Chapter 915： persuade

Head to head Hollywood 915 author Qian Duxue Full text 3406 words

Dunn is the big boss of New Universal, where he can almost make any decision he thinks is correct. However, there are always people who have different ideas. "Dan, trading is not the essence of New Universal, management is the most important thing. Trading is a means to achieve an end, for the production of TV dramas, the production of movies, the construction of theme parks, the granting of franchise rights, and the acquisition of talents. . But transactions can't be put in the first place. For merger activities, I feel like other work." Inside New Universal, there are not many people who dare to oppose Dunn's decision, or put forward some objections. There is no doubt that Barry Dee Le is one of them. Barry Diller came to Dunn's office and said earnestly, "We don't need mergers, we don't need overly expensive movies or TV shows, we don't need actors who charge sky-high prices, we don't need to be in line with our strategy, but A company with a ridiculous price." Dunn smiled, "Did you mean Prada?" "Not only that." Barry Diller shook his head, "In the past, New Universal... Struggling to move forward, we always have to take some risky actions to fight for a chance to survive. But now it is different. New Universal is already a leader in the industry. What we need now is not risky actions, but step by step." I think so, "Whether it is the past, the present, or the future, crisis awareness is the foundation for New Global to take root!" "Crisis awareness is important, but it cannot be blindly merged." "Blind?" "We don't know much about the fashion industry. , no one has experience in this area." "Business rules are always interoperable, and LVMH can achieve today's achievements because it was taken over by a real estate family, not a luxury family." Dunn is very firm in his decision to acquire Prada. . fail? almost impossible. Even if the industrial integration of Prada and New Universal is not good enough, there is no possibility of a loss in the transaction. Prada in the previous life had such a difficult time. After several ups and downs, didn't it go public in the Hong Kong government with a market value of more than 10 billion US dollars? The current Prada market value will not exceed 3.5 billion US dollars! It can be said that as long as you buy it, you are guaranteed to make a profit. If the fashion industry can really be integrated into the new global ecosystem and integrate perfectly, it will shine brightly and become an important profit segment of the new global. If Barry Diller questioned the acquisition of Victoria's Secret underwear, Dunn might still consider it for a while. Questioning Prada is completely unnecessary! Dunn did not agree with Barry Diller's opinion, but he was stubborn. Acquiring Prada is a must! He slept with Anna Wintour's daughter, and it wouldn't make sense if he didn't buy Prada. On the way to Legendary Pictures, Dunn was still thinking about it. Why did Barry Diller reject Prada? With his business acumen, he should not fail to see Prada's market potential. Universal Pictures is going to make a movie "The Queen Wears Prada", and there will be many big stars to join. With the power of a movie and the promotion of New Universal, can Prada soar to the sky? Dunn shook his head secretly. I think Barry Diller may be too old and his business strategy is too conservative. Dunn went to see Michael Ovitz, mainly to talk about the film's financial industry, that is, the insurance business. Legendary Pictures will go public next year, and its market value should be no less than $5 billion. However, the profit growth of Legendary Pictures has almost stagnated. The total number of Hollywood companies is so large. There are more and more companies engaged in platter investment. It is impossible for Legendary Pictures to have more profit growth. Hollywood is an industrialized market for movies, but the impact of the financial industry on the movie industry has gone deep into the bone marrow, among which insurance companies play the biggest role. Insurance companies in Hollywood are almost a "package" arrangement. 1. Personal insurance, including the personal insurance of a series of personnel such as producers, actors, and stuntmen, to ensure their personal safety in the process of making movies. 2. Equipment property insurance, including insurance for props, sets and costumes, cameras, negatives and videotapes, etc., in case these equipment or property are damaged during the shooting process and increase the extra cost of film production. 3. Error and omission insurance. Error and negligence insurance refers to the insurance that the producer may intentionally or unintentionally infringe on the rights of others, such as privacy rights, patent rights, and copyrights during the filming process, and thus assume corresponding civil liabilities, so as to regulate the producer's behavior. . 4. Comprehensive liability insurance. In the process of filming, there may be personal injury or property damage to others due to liability risk events. The insurance company provides physical damage insurance for the production company under this clause. 5. Complete film guarantee insurance. In addition to the large-scale squeeze of the finished film insurance by the platter investment business, the other four categories of insurance business still allow insurance companies to deeply penetrate Hollywood. Even many insurance companies have specially set up entertainment departments to deal with the business of film and television entertainment. If it's just insurance, of course it's a good thing. However, insurance companies have seriously affected the production of film and television works, and have greatly interfered with the selection of actors, script writing, shooting methods, and production processes. Even superstars like Nicole Kidman, Tom Cruise, and Jack Chen were blacklisted by insurance companies because of frequent injuries, which in turn affected their career development. Dunn wanted to develop another set of plans to solve this problem. Hollywood movies are, after all, created by Hollywood. Why should outsiders intervene? The assortment investment business of Legendary Pictures is a precedent, and it has brought a great impact to the insurance company's film completion guarantee business. If it can create a new precedent, it will greatly limit the power of insurance companies. In other words, let Legendary Pictures set up a new financial insurance department to deal with movie insurance business. That's a huge blessing for Hollywood filmmakers. Platter investment is a successful experience in a previous life, Tang En knew it, so he could easily take it out. However, there was no successful case of killing the insurance company in the previous life. Dunn wanted to discuss with Michael Ovitz, but he encountered an insurmountable hurdle - the law. Because of the anti-monopoly law, financial business can only be handed over to third-party platforms, and Hollywood cannot do it by itself. For example, in the film completion guarantee, the investor and the production company are both parties, and the insurance company must be a third party. For example, in personal safety, the brokerage company and the production company are both parties, and the insurance company must also be a third party. Otherwise, there is suspicion of being both a player and a referee. This is an industry monopoly. All other problems are easy to solve, and legal obstacles cannot be broken through without human beings. Dunn's enthusiasm was immediately extinguished. He also wanted to find a new profit point for Legendary Pictures and make Legendary Pictures the largest insurance company in the Hollywood industry. In this way, it is impossible. Hollywood film and television creation, either bear all the risks, or...you can only cooperate with insurance companies, and are willing to be swayed by their opinions. The idea of ​​the insurance business was not completed, but during the next chat, Dunn heard some other ideas from Michael Ovitz. It's about Prada. "Back then, the CAA I managed was booming. Later, I jumped to Disney, but encountered the biggest slump in my career. If I hadn't met you later and co-founded Legendary Pictures, maybe... I would have left at this time. Hollywood." Speaking of what happened back then, Michael Ovitz sighed quite a bit. Back then, he and Michael Eisner were best friends! But when I went to Disney, I broke up directly. "This has something to do with Prada?" Dunn didn't understand the meaning of his words. Michael Ovitz is an old friend of Dunn. In terms of personal relationships, his relationship with Dunn is much closer than that of Barry Diller. He said indifferently: "I went to work at Disney, and Eisner handed over all the difficult and complicated work to me, and all the easy and profitable business was directly in charge of him. Even so, I never What are you complaining about, I work crazy every day at least 17 hours a year! I even gave up on weekends." As he spoke, he shook his head mockingly. "Do you know what Eisner said at the time? He said that I was giving him eye drops. I gave up the vacation, and I was forcing him to give up the vacation. I don't need to say too much, because today's Disney , there is no difference in management from Disney back then." Dunn slowly pondered the meaning of his words. Complaining about Michael Eisner's overbearing and authoritarian management style? To be honest, Dunn doesn't mind. Jobs is more domineering, more dictatorial! Ability, domineering, not a disadvantage. Michael Ovitz added: "Eisner has been in charge of Disney for 20 years, longer than the university president! It's hard to imagine that he is just a professional manager, not even Jack Welch. Do this. How did Eisner do it?" "Exclude people who might threaten his power?" Dunn narrowed his eyes slightly, thoughtfully. Michael Ovitz said flatly: "There's no doubt about it! Jeffrey Katzenberg, Steve Burke, Steve Borenbach, Paul Pressler, Gary Wilson , Meg Whitman, Peter Ramel... Which of these people is not a top professional manager? Rather than saying that they are high-level talents from Disney, it is better to say... They are the past few years who have been Michael Eisner squeezes out potential successors by means of power." Indeed. Michael Eisner is also getting older, and Disney's shareholder meeting has been hoping that he can nurture or appoint a successor to avoid possible future turmoil. However, he has avoided the issue. He is Disney's steady number one! Second in command? No! . Nine Heavens God Emperor http:///txt/79/79824/. _Mobile version reading URL: