v2 Chapter 286： build the brand

A portion of the big white croaker was cooked by the chef. One fish was divided into two, and basically two or three hundred people tasted it. ??? Bayi Chinese? Network W? W? W?. (a) 8 (one) 1 (one) Z? W. COM

None of the people who can come here to participate in the fair are poor people. More or less, they have also eaten high-grade fish. Some people may not be able to eat it, but more people can still taste the difference.

Many people are very appreciative of these big white croakers. They are delicious and delicious, and they are rare fish.

At this moment, Chu Xian sat in a small conference room in the fair. In the room, not only Yu Yu and her uncle, but also a dozen middle-aged people, they are the heads of some hotels and cities.

Something unexpected to Chu Xian is that there is actually the head of purchasing of the family Reze Hotel.

"Everyone, we have tasted our big white croaker. How do you feel? Can you enter the city and the hotel?" Chu Xian sat in the front position and asked everyone.

"Mr. Chu, there is no problem with your fish, but I want to hear some of the prices that Mr. Chu you gave us." A middle-aged man helped his eyes and looked at him.

"First, I have to explain one thing first." Chu Xian looked at everyone and smiled: "I have almost 10,000 big white croakers in my fishery, and there are 15,000 large yellow croakers. You haven’t tried the big yellow croaker. Let’s not talk about it for a while. If you are interested tomorrow, we can talk about the problem of large yellow croaker.”

"Although my big white croaker is aquaculture, everyone knows the quality. It is no exaggeration to say that even if you sell it wildly, there is no problem."

Some of the people in the room nodded silently, and the big white croaker, which is the same as the wild, they can be sold in the wild.

"Yes, Mr. Chu, your fish can really be sold as wild, and we are willing to cooperate with you if we look at this." A middle-aged replied.

Chu Xian heard his words and screamed, and then waved his hand: "I don't want you to sell as wild, even if my fish and wild are the same."

"Mr. Chu, you have to know that the price of wild and aquaculture is very different. Even if your fish tastes like wild, instinct in the hearts of consumers thinks that the wild is better." A woman frowned and reminded Road.

Chu Xian shook his head slightly: "Big sister, it is ok to sell it under the wild name, but once it is known to consumers, it will have a big impact on the fish market. I don't want the reputation of these fish that I breed." smelly."

Regarding the problem of breeding wild, Chu Xian has been considering it for a long time. The fish he breeds can indeed be sold as wild, but once one day is cultivated, then even if his fish is exactly the same as the wild, then Will be resisted by consumers.

Once such a thing happens, it will first affect the market of big white croaker, and even cause the price of this fish to drop drastically. If this day appears, then his two Jinshan will completely collapse, without any slightest The value is, this is what he does not want to see.

Therefore, Chu Xian’s idea of ​​selling fish as a wild is quickly ruled out, but in addition, he only wants to sell at a high price, and that is to establish a brand.

To be synonymous with a luxury fish, once someone hears the name, it will instinctively think that this is a fish brand that is not inferior to the wild, so that it is easy to introduce new fish in the future. Accepted by consumers.

"Mr. Chu, your fish can do it if you don't play the wild name, but the price will definitely drop a lot." A middle-aged said.

“Yes, the price will decrease.” Chu Xian agreed to nod and then looked at the middle age: “So my suggested sales price will be about 300 yuan lower than the wild price, which is about a thousand. yuan."

Several people in the room frowned at the words of Chu Xian. An old man with a work brand shook his head: "If it is farmed, the price is a bit high."

"Yes, the price is a bit high when farming."

“Now in the hearts of consumers, farming is a few grades lower than the wild.”

Chu Xian heard their words and nodded in agreement: "I know that consumers have this kind of heart is normal, but if I make a brand, if I build a luxury fish, a wild and quality What is the fish brand with the same nutritional value?"

"Well?" The people sitting on the table were thinking.

When they came here, they were psychologically more inclined to purchase his fish at a lower price, and then got their own market to play the wild name. The quality of the fish is not distinguishable by consumers, so they There will be a lot of profit.

"First, if you want to create a brand, you have to have enough goods, otherwise it will be difficult for you to make a name in the market once in a year or two." Said.

"Second brand promotion, you want to let more consumers know about your brand, this is a very critical link, and finally the quality of the product, the fish you breed can satisfy this."

"Yeah." Chu Xian nodded when he heard him. He watched a few people in the field smile. At the venue, there are giants in the world's retail industry, people in the domestic boutique city, and bosses in the seafood market. Www.novelhall.com~ also has the head of five-star hotel procurement.

"There are people who have a lot of platforms on the scene. As long as you play the brand and make sure that the name is not lower than the wild one, I think it should still be sold. The specific operating procedures may be more clear than me."

Chu Xian said to the people on the table with a smile.

The people in the room frowned. A middle-aged hesitated and said, "Mr. Chu, if you do this, it will definitely affect sales, and the price we sell will definitely decrease."

“Yes, I am afraid that consumers will not recognize it at the time.” Several people present here have expressed their opinions.

"You, the price is affected, it is normal, and the price I will give you will be much lower than the price of the wild. As for the sale of the wild name, it is not good for the consumer. Once it is, I believe It will have a big impact on your company. I don’t think everyone wants to break their signature for a dish. The brand promotion is very simple. You should have done this kind of cultured fish. You should have all the promotion and sales. I have done it."

"We can talk about the price, but what can be guaranteed is that your interests are absolutely unaffected."