Chapter 914： Consumer Goods Department

One-on-one Hollywood 914 Author Qian Duxue Full text 3568 words

Head-to-head Hollywood Volume Chapter 914 The Consumer Goods Department's trip to New York, movies are just trifles. Entering the fashion industry is the real big deal. Dunn doesn't have much time, and he has to go to Asia to promote "The Departed". As soon as he returns to Los Angeles, he will quickly finalize the matter. The acquisition of Prada marks the new Universal Group's push into the consumer goods market. This will inevitably lead to the reorganization of departments within the new global group to achieve better division of labor and brand collaboration. At least the "Tourism, Vacation and Consumer Goods" department must be split! Split into two large operating departments: Tourism and Holidays and Consumer Goods. In the past two years, New Universal has invested a lot in the tourism and vacation business, expanding the Universal Studios in Osaka, expanding the Universal Island of Adventure in Orlando, and building a new Harry Potter theme park in Liverpool. Negotiations on a mega project. Two in the United States, one in Japan, one in the United Kingdom, and China in the future... Universal Studios will have five Universal Studios Resort and Tourism Centers around the world. This is not the end. Recently, the Singapore government is actively contacting New Universal, hoping to introduce a Universal Studios to Singapore, located at Resorts World Sentosa, the top tourist destination. In order to comprehensively stimulate the tourism market in Singapore. The difference is that Singapore is a "state-owned" country, all core assets are owned by the state, not to mention foreigners, locals cannot hold shares. Universal Studios such a large project must be a direct project of the Singapore government. What they mean is that the Singapore government is solely responsible for the investment and construction of this Universal Studios Singapore, and all shares are owned by the Singapore government. New Universal will receive a fixed copyright fee of $50 million a year and a 10% annual profit dividend from the theme park. This is also a huge project! People all over the world understand Singapore's ambition to build a tourism industry, and they spent a full $4 billion to build Resorts World Sentosa. I want to build another world-renowned Universal Studios here... The investment will not be less than 4 billion US dollars! For such a big super project, only $50 million in "copyright fees" and "naming fees" are given to New Universal every year? Too little! As for the 10% profit dividend, it's just bullshit. The $4 billion cultural tourism real estate project is still a remote part of Southeast Asia. It has not been in operation for 20 years, so don’t even think about making a return. Where did the dividends come from? In particular, government-led tourism projects are not aimed at making profits, but in order to better promote the rise of surrounding industries. Isn't this taking the New Universal Group as a scapegoat? Regarding this matter, Dunn has issued the highest instructions. In the short term, the main task of the tourism and vacation department is to complete the "Harry Potter Theme Park" in Orlando, "Harry Potter Theme Park" in Liverpool, Apart from the construction of the "Spider-Man Adventure Park" in Osaka, the focus of everything is the big project of the Chinese Magic City! Singapore? Let's take a rest first! … The person most excited about the new strategy is Andrew Mooney, CEO of Travel, Vacations and Consumer Goods. Although under the new strategy, the tourism and vacation and consumer goods departments will be split into two parts, not surprisingly, he can only take charge of the consumer goods department in the future. However, the scale is completely different! In the past, the consumer goods business of New Global was really a bit tasteless. The revenue in 2003 was only 1.27 billion US dollars, and the net profit was only 290 million US dollars, which was really small. Not as much as a hit movie! This scale of performance is really heartbreaking. It is almost impossible for Andrew Mooney to be promoted further and become chief operating officer, or even president, CEO, in charge of such a business unit. Now is the chance. Dunn wants to buy Prada! This is so shocking! Even if Prada has encountered a certain crisis now, it is a super brand in the fashion circle after all, and it is the national representative of Italy! Even if the performance is poor, the annual revenue can easily exceed 5 billion US dollars. This is an opportunity for promotion. Besides, having the opportunity to take the helm of an aristocratic brand like Prada...it's exciting to think about it! The only worry is that his resume is not rich enough. Whether he is qualified to take charge of a big international brand like Prada depends on the boss's intentions. Dunn knew his intention and smiled: "Andrew, you're here just in time! You have to pay attention to the Prada case. This is your business. You must help Bob and Brandi to complete the acquisition." Andrew Mooney's worries are superfluous. He is a powerful general dug from Disney by Dunn. How can he not be entrusted with important tasks? Previously, he served as the vice president of Nike, the CEO of Disney's consumer goods department, and his resume... does not seem rich enough. However, the achievement is outstanding! Especially from the perspective of Dunn's foresight, it is amazing! At Nike, he promoted the endorsement program of sports superstars, which made Nike's brand value grow rapidly. His achievements in Disney are even greater. He integrated the past Disney cartoon "Princess", created the "Disney Princess" brand, and exerted force on the derivative consumer goods market. The toys of "Disney Princess" once had a huge impact on Barbie dolls and became Hollywood's largest IP! $500 million a year in toy sales of Disney Princesses alone! It is precisely because of this omnipotent commercial behavior that Andrew Mooney annoys Roy Disney, who is an artist. Disney princesses, each one is a treasure of Disney, sacred, noble, elegant and radiant. But being sold as a toy by him is simply desecrating art! Blasphemy! At that time, Roy Disney launched the "Save Disney" movement. The first reason was to oppose Michael Eisner's acquisition of the ABC television network, and the second reason was to oppose the appointment of **** like Andrew Mooney, who blasphemed art. It is precisely because of this reason that Tang En was able to easily dig him over at the beginning. Desecrate art? This is so funny. The management of a business requires a businessman's thinking like Andrew Mooney, allowing artists to manage the company... The dilapidation of Disney in those days and the plight of Prada now are the best proofs! Prada now has a management concept of an artist's thinking, which is ridiculous. When the merger is completed, Dunn will let Prada accept the leadership of Andrew Mooney without hesitation, and let Prada accept the baptism of commercial atmosphere and market-oriented thinking. "Universal Pictures is going to make a movie called "The Queen Wears Prada", which provides us with an opportunity to acquire Prada. In addition, the acquisition of Prada is just the beginning. Since we have chosen to enter the fashion consumer goods industry, we must make it big Be stronger and be the best!" Dunn's words shocked Andrew Mooney again, looking at the young boss in disbelief and surprise, "In addition to Prada, we have to acquire other fashion brand?" "No doubt!" Dunn answered decisively. "What is it?" "Victoria's Secret." "Uh..." Andrew Mooney gave him a deep look. There is a lot of lace news. Dunn and Victoria's Secret have always had a very close relationship. Is this to become a family completely? Dunn said: "This year, try to complete the signing of the draft acquisition of Prada. Next year, reorganize the tourism and vacation and consumer goods department, and then enter the women's underwear market." Andrew Mooney asked: "The reorganized consumer goods department... What will it be like? Is it the model of a holding company, or is it the vertical integration of all brands?" Holding a company is very easy to do. Basically, if you get 30% of a company's equity, you can gain control and then consolidate the entire company. into its own consumer goods system. The shortcomings are also obvious. It is impossible to achieve absolute control... Even if absolute control is achieved, because of the interference of the board of directors and the disagreement of other shareholders, it will seriously affect the implementation of decision-making and thus affect the efficiency. The efficiency of vertical integration is much higher. All the companies under it are 100% owned by the upper-level companies. The top-down decision can be implemented unconditionally at the first time. Such a company, once a super CEO appears, will undergo qualitative changes in a very short period of time. Such as apples. Today's world giants are mainly of these two types. Most traditional companies adopt a holding model, with huge industries and complex assets; emerging companies are vertically integrated, with higher efficiency and higher price-earnings ratios. "There must be efficient vertical integration!" Dunn blurted out without thinking about it Those old European family businesses are the most troublesome, and Murdoch has suffered enough from them. Product design, artistic concept, can make them continue to be responsible. However, in business and management, they cannot be given a chance, they have no right to speak! Andrew Mooney nodded, and suddenly thought of something, "By the way, you said... the acquisition of Prada is to use the movie "The Queen Wears Prada" as an opportunity? "That's right, what's wrong?" "I heard that... the series of live-action movies of "Transformers" will also be launched intentionally? ""Um? Dunn raised his eyebrows, a little funny. This Andrew Mooney is really ambitious! The consumer goods business department is about to acquire Prada, and next year, it will also acquire Victoria's Secret. In the future, there will also be Larger fashion assets have been acquired. He is not satisfied with such a large scale of the industry? He even thought of entering the toy industry? This is Hasbro? Andrew Mooney said embarrassingly: "Boss, I listen Say...you have a good relationship with Hasbro? Are you a Hasbro shareholder? Tang En waved his hand and said firmly: "Toys and fashion are different. And toy industry, our business philosophy can only be cooperation. Hasbro is not the same as Prada, Hasbro can't buy it. "This is only part of the reason. New Universal and Hasbro and Lego are both partners. The former will make movies such as "Transformers" and "Special Forces", and the latter has cooperated to set up a Lego animation studio. At the same time, children Zhibao and Lego are competitors again. As a third-party platform, New Universal can cooperate with the two at the same time, without affecting each other's interests. If New Universal acquires Hasbro, it will inevitably affect the cooperation with Lego. .In the future toy market, Hasbro and Mattel together can't compare to Lego. You can't lose the big because of the small. Please remember the first domain name of this book: . Nine Heavens God Empero