v2 Chapter 194： Large-scale expansion (part 2)

The preparation Liu Ting mentioned is naturally a psychological preparation.

Rao has raised her awareness of Cao Xingyu in her heart time and time again and improved her own knowledge, but this plan to acquire the entire street was beyond her surprise, and she was shocked and inexplicable.

She didn't think this thing would be an unfinished thing.

After all, I have seen so many things by staying with Cao Xingyu, and with the financial resources shown by President Cao, she thinks it will not be difficult to acquire it.

What really shocked her was why she did it this way? !

It feels totally meaningless!

You know, if you want to acquire all of them, the more you acquire them to the end, as there are more and more stores under the Real King brand, the momentum of the Dream City Commercial Street will become more and more fierce.

In addition, if the shops acquire one by one, when those shop owners see your actions, will they fail to understand your intentions?

When it comes to the table for negotiations, they will definitely speak loudly!

In this case, the more the end, the higher the transfer price will naturally be!

What is the picture?

Shops are everywhere, why do you have to stare at this street?

And is it worth the cost?

Obviously, it's not worth it!

The price/performance ratio is too low!

If all the acquisitions are really done, then it is very likely that this street will not be able to recover the cost of those acquisitions for many years, even if the business explodes!

So this sale is definitely a loss!

And it's the kind of blood compensation!

Liu Ting couldn't understand, couldn't figure it out, and couldn't figure out what President Cao was thinking.

But she knew that she couldn't oppose it, because she could hear from Cao Xingyu's tone that this plan was firm, so she said other things, and they didn't make any sense.

Maybe it was President Cao who had a bigger plan behind him, he hadn't noticed it yet...Slowed down his emotions, Liu Ting thought to himself.

"Do you think this plan is not good? Too much waste of money?" Cao Xingyu raised his eyebrows when he heard heavy breathing from the phone.

"Um...Yes, President Cao, I don't think there is any need to spend the wronged money." Hearing that, since President Cao asked, Liu Ting chose to tell the truth.

"You, don't you know how to turn your head?" Cao Xingyu immediately sneered, "It doesn't have to cost too much money then!"

"Ah? You don't need to spend too much money?" Liu Ting was stunned after hearing this, and then quickly said: "Cao, I'm sorry, I didn't understand."

"If they don't eat soft, then we can come hard." Cao Xingyu smiled:

"Have you forgotten today's Internet cafe that we competed with before?"

"Oh, that internet cafe..." After hearing this, Liu Ting recalled. Of course, she hadn't forgotten the fact that she was sitting in the town and the other party kept increasing the amount of gifted membership cards!

In the end, today’s Internet cafes, which have lost a lot of customers, seem to have returned their cards and moved away...

After serious consideration, Liu Ting's eyes lit up and said:

"What Mr. Cao meant is that if those shops' bids are unreasonable, then we will directly engage in a similar shop to fight a price war with them?"

"That's right," Cao Xingyu nodded and said with a meaningful smile:

"If it's really reached that point, it will count as Cao Xingyu's failure if they don't force them to lower the price."

"Wonderful, wonderful." Hearing this, Liu Ting has completely recovered from this point, and then said: "With the popularity and high cost-effectiveness of our Shiwang brand, customers who come to our store will naturally Even more, coupled with our targeted preferential policies for that store, the business of their store will definitely be greatly reduced by then, and even empty shops will appear!"

"By that time, they will face the same situation as today's Internet cafes! A dilemma!"

"I haven't forgotten that the owner of the Internet cafe came to ask for peace today, and finally asked if we should take over!"

"And if those shops in the dream city continue to raise transfer fees and even the lions open their mouths, then we only need to choose one or two shops to kill chickens and scream. The owners of other shops will naturally be afraid of this, and they will definitely not be afraid at that time. Dare to speak loudly!"

"Hehe, yes. However, I didn't think about keeping the price down. Even if the price is a little bit higher, I can accept it. It's just a small amount of money. It doesn't matter. The key is that some people don't know what is good or bad, and they sit down and shout the price. If the rhythm is broken, then it is necessary for them to see how we are." Cao Xingyu responded with a smile:

"In fact, I was going to tell you about this. We have to plan ahead and reserve a store to change the business attributes and scope at any time. There are a lot of preparations in this regard. What licenses, purchases, miscellaneous, special There are some types of stores that we have not yet contacted. There is still a lot to know about in this regard."

"Yeah, I understand! Leave it to me!" Liu Ting nodded heavily, and the previous worries were wiped away in an instant!

After a pause, Liu Ting blamed herself: "Mr. Cao, I am too stupid. I should have thought of this long ago."

"What are you talking about?" Cao Xingyu curled his lips: "It wasn't you who reminded me just now. I didn't expect this to happen."

"So, this is the role and value of the team."

"Think about it, why does every company often have meetings and brainstorming? It's because everyone's ideas are different, and the focus and focus will naturally be different. Once everyone communicates, there may be new ideas. The idea popped out."

"No one is omnipotent, and it is impossible for one person to consider everything so thoughtfully, so the success of an event must be done by countless people together."

"Remember, we are a team."

"Yeah, Mr. Cao is right! We are a team!" Liu Ting nodded and said, don't know why, when she heard these words, she even had a very moving emotion.

I always feel that the tone of Mr. Cao’s speech today is a bit different, it seems that he is a little more contagious? Liu Ting murmured secretly, not sure if it was her illusion.

"Okay, go on." Cao Xingyu answered:

"You should all know the location of the new five stores? Tomorrow you can arrange to take over directly. Now the store should be all employees. I don't think you need to see any procedures. If you really need it, please contact me again. ."

"Okay, I have visited all those stores, and I am very impressed!" Liu Ting replied and said:

"The procedure is definitely not necessary. It's not me. If they know that our real king brand has come to buy the store, I guess they will be able to jump up happily!"

"Mr. Cao, you don't know, there are many people who want to join our company now! There are more than two hundred people who have signed up to be waiters with me!"

"Hehe, that's good." Cao Xingyu smiled: "So, in the future, our new store will not need to invest too much energy in recruiting employees."

"Yeah! That's right! The reputation of our Shiwang brand in the surrounding area is outstanding. It is second to none. As soon as we announce the new store to recruit people, the threshold will definitely be squeezed!" Liu Ting replied with pride.

"Well, it's great, but don't forget to recruit in, but you still have to train well to convey the corporate values ​​of our Shiwang Group." Cao Xingyu nodded and exclaimed, then continued:

"In addition, after you arrive at the new store tomorrow, you can customize the price and corrective measures for different stores. If you want to renovate, then spend money to renovate."

"In short, remember that the core values ​​of the Shiwang brand are customer satisfaction and experience, and profits, etc., put it aside."

"The new store will be handed over to you, and I won't go there tomorrow."

Obviously, as the number of stores continues to increase, especially as the follow-up has to continue to open stores, the frequency of store openings will only become faster and faster.

In this case, it is impossible for Cao Xingyu to formulate measures one by one, so he already has the idea of ​​gradually letting Liu Ting take care of it.

Anyway, there is a system. If the new store cannot rise to the top within a day after opening, then there must be a problem, and he will correct it at that time.

And the five stores at the moment are for Liu Ting to practice her hands, and by the way, see if she has really fully understood his previous measures.

When Liu Ting truly understands the core ideas, then it will be smoother to form a new team dedicated to the preparation of the new store, and to convey this spirit.

This time I was asked to make all the things in the new store... Liu Ting was shocked when she heard that.

President Cao is paying more and more attention to me...

Or in other words, this is a test of President Cao to me!

Can't do it!

Thinking of this, Liu Ting immediately responded solemnly: "Okay President Cao, I understand!"

Regarding this matter, Liu Ting just felt a little sudden, but she was not particularly panicked. After all, he had seen Mr. Cao's many amazing operations before, and there are cases that can be referred to.

Isn't it just drawing a dipper according to the gourd? It's not difficult.

Besides, she may not be sure of making a lot of money, but she just promises not to lose money...

Hehe.

After a pause, Liu Ting, who remembered something, said, "By the way, Mr. Cao, I originally asked Cai Qiang to come to the company for a chat tomorrow, but now it seems to be impossible. Then I ask him to visit the new store tomorrow? This will not delay those business affairs."

"Oh? He's going to the company?" Cao Xingyu asked unexpectedly. He really didn't know the news.

He thought Cai Qiang went straight back to go through the resignation procedures.

"Well, on the one hand, I want to get acquainted with him. After all, I will work together in the future. On the other hand, I would like to take this opportunity to communicate about the entry time." Liu Ting replied.

"Oh, that's the case, then you can take care of it, don't delay business matters." Cao Xingyu didn't care too much, and he responded casually and continued:

"Well, next is the second thing."

Hearing this, Liu Ting, who originally wanted to respond, suddenly closed her mouth and pricked her ears when she heard the latter sentence, looking like she was listening attentively.

The first thing is so big, and the next thing is probably not small... Liu Ting whispered in her heart.

"Do you have pen and paper?" Cao Xingyu asked before saying it.

"Yes, I'm holding it!" Liu Ting replied, "Every time President Cao arranges work, I will write it down."

"Oh, yeah, I almost forgot." Cao Xingyu smiled, thinking that Liu Ting took out a small notebook to record every time.

"I'll report nine locations, you can write them down."

"Great."

".........@*:-....@:"★#%..." After Cao Xingyu said a series of addresses in one breath, he asked: "Did you write it down? "

"Yeah." After Liu Ting finished writing in her hand, she replied, then looked at the notebook in front of her and muttered: "Mr. Cao, this seems to be a commercial street, right? How many addresses have I visited? , If I remember correctly, they still seem to be in our Beicheng District!"

"Yes, they are indeed commercial streets, and they are all in Beicheng District." Cao Xingyu nodded:

"The second thing is related to these nine commercial streets. All you have to do is to go and buy a shop in each."

"Ah? Did all nine commercial streets buy a shop?" Liu Ting stared.

What is this operation?

Previously, it had always been around the commercial street of Dream City. Not only are the stores of the Real King brand on it now, but also just said that it will be all acquired...

So according to Liu Ting's subconscious thoughts, the focus of her recent work should be in Dream City.

But who knows, Mr. Cao is going to set foot in other commercial streets all of a sudden.

And there are still nine at once!

This step is too big, right?

"That's right, it's just to buy one each." Cao Xingyu affirmed.

"Hi..." After getting confirmation, Liu Ting couldn't help taking a breath.

Mr. Cao, does this mean to set foot in ten commercial streets at the same time?

Buy a store first, and then learn from the Dream City side, and quickly and continuously expand the number?

Think about the 11 stores in Dream City, how long did it take? ? ?

If the other nine commercial streets follow this speed...

Then this is really a crazy expansion of Plath...

"Perhaps Dream City was just a pilot project from the beginning... Now that President Cao sees the effect, he has begun to expand rapidly!" Liu Ting thought silently.

"By the way, there are two things you should remember about going to the purchased store." Cao Xingyu added:

"First, this time, the first store on each commercial street is to choose a smaller store. The smaller the area, the better. In short, there is no requirement for scale, and the pursuit is cheaper."

"Second, choose a restaurant in the catering industry."

"You choose based on these two points. After the inspection is over, report to me first, and I will make the decision."

Cao Xingyu's idea is also very simple as to why there are these two requirements.

On the one hand, the catering industry is the D-level industry he currently owns, with a daily subsidy base, and it is also one of the focuses in the future.

On the other hand, there are many small shops in the catering industry, unlike the entertainment industry, which are often hundreds of square meters.

This is also why the entertainment industry clearly has a subsidy base of 10,000, but he chose the catering industry first.

"Oh, okay, I wrote it down." Although I was a little confused about why these two requirements were set, Liu Ting replied without asking more.

After a pause, Liu Ting said again: "Mr. Cao, didn’t Mr. Huang help you talk about buying a store before? I don’t mean anything else, I just don’t think I have experience in this area, especially when it comes to prices. In terms of...maybe a little bit uncertain..."

"He..." Cao Xingyu thought about it and replied: "He was arranged by me to do other things."

"Don't worry too much. Since I let you take over this matter, of course I know your situation. Let me go and learn how to do it. If it doesn't work, please consult more professionals. This tuition company will help you bear it."

"Besides, everything will happen for the first time. It will be a little bit painful the first time, and it will feel better later."

"Okay President Cao." Liu Ting verbally responded and silently thanked him in her heart: "Thank you, President Cao."

It is to formulate new store measures, and it is also responsible for the new store acquisition.

A major event was entrusted to her, a novice with no relevant experience.

Liu Ting naturally could see that President Cao was doing his best to give her a chance and train her.

I must not live up to Mr. Cao's cultivation of me... Liu Ting secretly vowed.

"The third thing..." Cao Xingyu didn't know that Liu Ting thought so much. He pursed his lips and asked:

"I remember you mentioned before that the raw material suppliers of Huimin hot pot restaurant can't negotiate prices?"

And the third thing? Liu Ting returned to her senses, and said sternly:

"Mr. Cao, you said that."

"Yes, I'm looking for the hot pot raw material supplier they use."

"However, since we only have one hot pot restaurant, we have no bargaining power and can only come at their standard price."

"This is actually normal in the catering industry. The bargaining power of the upstream raw material supply chain generally has to be owned by a large chain store of a certain scale, just like the hot pot."

"President Cao, why did you suddenly ask about this? Does this have anything to do with the third thing?"

"Well, it's very relevant." Upon hearing this, Cao Xingyu pursed his mouth, and replied faintly:

"Since they don't give us bargaining power, let's buy them, or become a controlling shareholder!"

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