Chapter 1186： Teacher Tang starts the class again

The history of New Universal's fortune is the history of Dunn's struggle and the history of Hollywood's industrial development in recent years.

In the past few years, when Dunn encountered a crisis, he had to use public speeches or university lectures to explain his film industry ideas.

From the initial platter investment, to the later explosion theory, and then to the industrialization of special effects film and television... It can be said that the development of the Hollywood industry in recent years is almost all copying Dunn's film theory.

This time, the crisis reappeared.

Tang En repeated his old tricks.

He came to USC to give a public lecture on film.

"It's 2005. The real value of the film industry is not how much profit the film itself can generate, but how many opportunities it provides for companies to cooperate with other fields. Films have opened up a magical kingdom. I once talked about the explosion of films. Concept, I am gratified that over the years, film colleagues have also been doing this, but it is far from enough, the source of explosions can be varied."

"It can be a story, an image, a piece of art, a pop culture, or even a hit TV show. Popular hits like Batman, Star Wars, Harry Potter, Mission: Impossible, etc., it's all of this type. Including a big-budget movie about children's toys that Dunn Pictures is making -- Transformers."

"In today's Hollywood, explosions are the core of diversification!"

"Movies are the source of blockbuster models. Hollywood is constantly multiplying its influence and capturing profits through TV products, theme parks, consumer goods, soundtrack CDs, computer games and interactive entertainment. The center of attention, but diversification, from operating images to operating copyrights, is the core barrier of Hollywood giants."

In fact, this concept is somewhat similar to the concept of IP.

However, the concept of "IP" cannot be used in Hollywood. The English meaning of this word is "intellectual property". This is incredible in America. Because all walks of life, all things, have intellectual property protection, which is the general consensus of the whole society.

Intellectual property rights and explosions are not at all equal.

Only in countries with unfavorable intellectual property protection, the term IP will be used to replace explosive models. Because here, only the popular money of the whole people may be protected by a small part of property rights.

It was not the first time that Tang En gave a lecture in public. He wore black-rimmed glasses, a straight blue shirt and trousers. He was gentle and had the air of a university lecturer.

The audience under the stage was not only the students of USC, but also the faculty of the USC Film Theory Research Office, the professors of theoretical film, and of course many filmmakers from Hollywood.

Although the infighting between New Universal and the Big Five is currently underway, many senior filmmakers want to keep their distance and are reluctant to get involved.

But Dunn's film lecture was really attractive!

In the past few years, Dunn's lectures have created at least two gold-absorbing industries for Hollywood!

First, let’s start with the investment industry!

At present, there are nearly 20 platter investment companies in Hollywood, and Legend Pictures, the first company to initiate platter investment, has been successfully listed, with a market value of US$6.2 billion.

Second, the special effects industry!

In the 1990s, the special effects industry sprang up in Hollywood. In the 21st century, a large number of special effects companies have closed down, and there are no more than 5 special effects companies in the United States that can survive easily! It was Dunn's act that promoted the cooperation between the Korea Special Effects Industrial Park and Hollywood, and found funds, policies and cheap labor for Hollywood's special effects companies.

At present, two special effects companies have been listed on "Hanstark", one with a market value of 500 million US dollars and the other with a market value of 300 million US dollars, and they have achieved considerable success.

In addition, there have also been several consulting companies for popular movies. Although they are not large in scale, they can generate millions of dollars in revenue every year, and they are also very good.

All in all, Dunn's film lecture is not just about movies, he is about film business!

Anyone who can quickly react from his film lectures and follow his ideas to give feedback on business thinking, then he is likely to start a very good film-related company!

Even if it can't reach the multi-billion dollar scale of Legendary Pictures, it's not bad to make millions of dollars a year.

Therefore, even though the competition between New Universal and the Big Five alliance is fierce now, many filmmakers do not want to go into troubled waters, but no one wants to miss the opportunity to start a business and become a boss.

As we all know, Dunn has invested in many excellent companies, such as Google, SpaceX, Apple, Amazon, Yahoo and so on. But the investment of these companies is more of wishful thinking, and the lack of real theory remains.

You can only look up, not imitate.

The film industry is different, Dunn almost has the charm of turning a stone into gold!

Can learn!

As long as you follow his ideas, you will definitely make money!

Make big profits!

Offstage, including Roger Birnbaum, Scott Rudin, Arnold Milkan and other Hollywood gold-medal producers also attended, trying to discover new opportunities from Dunn's theory.

Dunn on the stage was at ease and continued to speak freely: "In the 1960s, Hollywood was subject to the Paramount Act, and could only enter the TV industry through content production to expand its income sources; in the 1980s, video tapes appeared, and movies could be used as a family Entertainment products are re-issued, and Hollywood has rapidly expanded its video/DVD channels. Entering the 21st century, Hollywood has ushered in an opportunity where opportunities and challenges coexist.”

"Globalization has come, and Hollywood's market is no longer North America, but the whole world! Large media groups increase content concentration and make use of a large and comprehensive industry chain to earn a lot of diversified income for Hollywood films. Here I am To provide a data, last year, the major Hollywood studios reclaimed more than 38 billion US dollars in revenue worldwide. Among them, home entertainment products, TV distribution and movie box office each accounted for about 1/3.”

“Note that this is only direct film-related revenue, excluding commercials, brand licensing, and derivatives revenue. Last year, the theme park business in the U.S. alone was $9.5 billion! Of that, Universal Studios was $3.6 billion. Everything is inseparable from the brand image promoted by popular movies.”

"With the globalization of the market, media companies are able to maintain growth rates of 15% per year, which is an amazing statistic. Everything looks perfect and thriving, right? If you think so, you are wrong. Hollywood Facing the threat of an incomparably huge monster, that is-"

Tang En took the long tone and sold it for a while.

The word "Internet" appeared on the big screen behind him!

Is Hollywood threatened by the Internet?

To be honest, it is difficult for some old men to understand such a theory.

On the contrary, there are some trendy young people who are nodding their heads frequently, their eyes shining.

In this era, only senior netizens, only "bad teenagers" who are not doing their jobs and surfing the Internet every day, will realize the power of the Internet.

Naturally, these senior film professionals could not understand Dunn's argument.

Dunn said in a hurry: "In the past three years, the total North American box office was 9.15 billion US dollars, 9.23 billion US dollars and 9.38 billion US dollars respectively, and the growth rate was only 1.3%. What does this show? This shows that the profits of media companies have increased. , far faster than the box office growth. In other words, the box office growth has not kept up with the development speed of the current film companies."

"Comparing another data, it can be understood that in the past three years, the total number of moviegoers in North America was 1.57 billion, 1.53 billion, and 1.51 billion respectively. In the past 10 months of this year, the data is even more bleak, preliminary. It is estimated that the total number of moviegoers this year will be less than 1.5 billion! The growth of the box office is not because the number of moviegoers has increased, but because the ticket prices are getting more and more expensive!”

"If the annual box office revenue is only increased by raising ticket prices, then this behavior will become more and more vicious if it goes on like this. We can even boldly imagine that in 20 years, the annual number of moviegoers in North America will be will drop to below 1 billion.”

This question is indeed a problem that plagues Hollywood.

After the 1990s, the Hollywood film industry process was initially determined and achieved great success. Moviegoers flocked to the movie theaters frantically. During that time, the number of moviegoers every year increased year by year.

But after entering the new century, the growth ended and the recession period began.

Every year the MPAA holds various industry conferences to brainstorm ideas to ease the situation, but to no avail.

The reason is that there are too many channels for watching movies now!

If you want to watch movies, you can rent discs, but you can subscribe to TV, you can wait in front of the TV... You can even download pirated film sources.

Aside from those visual blockbusters with special effects that still have the continued appeal of attracting moviegoers to the cinema, the appeal of ordinary feature films to moviegoers has been greatly reduced.

Even far less comfortable than at home.

Watching a romantic movie at home, couples can spark love while watching the movie; watching a horror movie at home, you can scream together, this will be a very good memory; watching a comedy movie at home, the whole family cheers The feeling of laughter and joy is not something that a movie theater can bring.

This is also the investment direction guided by Dunn's explosion theory.

Producers would rather spend a lot of money to invest in a big production than spend a relatively small amount of money to make three small and medium productions.

Seeing the solemn expressions on the faces of many filmmakers in the audience, Tang En continued his topic and said, "The box office is only one part of the movie's revenue, but it is a crucial part! The reason why the movie is called a movie is because There are movie theaters. Of course, some people may think that the current giant entertainment groups are all diversified, and the box office income is less, which can be earned back in other directions, such as discs, such as TV broadcast fees. However, the Internet may Destroy it all!"

"In the future, there will be fewer and fewer brick-and-mortar stores, replaced by eBay and Amazon. In the future, there will be fewer and fewer music records, replaced by online music. In the future, there will be fewer and fewer newspapers, replaced by Google, Yahoo and Facebook. By the same token, what about the future of the movie industry? Can Hollywood resist the onslaught from Silicon Valley?”

"As you may know, the federal government has reached a new telecom service agreement with telecom operators. Starting from February next year, the Internet speed will be greatly improved! At that time, narrowband will become broadband! At that time, Internet users can even watch HD videos online! Remember, DVD or even HD-DVD!”

"This year, a video website suddenly became popular, right? Yes, it's youtube. Marvel Studios, Dunn Pictures, and Pixar all have official accounts here, and they all release online movie promotional videos and some production highlights. At the end of April, the website uploaded the first video content. Now in October, youtube has included more than 20 million short videos, attracting 4 million people to browse and watch it every day. It only took 5 months to surpass MSN video, became the most viewed video site of the century."

……

In this era, smart phones have not yet appeared, but semi-smart phones have become very popular, and 3G networks have even been launched for nearly ten years.

At the scene of the lecture, no bigwigs from the Big Five appeared.

However, they also sent people to sneak in in order to get first-hand information as soon as possible.

Many people have transmitted the content of Dunn's speech to the other end of the phone through mobile phones and other communication devices.

Even Murdoch is paying attention in real time.

"What will replace the news and newspaper industry in the future is Facebook? Oh! It's not a small ambition!" Murdoch values ​​Myspace, the online platform he has built, but he doesn't care about New Universal's Facebook at all.

The two sides are not of the same size at all However, when it comes to the content of the video, Murdoch has to be serious.

Myspace is not just a blogging platform, but also includes many content services, including short video clips.

However, because such user-uploaded video clips would involve a lot of copyright issues, Murdoch was afraid of trouble and did not allow users to upload content on Myspace's video section.

Unexpectedly, it gave a rising star youtube an opportunity to suddenly attack and quickly occupy this market.

Even so, Murdoch does not want to enter this field and compete with YouTube.

When it comes to copyright, it will cost the copyright fee.

This would be an unimaginably huge expense! Only Internet companies that don't take money as money would do such nonsensical things. If you want youtube to monetize traffic, you still don't know the year of the monkey and the month of the horse.

However, through Dunn's speech, Murdoch also deeply understood his meaning.

The Internet is going to speed up!

The prospect of online video is very good!

And online video, not only news, commercials and selfie short films, but also movies and TV series!

There is no doubt that Dunn is referring to this piece of business!

Murdoch's face changed slightly, realizing that a very threatening change was taking place in Hollywood.

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