Chapter 491： Dolby Laboratories

"Billboard" magazine is the most prestigious music magazine in the United States. The Billboard Top 100 list launched is regarded as the leading coordinate of global popular music.

The Billboard charts over the past few months have been dominated by two songs, "hoe" by Five Cents and "in_the_end" by Linkin Park.

In particular, the Canadian five-cent rock band, the release of the "silver_side_up" album, is very popular, which has a great meaning for pointing out the direction of rock songs.

In the past few years, no rock song has ever been at the top of the US Billboard charts for a long time!

However, in late April, the calm of the music circle was suddenly shattered by a song - "" due to the famous director Dunn Walker and the famous actor Natalie Portman, as soon as the single record was released, it was immediately Detonate North America!

In its first week of release, the album sold 18 million copies, breaking Michael Jackson's record in one fell swoop!

Of course, this is also related to Dunn giving up profits and selling at low prices.

Of course Dunn doesn't expect to make money from selling albums. Although he sold 18 million records in the first week, he can still get $4 million in income...

This money is all Natalie's pocket money.

Dunn doesn't care about revenue, what he values ​​is publicity and popularization, because this is a "Song of Marvel"!

He is going to build momentum for "Spider-Man 2", which will be released in May!

The release schedule of "Spider-Man 2" is not as friendly as "Spider-Man 1". At that time, "Spider-Man 1" was competing with "Sixty Seconds", a 90s-style action film.

But two weeks after the release of "Spider-Man 2", there will be an incomparably powerful rival - "Star Wars: Episode II: Attack of the Clones"!

The heroine of the film is this year's Oscar winner Natalie Portman, which is even more publicity.

If "Spider-Man 2" wants to continue the myth of the $1 billion box office, it must be ingenious in its promotional methods and keep attracting the attention of fans.

Anyway, "Song of Marvel" is on fire!

Within a week of listing, the album sold 18 million copies, and major radio stations are also on-demand. The on-demand revenue has not yet been reported, and it is initially estimated that it will not be less than 1 million US dollars.

The latest "Billboard" magazine was released, and "Song of Marvel" came by air, squeezing out the hot five-cent band. In the top 100 list of the Billboard, "Song of Marvel" was not unexpectedly smooth. Climb to the top!

This momentum is exactly the same as the invincibility of top superstars like Madonna and Michael Jackson when they release new songs.

In this song, superheroes such as "Ghost Rider", "Thor", "Daredevil", "Iron Man" and "Ant-Man" have also become the focus of heated discussion among fans.

Many Marvel comics fans have found a strong sense of identity, and began to show off their knowledge and spread knowledge to their friends, which is quite a sense of accomplishment.

For Dunn, songs and writing are all trails.

His purpose is still film.

Dunn Pictures acquired Dolby Laboratories in the form of "stock + cash", and the transaction has been completed.

Dunn made a special trip to Silicon Valley to visit Dolby Laboratories.

The founder, Dr. Dolby, and the current executive, Dolby Jr., both treat each other warmly.

Dr. Dolby is getting older and older, and the inheritance of Dolby Laboratories is a big problem. Dunn Pictures acquired Dolby. They got both cash and stock, which is a big problem.

"Is that ea company next to it?"

Dunn shook hands with the Dolby father and son enthusiastically, and under their recommendation, visited this sound effect company full of technology.

Little Dolby said: "Yes, we have business dealings with ea, and most of their game special effects use our digital multi-channel film and television sound system. Compared with game companies in the same industry, ea's games have better sound effects. Outstanding. Fifa is not as manipulative as Pro Evolution Soccer, and the sound effects are a big plus.”

Tang En was in a good mood, "Really? Our company will start the game business soon. At that time, your help will be indispensable."

Little Dolby continued: "This is natural! When it comes to sound effects, Dolby Laboratories has the world's top noise reduction technology and stereo control, which can make games more realistic and immersive."

However, the old Dolby suddenly said: "The main business of Dolby Laboratories is still home theater, which is the direction of film and television.

Tang En smiled, "Dr. Dolby, you are really wise!"

Under the leadership of Dolby and his son, Dunn visited several major businesses of the entire company.

In the Dolby headquarters building, there are more than 100 laboratories and more than 1,400 employees. These laboratories perform their respective duties, from acoustics, to vision, to biophysics. Dunn came here for the first time and felt a sense of mystery.

Tang En walked all the way, smiling all the way, but did not express any opinion. When he met an employee, he shook hands to encourage him and praised him again and again.

The current Dolby laboratory has "Dolby Pro Logic Surround Sound System", "Dolby ac-3 Decompression System", "Dolby Noise Reduction System", "Dolby Stereo System", "Dolby e", "Dolby hxpro" and other technologies.

With more than 800 patents, it is definitely a leader in the world of audio technology.

In terms of profitability, Dolby Laboratories mainly has three major business segments: first, sales of products in the cinema and radio and television fields, such as Dolby amplifiers, Dolby sound cards, and Dolby audio; second, technical support and technical consulting services; three , the share of technology licensing.

In the past year, Dolby Laboratories' turnover was 85 million US dollars, and the proportion of three kinds of income was 13%, 4%, and 83% respectively.

To be honest, not much!

Dr. Dolby found that Dunn had not expressed his position, and realized something, "Sir, are you..."

Dunn quickly gave in, "Dr. Dolby, you're so polite, you can call me Dunn, or you can call me a kid."

Dr. Dolby nodded. "What do you think?"

Tang En was silent for a while before slowly saying: "After the end of the Cold War, the federal control policy has been relaxed, especially the strong promotion of the Clinton administration in the past, which has greatly promoted the integration of enterprises. There are a number of world-wide large group companies. The same is true for the media industry. It is necessary to open up the relationship between the upstream and downstream of the industrial chain and break down trade barriers."

Dolby and his son invited Dunn into the office and listened carefully.

Although this boss is young, his resume is too legendary to measure ability by age.

"Dawn Pictures is a film and television company with film as the leader, and the technology of Dolby Laboratories is exactly the necessary component of the film and television industry." Dunn paused, his eyes were sharp, "But... Dr. Dolby, you didn't notice Is it? Dolby Laboratories' business is just technical support, which is essentially a service industry."

Old Dolby looked bad.

Little Dolby pondered, "Isn't imax acquired? Isn't it different? The role of technology is service."

Dunn smiled slightly, "Of course, I don't deny it, but we have to identify the object of service. For example, the Dolby noise reduction system is used for tape recorders to remove impurities from tapes when recording sound. But what about now? ? Tape is obsolete, and the technology doesn't work."

Dr. Dolby shook his head and said, "No, it used to be C-type noise reduction, and now it's S-type noise reduction, which can be used to reduce noise when converting CDs, VCDs, and DVDs."

Tang En stared at him and said, "How many years can DVDs survive? Don't forget, now is the digital age, and the Internet is the future trend!"

Little Dolby frowned, "But the medium of disc is still the mainstream at the moment."

Dunn nodded, "Of course, I don't mean to ban the research and development of these projects, nor do I want to interfere with the past business direction of Dolby Laboratories. I just said... Dolby Laboratories is already a subsidiary of Dunn Pictures. , if there is a better business relationship, the benefits of this acquisition can be maximized.”

Dolby and his son looked slightly puzzled.

A company's strategic decision is definitely not something that can be figured out in an instant.

Dunn continued: "For example, imax company. They have imax cameras, imax giant screens, and they also have a good technical department. But what is the industry that can really complement the resources of Dunn Pictures? It's imax theaters! You must listen. Did you say it? With the emergence of dmr conversion technology, Dunn Pictures immediately cooperated, and the first imax blockbuster "Pirates Alliance" will be officially released in July!"

Dr. Dolby is a scientist, but he also reacted at this time, "Is this what you mean by taking the film as the leader to drive the improvement of the overall industry?"

"Of course! No matter how good the technology is, if there is no product to guide it, it can only be put on the shelf Movies are the most influential products, especially the movies of our Tang En Films! I can say without exaggeration that Tang Enying A professional film can completely drive the new trend of film technology!" Tang En said vigorously.

Dr. Dolby's expression was quite excited, "You mean... you want to vigorously promote new technology in movies?"

Dunn said with a smile: "Otherwise, I would not have spent huge sums of money to acquire imax and Dolby Laboratories. To be honest, I also funded James Cameron's team to develop 3D film technology."

Dr. Dolby said: "We have Dolby amplifiers, which are the first choice for home theaters. The equipped Dolby Pro Logic surround sound system will greatly enhance the viewing experience."

Dunn shook his head and said: "Not enough, far from enough! The future of movies is not families, but cinemas! There are now 75 imax theaters in the United States, and most of them are showing documentaries, and the attendance rate is bleak. But after the release of "Pirates League" , do you know what the result will be?"

Little Dolby is a business management major, and he is responsible for the transformation of Dolby Laboratories from a scientific research laboratory to a commercial company.

He immediately reacted and said: "If the dmr conversion technology is not bad, then the imax theater will definitely be full! The market determines the capital, and in the future, there will be more theaters and imax companies to cooperate to transform more imax theaters. , to meet the next imax movie that may blowout."

Tang En praised, "Yes, that's what it means! The share and technical support of imax theaters will be the main source of income for imax in the future. And all of this is inseparable from the films of Tang En Pictures to guide the direction. Dolby If the laboratory wants to increase its revenue, it must firmly cooperate with Dunn Pictures on the basis of existing technical support!"

7

(Sanqi Chinese)