Dunn's idea of Hollywood joining hands to build a streaming media platform was immediately responded by the media giants News Corporation and Comcast Group.
News Corp. Needless to say, Murdoch is full of ambitions for the Internet.
Due to the saturation of TV operation business, Comcast has transformed into telecom operations in recent years, becoming the third largest telecom operator in the United States, and is full of interest in laying fiber optic networks. In this case, we are more aware of the power of the Internet after speeding up.
News Corp boss Rupert Murdoch and Comcast boss Brian Roberts called Dunn as soon as they heard the news, expressing their willingness to cooperate!
Even if other Hollywood companies don't participate, it doesn't matter!
Twentieth Century Fox, which is controlled by News Corporation, and NBC Columbia, which is controlled by Comcast, are enough.
Counting New Universal, the three giants joining forces are enough to open up a new situation!
Those other idiots are worried about the risks, so let them wait and see!
Sooner or later you will regret it!
Dunn, of course, welcomed them and told them enthusiastically that he had already thought of the name of this streaming website, called "Hulu", which was an interesting word.
Murdoch and Roberts found nothing interesting.
But it doesn't matter, it's more acceptable than "yahoo!", right?
As long as we join forces, it's not a problem!
After hanging up the phone, Dunn nodded secretly.
……
"Nonsense! Michael, you have been deceived!" Barry Mayer was very dissatisfied with Michael Eisner's negotiation work.
The two of them had no personal friendship, so naturally they wouldn't be too polite.
Barry Mayer said angrily: "Don't you know that man Dunn? He will give up his personal interests for the collective interests of Hollywood? If he is such a person, Hollywood will not be like this! There is a conspiracy in it. !"
Michael Eisner said angrily, "Conspiracy? Well, you are talking, what conspiracy is there?"
The atmosphere of this meeting of the Big Five was not very good.
On the one hand, Steve Burke of NBC Columbia and Tom Rothman of Twentieth Century Fox were ordered by the big boss to make good friends with Dunn and be sure to participate in this streaming media project.
On the one hand, Brad Gray of Paramount is under too much pressure and has insufficient working capital to participate in the Internet business. The current Paramount film business can't work, how can it still have the energy to engage in streaming media?
On the one hand, it's Warner Bros' Barry Mayer who is too self-righteous.
From the day the Big Five Alliance was established, he considered himself the leader of the alliance. To be precise, the Big Five alliance is promoted by Warner. In Hollywood, Warner is the one with the strongest competition and the deepest contradiction with New Universal.
The competition between Marvel and DC is life and death.
New Universal didn't even agree to shoot the "The Hobbit" series of movies, and wanted to make TV dramas by itself, which would be maddening!
Warner Bros. has spent a lot of money on Sal Zaenz, the owner of the production rights for The Hobbit!
Especially recently, Warners president Alan Horn refused to renew his contract. It has been rumored that when his contract expires, he will go to work at New Universal and become the chairman of the film and television entertainment department!
All of this made Barry Mayer feel quite powerless.
Especially seeing that now Dunn is turning his hands for the clouds and turning his hands into the rain .
Barry Mayer said: "Do you think it's good intentions for Dunn to suspend Netflix's streaming media business? Wrong! He must have seen the huge risk in the streaming media business, and he didn't want to take the risk of such losses himself, and It is to take everyone to lose money together.”
Steve Burke couldn't help but said: "Barry, you can't say that, it's risky... What if it succeeds? Isn't everyone making money? The meaning of the Big Five Alliance is not to let Dunn give up some of the benefits. , is everyone on the same page? Now that he agrees, why should we back down?"
Barry Mayer gritted his teeth and said: "Steve, you are confused! What streaming media website, since it is Dunn's proposal, the control must fall into Dunn's hands. If it fails, everyone will owe it together. Made money... I bet he'll use all means to get you all out in a few years!"
Brad Gray fanned the flames and said: "Yes, if such a big battle really fails... I am afraid that each family will lose 100 to 200 million. This money is nothing to New Universal, but it is For those of us as companies, it is likely that we will encounter cash flow hurdles.”
Tom Rothman all sneered: "With Paramount's current strength, it is not qualified to participate in this streaming media cooperation, so Mr. Gray should stop talking nonsense."
Brad Gray blushed.
Michael Eisner said lightly: "Dawn has already said that he is drafting a cooperation plan and will send it to me soon. I feel his sincerity in this cooperation, maybe there will be Nice result."
Sure enough, within five minutes, the secretary sent a fax document from New Global.
Michael Eisner took a look and couldn't help but look very wonderful.
"How about it?"
Steve Burke looked eager.
Michael Eisner glanced at Barry Mayer contemptuously and said: "I have to say that Dunn has shown great sincerity in cooperation. He said that the name of this streaming media website is Hulu, and it must remain independent. For operation, a young and capable executive must be hired from Silicon Valley to be responsible. The headquarters does not have to be in Los Angeles, and it is better to be far away from Hollywood. In terms of equity distribution, partners can also be divided equally. He even promised that New Universal would not be involved. In Hulu's day-to-day operations, only one independent director will be assigned to oversee the finances."
Only send one independent director?
This is complete delegating!
As soon as such a proposal came out, many of the current bigwigs were all brightened up.
What I said earlier about poaching top managers from Silicon Valley and maintaining independent operations... These are all clichés. After all, managers work at the behest of the board.
According to normal logic, as the founder of a new company, New Universal will definitely occupy more seats on the board of directors and hold more real power, which will make partners quite taboo.
Well now, Tang En took the initiative to delegate power and avoid suspicion!
New Universal does not want any board seats, but only one independent director, which is an expression of unimaginable sincerity!
"Sure enough, it's Dunn, the pattern is big enough!" Steve Burke sincerely praised, he really admired.
Tom Rothman also said with emotion: "Dawn... indeed has the courage to do big things! Unlike us old guys. Compared with his proposal, our discussion just now is really shameful."
Innuendo, directed at Barry Mayer!
Barry Mayer was quite annoyed, and his neck was flushed. "He didn't even arrange for the directors, which shows that he is not optimistic about this streaming site! He just wants us all to lose money with him!"
"Losing money? Not necessarily." Michael Eisner shook his head, "Dawn's second proposal is about start-up capital and future operating capital."
"What do you mean?" Barry Mayer frowned.
Michael Eisner raised his head from the fax document in his hand and said with some emotion, "Dawn... There is really a new way of thinking in Silicon Valley, which is different from our Hollywood. He said that Hollywood is a content business. , the biggest asset is content. Since Hollywood is cooperating to start a business, it only needs to provide the film and television content in various copyright libraries, and there is no need to worry about funds.”
"How can I start a business without money?" Barry Mayer laughed angrily, and then his mind flashed, his face suddenly became suddenly, and his back was straight, "What did you say? You said...he wants to use the Silicon Valley model. Create a Hollywood streaming site?"
Michael Eisner glanced at him with disdain.
Tom Rothman also wanted to understand, and said in surprise: "You mean... this Hulu website, we don't need to invest a penny, we just need to invest in video content, all the funds... You can go to Wall Street for financing, this is the Do you mean?"
Michael Eisner nodded solemnly, "Indeed!"
Barry Mayer said in disbelief: "How is this possible? Those on Wall Street are very indifferent to the transformation of traditional companies to the Internet. They are willing to borrow money, raise financing... This is impossible!"
Steve Burke said: "It's impossible for us, but he is Dunn Walker, a textbook investment expert! His successive investments in Yahoo, Google, Apple, Amazon and other high-tech companies have proved him. Unique vision. He has a great reputation on Wall Street, and if he came forward in person ... I think those Wall Street investment funds would rush to invest in this new project of ours."
Michael Eisner felt it even more profoundly.
Brad Gray lost his voice: "So, we don't have to invest a penny?"
It's unbelievable This Dunn's method is too clever, right?
It's a direct hit on everyone's weakness!
Barry Mayer no longer had the indignant expression he had just now. He could invest in a new Internet project without spending a penny. Who would refuse such a good thing?
He coughed lightly and pondered: "If it's really like what Tang En said, it's not impossible. His proposal this time can still be recognized. Let's sell him face this time and cooperate once."
"Wait!" Michael Eisner interrupted him immediately, "Barry, did you make a mistake? It's us! It has nothing to do with you!"
Barry Mayer's face sank, and he said angrily: "Those were all misunderstandings just now! Since it's a Hollywood collective, how could Warner be missing?"
Michael Eisner shook his head sternly and said, "No no no, since you said his proposal is acceptable, you might as well listen to the third proposal."
"what?"
"The hulu website is jointly constructed by New Universal, NBC Columbia, Twentieth Century Fox and Disney, each holding 20% of the shares. In addition, 20% of the option pool and financing share are reserved."
"what?"
Barry Mayer was shocked!
Among the partners, there is no Warner!
When all the agreements had been reached and the results started to be shared, he was abandoned...