Chapter 1217： naval battle

"In a grim measure, Daredevil 2 is closer to David Fincher's Zodiac than Tim Burton's playful, gothic Batman. The film is heavy and sometimes Wagnerian, but Penelope Cruz's brilliant performance and the visual beauty of the film are always exciting."

"The Spanish girl's performance even overshadowed Daredevil's Christian Bale. Of course, this is related to Nolan's flattering editing and countless close-ups. But Penelope's performance, It's worth thinking that a director sacrificed for her. Especially the imax part, it's like an opera!"

"No matter how cynical you are about Hollywood, it's hard not to be blown away by a movie like this. Especially one of the powerful shots, the movie leaves plenty of room for Erica to get out of the window of a police car, laughing In the lost wind, the neon lights of the city flickered like brilliant pearls behind her. This is the awakening of feminism, the cold ridicule of women to this era."

"In addition to the discussion of women's rights, this film full of classical tragedy even discusses hot topics such as terrorism, transcendental power, justice and evil, crime and redemption. The most important thing is that the film looks impeccable. "

……

The discussion on Daredevil 2 continues!

Although the future box office of Nolan's work is still unknown, in the professional film critics, the film's evaluation is very high, and it is even considered to be the best superhero film in history. The masterpiece "Spider-Man" is even better!

There is no doubt that this is an epic comic film.

Competing with such a movie in the same schedule, the defeat of "Batman 2" is reasonable.

The whole of Hollywood is not surprised.

Even Warner's side has behaved relatively calmly, with a posture of convincing and admitting it.

No way, I can't accept it!

"Daredevil 2" has been released for three weeks, "Batman 2" is a new release!

According to Hollywood's box office logic, Daredevil 2 has been exhausted again and again, but Batman 2 is a big hit!

Who would have thought that the "depleted" "Daredevil 2" is still imposing, like a tiger out of the mountains, and directly squeezed "Batman 2" into the corner.

DC Pictures is quiet.

Barry Mayer also stopped.

Destroy "Mission: Impossible 3" first, and then "Batman 2". In this May of this year, "Daredevil 2" is a veritable first blockbuster.

Of course, there are also unexpected surprises.

"In the past two weeks, IMDB has added more than 21 million new registered users!" Ron Mayer came to Dunn's office.

Tang En's eyes lit up, "Is it because of "The Godfather"?"

"Indeed." Ron Meyer nodded, "The Godfather is so famous that almost every movie lover has seen it. The IMDB rating of Daredevil 2 suddenly exploded, surpassing The Godfather. , which became the number one rated film in film history at one point, is shocking."

The work direction of traditional film critics is still traditional newspapers and magazines, and online film critics are more composed of ordinary movie fans. The quality of this group of people is uneven, and the professional level is far from enough. They don't know anything about film technology. They think that a movie with a good plot is a good movie.

This also led to the very exaggerated IMDB score of Daredevil 2, surpassing Schindler's List, Twelve Angry Men, and The Shawshank Redemption. The Godfather 2 is still highly rated, which is a bit too much!

Daredevil 2 is very good!

But is it comparable to The Godfather?

The greatness of "The Godfather" lies not in the plot, but in the multiple and complex montage techniques used in it. Many of the innovations in shooting techniques are like textbooks for later filmmakers to learn.

Marvel fans and "Daredevil 2" fans are so crazy, they are frantically helping the film's IMDB score, stepping on the head of "The Godfather".

This undoubtedly attracted the dissatisfaction of many diehard fans of "The Godfather", as well as students from many art schools.

The war is about to break out!

The battlefield...it's IMDB!

With the speeding up of the Internet, the number of Internet users in the United States has exceeded 150 million, and more than 50 million households have access to broadband.

The development of the Internet gave birth to the first online naval battle!

Backers of Daredevil 2 want to prove that the film is better than The Godfather, and fans of The Godfather want to prove that the film is better than Daredevil 2.

How to do?

Brush the score!

Fans of Daredevil 2 will gather relatives and friends to fight together, register an account on IMDB, and then give the movie full marks. At the same time, maliciously gave "The Godfather" a low score!

Only when one grows and the other disappears can you firmly take the advantage!

Of course supporters of The Godfather can do the same!

Daredevil 2 is a popular movie, and its supporters are mostly young people. Those supporters of "The Godfather" are old guys, and they will not participate in the Internet action, which leads to the smaller number of water corps in "The Godfather".

But it doesn't matter. Most of the young people who support "The Godfather" are more literate school students. In addition to knowing more about movies, they also know more about the Internet. Therefore, in addition to gathering relatives and friends, they also know how to register a large number of accounts and use a large number of junk accounts to constantly score points! Brush brush!

Give "The Godfather" a high score! Give Daredevil 2 a low score!

Then, the IMDB website suddenly flooded with a large number of fresh accounts, casting a large number of abnormal votes for Daredevil 2 and The Godfather.

Unexpectedly, in just two weeks, 21 million registered users have been added!

For the movie Daredevil 2, this was originally an online marketing campaign, but unexpectedly, it also reaped unexpected benefits.

You must know that IMDB is a subsidiary of Netflix, and the accounts are all unified.

Ordinary accounts can use some basic materials, rate movies, and post movie reviews. The member account can open the IMDbPro service, and you can check the detailed information of the film production and box office, the star's salary, personal information, and the directory of the film company. In addition, you can also get through the subscription business of Netflix!

Now it's network rental, then it's streaming!

In other words, a member of Netflix is ​​a member of IMDB. One consumption, two services!

Dunn called Reed Hastings directly to ask about Netflix's recent situation, and the answer he got was very gratifying.

Recently, due to the war of words between Daredevil 2 and The Godfather in IMDB, IMDB has added 21 million registered users. Among these 21 million new users, more than 3 million users have opened membership services and become paying users of Netflix!

You know, in the video disc rental industry, Blockbuster is still the industry leader. Although they spun off the online business, the strong physical store assets gave Blockbuster an unparalleled marketing advantage.

Blockbuster stores now have more than 24 million members.

However, with the online naval battle between Daredevil 2 and The Godfather, the IMDB fire has also directly led to a surge in the number of Netflix users. With these 3 million new users, Netflix has more than 25 million members! more than Best!

Of course, when more movie fans rent offline discs, they will not open membership business.

But Blockbuster is a heavy asset, with huge expenses, extremely high store rents, and losses year after year.

Netflix is ​​asset-light, with little income but high profits.

Now, Netflix has more than 25 million members, laying a solid foundation for its upcoming streaming business.

Not to mention other things, the membership fees of these 3 million users will be credited with more than 40 million US dollars every month...

An online marketing campaign greatly increased the popularity of Daredevil 2, attracting more people to go to the cinema to watch this film, which was caught in a war of words on the Internet.

But I really didn't expect that there is a greater added value.

Improve the reputation of IMDB and promote the growth of Netflix!

The role of the movie is really great!

Ron Mayer is a veteran filmmaker. He never thought that the combination of the Internet and movies would have such a powerful force, so he suggested: "This time, the network marketing has received unexpected results, and we might as well use this in the future. As an example, conduct overall marketing for more blockbusters. I suggest setting up a marketing committee to coordinate TV stations, home entertainment, film and television distribution, consumer goods, theme parks and interactive entertainment departments, and carry out a comprehensive marketing strategy. A movie to drive the overall development of all industries.”

Obviously, he really wants to be the chairman of this marketing committee, and in terms of seniority, he is enough.

With the conglomeration of Hollywood giants, the concept of global marketing is a fashionable concept.

Like "Batman 2".

"Batman 2" is a movie produced by DC Pictures, but obviously, the film is too related to DC Pictures. Even Warner Bros, is just the executive below.

The real big decision is the highest level of Time Warner Group!

At the group level, Time Warner will carry out comprehensive omni-channel marketing in comics, publishing houses, TV stations, satellite TV, theme parks, movie distribution, talk shows, and licensing of consumer goods such as Coca-Cola.

The person in charge of this global marketing is usually the chief operating officer of the group.

In New Universal, it is Robert Iger, the third-in-command!

Obviously, Ron Mayer wanted to seize power.

Tang En remained calm and shook his head: "Currently, the marketing work of New Universal is doing a good job, and there is no need to change it."

Ron Meyer said, "But I think we can go a step further! The naval battle between Daredevil 2 and The Godfather this time has an unexpected effect."

Hearing what he said, Dunn completely cut off the idea of ​​letting him be in charge of the business at this moment, saying: "This is an exception and must not become the norm. IMDB's online ratings are aimed at an objective, fair, and true reaction to the movie. The opinion of the filmmaker must not be mixed into other messy factors, which will destroy IMDB. Just because it is a New Universal movie, it cannot raise the rating, nor can it deliberately lower the rating because it is a movie from another family. IMDB needs to have independent operation. Right, the same is true for Rotten Tomatoes. The main direction of online marketing can be Facebook and Netflix, but it can’t be aimed at rating sites, so don’t ruin your reputation.”

Currently, Rotten Tomatoes is not open to ordinary movie fans. It only uses the opinions of some professional movie critics to evaluate "freshness" and "rotten". Therefore, it was not spread by the naval battle of Daredevil 2 and The Godfather.

Ron Mayer was a little disappointed when he saw that Dunn had no intention of promoting himself. After all, when he was fighting against the encirclement and suppression of the Big Five, he did not "betray" like Bill McNick and Shirley Lansing did. He thought he would get a promotion.

However, he didn't show it, but smiled: "This time the biggest benefit is "The Shawshank Redemption"."

"Oh?"

"In the original IMDB rankings, the first was "The Godfather", the second was "The Godfather 2", and "The Shawshank Redemption" ranked third. A navy scored points this time, leading to "The Godfather" and "The Godfather 2" , and the ratings of Daredevil 2 are constantly declining, but the Shawshank Redemption ranks first."

Because the ratings of movies like "The Godfather" and "Daredevil 2" are all above 9 points, a 10-point score is not much improved, but a 2-point score can be greatly lowered. Brushing 10 full-point reviews can't offset the impact of a bad review on the average.

It is conceivable that the more naval forces there are, the more the scores of the two films will be lowered.

Instead, "The Shawshank Redemption" was cheaper.

Dunn nodded, then called Reed Hastings again and told him: "The farce should end, we need to change the IMDB scoring method, and we need to weight the score let the new The user's rating weight is lower to prevent malicious comments, and to deal with recent illegal ratings for "The Godfather", "The Godfather 2" and "Daredevil 2"."

But even so, I'm afraid it won't change the established fact that "The Shawshank Redemption" has become the highest-rated movie on IMDB.

The ratings of new accounts can of course be dealt with, or even cancel their ratings directly.

However, many old users, experienced users and member users have participated in the evaluation and also gave unfriendly ratings, which is not easy to deal with unless they take the initiative to modify it.

It is unlikely that "The Godfather" and "Daredevil 2" will return to their original ratings.

……

The next week, IMDB launched a series of crackdown operations, and listed the three principles of "openness, fairness and fairness" on the homepage of the website, and seriously dealt with the malicious score-sharing by the navy of Daredevil 2 and The Godfather. Behavior.

After a series of tactics, the naval war finally ended.

The daily activity of the IMDB network has also returned to normal in a parabolic shape.

After a series of calculations, the new IMDB ranking list is released.

First place, The Shawshank Redemption.

Second place, "The Godfather".

The third place, "The Godfather 2".

Fourth place, Daredevil 2.

Fifth place, "Twelve Angry Men".