Chapter 1519： Proposed Innovation Festival

In fact, hunger sales are not bad, but the results achieved are much better than ordinary sales.

But this is not conducive to the promotion of the entire product.

Only a few people own it, how can they promote their products?

Liu Mingyu hopes to seize the market quickly with low prices and large quantities.

However, all of this must be supported by sufficient production capacity, otherwise everything is imaginary.

"Boss, if you want the inventory to reach 5 million units, you probably need to wait until early August."

All the processed data is in Zhao Qingsong's head. Facing Liu Mingyu's question, Zhao Qingsong quickly gave the answer.

"It's early August, which means that it will take at least one and a half months. This time is a bit long." Liu Mingyu muttered softly.

"If you continue to work overtime, the production capacity should be able to increase a bit."

Zhao Qingsong saw that Liu Mingyu wanted to continue to increase production, so he couldn't help but give another suggestion.

Liu Mingyu frowned slightly: "Aren't you already working overtime? Can you continue to increase production?"

Zhao Qingsong explained: "Although I have been working overtime, I haven't reached a 24-hour non-stop after all.

If three shifts are carried out, the output should be able to increase by about 30%.

However, this cost may be a bit higher. After all, employees can rest, but machines cannot rest.

Under this kind of high-intensity work, the life of the machine will be greatly reduced, and it may even appear to be scrapped.

The cost will probably increase by about 20%. "

Assembling work belongs to assembly line work, only need simple training, you can easily go to work.

In China, as long as the price is up, some people are willing to do it.

After all, it is still a cost issue.

The original cost is already 11,000 yuan, and if it is increased by 20%, the overall cost has reached 13,200 yuan, plus transportation costs, sales costs, etc., may reach about 14,500 yuan.

If it is based on the original price of 15,000 yuan, there is still a profit.

But according to the selling price given by Liu Mingyu, how much he will lose.

The more you do, the more you lose.

For an epoch-making mobile phone, this is obviously unscientific.

Who produces goods not to make money?

Liu Mingyu naturally knows this, but a large part of the cost is on the core chip. According to the previous virtual helmet, 40% of the cost is on the core chip.

If this part of the cost is removed, in fact, the real cost of the star mobile phone in the real world is probably less than 9,000.

If you count it in this way, you can still make a profit. After all, for Liu Mingyu, the most important core chip does not need to spend Liu Mingyu's funds.

But in the eyes of others, this is a real loss-making business.

Liu Mingyu thought for a while and said: "We will produce according to the previous schedule, and strive to produce 5 million star mobile phones by August 15."

August 15 is the day when the Star Group was established, and it was the first anniversary of the founding of the Star Group. Liu Mingyu is going to have a grand event on this day.

This activity is only in Liu Mingyu's mind for the time being, and has not yet been formally proposed.

"The boss can rest assured, there is no problem at all, and the task is guaranteed to be completed." Zhao Qingsong replied with a solemn heart. According to the original plan, the production of 5 million star mobile phones could be completed in early August. Now the boss has given 15 additional days to it, even if No matter how slow it is, the task can be completed.

Regarding the naming, pricing, and listing of the Xingchen mobile phone, after careful negotiation between the two people, there is finally a result.

Zhao Qingsong took this opportunity to report to Liu Mingyu about the recent situation of the group company.

In other words, Zhao Qingsong's brain is bright and his memory is good enough, even if the secretary has not prepared the information in advance, he will report with confidence and order.

Zhao Qingsong asked Liu Mingyu: "Boss, next month is the first anniversary of our company's founding. Do we want to have a grand event for everyone to participate in and feel the development of the Star Group over the past year and how it is right? Prospects for the future."

Zhao Qingsong said the establishment time is in accordance with the predecessor of the Star Group, Star Technology Co., Ltd.

Liu Mingyu laughed loudly: "I just wanted to discuss with you about the first anniversary of the establishment of the Star Group.

However, you just remembered the wrong time. The official establishment time of Star Group was August 15th, not June.

June is only the time for the establishment of Xingchen Technology Co., Ltd., it should be counted as the establishment time of Xingchen Group. "

Zhao Qingsong immediately apologized: "Boss, I'm sorry, but I was dizzy and remembered the wrong time.

Then our anniversary is set for August 15th.

What kind of activity are you going to do? Is it a little trick? Do you want to make a big deal? "

It doesn't matter whether it is in June or August.

For the specific creation time is not important, what is important is how big the event should be?

This is related to the next work of the Star Group.

"This is the first anniversary of the establishment of our Xingchen Group. We must do a lot of special work to make everyone know it better."

Liu Mingyu waved his hand. Although Star Group has only been established for one year, the development it has achieved is enormous.

After achieving such an achievement, not sharing it with others, wouldn't it be like walking at night?

"Okay, no problem. For such an important festival as the first anniversary of the founding of the Star Group, I think it can be modeled on the store anniversaries of Alibaba Group and Some East, and this day can be made into a new day for nationwide online shopping." Zhao Qingsong suggested. .

Ali Group is able to turn a very ordinary day into a day of carnival for the whole people.

The same is true for Mr. Dong. In the name of the shop celebration, he created a day of shopping spree for the whole people.

Why can't Star Group do the same thing?

Liu Mingyu's heart moved when he heard what Zhao Qingsong said. Before, he was just thinking about a celebration, so that everyone can enjoy the happiness brought by the Star Group.

Now that Zhao Qingsong's suggestion is heard, after a rough thought, it seems that it is really okay.

However, there are still many details that need to be communicated.

It's not that you said that you set up a day as a national online shopping day, but it is a real national online shopping day.

The most important of these is the word "all people".

It is necessary to let the vast majority of people know about this day and to give a certain amount of benefits to allow more people to participate.

Liu Mingyu nodded slightly, and was very interested in Zhao Qingsong's suggestion: "You have a pretty good idea. Others can do it, and we can do it. We are no worse than others.

But do you have any preliminary plans for how to create a brand new national online carnival? "

"First of all, to create a nationwide online shopping day, we must let the vast majority of people know about this day and what they can do on this day.

Regarding this point, our company has a big killer Xingchen Assistant, which can definitely let netizens around the world know about this as soon as possible.

Xingchen Assistant has more than 4 billion installed capacity, and the average daily active users are as high as 2 billion. This massive amount of traffic is enough for people to know about this activity in a short period of time.

Besides, there are still nearly three months before August 15th, which is enough for our Propaganda Department to do a good job of propaganda. "

Zhao Qingsong's face is full of confidence. Although it is only a temporary suggestion, there is still a rough frame in his heart.

Liu Mingyu nodded slightly, Xingchen Assistant is indeed a big killer. Even now, it still has a steady stream of cash income, and the profits it generates occupy the bulk of it.

The reason why Xingchen Assistant must be installed for free is to have enough users.

After you have enough users, you will get twice the result with half the effort.

This is the case with the development of Tencent Group. First, it uses chat software to attract countless people, and then it develops.

The success of Tencent Group illustrates this point well.

When he needs to do something, it is much easier to do anything than an ordinary company.

This is the benefit brought by a large number of users.

The same is true for Xingchen Assistant in the beginning. First, it attracts a large number of people to download it for free use, and builds Xingchen Assistant into a brand new platform.

Judging from the current development, the development of Xingchen Assistant is undoubtedly very successful.

Among this large number of users, the proportion of paying users is actually much higher than the payment rate of most software.

Only a small part of the software, because of the relatively small size, the payment rate exceeds that of Xingchen Assistant.

But between the two, it is not a level at all.

The large number of users of Xingchen Assistant makes the work of the Propaganda Department of Xingchen Group easier and faster.

Zhao Qingsong continued: "Just knowing that this day is not enough, you still need to provide discounts.

Compared with a certain treasure and a certain east, the Star Group has a very big disadvantage.

Both Moubao and Moudong belong to e-commerce platforms, and they have enough products for consumers to choose from on their platforms.

And our Star Group’s business platform only sells our own company’s products.

Although our company involves a lot of industries, it has not yet reached the point where every industry is involved.

Moreover, we are completely relying on our own sales, and I am afraid that we will not reach that scale. "

There is not a big problem in publicity, but now there are relatively big problems in sales.

Especially in terms of types.

Xingchen Group's subsidiaries are involved in all walks of life, but they are far from covering a full range of products.

If a consumer wants to buy but cannot buy it, no matter how strong the discount is, it is useless because he cannot find what he needs.

Liu Mingyu laughed: "So we don't have an e-commerce platform?

Have you forgotten our killer, the second world? "

Zhao Qingsong was stunned slightly, and then suddenly realized: "I made a mistake. Although the second world went online not long ago, it has already surpassed a certain treasure and a certain Dong and became the world's number one commercial sales platform.

Moubao and Moudong mainly serve China's netizens.

And the sales target of the second world has already become the whole world. "

Liu Mingyu looked at Zhao Qingsong with a smile on his face. He didn't believe that as the general manager of Xingchen Group, he would not know the most popular second world of his company. The reason why he didn't say it in the first time was nothing more than that he wanted to pass Liu Mingyu. Speak out.

Although Zhao Qingsong is a zombie, in fact, apart from not betraying Liu Mingyu, he is no different from a normal person, and there is also joy, anger, sorrow, and joy.

The publicity has been solved, and the types of sales have also been solved. It seems that a brand new festival will be born in their hands.

Liu Mingyu opened the mouth and said: "Since this festival is to be turned into an annual carnival, it must be vigorous.

The products under the Star Group have moved me up. For this event, we only need 5% of the profit to calculate the maximum discount rate, and all other discounts are given to consumers.

I want everyone involved to remember this grand day.

I want everyone to celebrate their birthdays with the Star Group. "

The 5% profit does not seem to be much, but it is actually quite a big profit.

There are many commodities that simply cannot achieve such a large profit.

However, the products of Xingchen Group are different. Its products have attracted the love of countless people.

Although the price of Star Group’s products is not too outrageous, because most of Star Group’s technologies come from the apocalyptic world, it saves a R&D cost.

After accounting for such a cost, even at a price similar to other products, there can be very substantial profits.

It is important to know that when most products are being sold, R&D costs are evenly distributed to each product. UU reading

The R&D cost is a very high cost, and it is also a high number to allocate to each product.

After deducting this cost, one can imagine how low the product cost of the Star Group is controlled.

The profit of some good products can even reach more than 100%.

Even poorer products can reach more than 10%.

Unity has reduced its profits to 5%, which is absolutely unprecedented.

Zhao Qingsong said with some worry: "Boss, if this is done, will it bring down other industries?"

This is definitely not bragging.

This was taken into consideration when the products of the Star Group were launched. Therefore, when most products are priced, they will try their best to set the price at an intermediate value.

This will neither look too expensive nor too cheap, so that most consumers can afford it.

The Star Group is not incapable of pushing down prices, but the result of the hitting is that a certain industry has directly undergone large-scale bankruptcy.

This is a very bad thing for a certain industry.

Therefore, even if the Star Group has similar capabilities, it will try to reduce the occurrence of similar things as much as possible.

It's not that the Star Group can't do it, but it's afraid of causing a series of reactions.

Certain industries need to change, but not all of a sudden, but need to change slowly, so as to be able to survive smoothly.

When the scale of an enterprise reaches a certain level, in addition to making money, it also needs to take on certain social responsibilities.

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