the outcome of victory and defeat has been completely separated.

Disney invested 140 million US dollars and spent 70 million US dollars to announce the cost of "Pearl Harbor", ended in a fiasco!

Although the entire release period is still very long, the evaluation agency has once again increased the box office expectations of "Pearl Harbor", and the North American box office...only 125 million US dollars!

In other words, in the next six months of the release period, the evaluation agency believes that "Pearl Harbor" can at most get a box office of 30 million US dollars in the North American market.

It's just appalling!

With the release of the latest expected data on the box office of "Pearl Harbor" by a number of evaluation agencies, a new wave of blows from Disney has finally arrived.

Affected by the "fraud gate" and the sluggish box office of "Pearl Harbor", Disney's stock price fell 7%, and the market value increased by 3.1 billion US dollars!

...

After waiting for several months, Dunn finally received a call from Disney's second-in-command, Roy Disney.

Request an appointment!

(Sanqi Chinese)