v2 Chapter 217： What's so noisy

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In Cao Xingyu's view at this time, the profit model of the food delivery platform, in the final analysis, is actually relying on rake and advertising to make money.

Among them, the running water rake, just like the person in charge of Meituan said just now, the rake is more than ten to twenty percent at every turn, and there is a guaranteed rake at the bottom.

Before each platform has tens of thousands of shops, one can imagine how huge the income is. This can be said to be a business that makes a profit without losing money.

The advertisement is the bidding ranking of the store just mentioned by both parties.

That is to use some technical means to make the store’s position on the user side better and get more exposure, and then charge a certain commission fee according to the click or order rate, or directly charge a fixed fee according to the time cost.

In short, there can be many specific operating methods for advertising revenue, and the effect will be immediate, and the price in this area will naturally not be low.

In the Internet field, this form of advertising is a very common way to make money.

For example, Baidu, Ari, etc., who have achieved extreme bidding and played all kinds of tricks, can be said to be masters in this field.

The key is that no one forces you to participate, but you have to participate because you have to spend money in it if you want a better business.

This is the most terrifying place.

So obviously, the two aspects of rake and advertising should account for the bulk of the revenue of the food delivery platform.

Of course, in addition to these two points, there must be other income points.

For example, the platform's super member income, joint member income, other rigid advertising income (such as joint credit card, mobile phone card, advertising for other brands to attract traffic) and so on.

But these incomes certainly do not account for a high proportion, or that their profits are not much, and they are not their main source of income.

"By the way, boss, I just forgot to mention it. As long as you sign an exclusive with us, not only do you not need a commission, but I can also take charge of the delivery cost now. In the future, all the delivery costs of your company’s stores will also be determined by Our platform is fully responsible." The person in charge of Meituan interjected.

It can be seen that Cao Xingyu is very concerned about this type of problem. In order to show his attention and sincerity, the person in charge of the Meituan can be said to be very dedicated to answering them, and he also took the initiative to say what Cao Xingyu did not ask.

Obviously, the two leaders of Meituan and Ele.me didn't seem to have too much scruples when it came to talking about this kind of thing.

After all, these things are not secret, but the merchant service terms and fee collection rules clearly stipulated on their platform.

"Oh? It means that there is another cost for the delivery cost that we need to bear?" Cao Xingyu asked with an unexpected raised eyebrow.

He just thought that the running water rake already included the delivery fee.

Dare to love yet?

If the merchant has to pay additional delivery fees, the profit margin of the merchant will be lower.

Really ruthless!

For the first time, Cao Xingyu had a clearer and more intuitive understanding of capital squeeze.

"Well, yes." The person in charge of Meituan responded:

"In fact, this piece mainly depends on how the merchant sets it up in the background. If you participate in the free delivery activity, then the expenses of this piece will need to be paid by the merchant out of pocket. Or the merchant and the platform will share in accordance with the negotiated ratio. However, Generally, in this case, we only share the delivery fee for high-quality or large-scale chain stores."

"And if you don't participate in the free distribution fee activity, then this expenditure will be borne by the customer."

"It's either the merchant or the customer. Anyway, you won't lose money." Cao Xingyu sneered, and at the same time, he understood the profit model of the food delivery platform.

It seems that physical stores are really difficult...

If this situation continues, can it not decline?

To be honest, Cao Xingyu used to be envious of those who can open stores. He thinks that those people are really happy, can be their own bosses, and are free while making money, so they don't need to be forced like a worker.

But at this moment, after learning more about the inside story, Cao Xingyu suddenly felt a little sympathetic to the bosses who opened physical stores.

It's a running stream and a subsidy for distribution fees. If you participate in those bidding rankings again...

When you talked about being greedy in the dark, why did you work so hard to figure it out?

Also bear the operating pressure of the store!

This properly is even harder than beating workers!

The key is that you have grievances and you can only hold back, because the two largest takeaway platforms are like this!

Unless you choose not to do takeaway!

But the Internet trend is in front of you, can you not do it?

Even if the profit is low, you can only grit your teeth to earn the hard money.

However, after being drawn by the platform and compressed profit margins, restaurants can still have weak profits. From this point, it can be seen that the high net profit makes the catering industry well-deserved.

It's just that it's all in the past tense.

"It can't be said that the part of the takeaway rider rewards, our platform has still made a lot of effort." The head of the Meituan denied euphemistically.

"Yeah." Cao Xingyu replied noncommittal.

The reward part is based on the amount of takeaway orders sent. If the amount of takeaway orders increases, the turnover will naturally be higher. Can the platform lose money?

It’s just a small effort in exchange for the takeaway rider to work harder and more enthusiastically.

The rider delivers the meal forcefully, so customers and businesses can be more satisfied.

This is a virtuous circle.

Such a simple truth, he could see through it at a glance.

After all, the platform will benefit the most in the end. At this stage, it is not an exaggeration to say that they are sitting and counting money.

But in business, this kind of decision-making is really normal. At a certain stage, this will happen naturally.

The takeaway field is just a small microcosm of the Internet.

Therefore, Cao Xingyu did not deny this model because of this.

If the platform wants to develop, it must be a profit model.

After all, the construction and maintenance of the platform does require money, as well as various expenditures such as distribution, which require a lot of funds to support.

And according to the development trend of Meituan and Ele.me, it has been burning money for some years. At this stage, it is very reasonable to consider profit.

Especially now that the two companies in the food delivery field are divided into the world, there is still the support of giants behind them, no one can absolutely defeat anyone, so there is no need to burn money to fight.

In other words, the two companies have actually formed a tacit understanding in this regard. From the fact that the percentage of Chengdu is 23%, one can see one or two.

"As for the takeaway rider, do you pay five insurances and one gold?" After pursing his lips, Cao Xingyu asked again curiously.

"Hehe, this is not our responsibility." The head of Meituan shook his head and explained: "In fact, the takeaway rider did not sign with our company, and has no direct relationship with our company."

"Oh?" Cao Xingyu motioned the other party to continue talking with a curious look.

"Takeaway riders all have their own labor service companies, and it is only their corresponding labor service companies that we really sign the cooperation agreement." The person in charge of Meituan explained:

"But please rest assured that the bosses, although we do not have a direct labor relationship with them, we still do the management, and we will have strict audits on every rider."

"So that's it." Cao Xingyu nodded and said, "That is to say, you are only a labor relationship in name, and you are also paying them labor fees. In fact, they may not even have five insurances and one housing fund, right."

"The labor fee is correct. As for whether there are five social insurances and one housing fund, this is not our responsibility." The person in charge of Meituan laughed.

"Understood." Cao Xingyu nodded.

The purpose of not signing employees directly to the company is to circumvent the five social insurance and one housing fund, which is to reduce costs.

After all, if every employee pays five social insurances and one housing fund, the company's costs for everyone will rise by about 40%.

Judging from the scale of the delivery team’s millions of delivery riders, this cost is huge. If the food delivery platform itself bears it, there is no need to consider profitability at all, because the profitability is absolutely indefinite, and it will even continue to develop. Is a problem.

Unless you work **** the takeaway riders and transfer this cost indirectly to them.

For example, increase the monthly minimum guaranteed odd number, reduce the distribution commission and so on.

But in this way, the takeaway rider earns less, and the motivation will naturally decrease, which will evolve into a vicious circle.

And to be realistic, in this case, if the riders are allowed to choose, maybe they would rather take more cash.

"This is nothing more than Zhou Yu hitting Huang Gai, one willing to fight and the other willing to suffer." Cao Xingyu murmured in his heart.

"Okay, I probably know, thank you both for your enthusiastic answer." After a pause, Cao Xingyu thanked him, and then said to Liu Ting: "Ms. Liu, see off the guests."

"Huh?" This scene happened suddenly, and the heads of Meituan and Ele.me were taken aback at the same time.

What do you mean?

Haven't you just learned about their rules with great interest?

Shouldn’t you be very interested?

Why did you see off the guests?

"I'm sorry you two, we don't have any idea of ​​entering any food delivery platform, please come back." Upon seeing this, Cao Xingyu added.

"Why?" The person in charge of Meituan murmured: "As long as you are willing to settle in, we will waive all the commissions, and you will not have to bear any delivery fees. In addition, we will give you a better display ranking for free!"

"Yes, boss, as long as you enter our platform, the sales of all your company's stores will definitely rise! This is what I can assure you!" I am hungry, the person in charge did not refute the other party's words at this time. Interested, he agreed.

"Yes, you don't have to pay a penny, and you can get a sales channel for free. Why not do such a good thing?" the person in charge of Meituan answered.

"Hehe, it looks like he didn't spend a penny." Cao Xingyu nodded first, then said in other words: "But who knows what will happen in the future?"

"After you tie us up at that time, as the number of our shops increases, you will definitely still use us to do some things and dig out the value of our use."

"After all, no one wants to make a loss-making business."

"At that time, I can only let you kill."

"I don't like that situation."

"Boss, what you said is a win-win situation for both parties. How could there be a slaughter." The person in charge of Meituan said:

"Co-operation is beneficial to both. Your revenue will rise linearly. At that time, you will definitely be the one that makes the most money. At most, our platform will get some traffic and so on, and then find a way to monetize the traffic. In this regard, no matter what the final situation will be, it will definitely not have any impact on you."

"What you said is not unreasonable, but can you exempt us from the commission forever? If so, I can really think about it seriously." Cao Xingyu smiled.

"This..." The head of Meituan smiled awkwardly, shook his head and said, "It must be impossible."

"That's fine." Cao Xingyu waved his hand: "Send off the guests."

"Please, please, our boss's attitude is very clear." Liu Ting gestured towards the door.

"This... boss, you should think about it again. It's a pity that you don't do takeout, and you will lose a lot of income." The person in charge of Meituan stood up and reminded with a kind face.

"Yes, now the food delivery platform is the biggest one we are hungry. If you enter our platform, the harvest will never disappoint you." The person in charge of Ele.me also stood up.

"The takeaway platform is your biggest? Can you make a face?" This made the head of Meituan immediately upset.

"Okay, stop arguing." Cao Xingyu sneered and responded faintly: "Soon, your two platforms will disappear. What's so noisy."

"??" The two persons in charge suddenly looked at Cao Xingyu with a look of astonishment.

The look in his eyes seemed to say: What are you kidding about with us?

The combined market share of the two platforms is nearly 100%, you tell me to disappear?

"Look at what? Don't believe it?" Cao Xingyu curled his lips indifferently, and said, "Then you just wait and see."

"Boss, don't be kidding, who has the ability to make our two platforms disappear." The head of Meituan waved his hand.

"That is, one family is backed by Fujisun, and the other is backed by Ari. I want to defeat Meituan and Hungry from the hands of these two families. Isn't that a foolish dream? Looking at the entire Internet, who has that strength?" Is Hungry responsible? Rarely, people agreed with the other party's words, said.

"Who has that strength?" Cao Xingyu raised his right hand, raised his index finger, pointed at himself, and smiled surprisingly: "I."

Head of Meituan: "..."

Are you hungry person in charge: "..."

Finally, the two left.

They looked at each other when they left.

What did you say about the dispute between us just now? The person in charge of this company obviously has a brain problem...

...

Not long.

After sending the heads of the two food delivery platforms out of the company, Liu Ting returned to the meeting room.

Seeing Cao Xingyu in thought, she didn't bother to bother, so she stood quietly and waited.

Following Mr. Cao for so long, she naturally vaguely guessed that Cao Xingyu's question today must be meaningful.

How could someone as busy as President Cao spend their time on meaningless things?

Liu Ting thought so in her heart.

Is it true that we really have to work hard in the direction of food delivery? Thinking of what Cao Xingyu said at the last moment, Liu Ting muttered silently in her heart.

...

A quarter of an hour later.

After Cao Xingyu had a plan in his mind, he waved his hand to Liu Ting and said, "Go and help me get Zhan Wentao in."

"Okay Liu Ting nodded in response.

In the blink of an eye.

Why did Mr. Cao suddenly find me? Mr. Liu was always in charge of everything on the software... With doubts, Zhan Wentao ran into the meeting room.

"Mr. Cao." Zhan Wentao yelled respectfully.

"Well, you both sit down." Cao Xingyu nodded.

After Liu Ting and Zhan Wentao both sat down, Cao Xingyu asked, "Wentao, how many members of our Shiwang brand are there now?"

"Oh, the number of members..." Speaking of this, a hint of excitement appeared on Zhan Wentao's face unconsciously.

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