v2 Chapter 257： Signs of a major change in the takeaway market

"What do you mean?" Liu Jian frowned upon hearing this.

"They have opened more than a hundred now..." the other end of the phone replied.

"Huh? More than a hundred? What nonsense are you talking about? How long is this?" Liu Jian immediately displeased.

He clearly remembered that he had visited the store under that company a week or two ago.

There are obviously 11!

is such a short time, how can it be directly multiplied tenfold? ?

"Mr. Liu, I am not talking nonsense. There are really more than one hundred. To be precise, the Shiwang brand is currently 111 open stores!"

"What do you mean, they added a hundred stores in more than a week or two?" Upon hearing this, Liu Jian snorted immediately and said:

"Is it possible? Did you not wake up or I did not wake up?"

"It's true, Mr. Liu! I know this is a bit exaggerated. I didn't believe it at first, but it really happened! They really opened a hundred new stores all at once!"

"They also launched an event to open a hundred stores, which caused a sensation in our entire Sansha City!"

"Not only that, I heard that there will be a second batch soon! It seems that a hundred new stores will be opened in three days! Now their new store warm-up activity has begun!"

"A hundred stores are open? Will there be a hundred more?" Liu Jian was taken aback when he heard the words.

How can it be?

He has been in the food delivery field for five or six years, and he has contacted hundreds of merchants. He has heard of everything.

This is the first time I have heard of such a thing.

There are also fast-expanding chain brands in China, and it is not uncommon for them to expand thousands of stores a year.

One of the most typical is Ruixin Coffee. Before the order fraud and thunder, the development momentum of the first two years was very strong.

Two to three thousand stores a year are like playing games.

The speed of opening a store really broke multiple records in the physical industry.

This is also due to the store model of Ruixin Coffee. Most of them are takeaways and small stores. The investment amount is low, so it can expand so quickly.

But no matter what, the expansion speed of Ruixin Coffee shocked many people.

It only took more than a year to surpass the number of shops that Simbach has developed in China in the past ten or twenty years.

One can imagine how terrifying this speed is.

Even if it is Ruixin Coffee, there has never been a situation where a hundred stores opened at the same time.

Not to mention which chain brand will concentrate their stores in one city?

Isn't this nonsense!

It is the first time that Liu Jian has heard of a hundred new stores in a city like the Shiwang brand!

"Mr. Liu, what should we do now? Of the 100 newly opened stores, 60 or 70 of them were originally registered on our platform."

"Now that the store has changed owners, the previous contract has automatically expired, and I see the meaning of the real king brand, they still have no idea to enter the food delivery platform!"

"I just went to their company and I didn't kill us at all!"

"Huh..." Liu Jian took a deep breath, trying to digest the amazing news in his mind.

has reached this point, he doesn't think the other party dare to make jokes with him on this matter.

Unless the other party doesn't want to do it.

And the person in charge of a city is still very well paid, and it doesn't make sense to have trouble with money.

Therefore, Liu Jian has basically believed the other party's words now.

Hundreds of shops...

This exaggerated amount made the brows on Liu Jian's face unconsciously twisted into a string.

The fact that a chain brand in the previous 11 stores did not settle in is not a big deal for their take-out platform, and the impact will not be much.

But if there are more than one hundred, and there are new stores in the future, the impact will be great...

"How are their new stores distributed this time? Are they all restaurants?" Liu Jian asked in a deep voice after a while.

"Yes, they are all restaurants! And it also covers all kinds of food!" The caller responded:

"As for the distribution, I have counted. At present, Shiwang brand stores are concentrated on ten commercial streets, and they are all in Beicheng District!"

"Are they all restaurants? Centralized in the ten commercial streets of Beicheng District? Or are they in different catering areas?" Liu Jian's face looked a little ugly after hearing this.

For their platform, the loss of dozens of merchants at once is not a big deal.

In a market as big as the country, a large number of merchants withdraw from the food delivery platform every day, and at the same time, a large number of new businesses join every day.

The figures in this area themselves are constantly fluctuating within a small range.

This is a normal market phenomenon on a takeaway platform.

But the problem is that the merchants who withdrew this time are concentrated in one area!

This problem is a bit serious!

The more critical issue is that the store of this brand is not a single area of ​​operation!

but covers a variety of different food and beverage fields!

This has an even greater impact on the food delivery platform!

For example, like Luckin Coffee, there are thousands of stores, and they have also launched their own official apps and small programs. However, this single coffee drink only has little effect on the delivery platform. of.

Therefore, for similar chain brands like Ruixing Coffee, the takeaway platform will basically have no worries, because even if the other party expands to 10,000 stores, they cannot shake their market. The attributes of the two basically do not form a positive. There is almost no conflict and competition.

But the current momentum of the Real King brand is not a concept at all.

because they have too many food and beverage categories!

covers all aspects!

There are 　　 take-out platforms, and the Shiwang brand basically has them too!

So it is conceivable that this model can pose a direct threat to the foreign sales platform!

The two parties are in direct competition!

For the food delivery platform, because of the emergence of the Shiwang brand, their influence on the regional market will plummet!

If this trend continues, if nearby users can't find their favorite store on their platform, over time, those users will switch platforms and switch to Realking's branded app!

This is why the takeaway platform will have a dedicated merchant push, merchant maintenance and other teams.

Merchants are actually the only core competitiveness of the food delivery platform.

Whether a platform can have more and larger markets is directly related to the number and quality of merchants on the market.

If the number of merchants in a certain area is too low, the most serious result is that they will lose that piece of market!

The reason why Mei Tuan can occupy 65% ​​of the takeaway market is also due to their larger number of merchants and higher quality.

This advantage has led to no one to shake the position of Mei Tuan in the food delivery field. After all, when the group buys a hundred groups battle, Mei Tuan has accumulated profound business resources.

These are all resources that have been smashed to open the way for practical money.

"How many shops have withdrawn from our platform, and are there any statistics? Also, how many shops do we still have in those ten commercial streets? Are you hungry? Does it have a big impact?" Liu Jian asked a series of questions.

"There are actually 187 merchants that have withdrawn."

"What? Damn, didn't you just say sixty or seventy?" Liu Jian's voice became sharp unconsciously after hearing this.

"This is Mr. Liu, what I just said is that among the 100 new stores opened this time, 60 or 70 stores have withdrawn from our platform..." Weakly explained on the other end of the phone:

"In fact, there are 187 stores in total, some of which are being closed for renovation. I investigated and found that those may be the second batch of 100 stores waiting to open under the Shiwang brand."

"???" Hearing this, Liu Jian was taken aback for a while and said:

"Even if there is the second batch of one hundred new stores, there won't be more than 180 stores exiting the platform, right?"

"So, I suspect they might have a third batch of hundreds of new stores..." guessed over the phone.

"WDNMD!" Liu Jian breathed out fragrance.

He was really stunned!

Hundred stores opened three times. Will three hundred new stores be opened all at once?

Isn't this too outrageous? !

When is this form of opening a new store?

Leave this for wholesale?

Hundreds of stores, really when opening a physical store is going to the vegetable market? !

"By the way, Mr. Liu, there is one more thing I forgot to say..."

"Why can't you say it all at once?" Liu Jian said with a dissatisfied expression. From his tone of voice, he was already a bit out of balance.

It is no exaggeration to say that he has realized that this matter is a bit serious!

"That's right. Didn't they hire a hundred delivery staff with high welfare before in Dream City Commercial Street? This time they are also recruiting takeaway riders on the nine newly expanded commercial streets, and they still get the same treatment.

"Because of their high salary, and the number of merchants in that area has been declining, the number of orders in that area has also been sharply reduced, causing many of our riders to have some complaints. , Now I heard that people were recruiting there, and many people ran over to sign up..."

"Mr. Liu, what should we do now? If we continue to follow this trend and wait until all of their new stores are opened and then launch takeaways, then our market in that area may be completely preempted by the other party."

"The key issue is that their reputation is really super good..."

"Is it possible for their new store to be the same as the previous batch of stores?" Hearing the word of mouth, Liu Jian remembered the incredible and amazing measures of the Shiwang brand store and asked.

"Yes, it is similar to the 11 shops you saw at the earliest, and the price-performance ratio is exaggerated." Confirmed on the other side of the phone.

"..." Liu Jian fell silent after hearing this.

Others are a little bit silly.

Are all shops cost-effective?

What kind of aircraft is this brand doing!

Are you really not going to make money?

Liu Jian really can't understand it!

But I don’t understand, I don’t understand, Liu Jian knows that this matter is no longer a trivial matter.

Hundreds of such high-quality stores, what is the concept? ?

Not to mention there are two hundred suspected to be behind!

If it is true, it would be too ridiculous!

And it’s no exaggeration to say that in the food delivery field, the series of events that happened this time is a blockbuster!

So, this is obviously not something he can handle at his level.

can open so many shops at once, the ghost knows what kind of big man is standing behind this company!

And given the amazing price-performance ratio of their stores, there must be a steady stream of customers!

Especially the move of this real king brand to recruit takeaway riders on ten commercial streets, the purpose has been clearly revealed!

This is going to compete head-on for the takeaway market!

"You go to sort out the information right away, the type, area, location, etc. of the store, and collect it for me immediately! Send it to me directly as a document!" Liu Jian said in a deep tone.

"Ok, I will arrange for someone to do it right away."

"Those shops are actually the same as before, so many of us have ready-made specific information."

"I will send the information to Mr. Liu within half an hour!"

"Yeah." After Liu Jian answered, he hung up the phone.

He hung up the phone, without stopping for a moment, he directly dialed the phone of his immediate boss.

is the vice president in charge of the marketing department.

This kind of thing must be reported up as soon as possible so that the leaders can make decisions.

Whether it is to negotiate and cooperate with the other party, or to fight a price war with the other party to suppress.

is no longer something he can make a decision.

Then, as soon as the call was connected, he reported the matter to the vice president in a very serious tone.

In the end, I made a summary with almost alarmist tone: If this situation continues to develop, we may lose most of the Sansha City market!

At this conclusion, on the one hand, Liu Jian really felt the crisis.

On the one hand, it’s bigger, the possibility of the pot being thrown on his head in the back is unlikely.

Being able to mix into middle management in Meituan, there is still a way to survive in the workplace.

When the vice president on the other end of the phone heard it, everyone was taken aback.

Is it so serious? ? ?

This suddenly made the vice president who hadn't taken the matter seriously.

Sansha City is also one of the top provincial capitals in central China.

If this market is lost, then his vice president will have to do well.

Soon, the vice president promptly said: "You have sorted out the relevant information, and I will hold a department meeting to discuss it first!"

"If the matter is as you said, then I will report the matter to the board of directors afterwards!"

"Okay." As if expected, Liu Jian immediately responded: "I will have the information ready within half an hour."

...

A similar scene is also being staged at the headquarters of Are You Hungry in Shanghai Stock Exchange.

Because of the amazing operation of a distinctive chain brand, the movement caused by the two large companies, which are among the best in the food delivery field, convened an emergency meeting of high-level executives.

is a series of investigations on the Real King Group.

Both companies have begun to attach importance to this little-known Real King Group!

As for how to deal with it, the two companies have not yet reached a final conclusion until the investigation is clear.

However, in theory, it will definitely focus on cooperation first. If it is really impossible to talk about, then there will inevitably be a big storm!

Although Mei Tuan and Are You Hungry are constantly clashing over and under, UU Reading www.uukanshu. However, when it comes to dealing with a third party who wants to enter the food delivery field, the concepts of the two platforms are surprisingly consistent!

That is absolutely forbidden, suppress!

Even if there is another money-burning war, there will never be a third takeaway platform to appear!

Undercurrents are surging in the food delivery area.

...

At night, it's near 0 o'clock.

Cao Xingyu is lying on the bed and has just completed a wave of small operations.

He bought the items that are restricted this week.

first bought three shops.

In addition to the three stores that he stocked last week, he now has six more stores for compulsory acquisition.

then used the industry subsidy base random increase card.

There is no surprise, this time I only added 3000, which is lower than last time.

At this time, the subsidy base of the [catering industry] has reached 18,000.

"Today's system settlement amount should be a record high."

Thinking of adding so many members today, Cao Xingyu is a little looking forward to it.

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