v2 Chapter 259： Plans, bonuses, and takeaway platforms all set off!

Acquired all the shops in the commercial street of Dream City?

Hearing this, Liu Ting's heart was shaken.

Which one is Mr. Cao playing again? !

You must know that there are still two batches that have not yet opened even when hundreds of stores are open!

It’s not over yet, but there is such a big move...

Mr. Cao deserves to be Mr. Cao... When everyone's attention is still in front of them, Mr. Cao has already set his sights further...

This is the overall view of being a leader.

It seems that I still have a lot of places to learn...

After a pause, Liu Ting thought for a while and couldn't help but ask: "Mr. Cao, what is the purpose of acquiring the entire Dream City commercial street this time?"

After 　　 asked, Liu Ting expressed her concern:

"After all, the commercial street of Dream City is now crowded, and those other shops may not be easy to acquire!"

"If you buy at this time, in terms of price, it will definitely be much more expensive than before!"

"Some people will not transfer even after watching the traffic increase!"

"Like those clothing stores, they don't have any direct competition with our store. If the flow of people is large, their business will be many times better than before."

"The shop owners of this kind have finally waited for such a good situation. I guess they won't want to transfer it out at this time."

"It's the catering category. Since customers are all rushing to our shop, and our catering shops have many types, the ten business circles are not far away, so their business hasn't improved much. This There is still a great possibility of transfer for first-class stores."

Hearing this, Cao Xingyu patiently recounted to Liu Ting his idea of ​​building a city that never sleeps.

After all, Liu Ting is the main executor. Let her understand her overall plan, and only then can she execute those plans accurately and without deviation.

"A 24-hour entertainment and catering city that never sleeps? Is it still the best and busiest in the country?" After hearing Cao Xingyu's words, Liu Ting smacked slightly.

In Liu Ting’s perception, it seems that the whole country does not have such a city that never sleeps, right?

Never heard of it!

There are many bars, one street, one street, etc.

In first- and second-tier cities, basically there will be at least one such nightlife street.

But it is also limited to bars and other places suitable for nightlife.

And like catering, there are also midnight snacks, but they usually run until three or four o'clock, and rarely open overnight.

So, as Cao Xingyu said, it is the first time that Liu Ting listens to the measures of operating the entire street 24 hours a day, and gathering all kinds of entertainment venues and various dining venues!

"Yes." Cao Xingyu confirmed.

"Huh..." After receiving confirmation, Liu Ting couldn't help taking a deep breath.

This is another huge plan!

It is quite difficult to acquire all the shops in the entire commercial street.

Not to mention that after the acquisition, various major actions such as mergers and renovations will be carried out.

Especially, it also involves many entertainment fields. It is a new field that the Real King brand has not dabbled in yet and has no experience at all.

It is conceivable that, in addition to the huge investment in money, a lot of energy has to be spent on research and study, and the amount of work added up and down is not small!

However, by this time, Liu Ting realized that Mr. Cao’s plan might really work!

Because the Real King brand currently has enough members!

With more than 600,000 members, supporting the popularity of a city that never sleeps, there should be no problem.

Look at the grand occasions of the ten commercial streets now, you can see that there is simply a shortage of demand, and there is an endless stream of customers.

If there is a city that never sleeps at this time, it can greatly alleviate the current situation of long queues.

And, according to Mr. Cao's words, this city that never sleeps will cover all aspects of entertainment and catering projects.

are all super high quality!

combines the real king brand itself with its high cost performance.

all kinds of addition, for people who like nightlife, this temptation is so great that it is beyond imagination!

It's no exaggeration to say that even if you don't like nightlife, you can't help but want to experience such a unique city that never sleeps!

And as long as the source of customers is sufficient, causing a sensation and hitting the word of mouth, then this city that never sleeps is likely to be an instant hit and famous throughout the country!

may also become a new landmark in Sansha City!

And this landmark is not just an ordinary pedestrian street!

Under normal circumstances, the pedestrian street in each city is just more famous in that city. For people in other cities, who doesn’t have a pedestrian street yet?

Therefore, no one will pay special attention to the pedestrian streets in other cities!

Unless it is the kind of super-large and super-scale pedestrian street that is well-known across the country, like Nanjing East Road in Shanghai Stock Exchange.

This is also due to the fact that this pedestrian street is connected to the Bund. You can also visit the Bund after shopping. This makes this pedestrian street famous all over the country.

Pedestrian streets in ordinary cities, it is difficult to achieve this level.

Therefore, if you want to be famous, you must be different and have its own unique luminous point.

The rare property of Buyecheng, as long as it is operated properly, and if you do more activities in the early stage, it is likely to become a shining new scenery in Sansha City!

Thinking of this, Liu Ting was moved by this plan. If a city that never sleeps that is well-known all over the country can be built, there will be a lot of benefits for the Real King brand!

Sure enough, President Cao deserves to be President Cao. This novel and bold idea, if you replace it with an ordinary person, you can't even think about it!

"Mr. Cao, I think this plan is quite good. If it is operated well, it may really be able to create the first nightlife circle in the country!" Liu Ting gave an evaluation.

"Hmm." Cao Xingyu nodded nonchalantly, in other words: "But the problem you just mentioned does exist."

"Some stores may not have the idea of ​​transferring at all."

"Even if some stores are for sale, the price may be higher than usual."

"In this way, you first arrange for someone to talk about it to see which stores have the intention of transferring, and first make a preliminary statistics."

"If it can be acquired with an appropriate price increase, then it will be acquired directly."

"If the price starts on the ground, then we will find a way to target a wave in the future."

"Okay." Liu Ting nodded and suggested:

"Mr. Cao, for those who are unwilling to transfer, we can take the form of similar competition, such as clothing stores. We look for channels, turn back and open a few similar stores to directly compete with them, engage in more price concessions, and directly grab their business. , Let them face the dilemma of no business, or force them to fight a price war."

"Even if they have a business at that time, the income will be low, and then they will definitely think about the transfer."

"Well, that's what I meant. First, I will pick a few hard bones to kill the chickens and the monkeys. The big deal is to throw in a lot of money. It is purely as a bonus to the members, which can grab their customers and allow the members to treat us. The brand is more recognized." Cao Xingyu said with a smile.

"Well, I understand! There are still many ways!" Liu Ting echoed, and then sighed: "That is, the purchase cost is much higher than that of the store we bought before."

"Normal, this is a problem we will face sooner or later." Cao Xingyu smiled disapprovingly.

The reason why I quietly went to buy, and then opened together.

On the one hand, the funds are not in place, on the other hand, they are afraid of this situation.

Because with the opening of Real King's brand stores, the flow of people in the commercial street will definitely increase.

This is an unavoidable situation.

But it is impossible to buy all the stores and open them again. It is not realistic. It can only be said to minimize some losses.

After all, if there is no large amount of turnover income in the account, the expansion speed will be much slower.

So, sometimes, you have to make some trade-offs.

After a pause, Cao Xingyu checked the system map and observed the transfer intention of Dream City Commercial Street.

At present, the overall willingness to transfer is not high.

The willingness to transfer is all below 50%.

The catering category is concentrated in the 30%-50% range.

There are various high-quality food and beverage outlets of Shiwang brand nearby, and with the increasing number of Shiwang brand food and beverage stores.

The business of other catering shops does not grow much even if there is a flow of people. At most, it is possible to choose customers when they are hungry and do not choose food.

Unless they can also develop the store quality and cost-effectiveness to the standards of the real king brand, otherwise the situation will become more and more severe.

This is no harm without contrast.

Therefore, the willingness of this type of store to transfer is slightly higher, which is entirely reasonable.

However, the willingness to transfer is high, and the transfer price will naturally be much higher than before.

After all, there is a large flow of people in the commercial street of Dream City. After the acquisition, as long as it does not go to catering, it is still a big deal, so this will definitely be a gimmick for those shop owners to ask for external prices.

Other types of shops have only 3%-10% willingness to transfer.

This type of store, before the real king brand has set foot in the corresponding field, there is no store that threatens them, and the increase in human traffic will naturally benefit them a lot.

Since there are no large-scale chain brands in Dream City, there is currently no 0% willingness to transfer.

It can also be seen from this that as the flow of people continues to increase, those bosses don’t have a strong idea of ​​transferring.

After knowing about it, Cao Xingyu said: "You should focus on talking about all those restaurants first. As long as the price is not particularly outrageous, those that fall below 60% of the market price will be taken directly."

"Good Mr. Cao." Liu Ting replied.

"If the price is too high, then forget it, don't waste time with those people." Cao Xingyu faintly said: "Just pick a few companies to kill the chickens, and use the facts to tell them that they have no choice but to transfer! "

"Unless they are willing to watch the shop rot in their hands!"

"Okay." Liu Ting solemnly replied: "I understand what you mean, Mr. Cao."

"Well, let's do this first." After Cao Xingyu replied, he hung up the phone.

"At most, it means spending more money." After hanging up the phone, Cao Xingyu murmured.

Regarding the acquisition of the entire commercial street, in the eyes of others, it may be impossible to accomplish.

After all, there are too many shops involved, and many people are involved, and everyone has their own interests and ideas. It is impossible for everyone to give up the shop.

But that is normal.

Cao Xingyu didn't think it was too difficult, as long as he wanted to do it, he would definitely succeed.

Because his biggest difference is that he didn't buy the shop to make money!

Others will consider the cost and return on investment, he will not!

Others dare not go directly to the price war, but he will!

Ten thousand steps back, there is also the killer feature of compulsory shop transfer card in hand!

"Sleeping to sleep, I burned a lot of brain cells." Withdrawing his thoughts, Cao Xingyu lay down directly, and finally said in his mouth: "Tomorrow, let Xie Qing chase after the investment, and prepare enough funds and ammunition."

...

the next day.

With the support of a huge member base, the ten commercial streets that Real King has set foot in are still crowded with people and lively.

At the same time, the popularity of the Shiwang brand has continued to increase. With many follow-up reports from TV stations and the concentrated efforts of the local media in Sansha City, the reputation and prestige of the Shiwang brand have increased. This chain has a super cost-effective chain. Brands are being known by more and more people.

This made the Shiwang brand's popularity all the time, and even a hint of the most well-known local chain brand in Sansha City.

At this moment, at the same time, a mobile phone text message sounded in various stores of the Real King brand.

It is the store manager who received a text message.

It is worth mentioning that Real King Group is still very user-friendly in terms of mobile phone use and employee care.

That is, after the employees have been working for a period of time, they will have a short break of a few minutes in the middle.

During this time, employees can look at their mobile phones, drink saliva, go to the toilet, etc., and take a break.

Store managers are more free. In addition to patrolling and managing stores, they can also check their mobile phones at any time. After all, they often need to get the latest instructions from or from the headquarters.

At this time, the store managers all received a message.

is a short message of bank receipt.

"It's yesterday that the prize money came down!"

When seeing the amount of money, a surprise appeared on the faces of the shop managers at the same time.

Although they probably knew the specific turnover of the store they manage yesterday, when this scene happened, many people couldn't help being surprised.

Especially among them, most of them are quickly promoted to become store managers because of the plan to open a hundred stores.

After merging the small shops, the 100 shops opened this time plus the original 11 shops, there are currently 65 shop managers.

54 of them have just been promoted from the old store. They have no real experience as to whether the company will actually give out a bonus.

One can imagine how these people would feel when they received the transfer information.

This time, Real King Group’s turnover income is more than 40 million, and 2% of the store manager subsidy, a total of more than 800,000 will be distributed!

In other words, there are 65 store managers, on average, there are 13 thousand!

Some people are a little bit more, some people are a little bit lower. Except for a few shop managers who are not very lucky, this time most of the shop managers have more than 10,000 bonuses!

"I received the money!"

"The store manager's 2% turnover rate is true!"

"My God, I made 20,000 yuan a day... Can I have such a day..."

"The company is really great! This kind of good company is rare in the country!"

"Don't say anything, I love the boss!"

"..."

While the store managers' hearts were shaken, they were deeply moved, and some even shed tears of excitement.

No one can understand their mood at the moment.

was originally just the most ordinary service staff at the bottom, with a salary of only more than two thousand, without even the basic five insurances and one housing fund.

After joining Real King Group, everything changed for it.

Not only has the basic salary increased to 3000+, insurance is now available, benefits are increased, and there is also a rush!

And this rush is far beyond people's imagination!

Let these people who had no dreams start to have a little dream gradually.

Things like buying a house or a car are no longer out of reach!

As long as you work hard, everything is possible!

Only at this moment, these store managers have a deep understanding of the true meaning of the ‘work hard to change destiny’ as stated by the Shiwang Group’s values!

If a person's sense of belonging and loyalty to the company can be expressed by numbers, then the sense of belonging and loyalty of these store managers to the Real King Group, etc., has undoubtedly reached 100% at this moment!

And this news was quickly communicated by the store manager to the ordinary employees below.

On the one hand, it is to motivate the employees under their hands and call on everyone to work hard together. After all, the store needs to be maintained collectively!

On the one hand, I want to tell these little sisters that our company is really good. For such a company, we should put more effort into it!

Along with the spread of this news, batches of new employees who joined the Shiwang brand at the opening of hundreds of stores this time have a deep understanding of the corporate culture of the Shiwang Group.

Everyone's work enthusiasm has increased significantly at a speed that is visible to the naked eye. The cohesion that was originally slightly reduced due to the joining of a large number of new employees has risen sharply invisibly!

...

the other side.

After yesterday's emergency meeting and a series of investigations and confirmations, a series of recent actions of the Real King brand were put on the board meeting of Mei Tuan.

At this time, the executives of Mei Tuan really began to pay attention to this chain brand.

This can't help but they don't care.

The fact that 　　 Shiwang brand opened its hundreds of stores has demonstrated its strength far beyond ordinary chain stores.

And this chain brand is so different. Except for a few shops that are not in the catering industry, all the other shops are catering shops!

is not only a high-quality store, but also covers a variety of dining types!

This special is a bit outrageous!

Based on this alone, the threat of this chain brand is already considerable for the takeaway platform!

Especially when it was confirmed that the brand will open two batches of 100 stores in the future, the two giants that are very important in the food delivery field have to turn a lot of attention and energy to Real King Group!

Such a company with such huge financial resources, who dares to say that they will do more in the future?

At the same time, one or two hundred stores withdrew from their takeaway platform, especially these stores are still concentrated in the same area. The direct impact is that their control of the takeaway market in this area has plummeted.

It can even be said that there are ten blank areas!

If we continue to follow this trend without intervention, the Beicheng District of Sansha City will likely disappear directly from their territory in the near future!

Losing a piece of the market, and losing it in such a short period of time, this is an extremely dangerous signal!

Especially the strength displayed by the opponent is still so strong. If you don't figure out the ultimate goal of the opponent, you may not even sleep!

In response, Mei Tuan sent the vice president in charge of the market to Sansha City in person, ready to have a good talk with the other party!

Judging from the lineup, the sincerity of Mei Tuan this time is very full!

A vice president came out in person, something that has never happened before!

Even if it is a big-name chain brand, Mei Tuan has never treated it so seriously before.

After all, traditional chain brands are of a single nature.

No matter what, the impact on the food delivery platform is within a controllable range, and the impact on Mei Tuan will not be much.

For Mei Tuan, who controls most of the takeaway market and is in the leading position in the market, they will not bend their heads because of a chain brand.

If you bow your head and bend over to a chain brand and give too much benefits, how can you talk about other chain brands?

Isn't this digging a hole for your future?

So, in the final analysis, this is the rule set by Mei Tuan.

have to follow his rules.

If you don’t follow the rules, it’s simple, you don’t have more, and you don’t have more.

Mei Tuan is such a mentality.

In other words, any company that has become a market leader will gradually move towards this step and formulate a rule around its own interests.

And Mei Tuan’s unprecedented deployment of executives to come forward is actually an expression of stooping, putting the Shiwang brand in the same position.

Facts have proved that any rule is vulnerable to strength.

The strength shown by the 　　Shiwang brand forced Mei Tuan to break its own rules.

And the purpose of this Mei Tuan is also very clear!

One is to test the real ideas of Shiwang Group!

Look at the other party who is recruiting takeaway riders. UU Reading is also developing such a variety of restaurants, what do you want to do!

Knowing oneself and the other can win all battles.

The second is to include the other party as much as possible and let the other party settle on their own platform!

This is an opportunity!

A chance to completely leave you hungry behind!

Think about it, if such a chain platform continues to develop like this, it may become the biggest highlight and feature of the platform in the future!

For this purpose, Mei Tuan even discussed several plans.

All-channel free advertising + no commission + multiple subsidy programs!

In short, the concession given is unprecedented!

It can also be seen from this that Mei Tuan now attaches great importance to the Shiwang brand.

On the other side, not only Mei Tuan, are you hungry? A vice president was also sent to Sansha City!

The actions of the two platforms are surprisingly consistent!

The goal is directed at Sansha City!

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