Chapter 493： The state sends benefits

The US National Security Strategy Report, usually issued at the end of May, is a report that affects the international order.

In the past year, the "September 11 Incident" occurred and the war on terrorism broke out. The foreign policy of the Bush administration has attracted more global attention.

After the end of the Cold War, the Clinton administration abandoned a series of radical policies in the past, adopted a passive "reaction" foreign strategy, shrank its finances, and quickly led the United States out of its economic predicament.

But ten years later, the international situation has undergone major changes.

Especially the newly elected Bush administration is from the Republican Party!

Be more aggressive! More flamboyant!

Through prior media forecasts and internal information, it can also be seen that the Bush administration will cancel the past policy of "passive response" and change it to a "preemptive" external posture.

For example, Secretary Powell’s speech: “The serious threat we face is a combination of activism and technology.” “The 9/11 incident showed that even if terrorists do not have weapons of mass destruction, they can still pose a threat to the United States through other means.” , "The U.S. government must make greater progress in military strength, homeland defense capabilities, judicial system, intelligence information, etc."...

Dunn was not qualified to participate in the planning of international political situations and military wars, but he was still warmly received by the White House.

Not only him, but also Hollywood giants such as 20th Century Fox, Paramount, Disney, Warner Bros., MGM, etc. have also been invited.

Because, this time the "National Security Strategy Report", in addition to involving traditional aspects such as military and international politics, also mentioned a common term during the Cold War - color revolution!

In the view of the Bush administration, military output alone is not enough. While taking pre-emptive strikes against terrorists who may endanger the United States and its people, the United States must also launch an ideological battle against international terrorism to win this war.

To put it bluntly, it is cultural output!

Let the world's ideology follow American justice, instead of inciting public opinion to support terrorism when war breaks out.

During the Cold War, Congress would approve a large amount of "democratic funds", but now it is much more convenient. With the advent of economic globalization, the trend of the United States is affecting the world.

Especially Hollywood movies, sweeping the world!

Movies are the most direct and effective cultural output.

During the meeting, a number of senior officials of the federal government expressed their opinions, persuading these films from Hollywood to make more films that support "democracy" and "freedom" ideas, and that there should be less negative news about the United States.

The Ministry of National Defense also stated that if you shoot a military-themed film, as long as it conforms to the American spirit, you can apply to the Ministry of Defense. After the application is passed, all military equipment expenditures can be included in the budget of the Ministry of Defense and reimbursed by the Ministry of Defense.

Dunn and others are not interested in what the White House said. They are businessmen and they are trying to make the policy work with them, not them.

However, the Ministry of Defense's plan has excited the bigwigs from Hollywood.

This is good news.

War movies, such as tanks, aircraft, aircraft carriers, warships, etc., are too expensive, even a few minutes of footage will cost millions of dollars.

So for a period of time in the past, the armament scenes in Hollywood movies were all edited from the training videos of the Ministry of Defense.

Immediately afterwards, civil affairs and other relevant departments have also come up with a lot of policies to express their support for related color films. They can provide benefits from various perspectives such as tax rates, policies, and local government support, so that Hollywood can actively cooperate.

Tang En laughed in his heart, "This is a benefit from the state to Hollywood."

With the benefits, everyone readily accepted it and said that they would increase the shooting of this type of film.

But now the federation is asking for Hollywood, and it is not enough to give the state welfare. The bosses, you must make more demands and ask for more benefits.

When it came time for Hollywood to speak, Disney's Michael Eisner reiterated the issue of piracy. He believed that piracy in the United States was becoming more and more rampant, but overseas piracy was even more serious, and had occupied Disney's intellectual property assets of no less than 20 billion US dollars!

Many countries in Asia, Africa, Latin America and other countries are openly using trademarks such as "Mickey Mouse" and "Winnie the Pooh", and pirated video discs are also being sold rampantly. I hope the federal government will regulate them.

Warner Bros.' Barry Mayer said he fully supports the federal "Democratic Spring" policy and is willing to let Warner's films cooperate there. However, the current global film market is not sound enough. Many countries are boycotting Hollywood films for domestic protection. This is a blatant breach of contract and a violation of the TO agreement. I hope the federal government can file a diplomatic protest or economic sanctions.

According to the accounting requirements for movies, the accounting ratio of imported films is 35% for the producer, 17% for the distributor, and 48% for the cinema.

This is the minimum requirement.

That is to say, according to the agreement, when countries that join the to agreement show Hollywood movies, film companies with distribution channels such as Universal, Disney, and Paramount can get a minimum 52% box office share in overseas markets!

This is comparable to the average 53% split in the United States!

Even South Korea, Japan, Britain, Germany, Hong Kong, and other countries that value intellectual property, the share of accounts will be as high as 55%, more than the United States!

Of course, the United States implements a "double taxation" system. If overseas funds are returned, they will be subject to a wave of tax looting. Even if the film has a preferential tax rate, the real overseas share of the income that Hollywood film companies can get is about 35%.

However, China strictly controls the film market, only imports 20 foreign films every year, and the share of the account is only a pitiful 15%...

After "double deduction", American film companies can only get about 9% of the box office share, which is pitiful.

Dunn understands this situation too well. To is a game between developed countries. If China wants to play here, there must be some special circumstances. This is not something that the United States has the ability to change.

Instead of focusing on this impossibly changeable market, it's better to... target countries that the US has the ability to influence.

Everyone here, Dunn is the youngest, even younger than the secretary who recorded the meeting.

At this time, he couldn't help but speak, "Well, let me say a few words."

Dunn's company is the smallest and has the least output, but he is the richest person here, and he has super influence.

"Mr. Mayer just said, I agree with the first part. If we want to promote American ideology through movies, we must first make Hollywood movies enter various countries smoothly. With the advent of the globalized economy, Hollywood movies are The coverage is getting wider and wider, and the resistance that can be faced is getting stronger and stronger.”

"Germany, Britain, Japan, and Australia, the movie powerhouses, can be completely open to Hollywood, but some countries that want more movies must adopt some domestic protection policies. French movies require that each movie be shown in theaters for at least two weeks. , the official statement is to give artworks a living environment, but in fact, it is to give French local films a living space.”

"Of course, I'm not talking about France here, but the biggest movie ticket holder in Asia - South Korea! Many media say Japan/Japan is the second biggest ticket holder, but it's not true. For Hollywood, the UK is the second biggest ticket holder. Cang, Japan/Japan is not even as good as South Korea. Japan/Japan has its own cultural atmosphere, strong resistance to foreign culture, and local movies are very strong. On the contrary, Koreans have no resistance to Hollywood movies.”

Dunn's words immediately aroused the recognition of many Hollywood bigwigs.

In the current Korean film market rankings, the top ten are Hollywood blockbusters.

This is still without opening the door to the Korean film market.

Many years ago, South Korea signed a free trade agreement with the United States in order to join to, and changed the original requirement that movie theaters must play Korean movies for 147 days, and directly changed it to 73 days.

This has aroused strong opposition from Korean filmmakers, with non-stop marches, demonstrations, and even a sit-in protest at the Blue House.

The South Korean government had to cancel this agreement and continue to maintain the requirement that South Korean cinemas must have 147 days of local movies per year.

This is certainly not in Hollywood's interest!

There is a trade agreement with to, why can South Korea be an exception?

Dunn's intention is obvious, that is, to unite with Hollywood, as proposed by the White House and the federal government, let them put pressure on the South Korean government and renew the agreement to change the 147 days to 73 days.

This way, Hollywood can make more money!

...

Dunn became interested in the content of this meeting.

He didn't think the federal government would have the energy to put pressure on the South Korean government for this little money from Hollywood, under the current predicament of the war.

The takeaways from this meeting are mainly some "special" Hollywood movies, with the benefit of federal budget endorsement.

To put it bluntly, the state sends welfare.

Other proposals are unlikely to be realized in recent years.

However, it can be reminded in advance that when the war situation becomes clear and the international situation stabilizes, it can be operated.

Hollywood has enormous influence over Congress.

On the return trip back to Los Angeles, Dunn invited Ron Mayer to his special plane.

"Vivendi is going to end, can you see that?"

Dunn was in high spirits.

Ron Mayer boarded the luxurious Boeing 747 and was speechless in shock. Treating this aircraft as a private jet, there are no more than 5 people in the world except the presidents of various countries!

"I heard some news that the Brown family was very dissatisfied with CEO Messier and asked for a replacement, but..." Ron Mayer shrugged contemptuously.

It is true that Messier put Vivendi's business on the verge of bankruptcy, but he is a national hero of France!

Under this national sentiment, it was difficult for French shareholders to move him.

This is too influential.

Tang En lightly hooked the corner of his mouth, "Come on, don't break out in a collapse, just die in a collapse. When Vivendi can't hold on, even if it's a trick, Messier has to be dismissed!"

"Using a conspiracy?"

Ron Meyer looked at Dunn in amazement.

Tang En said: "Where do you want to go? Can my hand reach France? Even if I can reach France, do you think I can reach inside Vivendi?"

"You mean...inside?" Ron Mayer narrowed his eyes.

Tang En said calmly: "Someone will take action."

Mall tricks, like politics, are never clean!

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(Sanqi Chinese)