Chapter 767： The Arrogance of the LVMH Group (2 in 1)

The latest website: "Mr. Cheng, this Lushu intelligent thermostatic clothing is too scary. I think the emergence of the other party will disrupt the existing clothing industry and have a strong impact on the company's clothing business. We must attach great importance to it. , it is best to cooperate with each other to develop a new series of smart thermostats.”

Cheng Xiuming, the current president of Louis Vuitton (lv) Greater China, looked up at Ye Wan and frowned, "Director Ye, why do you listen to these news?"

"As a leader in the industry, do you think there will be any kind of smart thermostatic clothing? There is also an adaptive temperature changing material, I almost believed it." Cheng Xiuming sneered at the corner of his mouth.

"But Guanghua University has conquered photonic screen technology and optical core technology before. Samsung in the screen field and Apple in the chip field have been defeated. I think..." Ye Wan gritted her teeth and worried, "I think Guanghua University is this The technology should be real.”

"You also said that photonic screens, optical cores, clothing and electronics are two completely unrelated industries."

Cheng Xiuming snorted arrogantly: "Besides, even if it is true, it will be affected by low-end clothing brands. Our Louis Vuitton is the world's top luxury brand. What's there to worry about?"

Ye Wan: "..."

She had nothing to say, and felt like she was playing the piano to a cow.

But at this moment, she had an idea.

"Mr. Cheng, you're right, but you should be far-sighted. But," Ye Wan said with a sad face, "I heard that Gucci and Hermes are already contacting Guanghua University."

Hearing the words "Gucci" and "Hermes", Cheng Xiuming frowned.

"real?"

"real."

Cheng Xiuming's attitude changed, and he said in a deep voice, "Since Gucci and Hermes have also entered the venue, even if we have no idea about this, we cannot let them succeed!"

"Director Ye, then please go to Ludao and discuss the cooperation with the other party."

"clear!"

As soon as she walked out of the office, Ye Wan finally breathed a sigh of relief, and a smile appeared on her face.

But after thinking of Cheng Xiuming's face that changed before and after, Ye Wan only felt extremely ironic.

There are many luxury brands in the world, but most of them are French or Italian brands.

For example, there are top ten brands in the fashion field: (the following non-famous rankings)

1. Chanel (1910, France);

2. Louis Vuitton (1854, France);

3. Dior (1905, France);

4. Gianniversace Versace (1978, Italy);

5. Prada (1913, Italy);

6. Burberry (1856, England);

7. Kenzo Takada (1970, France);

8. Givenchy (1952, France);

9. Hermes (1879, France):

10. Gucci (1953, Italy).

There can be another division here.

lvmh Group: Louis Vuitton, Dior, Kenzo Takada, Givenchy;

And six other brands of non-lvmh group.

Among them, Versace and Burberry have nothing to say, Chanel (valued at 100 billion euros) lvmh group cannot eat, and the remaining three have a lot of love and hatred with lvmh group.

The full name of lvmh Group is louisvuittonmo?thennessy, and the Chinese name is Moët Hennessy-Louis Vuitton Group, referred to as LVMH Moet Xuan Group.

When it comes to the lvmh group, one person must be mentioned: Bernard Arnott.

Bernard Arnault, French, is known as the godfather of the world's luxury goods, the founder of the lvmh group, and the Napoleon of the boutique industry.

After the emperor of the lvmh group integrated the Dior brand into his name, he began the acquisition of luxury brands.

Acquired Givenchy in 1988;

Acquired Kenzo Takada in 1993;

Acquired Guerlain in 1994;

In 1996, it acquired Silin and Loewe;

Acquired Sephora in 1997;

Acquired TAG Heuer in 1999;

Acquired Fendi in 2001;

Acquired Bulgari in 2011;

Acquire Tiffany in 2021.

As for Prada, lvmh and lvmh used to be partners. In 2001, lvmh and Prada jointly completed the acquisition of the Italian brand Fendi. Finally, Prada sold the shares of Fendi to lvmh, thus realizing the full control of Fendi by lvmh.

But Prada was later defeated by lvmh, and because it failed to keep up with the trend of the times, lvmh had no intention of acquiring Prada.

The only two acquisitions that failed were Gucci and Hermes.

In January 1999, lvmh Group acquired a large number of shares in Gucci Group in just 20 days, and its shareholding ratio rose to 34.4%.

The speed was so fast that Gucci Group did not respond, which was a bit similar to the Vanke Baoneng War.

However, after the Gucci Group reacted, it was also very first-class, which can be regarded as a classic business case.

Gucci management expanded its capital and sold 42% of the total share capital to Bernard Arnault's French compatriot ppr (later Kering, one of the three largest luxury groups in the world) for $3 billion. ), making ppr the largest shareholder of Gucci, thereby diluting the shares of lvmh to 20%.

The lvmh group was dissatisfied with the lawsuit, but the three-year acquisition battle ended in failure. In the end, the lvmh group could only sell all the shares of Gucci to the Kering group.

It is also because of this that the lvmh group and Gucci have become mortal enemies.

The second failure of the lvmh group was the acquisition of Hermes.

Beginning in 2001, lvmh Group purchased 4.9% of Hermès Group shares for the first time, and has continued to increase its holdings since then.

The cunning Bernard Arnott passed a series of equity transactions until 2010, when he suddenly publicly announced that he held 17.1% of Hermes, becoming the second largest shareholder of Hermes in one fell swoop.

In 2011, the lvmh group held 23% of the shares of Hermes, and this move completely angered the Hermes family and began to fight back violently.

After four years of legal disputes, in 2014, the two parties signed a "ceasefire" agreement, and the lvmh group agreed to hand over 23% of the shares held in Hermes. This is the second fiasco of the lvmh group after the acquisition of Gucci.

Therefore, the lvmh group may be able to cooperate with Chanel and Prada, but it is impossible to shake hands with Gucci and Hermes.

Either become a mortal enemy, or buy from behind, there is no third rule to go.

As a foreign-loving dog, Cheng Xiuming has always disliked Hermes and Gucci, which is why Cheng Xiuming's face changed drastically after Ye Wan mentioned these two.

Thinking of the smart thermostatic clothing launched by Guanghua University, Ye Wan became nervous.

The clothing industry is divided into low-end brands, mid-range brands and high-end brands, and luxury brands have actually broken away from traditional clothing brands and become a symbol of wealth and status.

But luxury goods can also be upgraded from high-end brands, but this road is very difficult to take.

This is why luxury brands have not seen rookies for many years. The market has always been LV, Chanel, Gucci, and Hermes.

But this time is different. The emergence of smart thermostats can reverse the boundaries between luxury brands and clothing brands.

Whether it's Chanel, Septwolves, or Semir, the manager has to wear it.

In the case of the same attributes, the brand gap will be revealed.

Gu Zhan

As soon as the smart thermostat came out, there was no comparison at all.

For example, it is a ten thousand yuan Nokia old man machine and a thousand yuan Redmi smartphone, it must be the latter.

Fashion has absolutely no resistance in the face of absolute technology!

"Be sure to cooperate with Guanghua University!"

Anxious in her heart, Ye Wan's walking pace quickened a bit. She wanted to rush to Ludao today, so as not to have many dreams at night.

...

the other side.

In Licheng, which is adjacent to Ludao in Hu Province, there are a few people who are as anxious as Ye Wan, even to the point of burning with anxiety.

In a box of a high-end restaurant in Licheng, there were ten people, ten entrepreneurs to be precise.

These ten entrepreneurs are the top leaders in the footwear and apparel industry in the province and even in China.

Ding Shizhong, chairman of Anta Group, Ding Shuibo, chairman of Xtep, Ding Huihuang, chairman of 361 Degrees, Wu Rongzhao, chairman of Hongxing Erke, Xu Jingnan, chairman of Peak, and five chairman of Jiumuwang, Lilang, Septwolves, Rimba and Qipai also attended .

Jinjiang is a magical place, known as the shoe capital of China, where Anta, Xtep, Hongxing Erke, 361 Degrees and Peak were all born.

In addition to shoes, Jinjiang's clothing industry is also quite developed. Men's clothing brands represented by Jiu Muwang, as well as brands such as Septwolves, Qipai, Rimba, Lilang, and Guirenniao.

People in Hu province like to hold groups, and the same goes for business.

The reason why the ten people got together today is related to the university next door to Heron Island.

As a neighboring city, they do not know any domestic companies about the intelligence of smart thermostats.

It is precisely because they know too much that they are even more apprehensive.

This is a revolution in the clothing industry!

The atmosphere at the table froze a little, until Ding Shizhong, who had the highest status at the table, spoke up.

"Everyone, what do you think of this smart thermostat released by Guanghua University?"

"What else do you think, wait until you die." Seven wolves boss Zhou Shaoxiong snorted coldly, as if he was already disheartened.

Hong Zhaoshe, the CEO of Seven Brand, seemed to still have expectations and coughed: "Old Zhou's words are bad, I think there is still vitality. After all, the price of intelligent thermostatic clothing at Guanghua University is not cheap, and it really affects the middle and high-end clothing. , it shouldn't have much impact on us."

Zhou Shaoxiong sneered and glanced over, "Lao Hong, don't lie to yourself, do you believe this?"

"Are iPhones expensive? It's equivalent to a month's salary of the working class, but how many people save money to buy iPhones?"

"Smart thermostatic clothing is not cheap, but it is worthy of this function. Don't treat it as ordinary clothes!"

Being ridiculed by Zhou Shaoxiong in front of so many people, Hong Zhaoshe was very annoyed and said dissatisfiedly: "Then what do you say?"

Zhou Shaoxiong laughed at himself, "Oh, wait until you die."

Hong Zhaoshe: "..."

The farce between the two was finally ended by Ding Shizhong, the CEO of Anta.

Ding Shizhong's face was gloomy, and he slapped the table and said, "Enough, when is it time? Have you had enough trouble?"

Zhou Shaoxiong sneered and said nothing.

I muttered to myself, "Anyway, the most affected is our clothing industry, and your shoes sales have little impact!"

That's what he thought in his heart, and he didn't dare to say it.

There are many enterprises in Jinjiang and even Licheng, but if they are really classified (only for shoes and clothing industries).

The first gear is Anta only, with a market value of 243.1 billion yuan, and the first domestic sports brand.

According to Euromonitor statistics, Nike topped the list with a market share of 25.6% in 2020, followed by Adidas with 17.4%, domestic brand Anta ranked third with a market share of 15.4%, Li Ning, Xtep and 361 Degrees 6.7%, 4.7% and 2.6%, respectively.

The second gear is Xtep, with a market value of 29.4 billion yuan, and the third domestic sports brand.

The third gear is 361 degrees (market value of 8.3 billion) between 2 billion and 10 billion, Jiu Muwang (market value of 5.2 billion), Lilang (market value of 4.6 billion), Septwolves (market value of 4.2 billion), Rimba (unlisted), Hongxing Erke (retired) market), Qipai (unlisted), Peak (unlisted).

The fourth tranche is less than 2 billion yuan, so I won't say much.

The reason why Ding Shizhong attaches so much importance to it is also because clothing accounts for an increasing proportion of Anta Group's revenue and has become a part that cannot be ignored.

At this time, Lin Congying, the boss of Jiu Muwang, rubbed his brows and said solemnly, "Guanghua University is after all a university in Ludao, and their Nanyang Chen family is still an overseas Chinese who went out from southern Fujian, and Xia Zhangquan broke his bones. Also attached."

"Maybe we can try to get in touch, and maybe there will be opportunities for cooperation."

This is true, and not many people here believe it.

Smart thermostatic clothing is no better than traditional clothing. The fabrics used are unique adaptive temperature-changing materials, which only Guanghua can make.

In this kind of monopoly business, making a fortune by yourself is the kingly way, how can you distribute the money?

Judging from the current situation... maybe this is the only way.

Several people were moved.

"The Chen family's previous industries were all in Southeast Asia, and there was no intersection before. Is this possible?"

"Pharaoh is right, and who will be the one to make this connection?"

"Well, anyway, it's better to give it a try, in case it works."

"As long as we can cooperate, whether it is acquired or invested in shares, I will recognize it..."

"Try it. After all, they are all from Hokkien. I think there is still a possibility of success."

A new question has come again, how to contact the other party?

Fortunately, these people are all human, and the CEO of Peak, Xu Jingnan, had an idea.

"As far as I know, Vice Mayor Zhou of Ludao has a good relationship with President Chen of Guanghua University. It is better to let Bureau Li of Licheng Commerce Bureau be the middleman, communicate with that Vice Mayor Zhou, and choose a time for us. Sit down and have a good chat?"

Ding Shizhong nodded and said, "I think it's okay, so let's get in touch with Bureau Li."

A meal ended in a hurry, and no one has the heart to eat at this moment.

Including Chen Hao.

He was a little down on the impact of the Lushu smart thermostat.

From last night to noon today, the phone in the principal's office has not stopped.

The people who made the call were all from a small background, including the CEO of a clothing company and the director of the local Commerce Bureau. In short, the meaning is three words:

"Want to cooperate."

No, just halfway through the meal, another phone call came.

The energy of the company who called this time is not small, and the people who entrusted the relationship made it difficult for Chen Hao to refuse.

Shenzhou International, headquartered in nb with a market value of nearly 150 billion yuan, has more than 80,000 workers.

A very powerful clothing processing factory in the world, known as the "Foxconn" of the clothing industry.

As soon as the call was connected, Ma Jianrong's wailing sound came from the microphone.

"Principal Chen, spare your life!"

ps: Ask for a recommendation ticket, a monthly ticket.

(May be added, not sure)

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