Chapter 1187： deep meaning of speech

Murdoch is only the controlling shareholder of Twentieth Century Fox. Strictly speaking, he is not a Hollywood person.

For Dunn's speech, his understanding was not profound.

He didn't think deeply.

He didn't pay too much attention to recent events in Hollywood. All his energy is used in the "crossfire" with the Bancroft family, and he is going to buy the "Wall Street Journal" from the Bancroft family!

As the three most prestigious newspapers in the United States, "The New York Times", "Wall Street Journal" and "Washington Post" are controlled by the Salzburg family, the Bancroft family and the Graham family respectively.

Counting the Chandler family of the Los Angeles Times, these four families are known as the banners of free media in the United States!

However, in 2000, the "Los Angeles Times" was acquired by the Forum Group, and the Chandler family disappeared from the stage of history. Now, under Murdoch's powerful offensive, how long can the Bancroft family of The Wall Street Journal last?

Murdoch is a media tycoon with a traditional mindset, and he has a soft spot for the newspaper industry.

Naturally, his understanding of the emerging Internet must be a few grades weaker.

Even several Hollywood bigwigs understood that the content of Dunn's speech was aimed at Hollywood's defense community against Silicon Valley!

Steve Burke and several assistants were in the office at the NBC Group headquarters in New York, with a serious face.

There was a mini unplugged stereo on the desk, and inside it was the live sound of Dunn's lecture at USC in Los Angeles.

"Dawn, yes, he is Dunn."

Listening to the content of the speech, Steve Burke sighed repeatedly.

When Dunn was slamming left and right in Hollywood, Steve Burke had left Disney and went to Comcast, trying to save the country through a curve and return to Hollywood.

He never had a sharp conflict with Dunn.

This time, he saw Dunn's sharpness.

Steve Burke is not Murdoch, he understands what Dunn meant in this speech.

Now Hollywood is thriving on the surface, and everyone even fights for territory. Dunn is a reminder, a warning, Hollywood, just like other traditional companies, is experiencing a tsunami crisis!

The Internet has already killed the traditional newspaper industry, and the traditional music recording business has also shrunk by half.

Next, it's the turn of movies and TV shows!

The very core of Hollywood is being hit.

Under such an extremely powerful foreign aggression, Hollywood is still obsessively caring about the immediate interests and dividing up the profits of the movie market?

Although I earn less now, at least I still have money to make!

When the tide of the Internet hits, there may be no chance to even make a little money.

At this time, there is still internal strife. Isn't it easy for relatives to hurt their enemies?

At this time, Dunn's voice came from the mini stereo again——

"Unlike many Hollywood people who scoff at Silicon Valley, I have a good relationship with Silicon Valley, and I have a lot of good friends there. I have also participated in a lot of investment in high-tech companies. Because of this, I have a deeper understanding of the Internet. know."

"As early as three or four years ago, New Universal has made strategic adjustments. In the past, Hollywood was to integrate traditional media such as film production and distribution, TV networks, etc. Under this model, many Hollywood giants were born, and you also I have seen it all. However, this model belongs to the previous century. In the new century, it is the world of the Internet!"

"The Internet, a new medium, will gradually replace traditional media such as newspapers and magazines in the early stage. In the mid-term, it will attack movies and TV, and in the later stage, it will really challenge movie theaters and TV stations. Some people may think my remarks are strange, how is the Internet possible? Replacing movie theaters? How can a computer screen be compared to a movie theater's big screen?"

"I tell you, it's wrong! It's a big mistake! The development of technology in the Internet age will far exceed your imagination. The effect of the big screen is indeed shocking, but what if it is virtual reality technology? Well, let me explain a little more. The so-called virtual reality is to use a computer to generate a simulated environment, which is a system simulation of multi-source information fusion, interactive three-dimensional dynamic vision and entity behavior, so that users are immersed in the environment..."

……

Like Murdoch and Burke, Michael Eisner is also paying attention to Dunn's lectures.

When he heard Dunn focus on the threat and power of the Internet, and advocated that Hollywood media giants must move closer to the Internet, otherwise they would be in danger of dying, he was angry and funny.

the Internet?

Do you think you are the only one who knows the importance of the Internet?

If it wasn't optimistic about the power and potential of the Internet, would Time Warner merge with AOL like a bankrupt?

Even Viacom, Sony Entertainment, and Comcast all launched some Internet services back then.

Including Disney!

As early as 1999, Disney followed the wave of the Internet, created its own network department and opened a website, with the intention of competing with portals such as Yahoo and America Online.

As a result, just two years later, the network department closed its doors. Disney cut more than 400 jobs and lost $800 million in the quarter, bringing its two-year loss to more than $2 billion. Staff severance alone cost $50 million.

This is a real lesson of blood and tears!

Michael Eisner was completely convinced, he no longer dared to build the Internet industry heavily, and "relegated" Internet companies to branches of traditional media units, such as ABC TV Network, and no longer set up a separate portal for the Internet business. In terms of management, the website no longer has to go its own way and has to undertake the marketing of the TV channel.

Just like other media groups, after rounds of layoffs and reorganizations, Michael Eisner no longer expects the Internet revolution to create any miracles, and no longer talks about "wireless strategy", "wireless strategy" Portal strategy" and "content strategy", but use the existing brand, pay attention to cost management, and earnestly achieve performance.

In Michael Eisner's view, Dunn's argument is grandstanding!

A group of people have already tried it, and the Internet and Hollywood can't pee in the same pot!

Dunn's clichés are really not new.

However, the set of data that Dunn listed next surprised Michael Eisner.

"In the past three years, our R&D expenditures in the high-tech and Internet fields were US$3.5 billion, US$5.8 billion and US$8.4 billion respectively, with an average annual R&D growth of 50%. Hollywood has learned a lesson from the wave of the Internet, but it can be This is Hollywood's strategic decision-making error, not the incompatibility between the Internet and Hollywood. First of all, high investment, persistent high investment!"

Michael Eisner is pretty stupid.

New Universal's annual R&D expenditure exceeds 8 billion US dollars? Over $10 billion next year?

Is this still a media company?

Isn't this a high-tech company in the guise of a media company?

Suddenly, Michael Eisner shuddered, had an epiphany, and understood the extended meaning of Dunn's words.

Earlier, Dunn said that Hollywood will be fatally attacked by Silicon Valley! The Internet is an irresistible weapon! If Hollywood doesn't prepare ahead of time, it will take a beating.

Then, Tang En said that New Universal's R&D expenses are rising year by year, focusing on building the Internet technology industry.

When the two are combined, the truth will be clear!

In the future, Silicon Valley will hunt Hollywood through the Internet!

The Hollywood media conglomerates of the media will be hit hard, including industry giants like Time Warner and Disney.

Only New Universal can pass this hurdle, because New Universal is not only a Hollywood company, but also a high-tech Internet company!

Dunn's relationship with Silicon Valley is too close.

The promising technology giants, including Apple, Amazon, and Google, are all held by Dunn.

Maybe... Dunn has long been in tune with Silicon Valley!

This time, Michael Eisner understood what Dunn meant.

Now, isn't the alliance of the Big Five encircling New Universal?

indeed!

The power of the Big Five Alliance, coupled with the strength of the MPAA and major guilds, New Universal can only parry, but not fight back.

But Dunn is not without his back!

He can join forces with Silicon Valley!

Just like the youtube video website he highlighted as an example, it is a living example!

This video site is really hot!

Especially after next year's network speed increase and network fee reduction, the viewability of online video will be greatly improved.

If the video website explodes, who will buy the disc? Who will wait hard to watch film and television content on TV? On-demand at any time on the Internet, convenient and fast, and does not require additional equipment costs You can understand the role of film review websites such as IMDB and Rotten Tomatoes.

If a movie receives a very low word-of-mouth rating, it will be difficult for the movie to get the ideal box office even if it has starring stars and big celebrities.

The Internet has had a real impact on the box office of movies.

"It's releasing a flare!"

Michael Eisner knew Dunn too well, he finally understood the real purpose of Dunn's speech.

Dunn is ordering Hollywood - give me a stop! Make me anxious, and I will join forces with Silicon Valley to destroy you all!

Michael Eisner smiled wryly.

These days, he has conducted a comprehensive investigation of Scott Swift.

It is almost certain that Scott Swift will suddenly switch from the high-tech industry to invest in Disney because of the influence of Dunn!

He was quite happy for a while.

I thought that Dunn used this fancy method to force Disney to submit, because there was nothing he could do in the face of the powerful pressure of the Big Five.

Unexpectedly, people's confidence is enough, and they are so loud!

Under the siege of the Big Five Alliance, Tang En not only did not back down, but instead issued a threat of a sky-shattering cannon!

He's threatening Hollywood!

Want to duel?

Then let's come together!