Chapter 401： Comcast is on the move

"The Grinch" was the runner-up at the North American box office last year with $260 million, second only to "Spider-Man."

It can also be seen from the broadcast on starz TV that "The Grinch Santa" is indeed more concerned than "X-Men".

Of course, a large part of the credit is still due to "Band of Brothers".

Today is September 3, and the world premiere of "Band of Brothers" is still 6 days away!

In the previous life, hbo created a wave of subscription peaks this summer, starting from June, with the four consecutive broadcasts of "Six Feet Under", "Charlie's Angels", "Perfect Storm" and "Band of Brothers"!

From 7.5 million to 15 million!

In this life, Dunn replaced "Charlie's Angels" with the more influential "X-Men" and "Perfect Storm" with the more popular "The Grinch".

What will be the result?

The future is known.

But so far, the momentum is good!

In the first two days of September, the sta TV network added 1.16 million new users. This result is gratifying enough!

In other words, sta's subscribers have reached 6.56 million now, surpassing sho, becoming the second largest professional cable TV network in the United States!

Only 1 million less than hbo!

Dunn snatched the report from Isla Fisher, took a closer look, and found that among the 1.16 million new subscribers, 1.15 million chose the 3-month $23.99 package instead of More favorable half-year packages and full-year packages.

It can be seen that most of the new users are still skeptical of the sta TV network. They just want to subscribe for a 3-month trial first, mainly to watch "Band of Brothers".

"Band of Brothers" has 10 episodes in total, and if you buy the full DVD, the price will reach $100! In comparison, it is more cost-effective to subscribe to TV channels.

"Big things are to be expected!"

Dunn looked at the report and looked excited.

Ella Fisher said excitedly, "Dawn, did we win again?"

Tang En laughed happily a few times. He was very satisfied with the "we". He stepped forward and hugged her suddenly, and kissed her on the red lips.

Ella Fisher gave him a push, a little shy, "There's still someone here!"

Kevin Feige smiled and hurriedly got up, "Boss, I already have an idea for the Punisher project, so I'll go back and prepare. Oh, by the way, congratulations in advance to our TV station's great ratings!"

...

Is the ratings on fire?

The mystery has not yet been revealed.

However, since September, it can be said that good news has been reported frequently!

Comcast obviously also knows the attitude of Dunn Pictures, and will fax over the latest data before leaving get off work every day.

On September 3, there were 470,000 new installed users in the United States, and 520,000 new subscribers!

On September 4th, there were 620,000 new installed users and 540,000 new subscribers!

Only 4 days into September, the sta TV network is in an unstoppable stance, riding on a rocket, and the number of subscribers has skyrocketed, first surpassing sho, and then defeating hbo!

It has become North America's veritable professional cable TV network with the number one subscriber!

Of course, hbo also has more than 5 million subscribers in overseas markets.

In terms of volume, sta as a whole still lags behind hbo.

However, "Band of Brothers" only premiered on September 9!

sta TV network has 5 days left!

With the current crazy growth trend of sta, no one can see where the end is.

On September 5, Comcast adjusted its operating policy because the ratio of installed users and subscribers of the sta TV network was too low and the operating losses were too high. On this day, the installed users of sta TV network decreased by 1.2 million, but the subscribers increased by 650,000!

On September 6, the number of new installed users was negative 3.74 million, and the number of subscribers increased by 570,000!

Friday, September 7th.

Instead of sending the report to Dunn right away, Comcast threw a celebration party to Dunn, Bill McNick, West Cotton, Tosca Musk, Chris Albrecht Kurt and other top executives of Dunn Films and sta TV network issued invitations.

Dunn attended with Penelope Cruz.

Old Roberts, who has stepped back to the second line, also appeared in person, shook hands with Dunn cordially, and congratulated the young man.

However, he is older and his energy is far less than that of Redstone. After shaking hands with everyone one by one, he chose to leave and handed over the task of hospitality to his son, the current chairman of Comcast and CEO Brian. roberts.

Brian Roberts, born in 1959, was named "the most scholarly and suave entrepreneur in the media" by Forbes. Even more legendary is that this guy used to be an athlete who represented the U.S. team in college and won a silver medal in squash.

Since 1990, he has taken over Comcast from his father, and then launched a series of exemplary acquisitions, just like the posture of American "Murdoch".

Especially this year, he beat Time Warner, Disney and Cox Communications, and successfully acquired at&t's cable business.

After the completion of the merger, Comcast's market share is approaching 30%, double that of aol Time Warner, and it has already triggered anti-monopoly provisions. Comcast is the unshakable No. 1 cable TV operator in the United States.

However, having a huge number of users does not satisfy his appetite.

His ambition is very lofty. He wants to become a big man like Murdoch and Redstone, and he wants to build Comcast into a media empire covering all channels!

"Dawn, your strategic design is perfectly unexpected!" Brian Roberts, holding a glass of champagne, had a brief exchange with Bill McNick and walked to Dunn.

Tang En said helplessly: "Brian, should you tell me the latest news of sta now? We are all waiting for the result."

Brian Roberts said with a smile: "Let me sell it, I'll go to the stage later and announce the good news in a high-profile way!"

"Oh?"

Tang En's face was shocked and his eyes lit up.

Such a high profile... Is it a good news that is surprising enough?

Probably!

Today is Friday. According to the normal working habits of Laomei, the operators do not work on weekends.

Therefore, if home users want to watch "Band of Brothers" on Sunday, they will definitely subscribe on this day and rush to open starz TV station, so as to avoid the operator's rest on weekends, which will affect the premiere of the series.

It's the off-season for the movie market, and such a masterpiece of war could just fill the entertainment gap this weekend.

Of course, many families do not know that in order to promote the development of sta, Comcast also arranges staff to work overtime on weekends during this period, which can provide installation and subscription services for home users.

Brian Roberts smiled when he saw Dunn's expression, "Let's talk about something else."

Tang En took a deep look at him and suddenly felt that today's party is not as simple as a celebration party. This guy obviously had ulterior motives and asked calmly, "Okay, what are you interested in?"

"Like...content."

"content?"

Dunn frowned slightly.

Now Hollywood film companies are actively moving towards big media groups in order to find bigger and broader channels, but Brian Roberts has put forward content, and his vision is high enough!

Brian Roberts said bluntly: "Dawn, I summed up your success, the core is the content! Movies rely on "Spider-Man" and "Unsinkable" and other movies, TV... There are also "Six Feet Under" and "Unsinkable". "Band of Brothers". This is the right choice. In the media industry, no matter how innovative the medium is and how broad the distribution channels are, it is the content rather than the method that ultimately attracts the audience. In the fierce competition, only good content that is recognized and popular can be obtained. attract a large audience.”

"Hehe, Brian, you summed it up really well." Dunn's heart was a little nervous, staring at his eyes, "You don't want to take a fancy to my company and want to buy Dunn Pictures, right?"

"Ah?" Brian Roberts was startled, then laughed, "Dawn, you are really joking! Besides, even if I intend to buy, will you sell it? The rate of return is so high, the debt ratio is so low, and the prospects are so high. Good quality companies, if they really want to bid, Comcast will not have a chance at all.”

Tang En heaved a sigh of relief and said with a smile: "Yes, Tang En Pictures is good at content, but having content does not mean dominating In order for content to finally reach the audience, there must be an appropriate means of dissemination and distribution channels. Its position in the media industry chain is becoming more and more important. The new round of media mergers is to make the most suitable content broadcast in the most suitable form.”

"You speak so well!"

Brian Roberts exclaimed.

Looking at his glowing eyes, Tang En narrowed his eyes slightly and remembered something.

This Brian Roberts has a big appetite!

In his previous life, he led Comcast to buy Disney for $66 billion. After being rejected, he turned to buy NBCUniversal Group. This is not enough. Comcast also bought MGM shares, and is thinking about spending $45 billion to acquire Time Warner, and thinking about $60 billion to eat into the assets of 20th Century Fox...

At a time when Time Warner, News Corp., and Viacom were gradually becoming lonely and Disney was in full swing, the only media company that was qualified to compete was Comcast!

Now, Comcast has become the largest cable TV operating group in the United States. If it continues to grow on this road, it will be subject to anti-monopoly investigation and must find new development space.

Listening to his tone, it is clear that he has developed an interest in Hollywood.

Sure enough, Brian Roberts quickly confirmed Dunn's guess, "As you said, the new round of media mergers is to make the most suitable content broadcast in the most suitable form!"

Tang En laughed dumbly and shook his head frequently, "Brian, it's not that you never thought about acquiring Tang En Pictures, but because Tang En Pictures has no distribution channels, you don't like it!"

Brian Roberts' face turned whole, "Only you can manage Dunn Pictures, no one else can!"

"Okay." Dunn shrugged, "I understand what you mean. Do you want to... enter Hollywood?"

(Sanqi Chinese)