Chapter 1199： into a bubble

Whoever believed Dunn's words would have been sold by him and counted the money for him.

Especially Michael Eisner, who has dealt with him a lot, is very vigilant.

Dunn led New Universal to gain an advantage in the confrontation with the Big Five, but in the end he chose a compromise tactic? is it possible?

Michael Eisner stared at Dunn closely.

It seemed that he didn't want to miss even the slightest change in his expression.

Dunn said in his own words: "What is the advantage of Silicon Valley? It is advanced business ideas and the mastery of the Internet! What is the advantage of Hollywood? It is content! If you want to fight against Silicon Valley, you must hit hard at content. "

In any case, Michael Eisner agrees with Dunn's remarks, "It's true."

Tang En said: "Therefore, it is necessary for Hollywood to unite. Taking advantage of the fact that the federal government's regulatory mechanism in this area is not perfect, we can cooperate to launch a Hollywood version of the streaming video platform and put all our film and television content on it. In Silicon Valley Before we grab this turf, let's stand firm."

Michael Eisner tentatively said: "You mean...you will temporarily stop Netflix's streaming media transformation, and instead cooperate with peers to develop a new streaming media platform?"

Tang En nodded and said: "That's right. Each company has put out the corresponding film and television content and put it on the Internet, so that member users can watch "The Simpsons", "24 Hours", "The Very Suspects" on the website for free. Old and new movies and TV shows.”

"Monthly membership system?"

"This is the only option!"

In fact, online video has been around since the 1990s. In recent years, Comcast has also launched an online on-demand service for movies.

In other words, users can subscribe to a movie on the Internet and then download it to watch.

Typically, older films like Citizen Kane are priced at $0.99; literary films like The Pianist at Sea are priced at $1.99; dramas like The Usual Suspects are priced at $0.99 $2.99.

If it is a commercial blockbuster such as "Batman" and "Mission Impossible 2", the price is higher, some are $3.99, some are $4.99, and some are $5.99. When the new film was just launched, it could reach a maximum of $7.99.

The price is really too expensive.

But it's also cheaper than buying DVDs, which cost $20 for a basic DVD. If it's hardcover, it's $35 to say the least. If it is a high-definition format such as HD-DVD, $70 per disc will not come down.

If a monthly streaming media platform appears, the monthly price... will not exceed $15 per month, and you can watch all the content casually. It is conceivable that once streaming media appears, it will seize a large number of online on-demand markets.

As for the business of physical video discs, it will be even more severely impacted.

Not to mention whether the physical business will be too troublesome, the price can decide everything!

This is also the reason why Dunn will suspend Netflix's online streaming.

The relationship is really too big.

He is a veteran, and he deeply understands that once the streaming media business appears, it will have a devastating blow to the traditional business.

This kind of industry "criminal responsibility" must not fall on New Global.

Now, the Big Five Alliance is looking for Dunn's help, wanting him to come up with ideas to solve the impact of the emerging Internet forces on Hollywood, just the opportunity has come.

How to do?

The law does not blame the public!

Hollywood collectively launched a streaming media website, even if it was not launched collectively, it was jointly launched by several super giants. After the streaming media business destroys the traditional business in the future, if someone is held accountable... Hey, let's all carry it together!

Michael Eisner was very defensive about Dunn, but he couldn't see through Dunn's mind at all.

No way, these days, they are very unfamiliar with the Internet business, and they can't even figure out whether the streaming media business is a blessing or a curse.

Even if you can't figure out this basic source, how can you see through Tang En's future layout?

Dunn continued: "Michael, you have to understand that with the wave of the Internet hitting again, especially with the speed of the Internet, the good days are gone. Hollywood should use its own website to facilitate and legalize the Distributing your own content, not through Silicon Valley channels, this kind of captive behavior shouldn’t happen in Hollywood.”

Michael Eisner agreed, "But how can you guarantee that the streaming business will be successful?"

Dunn almost fainted.

This Michael Eisner is really an old man, his brain is rusted.

Tang En said: "Even if it doesn't succeed, so what? This time, it is a collective cooperation of Hollywood. Everyone cooperates to attack and resist foreign countries, and launch a joint video website to spread Hollywood's own film and television works. If it fails, all the losses will be shared with everyone. It won't be too much if it is shared with each family."

Michael Eisner said embarrassingly: "At the moment, except for 20th Century Fox, no company is very interested in the Internet. They prefer to sit on the sidelines and wait for an opportunity. If the streaming business succeeds, they may join in. If it fails they won't suffer any losses."

Tang En said angrily: "What's the big deal in this situation? It will be swallowed up by Silicon Valley sooner or later! If you don't say anything else, what is your attitude? Will Disney join? I believe that Disney's major shareholders will definitely support the streaming media business! "

Michael Eisner almost vomited blood, so he had to bite the bullet and said, "If the plan is feasible, of course Disney is willing to participate."

Dunn clapped his hands, "That's enough! New Universal plus Disney, plus 20th Century Fox, I believe Warner's ambitions don't stop there. With a few giants like us joining forces, it's enough to do something big! "

……

Of course, the negotiation will not end like this.

Multiple parties will conduct Duolun negotiations, and negotiate in terms of funds, shares, content, and control rights.

In any case, the farce between New Universal and the Big Five Alliance has come to an end The thunder is loud and the rain is small.

This disappointed many speculators who had their eyes wide open to watch the show.

They are still waiting for the New Universal and the Big Five to fight against each other, breaking Hollywood into pieces, and then have the opportunity to take advantage of it and grab the turf.

But this is modern business competition.

When confronting each other, each of them said harsh words, and the atmosphere was very tense, just like a world war.

At the end, there are often several handshakes, and the spring breeze turns into the rain.

A peaceful atmosphere.

Not to mention the commercial market, even a trade war between countries is like this. No matter how fierce the clamor in the early stage and the ruthless threat, it will eventually get to the negotiating table.

Harmony can make money.

Only the coveted third-party forces have the most urgent hope for a fight. They are fishing in troubled waters to seize profits.

How can smart people give them a chance?

All in all, Hollywood is back at peace.

Of course, there are also certain changes. MPAA is making every effort to promote the entry of Legendary Pictures.

Disney wants to take back some of the product rights in New Universal, Columbia Pictures wants to recall Will Smith, Time Warner wants to start the "Hobbit" series, 20th Century Fox wants to make "X-Men" and "Avengers" The common universe... These "wishful thoughts" have also come to nothing.

Recommend the new book of the city **** Lao Shi: