v2 Chapter 216： Explore the takeaway platform!

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Relying on not leaving?

Is there such a thing?

Cao Xingyu was amused by Liu Ting's description.

However, Cao Xingyu was not surprised by the fact that I was hungry and the arrival of Meituan.

After all, according to the current sensation caused by the Shiwang brand and the established popularity, as well as the high cost performance shown by various stores, coupled with the increasing number of stores, with the market vision and huge scale of the two takeaway platforms, It is impossible for them to fail to see how violent the current development momentum of Shiwang Group is.

Therefore, it will be a matter of time before the door is found.

"Is it about entering the food delivery platform..." Cao Xingyu pursed his lips.

"It is definitely impossible to settle in, but after their reminder, my own takeaway platform can also consider putting it on the agenda as soon as possible."

"The ten commercial streets are not too small anymore. It's a good practice to practice hand skills. You have to give yourself a chance to try and make mistakes."

After all, although the idea is very good, there are still many problems in practice. For example, you have to find a way to solve the problem of the rider. Should you recruit a rider or what to do?

If you recruit yourself, this is a huge team. How much money does it need to spend?

How is the rider's income determined?

And if you don’t recruit yourself, there are software products that provide local instant delivery services, such as Dada.

But with third-party products, the quality and management of the service cannot be guaranteed.

There is a question of how to choose.

And will the follow-up takeaway platform accept other third-party stores to expand the number of stores?

And how to set the rules of entry to ensure quality?

And so on, these are issues that need to be faced right away.

"So taking advantage of the small scale now and the low cost of trial and error, early detection and early resolution."

"And now that these two are here, let's see if we can learn from them."

With an idea, Cao Xingyu replied, ‘I’ll come to the company in a while,’ and got up to pack up.

A quarter of an hour later.

Cao Xingyu came to the company.

After walking straight to the meeting room, Cao Xingyu saw the two groups of people vying with red ears.

"What's the matter?" Cao Xingyu asked Liu Ting who was aside.

"I have said that we have no idea of ​​entering the food delivery platform, but they are still reluctant, and even aside from us, the two parties are arguing for themselves..." Liu Ting responded.

"We all refused, what else can they argue about?" Cao Xingyu asked quite surprised.

"They seem to think that we will definitely enter the food delivery platform. We are not entering the food delivery platform now because the conditions have not been negotiated..." Liu Ting explained.

"Oh, I understand." Cao Xingyu nodded, knowingly.

Yes, it is normal for them to have this kind of thought.

According to normal logic, with the exception of some restaurants that are inconvenient to expand takeaways, such as hot pot, nowadays ordinary restaurants will settle on the takeaway platform. This is the development trend of the general environment, and no one can disobey.

Because the traffic on the food delivery platform is considerable, especially when there are more and more young people ordering food without leaving home, the daily operating income of food delivery can even reach more than 50% of the daily revenue of a store.

What's more, some stores even only serve takeaways and do not provide dine-in services.

Because it only does takeaway, the store can save a lot of costs.

For example, you can save a lot of shop rent costs without providing food, and without food, you can save a series of subsequent labor costs. You don't need to clean up the dishes and only need the staff of the kitchen and packing, and the labor cost Sharp drop and so on.

This has also given birth to the large-scale rise of some food and beverage outlets that only do takeout.

The takeaway platform is also one of the most intuitive examples of using Internet technology and ecology to influence the physical industry.

Therefore, the two food delivery platforms must feel that they want to do food delivery, but their interests have not yet been negotiated.

After understanding, Cao Xingyu walked straight towards both sides.

"Everyone, how are you discussing?" Walking to the center of the meeting room, Cao Xingyu drew out a chair carelessly, and after sitting down, he asked faintly.

"Are you?" Seeing this young man who appeared suddenly, the people on both sides immediately asked in unison.

But after asking, I saw Liu Ting actually standing beside this young man, not taking a seat.

And they had contact before, everyone knew Liu Ting, the general manager, and the occurrence of this scene made them immediately realize that the identity of the young man in front of them is not simple.

"It doesn't matter who I am, you only need to know that I can make a decision." Cao Xingyu responded lightly.

"Oh..." Everyone nodded, and the speculation in their hearts was confirmed.

Among them, the deputy director from the headquarters of Ele.me took the initiative to speak: "Boss, I am the deputy director of the marketing department of Ele.me. My name is..."

"Who you are and what your name is, these are not important, let's just talk about business." Cao Xingyu chuckled and waved his hand to interrupt.

"..." Are you hungry, the deputy director was startled, never expecting that the other party would be so unruly.

"Haha." The person in charge of Meituan smiled immediately. After seeing that the young man was not cold at all about identity, he simply interjected: "I am from Meituan."

"Well, it's Meituan and Hungry, right?" Cao Xingyu nodded, without talking nonsense, and asked directly: "What is the percentage of merchants on your platforms?"

"Oh, such a boss." The person in charge of Meituan responded:

"Our Meituan didn't make that statement."

"Huh?" Cao Xingyu raised his eyebrows with a dissatisfaction. Everyone knows things, did you tell me?

"To be precise, what we charge is a technical service fee." The person in charge of Meituan explained: "Like our Meituan takeaway platform, we need to invest a lot of manpower to maintain the normal operation of the platform, including technology, server costs, and takeaway delivery. Costs and so on, a lot of expenses."

"So, as a last resort, we only charged some service fees, but also to enable the platform to develop better."

"Speaking of so much, isn't it still a rake?" Cao Xingyu rolled his eyes. Is this worth explaining? Last resort? How wronged are you...

"Hey, it's different, the difference is big, it's the same argument that we are exploiting those merchants, in fact, we didn't exploit the merchants." The head of Meituan continued:

"If it weren't for maintaining the development of the platform, if there is no alternative, we would not want to charge this service fee. The operating cost of the platform is really too high to bear."

"..." Cao Xingyu curled his lips, not wanting to speak.

If you want to make money, just say it straight. How about you fooling a three-year-old child?

Well, capital is like this, even if it is cutting your flesh, you have to cut it in a high-sounding voice that leaves you speechless.

The emergence of this phenomenon has made Cao Xingyu firmer in his determination to become a food delivery platform. He does not want to be slaughtered by others.

"Speaking of service fees, boss, our platform has special terms of service for high-quality merchants, especially those with so many high-quality stores like your company." The person in charge of Meituan smiled:

"If the boss is willing to settle in our Meituan takeaway and sign an exclusive cooperation agreement, we will waive your service fee!"

"Boss, don't believe him, he's setting you up." The person in charge of Ele.me interjected in due course: "The exemption of service fees may be true, but they will definitely make a fuss about time. Listen to him just now. What I said clearly left room for it."

"Are we hungry are more frank than their Meituan. As long as your company is willing to enter our platform and sign an exclusive agreement, we will exempt you from charging your service fee for two years!"

"Free for two years..." The head of Meituan squinted his eyes, this guy is cruel enough.

It had been one year before, but this time it has doubled directly!

Thinking of the company's leaders' arrangements and his own inspection of those stores yesterday, he has clearly realized in his heart how high-quality the company's stores are.

In particular, he has seen many large chain stores, and has never seen a chain store that can be opened in this way, and the price-performance ratio can be so high.

It is no exaggeration to say that if these stores can be listed on their platform, they will definitely be stores with monthly sales of 9999+!

If it were not for the platform to display up to 9999+, it would be possible for these stores to sell 10,000 to 20,000 per month!

Moreover, it's not a family yet!

But there are nearly ten such shops!

This can potentially bring a lot of traffic to the platform!

More importantly, a company has been established to manage the store. Obviously, it will continue to expand in the future!

If the company's exclusive agreement can be won at this time, the benefits for their platform will be considerable.

This investment is decent... After the person in charge of Meituan pursed his lips, he was not to be outdone: "Boss, our Meituan is also willing to exempt your company from two-year service fees. In addition, in terms of the platform bidding ranking mechanism, we We can provide you with a priority display service for six months without charging you any fees."

"At the same time, we will also arrange for someone to provide you with one-stop free consulting services to help you settle in better and faster."

"In short, you only need to sign the exclusive, you don't have to think about all the subsequent things. Our Meituan will help you achieve online sales as soon as possible, so as to expand your operating income faster."

"Boss, these are incidental services. We will provide them even if we are hungry." The person in charge of Ele.me was anxious.

"Hehe, the incidental service, why didn't you just talk about it? Obviously there is no sincerity." The head of Meituan said.

"You don't spit people here. Does this kind of good store bidding ranking make sense? I didn't say this just now, because these stores can sell absolutely even if they don't have a bidding ranking!" The person in charge of Ele.me replied.

"Well, I'm not here to listen to your quarrel." Cao Xingyu interrupted the momentum of the head of Meituan who wanted to go back and said:

"Moreover, I'm not asking this. I'm asking you how to get the normal rake on each platform? Can you tell me more specifically?"

"Our Meituan has two plans for collecting service fees. The first is that if our Meituan is responsible for delivery, ordinary merchants will take 23%, and for chain stores like your company, we will take 17%-18%." Although I don’t understand why Cao Xingyu asked this despite the free service fee, the person in charge of Meituan responded positively:

"If your company chooses to deliver on its own, the rake is between 8-10 points."

"But now our policy in Sansha City is to force the use of our Meituan special delivery, so there is no self-delivery situation."

"In addition, there is a guarantee for each order. If it is less than 4.5 yuan, it will be drawn at 4.5 yuan."

"It's the same if we are hungry." The person in charge of Ele.me echoed.

"This percentage is quite high..." Cao Xingyu, who heard this kind of news for the first time, murmured with an unexpected expression on his face.

In other words, for a single takeaway order of 100 yuan, 23 yuan will be taken away from ordinary shops.

This greatly reduces the profit margins of businesses.

Not to mention that there is a minimum guarantee. Take-out orders of more than ten yuan must be the majority. With this guarantee of 4.5 yuan, how can there be any profit?

It's not bad to earn a little labor cost at most.

The self-delivery rake is quite low, which means that a large part of the rake is for the rider... Cao Xingyu muttered in his heart.

Thinking of this, Cao Xingyu asked again: "Then how do you treat the takeaway riders? What is it like?"

"This... Boss, why do you care about this? Don't worry about this. The takeaway riders are all in charge of us." The person in charge of Meituan explained.

"Boss, Meituan people like to hide and tuck." The person in charge of Ele.me took the opportunity to interject: "If we are hungry, we should be more frank and talk about what we have. Since the boss, you care about this. , Then we naturally have an obligation to answer like you."

"For takeaway riders, we will give a certain basic salary. If there is a basic salary, the rider must complete the specified number of orders every month, usually 300 orders."

"After completing the guaranteed quantity, there will be a fixed reward for each order sent. UU Reading also gives a certain amount of rewards based on the number of orders delivered."

"For example, if you deliver an order, the normal reward is ranging from 1-5 yuan, and if you can deliver 30, 50 or more orders a day, we will give you some extra cash rewards on top of the normal rewards. This cash reward is basically between tens or two hundred, which will fluctuate according to the number of orders on the day."

"All in all, we have sufficient experience in rider management, boss, you can rest assured."

"Our Meituan is similar." The person in charge of Meituan followed up unwillingly.

"Oh." Cao Xingyu nodded thoughtfully.

At this time, Cao Xingyu's mind gradually had a general outline of the business model and profit model of the foreign sales platform.

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