Chapter 1218： Subversion of traditional action movies

Daredevil 2 has entered its fourth screening week, and it will be too difficult to continue to dominate the box office market.

Marvel Studios is not afraid of the impact of movies from DC Pictures, but the new movie released this week... is one with Marvel!

20th Century Fox's X-Men 3: The Last Stand!

This is the finale of the X-Men trilogy.

Because of the great success of Marvel Studios, 20th Century Fox has also been enlightened. Recently, there has been news that after the end of the "X-Men" trilogy, a personal superhero movie will also be released. After laying the groundwork, engage in hero assembly.

Affected by this, the expectations of "X-Men 3" are very high, second only to "Avengers" and "Pirates Alliance 3: World's End" in this year's summer file.

Sure enough, the film was officially released on Friday, May 25.

In the three days of the weekend, it made a box office of 45 million US dollars, 32 million US dollars and 25 million US dollars respectively. Including the early stage, the box office reached 110 million US dollars in the first week!

It's a real summer movie!

In contrast, the previous "Mission: Impossible 3" and "Batman 2" were weak.

"X-Men 3" also successfully replaced "Daredevil 2" and topped the weekly box office list. Of course, Daredevil 2 is not bad, with a weekly box office of $45 million, making it the runner-up on the list.

The North American box office also successfully exceeded 400 million US dollars!

And with the gradual expansion and turnaround of overseas markets, the overseas box office has begun to exert force, making the global box office of "Daredevil 2" reach 650 million US dollars!

However, the mainland review has been slow to pass.

"Boss, it's unfortunate that Daredevil 2 is killed unless we delete and modify the 15 minutes of it."

Dunn received a call from Universal Publishing and received such a message.

Because the film involved the non-extradition policy and scenes of arresting people in the Hong Kong government, the film failed to pass official censorship. In other words, the film cannot be released publicly in mainland China.

If it can't be released, it can't be released. Dunn replied: "Forget it, give it up."

delete?

It takes money!

The current mainland market is mainly in the era of domestic blockbusters. Even the globally popular movies such as "Spider-Man" and "Harry Potter" are not popular in the mainland, that is, tens of millions of yuan at the box office.

In addition to the 15% account-sharing clause, China Film will retain a portion and convert it into US dollars... Well, the money earned in the mainland may not necessarily have a lot of post-editing fees for the film!

Because most of the theaters in the mainland are still traditional film theaters.

To process film, the more extensive the process, the lower the cost. Therefore, the global film is basically processed uniformly. If a single unit of the mainland market develops a version, this will greatly increase the cost of copying.

More than worth the loss!

In the next few years, there will be a mainland version and a global version, because there are more cheap digital copies, and the mainland market has exploded, making it profitable.

In this day and age, Hollywood movies would rather not be released in the Mainland, nor would they be edited. Therefore, in the current era, there are often some unharmonious scenes in mainland movie theaters.

Because the US is strong and unwilling to make changes.

Local films are taking advantage of the trend, and they are also repeatedly challenging the boundaries of censorship.

Later, when the mainland box office market exploded, Hollywood began to kneel and lick it, and repeatedly revised it according to the requirements of the General Administration... Local films are naturally also in the wind, and the era of the most stringent censorship has arrived.

...

Entering June, the real summer season has begun to break out, and a large number of new films have been released one after another!

In terms of New Universal, the Pixar cartoon "Cars" was just launched on May 30, and the romantic film "Break Up Men and Women" was launched on June 2.

It can be seen that the competition in this schedule is fierce.

Fortunately, "Cars" and "Break Up Men and Women" are aimed at different viewing groups and do not need to be robbed.

Until June 9th, it will be different!

"Pirates Alliance 3: World's End" is coming!

This is a fantastic and magical family movie!

It was a hit at the $1 billion box office that had been scheduled for a long time!

But at this time, Hollywood is not focusing more on the box office market, but on an emerging project - Hulu.

On June 1, Hulu's beta site launched.

The first real streaming media platform is officially launched!

The Wall Street Journal lists six factors that make Hulu inevitable.

First, cable TV in the United States is expensive, and you can only watch it on TV, you can't choose programs, and you can't skip advertisements. The user experience is not good.

Second, the genuine film and television works of video sites such as Yahoo, MSN, youtube, and AOL are sold on a part-by-part basis, which is not very cost-effective.

Third, Hulu is cheap, with a monthly subscription price of only $7.99. As long as you purchase a membership, you can watch all the works in the video library unlimitedly, and the content is relatively complete.

Fourth, most Americans do not use The Pirate Bay and utorrent. The pirated market has a small space, and the genuine market has a large space.

Fifth, the United States also does not allow P2P downloads, and the illegal dissemination of film and television works is restricted.

Six, Dunn Walker.

In fact, in the past month or so, Hulu has become a hit on Wall Street.

When the concept was first proposed, Wall Street and many IT elites were not optimistic.

But in the end, it has only been a few months, and everyone's concept has changed a lot.

Hulu has enough independent operation rights and adopts the management method of Silicon Valley, with stock rewards and option pools, which will greatly increase the enthusiasm for entrepreneurship.

The beta version has only been launched for three days, with more than 3 million registered users and more than 800,000 paying users!

When the good news came out, Wall Street immediately shook.

They all realized that this is a huge potential business opportunity!

Hulu then received five financing offers from Wall Street and two from Hollywood.

That's right!

Although only in beta, Hulu has made it!

Everyone saw it!

In particular, News Corp. and Comcast, who are particularly interested in the Internet industry, want to finance Hulu in the name of Twentieth Century Fox and NBC Columbia Pictures, respectively, in order to hold more shares.

They all want to win the title of major shareholder.

Although Michael Eisner also has the heart to fight, his strength does not allow it. Disney just bought back a ton of stock from the Swift Foundation, spending $3.2 billion.

To this end, Michael Eisner had to cooperate with Goldman Sachs to issue $1.5 billion in bonds.

As for the new Universal ... of course not participating.

Too lazy to participate!

Hulu momentum is good?

This is a good thing!

With Hulu taking the lead, it's time to kick off Netflix's streaming plans!

Next year at the latest, Netflix's streaming video site will be launched!

In the previous life, Netflix only had 24 million paying users in 2010. But now Netflix is ​​in the hands of Dunn and accumulated 25 million users in 2006, which is where the confidence lies.

For Netflix's streaming media plan, Dunn was fully handed over to the Interactive Entertainment Department, and his focus was still on movies.

He attended an internal screening of Mel Gibson's "Apocalypse."

The filming was extremely difficult.

Because to show the primitive living state of the Mayans, it is necessary to use a lot of local rookie actors to challenge nature in the Mexican rainforest.

The original release date for the film was August.

But because of the rainy season, it rained heavily for three and a half months, so the film's schedule could only be postponed to December.

The humid and hot climate of the Mexican rainforest and the large number of non-professional actors made the filming very difficult. If it was not shot with a digital camera, the film alone would have cost $1 million to buy 2 million feet of film.

The scale of the film is very large, and it is completely violent aesthetics.

However, with the same violent aesthetics, Mel Gibson's shooting standards are much higher than those of directors such as John Wu and Michael Bay.

Completely master-level alignment! Master method!

It's hard to imagine that he is an actor and directing is just his sideline!

But then again, it's not surprising that Mel Gibson is a master director. As early as 1996, he won the Oscar for best director with "Braveheart", which is an achievement that John Wu, Michael Bay and others can't achieve in a lifetime.

"This raw and authentic aesthetic of violence is on par with masters like Fellini or David Lynch. Congratulations, you made a great movie."

At the end of the test film, Dunn stood up and congratulated Mel Gibson for the first time.

He knows that this film is very controversial within Universal Pictures.

The point is that the scale is too large.

The film cost $40 million, and it didn't have a single star actor, finding a group of dark-skinned native Mexicans to star... It was too much pressure to pay back.

Universal's idea is to cut down appropriately, to be smaller, and to target a larger audience.

Dunn naturally wants to show support for Mel Gibson.

The relationship between the two is too deep.

"Is the movie okay?" Mel Gibson asked curiously.

Tang En said cheerfully: "No problem, this is your movie, follow your ideas!"

The film is entirely led by Mel Gibson, who is not only the director, but also the producer and writer.

With Dunn's words, the tone of "Revelation" is also settled.

At the end of the filming session, Dunn invited Mel Gibson to his office and asked with a smile, "Don't plan to act anymore?"

Mel Gibson's face froze slightly, his expression unnatural.

The Hollywood No. 1 superstar of the 1990s had a difficult career after entering the new millennium.

This is also a common problem with action stars. When they get older, they lack the market. Unlike actors like Tom Hanks and George Clooney, even if they are in their 60s or 70s, they are still superstars.

Of course, Mel Gibson is still a member of the $20 million club, but in recent years, in addition to the two films "Gone Lover" and "Hunting" cooperating with New Universal, the other scripts he has received... It's so bad that he has no interest in acting at all.

If there is no good script out there, then he simply does it himself.

"I have a script here, do you want to try it?"

"You wrote it?"

"No, it was sent by Luc Besson, the cooperation between Universal Pictures and Europa Pictures."

Mel Gibson understands now, "Traditional action?"

Tang En said: "Yes."

Mel Gibson was a little embarrassed.

Action movies...not so good.

He's an action star!

None of his action movies have failed!

But after the new century, the market for action films has been greatly impacted. Magic, fantasy and sci-fi films have suddenly risen. Films of this type also have action elements and have begun to gradually replace the traditional action film market.

Will Smith has begun to make a transition to feature films. "Mission Impossible 3" starring Tom Cruise did not even raise a single wave in May.

Traditional action movies are dead!

Mel Gibson also wanted to act, but he couldn't act in a failed role.

Tang En said: "I know what you think, but this script... I read it and it is worth participating in. In the current market, there is a serious lack of excellent action films, which requires you to drive it."

"What subject?"

"The story of a retired agent who goes to save his daughter."

Mel Gibson frowned. "It's old-fashioned."

Dunn smiled and said: "It's very old-fashioned, but... I suggest you read the script first. This is a traditional story, but not a traditional Hollywood story rhythm. Luc Besson retreated in France, and it seems that the effect is very good. ."

Mel Gibson laughed dumbly took over the script from Dunn.

During this period, Dunn went to a joint marketing meeting about Prada and "The Queen Wears Prada". When he came back, he saw Mel Gibson holding the script in his arms and closing his eyes in contemplation on the sofa.

Tang En smiled, "How is it?"

"Different!"

Mel Gibson shook his head.

Tang En smiled and said, "What's the difference?"

Mel Gibson said: "I've been involved in dozens of action films, and the story...is very different. No, it's the storytelling method. In Hollywood in the past, action films generally had a 'wonderful three minutes' opening. , use a wonderful action scene to excite the audience first, then turn to the main plot, and then push the film to a climax with a rhythm that is fast and slow, and the action scenes and emotional scenes are adjusted to each other. And this script... completely emotional The scene and the action scene are separated, the opening scene is a mess, and the action scene is so tense that there is no room for rest in the rhythm design, which is a great subversion of the traditional way."

He is a great **** in the field of action movies, and he can naturally hit the nail on the head.

Tang En said: "Yes, this kind of change... will definitely detonate the market. Fans are tired of the traditional Hollywood action movie routine. This new model may open up the next era of action movies. Mel, I need you. Come lead the team!"

Mel Gibson laughed and said, "Don't put a high hat on me, I know, you just want to help me and let me have a film. In your capacity, there is no need to pay attention to such a small project."

"Small projects are not fake, but they will make a lot of money!" Tang En said firmly.

"What is this movie called?"

""Taken"."

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