Chapter 492： super cinema

The United States has very sound antitrust laws, and because of this restriction, film production companies and cinema chains cannot be integrated.

In other words, Dunn Pictures must not own a theater chain!

However, the ownership of imax theaters belongs to the cinema chain, not imax company.

Imax only provides technical support, brand naming, and charges a certain naming fee and revenue sharing.

The same goes for Dolby Cinema.

imax and Dolby are both asset-light technology companies and will not own such heavy assets as movie theaters.

For the sake of Tang En's words, the current CEO of Dolby Laboratories, Dolby Little understands, "Mr. Walker, you mean that the future main direction of Dolby Laboratories is cinema?"

Tang Endao: "Dolby Laboratories is a technology company, and its core must be technology. The Dolby Axon voice technology and Dolby 5.1 digital surround sound technology you are developing are all very good. But for a company, what is the most important? It's the brand! If Dolby wants to develop more business and cooperate with more big companies, it must start the brand."

"Fortunately, Dunn Pictures has this ability - movies! With the rise of the Internet, traditional tapes, videotapes, discs, and recently Toshiba's hot hd-dvd will all be defeated by the Internet. But the film and television industry Among them, there is one thing that the Internet will never be able to do, and that is the experience of watching a movie in a movie theater!"

"Watching a movie like A Beautiful Mind in front of a computer screen or TV may not be much different from a movie theater. But watching a movie like Spider-Man or Star Wars, the difference is huge! Only Only in the cinema can you enjoy the thrill of the explosive special effects of a commercial blockbuster."

"The Internet will defeat many traditional industries. Movies can rely on special effects to save themselves, and movie theaters... also need new technologies that keep pace with the times to enhance the viewing experience and match the perfect display of movie special effects. The imax giant screen is one of them. ; In my opinion, the sound system of Dolby Laboratories is also the key!"

Little Dolby thoughtful: "Dolby's business direction in the past was mainly home entertainment, and now..."

Tang En said with a smile: "imax theaters have been around for a long time, don't you want to build Dolby theaters?"

"Dolby Cinema?"

The Dolby father and son looked at each other, and both showed a bit of excitement.

The imax brand is so famous because it is linked to the movie, and the imax theater is very famous!

Disney's brand value is so high, but also because of animated films.

Movies are king!

As long as the "Dolby" brand can be launched, then Dolby audio will rapidly penetrate into many aspects such as mobile communications, the Internet, film and television entertainment, and video games.

Thereby completely defeating audio companies such as competitor dts.

"Dolby Cinema" is indeed a wonderful concept that can materialize the brand value.

At this moment, Dolby and his son were excited.

They finally felt the charisma of the young boss.

Truly a business genius!

But... Of course this is not Dunn's personal idea.

In the previous life, when Dolby's market value peaked, it was when Dolby Vision and Dolby Atmos technologies were mature and high-profile launch of Dolby Cinema.

Dr. Dolby said: "The Dolby Pro Logic surround sound system uses four channels of left, center, right, and surround, so that the sense of positioning, direction, movement and reproduction of the original sound field of the sound image can be greatly improved. is enhanced on top of the home, thereby achieving a 'theater' effect in the home. If you follow this line of thinking..."

Tang En waved his hand immediately, "There are too few 4-channel channels, if you want to push it to the cinema, you need at least 12-channel, or 22-channel! The sound system of the cinema in the past is too backward, if you want to make Dolby Cinema famous, It must present an epoch-making sound effect! It is necessary to truly integrate the sound and theater design and seating layout, increase the number of speakers, stereoscopic sound arrangement, and combine the content of the film to present a dynamic sound effect.”

Little Dolby took a deep look at Dunn, "So... the imax theater uses visual effects, and the Dolby theater uses auditory effects."

Tang En said with a smile: "The technology of the imax theater is relatively simple, and it has been in shape for many years. But Dolby Theater... If you want to produce amazing effects, you need professional technical talents. No hurry, you can take your time, first Step by step, first follow my ideas and bring Dolby Cinema to the market.”

"What about the second step?"

"3d."

"What about the third step?"

Tang En twitched his mouth and smiled, "When 3D, imax giant screen and Dolby sound technology are all mature, I will let imax and Dolby cooperate to create a real super cinema!"

In the past life, imax theaters and Dolby theaters were competitors.

There are many problems with film imax giant screen and digital imax giant screen, and they are not very competitive in the market. What can really compete with Dolby Cinema is the top-equipped large-scale rgb laser imax giant screen cinema.

The brightness and clarity of Dolby Vision and the laser giant screen are comparable, the only difference is the screen size.

Of course, the larger the screen, the more shocking the effect.

But Dolby Cinema has Dolby Atmos system, that kind of trinity sound effect, invincible in the world!

It also makes up for the disadvantage.

Both have advantages and disadvantages.

If you integrate the business long-term items of imax and Dolby and launch imax vision giant screen, or laser imax giant screen, and then combine with Dolby panoramic sound, this super cinema is destined to be launched once it is launched. ravage the world!

Dunn Pictures cannot own a theater chain.

But in this way, it can affect all the theaters around the world!

...

After a trip to Silicon Valley, Dunn went to inspect two other companies - Pixar and Netflix.

Especially Netflix.

Netflix is ​​not a subsidiary of Dunn Pictures, 80% of the equity is in Dunn Capital, and 20% of the equity is in the hands of management.

Reed Hastings is a very good manager. After getting the investment from Dunn, he quickly led Netflix out of the predicament, and put this "disc mailing + Internet on-demand" sales model into a playful style. Raw water.

Netflix is ​​now profitable!

However, the profit is still too small, and it is difficult to satisfy the appetite of the management. Reed Hastings discussed with Dunn some time ago whether Netflix can be listed.

Many people in the founder team are still renting.

Dunn went over this time to convince him.

It's a bad time to go public at this time!

It really doesn't work, so in the name of Tang En Pictures, we acquired Netflix in the form of "stock + cash".

Anyway, the listing of Tang En Pictures is not far away.

So far, within 3 years!

Now Tang En is more and more at ease.

Not to mention the internal prestige in Hollywood, the official influence has been greatly improved.

The latest news is that this year's much-anticipated "US National Security Strategy Report" is about to be released. At present, the federal government is organizing various departments to conduct detailed research and discussions.

The filmmaker Dunn also received invitations from the White House and the Department of Defense...

7

(Sanqi Chinese)