The last episode of "Six Feet Under" will be on Sunday, August 19, and there will be a two-week window until "Band of Brothers" premieres on September 9.
During this time, DreamWorks will launch a wave of strong publicity for "Band of Brothers", with a total publicity investment of more than 15 million US dollars. If "Band of Brothers" can be broadcast on starz TV station and cause a strong social effect, then DreamWorks will have more bidding space when selling copyright to other countries, and it will also have more confidence in the sales of video tapes and DVDs. foot.
For the sta TV network, these two weeks are the warm-up period for "Band of Brothers"!
Professional cable TV stations can't play commercials, but they can play trailers!
The two versions of the trailer, which were cut by Steven Spielberg himself, are magnificent and passionate, and can be played repeatedly on the two TV stations under sta.
Moreover, in order to create a sufficient atmosphere for the broadcast, Dunn Pictures has generously grabbed two wonderful blockbusters to warm up for "Band of Brothers" - Fox Pictures' comic film "X-Men" and Universal Pictures' The fantasy comedy The Grinch!
Even "Drug Net" produced by Dunn Pictures was directly abandoned by Dunn.
At this time, what I want is a strong and popular film that incites emotions, not the slow rhythm of "Drug Net".
The copyright fee of "X-Men" is 20 million US dollars and will be broadcast on the weekend of August 26;
"The Grinch", which costs $28 million, will air on the weekend of September 2.
At the same time, in order to speed up the installed capacity and number of users of the sta TV network, Dunn Pictures and Comcast signed a short-term cooperation agreement.
Between August 26th and September 9th, for every 1 million new subscribers added by the sta TV network, the operator Comcast can get an additional one percent of Dunn Pictures' feedback, capped at five points.
Only under heavy profit can the brave man!
Why does Comcast have a huge cash flow? It is because you can get the user's pledge deposit and high operating fees.
The more installed capacity, the more Comcast deposits, the more new users, and the higher the operating commission!
There is no doubt that this move by Dunn Pictures will make Comcast more active in the promotion of the sta TV network.
It can be said that in order to build momentum for "Band of Brothers" and to pave the way for the sta TV network, Tang En invested a lot of money!
Fortunately, the distribution of "Mrs. and Mrs. Smith" has arrived. With a global box office of 520 million US dollars, Dunn Films has obtained a distribution of 170 million US dollars. At present, the company's book capital exceeds 280 million US dollars, which is very sufficient.
...
Dunn was in the office with his hands behind his back, pacing repeatedly, looking a little anxious.
Last night, "The Grinch" completed its broadcast on starz TV, and he is waiting for the latest data results.
Normally, he can't get the report on Monday, because the operator has a weekend off. Only through the sta TV network, you can get the rough report of the ratings.
However, because of the new cooperation, Comcast has worked overtime for two consecutive weekends, just to allow home users to enjoy installed and subscription services even on weekends.
In the past 10 days, as everyone expected, sta TV network's paying subscribers have grown in a straight line.
However, the growth rate... is not as optimistic as imagined.
Only 560,000 subscribed households have been added!
So far, the subscribers of sta TV network have reached 5.4 million. The number of users has also increased due to the playback of "Six Feet Under".
sta TV network, still ranked third in North America.
This makes Dunn very unwilling.
"X-Men" failed to become a stimulant for sta. Now, it depends on the performance of "The Grinch".
It's already September 3rd, and "Band of Brothers" is about to land on starz TV and premiere globally.
If you can't come up with a dazzling growth data, it's somewhat ugly.
Suddenly, someone knocked on the door.
"Please come in!"
Dunn shouted anxiously and took a few steps forward, only to find that it was not the data report, but Kevin Feige, the assistant to the president of Marvel Studios.
"Kevin?"
"Boss, do you have something to leave?" Kevin Feige looked at Dunn who was slightly gaffe in surprise.
Tang En waved his hand, smiled self-deprecatingly, and pointed to the sofa, "Sit down, is there anything?"
Kevin Feige sat down and rubbed his hands together, a little embarrassed, "Boss, that..."Spider-Man 2" has been completed."
"Oh."
Dunn responded casually.
Kevin Feige had no choice but to say: "Boss, you promised me that after completing this film... I can prepare my TV series."
Dunn just reacted!
He agreed a long time ago that as long as Kevin Feige finished supervising "Spider-Man 2", he could prepare his comic TV series "The Punisher".
"Post-production is also very important!" Tang En gave him a deep look, "Kevin, work must have a beginning and an end!"
Kevin Feige hurriedly said: "I know, I will always be involved in the later stages of "Spider-Man 2". But you know, I'm just a production assistant, and I don't have much work in post-production. I hope to be able to spare More energy, prepare for The Punisher."
Dunn made a soft "um" sound.
As for Kevin Feige's work, the last time he went to New York, he talked to Nina Jacobson and Ridley Scott, and they all praised them.
"In principle I would agree."
"Boss, thank you!"
Kevin Feige was instantly overjoyed.
"Wait!" Tang En waved his hand and pondered: "Kevin, since you want to shoot "The Punisher", let me ask you, what kind of character is "The Punisher"?"
Kevin Feige said: "He is not a hero, not even an anti-hero, he is a criminal, a criminal who does not harm good people!"
Dunn frowned slightly.
Kevin Feige continued: "From the point of view of ordinary people, he is indistinguishable between good and evil. On the one hand, he wants to applaud him for eliminating evil, but he sees that the way he eliminates evil is too cruel. I think, this is the punisher. This character's greatest personality charm."
Dunn shook his head, "Kevin, don't forget, the broadcast date of The Punisher will be after the release of Daredevil. The Punisher and Daredevil are friends, and these two superheroes cannot be separated. ."
The script for Daredevil has been finalized, and Kevin Feige, as one of the producers, has certainly seen it.
It's just that he was very surprised. Is it appropriate to juxtapose "The Punisher" and "Daredevil"?
Judging from the script, Daredevil shows a completely realistic "epic good man", even giving up self and love for justice. He fought with his fellow junior sister and passionate girlfriend "Erica", and finally saved New York.
"The Punisher" and "Daredevil" are completely connected extremes!
"Daredevil" does not kill and insists on using legal means to punish criminals; "The Punisher" is ruthless, often punishing criminals in a way that is several times crueler than the law.
"Isn't it based on the comics?" Kevin Feige was a little confused.
Tang En said: "Comic is a niche after all, but the influence of film and television works is too great, we must not promote evil from the perspective of the protagonist."
There are too many large-scale American dramas with criminals as the protagonists, but why are only "Breaking Bad", "Prison Break", "Bloodthirsty Forensic" and other popular ones?
Because while the protagonist is guilty, he has a moral bottom line and shows the brilliance of human nature.
After the TV series "The Punisher" in the previous life was filmed, it caused a lot of controversy.
Comic fans believe that "The Punisher" is not violent enough, not killing enough, and not enough crime; film critics believe that the plot is simple and direct, without the display of human nature, and lacks artistic value.
But judging from the ratings and ratings, the show is deeply loved by the audience.
Why?
Because TV shows are a long story.
In a short period of time, large-scale violent scenes may attract attention and form a gimmick. But for a long time, it will definitely lead to the resentment of the audience.
The legendary top ten banned films in the world, you can watch it out of curiosity, but who can really enjoy the plot inside?
Kevin Feige said in confusion: "But...are we still shooting 'The Punisher'?"
"No, Kevin, you misunderstood." Dunn waved his hand. "Of course we are shooting the Punisher. Politically incorrect, it must be the core of the Punisher. However, we need to show the inner struggle of the characters and add a three-dimensional sense. Embody the good side, not the evil side."
Kevin Feige said, "I understand, this struggle is the same as Daredevil Daredevil's struggle is justice and law adherence, Punisher's struggle is justice and sin The opposite of each other. At the end of the day, they are the same kind of people, just in different ways.”
Tang En said with a smile: "Yes! Punishers must not be criminals! If you can show a personality similar to Daredevil in the play, then you are qualified to make a big commercial movie alone!"
Kevin Feige's heart froze.
Suddenly, he felt that his choice to start with "The Punisher" was probably a mistake.
This role...it's not easy to shoot!
If I knew earlier, I should start with simple characters, such as some agents of S.H.I.E.L.D., which can be made into comedy and action films. It is very simple, unlike "The Punisher", which requires serious inner expression.
Kevin Feige sighed, "In this case, I need to ask Deacon Whistler and Jonathan Nolan to help write the script, and the budget... I think it can't be less than 40 million US dollars."
Deacon Whistler is Dunn's royal screenwriter. He was selected from the grassroots and is currently the first screenwriter of Dunn Films. Although he stutters, his screenwriting ability is as high as "98", and he is good at dark, action, police and bandit scripts.
Not to mention Jonathan Nolan, the script for Daredevil was mainly conceived by him and Deacon Whistler.
Dunn smiled, it seems that this Kevin Feige is really ambitious!
At this moment, the door of the office was suddenly pushed open, Ella Fisher was excited, held a report, kept shaking it at Dunn, and said happily: "Come out, come out 1.16 million! In the first two days of September, there were 1.16 million new subscribers to the sta TV network!"
Dunn stood up abruptly, his eyes flashing with light.
Big things can be done!
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(Sanqi Chinese)