Chapter 359： 1 Everything is under control

Michael Eisner is furious!

"Pearl Harbor" was miserable at the box office, and even a "fraud door" scandal broke out, which seriously affected Disney's image.

Since the beginning of the new century, Disney's stock price and brand value have been declining.

A big reason is that Disney's performance in the movie market is weak!

If last year Disney had an opportunity to explain, then this year's "Pearl Harbor" has no room for manoeuvre.

Even the scandal has been brought out, what is the explanation?

Although Disney has adopted a variety of public relations methods since then, the declining stock price is still entangled in the hearts of every Disney shareholder.

Michael Eisner has been at the helm of Disney for almost 20 years, and this time, he feels more pressure than ever!

Although the revenue of movies is not high, it is the core industry of Disney.

If there is a problem in the film industry, it will affect the whole body and affect the industrial structure of Disney's entire kingdom.

On the board of directors, Roy Disney, the second-in-command who has been suppressed by Michael Eisner for more than ten years, even sternly questioned him if he could solve the film crisis?

Although Michael Eisner used his prestige accumulated for more than ten years to quickly calm down the restlessness on the board, the signal was already clear.

The Disney family has taken a stand, they are very dissatisfied with Michael Eisner!

Although the Disney family's shares in the company have been diluted to very little, with only Roy Disney as a shareholder, its influence is undeniable.

Many Disney seniors are still thinking about the love of the Disney family.

If Roy Disney raised his arms, the consequences would be unimaginable!

"Jerry Bruckheimer is a piece of shit!"

Michael Eisner sat in his office, casually picked up a book on his desk, and threw it out.

All over the place!

In order to ensure the success of "Pearl Harbor", even the high-level executives of Michael Eisner were alarmed during the production and promotion stages of the film.

He personally went to the set and post-production center of Pearl Harbor three times just to oversee the production and ensure success.

Disney was continuously humiliated by Dunn Pictures last year. This summer, it must be shamed!

Jerry Bruckheimer also swore to assure him that "Pearl Harbor" would be an epoch-making classic movie, comparable to "Titanic" and go down in history!

Now, the film has been released for two weeks, and the North American box office has not exceeded 100 million.

Judging from the feedback from the market, it is impossible for "Pearl Harbor" to be comparable to "Titanic", but it is indeed done in the annals of history.

The "Fraudgate" incident... The notoriety of "Pearl Harbor" is definitely a stain on the history of film that deserves a special mention.

Even Disney has become a background board!

It's only natural that Michael Eisner would be so outraged by such a humiliation.

However, he is a veteran who has been immersed in the market for decades, and even passed by death in the 1990s. He has encountered even greater setbacks. This setback disappointed him, but he did not lose his mind.

"An old man with half of his body buried in the ground, he doesn't care for his years, he still wants to seize power, and he doesn't want to see if you have the strength!"

Michael Eisner snorted, disdain for Roy Disney.

In the 1980s, Roy Disney was president and his brother-in-law, Ray Miller, was CEO. As a result, the two were busy fighting for power and profit all day long, making the company a mess.

That was the most difficult stage in Disney's history, with the capital chain breaking and nearly going bankrupt.

If it wasn't for Roy Disney taking the lead in admitting counsel, the board of directors decisively taking action, and recruiting professional manager Michael Eisner, Disney would probably end up worse than MGM.

From the day he entered Disney, Michael Eisner adopted a management style dominated by me, and did not take Roy Disney seriously at all.

All he cares about is the Disney stock price!

Because "Pearl Harbor" was crushed by "Unsinkable" at the box office, and the "fraud door" incident, Disney's stock price fell 7%. Michael Eisner's first task is to regain the confidence of investors and Wall Street!

"Disney...must find new profit points!"

Michael Eisner is sitting on his back in the boss chair. He has no time to target Dunn now. The first priority is to maintain the stability of the stock price. He half-squinted his eyes, pondered for a long time, and then sighed, but a look of firmness appeared on his face.

He sat up straight, picked up the office phone on the desk, and dialed a familiar number.

"Which one?"

"Rupert? Haha, it's me, Mike! Michael Eisner!"

Michael Eisner's voice was warm and hearty, as opposed to his angry expression.

"Oh, it's you!" Rupert Murdoch smiled slightly, "If you still want to talk about the Fox Family Channel, I can only say sorry, I can't explain it to shareholders for less than $5 billion. ."

"No, you can explain."

"Oh?"

Michael Eisner said lightly: "I agree to the $5.3 billion deal!"

Murdoch was silent for a while before saying, "$3 billion in cash, plus $2.3 billion in debt?"

"That's right!"

"Hehe, I heard that you have encountered some trouble recently?"

Michael Eisner raised his eyebrows and his tone changed slightly, "Rupert, you're not trying to take advantage of the fire, are you?"

"How could it be?" Murdoch laughed, "Businessmen, reputation comes first, and the agreed plan will not change!"

...

Roy Disney has been hanging on Dunn for several months. Now that Disney's stock price has fallen, the box office of "Pearl Harbor" has failed, and the "fraud door" scandal has broken out. This old guy can't sit still and finally makes an appointment with Dunn.

only……

If you want to see you will see, if you don't want to see you will not see?

This is too self-righteous!

In Hollywood now, it's not the time when he was in power.

As a shareholder of Disney, Roy Disney certainly does not want the company's stock price to fall, but what does this have to do with Dunn?

Dunn replied directly: "Let's wait until "Atlantis: The Lost Empire" is released!"

Dunn respects his predecessors very much, but an old guy like Roy Disney who is prudent and fanciful is very annoying.

Even the media giants like Redstone and Murdoch were very enthusiastic when they shook hands with Dunn. Why should this Roy Disney come and linger on him?

Dunn went directly to New York!

It's June, and the game of chess is half closed.

In fact, many Wall Street newspapers have disclosed that, in the past six months, Dunn Capital has aggressively shorted Nasdaq and NYSE stocks.

Tang En, who has the reputation of "stock god" and "little stock god", once again shot short, which caused great repercussions in the industry!

The last time Dunn went short, he was directly listed on the "Forbes" rich list.

Short this time...

The results were astounding!

loss!

And it's a terrible loss!

According to incomplete statistics, in the two months of March and April this year alone, the 207 stocks that Dunn Capital shorted were forced to liquidate their positions due to insufficient margin, and the expected loss...more than 400 million US dollars!

And that's just a small part of it!

According to an anonymous investigative report by Business Week, Dunn Capital shorted 583 stocks in January, including 56 on the Nasdaq and 527 on the New York Stock Exchange.

Now that 207 stocks have been determined to be liquidated, what about the remaining 276 stocks?

Maybe a few stocks have indeed fallen in price. After all, the bubble crisis is not over yet.

But the NYSE is different!

With the introduction of the Bush administration's tax cuts, it means that the company's net profit has increased, and the stock price of the New York Stock Exchange is almost all the way up.

That is to say, the loss of the first 400 million US dollars may only be a small part, and Dunn Capital will face even greater losses!

Dunn personally came to Manhattan to talk to Scott Swift, who is in charge of financial operations.

"The reports from outside are not good for us!"

Scott Swift's face is very ugly.

Such a huge loss, placed in other companies, the person in charge of the business will definitely be fired.

Even if all this is Dunn's order, there is no light on his face.

In the past few years, Scott Swift, as the general manager of Dunn Capital, managed billions of dollars of assets for him, and he was very popular in Manhattan, and he was a popular figure on Wall Street~www.novelhall. com~ There are even a lot of young and beautiful girls who took the initiative to post them with tenderness, which is definitely the most wonderful memory.

But in the past month or two, the situation has taken a turn for the worse.

Many colleagues in the industry looked at him with a bit more sarcasm, and many people were secretly laughing at him for losing Dunn's wealth.

Scott Swift couldn't explain it, he could only take the blame and cry without tears!

Tang En smiled and seemed to be in a good mood. He was not disturbed by any bad information from the outside world. He asked jokingly, "Scott, are you discouraged?"

Scott Swift shook his head bitterly, "Dawn, what are you doing? Money... It's not so bad."

Tang En laughed, "You can only win if you have a loss! Especially in the financial market, how can there be a reason for only making money and not losing money?"

Scott Swift can't help but laugh.

At such a time, Tang En can still laugh, really big heart!

Dunn glanced back at the office door, Scott Swift walked over and locked it, then turned on the radio in the office, turned up the sound, and turned on the signal screen meter.

Dunn sat down next to Scott Swift, "Don't worry, everything is under control!"

"In control?"

Scott Swift's eyes widened.

Tang En smiled, and felt that some words could not be said directly, and said with a stern expression: "The tax cut policy is just drinking poison to quench thirst. What is really related to the economic tide is the exchange rate of the US dollar. Now that the price of the US dollar is so high, if the Federal Reserve does not raise interest rates and depreciate the value, the economic crisis will occur. Sooner or later."

This is of course an afterthought, a cliché that was repeated many times by many economists during the Nasdaq bubble crisis.

Scott Swift understood Dunn's deep meaning, "So... do you think the U.S. stock market will fall sharply?"

(Sanqi Chinese)