v2 Chapter 269： The data is amazing! (on)

According to the data sent by Liu Ting, the first item is the growth in the number of members of the Real King brand.

Cao Xingyu saw that the number of members that had been growing slowly some time ago ushered in another wave of explosion...

光 One day today, more than 100,000 new members have been added!

Coupled with the increase in the number of members promoted by the two openings of 100 stores and two blind filling and guessing activities a few days ago, the total number of members under the Real King brand has unknowingly reached 950,000!

is just one step away from the number of 1 million members!

This is an amazing number!

The number of members is close to one-tenth of the total population of Sansha City!

is one-half of the total population of more than two million people in Beicheng District, Sansha City!

is very exaggerated!

The number of people radiated is so large that it is rare in the country!

"More than a month, less than two months, the number of members is nearly one million." Cao Xingyu's mouth couldn't help but rise slightly:

"Now, let's not talk about the whole country, just in Sansha City, I should be ranked first in the number of members!"

"If we continue to develop at this speed, it may not be long before the residents of Sansha City will become my members!"

Of course, Cao Xingyu just said casually when he got interested.

It is actually impossible to achieve this. This is an impossible goal.

From the perspective of the population age group, those under the age of 18 do not yet have an ID card. Under the premise that a real-name membership card is required, minors are destined to be unable to become members of the Real King brand.

And some are older. To put it conservatively, like those over 60 who live at home all the year round, it is difficult to get a membership card in a physical store.

Even if there are, there will certainly not be too many.

After all, the grandfather and old ladies are retired. They usually have a lot of time. Most of the time, they can cook at home.

and the Shiwang brand is currently almost all restaurants, and its attractiveness to them is naturally very low.

Unless the Shiwang brand is involved in some nursing homes, elderly leisure and rehabilitation centers, mahjong halls, etc., with the characteristics of the current Shiwang brand, the elderly will basically not catch colds.

So in the final analysis, the current real king brand has already had a very clear user population range.

That is 18-59 years old.

or more accurately, it should be 18-50 years old.

The one with the largest number of members is probably the middle age group.

All in all, the older you are, the less likely it is to join in the fun. After all, online celebrities check in, queue for a long time, send friends to show off, etc., are some young people like to do, even if the elderly have ideas to participate, They will also be persuaded by the queue, and they will have more than enough energy, and the body will not be able to bear it.

Looking at this data from the side, the age group of the target users of the Real King brand is actually a deep overlap with the age group of Internet users.

Cao Xingyu knew this characteristic, so when he saw the second data sent by Liu Ting, he was not surprised at all.

The second data is also related to the number of members.

is that the number of registered members of the Realking brand APP has exceeded 750,000!

In other words, among the current 950,000 members, nearly 80% have downloaded and registered the APP!

This ratio is quite amazing!

You know, Real King APP has only lasted more than half a month since it was launched!

If you want to change a new product from 0 users to hundreds of thousands of users, it will take a lot of time and effort!

By the way, the Real King brand did not have any hype to promote the APP, did not spend much energy and material resources, but still achieved such incredible results!

From the side, the stickiness of Real King brand members has reached a very exaggerated level!

This also fully shows that the age group of the members of the real king brand is relatively small, and the acceptance of mobile Internet things such as APP is high!

In other words, the enthusiasm of members to download APP is still so high without spending any big price. In fact, it fully demonstrates Cao Xingyu's previous vision of creating various Internet scenes centered on'shops'. The plan is very reliable.

As long as the core competitiveness of the store always exists, the user stickiness will naturally continue to increase.

For Cao Xingyu, his previous ideas are being confirmed step by step, which is naturally good news.

After all, the more APP users, the more room he can manipulate in the future, and the various scenarios conceived in his mind can be useful.

The third data is that the total number of downloads of Real King APP in various application distribution channels has exceeded 50 million!

This data did not cause too much heart fluctuations in Cao Xingyu, and he didn't take it too seriously.

On the one hand, there is moisture in downloading data, which is well known.

Outside a certain time range, one person can repeatedly uninstall and download, and the number of downloads will continue to accumulate.

On the one hand, all he really cares about is the registration data. To him, the number of downloads is really just a number and has no meaning.

Even if the downloads exceed 100 million, it is worthless at all.

After all, he has personally shut out those non-member users.

But there is one thing, this download volume can fully demonstrate the popularity of the real king brand nowadays, attracting countless people who are curious about downloading onlookers.

If Cao Xingyu did not set the real-name registration required at the time, it is no exaggeration to say that the daily life of the Shiwang brand APP today may be at least 10 million!

even more!

What is the concept of 　　APP Daily Live Breaking Ten Million?

Under normal circumstances, there must be several times the number of daily active users in order to achieve 10 million active users of the APP every day.

On the entire mobile Internet, apps with a daily activity of over 10 million definitely do not exceed three digits. These apps can be among the ranks of quasi-first-line apps.

There are only a handful of people with daily livelihoods exceeding 100 million. Those who can achieve daily livelihoods of more than 100 million are basically the giants on the Internet, and they are all national-level apps.

If the Shiwang brand APP can start from scratch in such a short period of time, without relying on any other APP to create an APP with a daily life of more than 10 million, it will definitely break the record of the fastest growth in the past.

But there is one thing to say, the continuity of this daily activity will not be very good, and the data is very virtual.

Because many of them are netizens who are holding a look at the lively minds, they downloaded it and took a look at it today, and finally found that the functions in the APP have nothing to do with them, and they will not use it. After that, the follow-up is likely to be Uninstalled directly.

So this is also the reason why Cao Xingyu stopped this part of traffic from the beginning.

After all, the functions on the Shiwang brand APP are too targeted, and the existing asset coverage of the Shiwang Group is too clear.

People outside of Sansha City are basically useless.

It's better to make a one-size-fits-all approach, which saves traffic and server overhead, and maintains a mysterious image in everyone's mind.

When the follow-up continues to expand abroad, it may be able to attract people's attention all at once.

Just like now, the more people are not allowed to register, the more people actually become curious about this app.

People will not only go to the Internet to check information and increase the popularity of the Real King brand, but they will also have a deeper impression of this APP in their hearts. When the Real King brand appears next to them in the future, they will be able to recall their memories. .

After all, news on the Internet spreads quickly.

In technical terms, this is an era of big data, high circulation and rapid iteration.

Don’t look at the fact that the Shiwang brand has aroused a lot of public opinion on the Internet, but with the passage of time, the Shiwang brand will soon disappear from the Internet, and the popularity of people’s discussions will gradually fade over time. light.

If there is any big melon or hot news in the middle, it can quickly overshadow the limelight of the Real King brand.

It is almost impossible to maintain the popularity on the Internet.

It is precisely because of this understanding that Cao Xingyu is more determined to focus on those members who can affect him.

Cao Xingyu looked less and less at the moment of heat.

“If you can’t make a big fat man with one bite, you should continue to stick to the development idea of ​​taking existing members as the core, and develop around cultivating their habits. What you want is ultra-high viscosity users. Only a steady and steady fight will be more conducive to the later development of all aspects. Don't worry too much about the data."

As it is now, the actual number of members is 950,000, and there are 750,000 APP users. As long as this ratio can be maintained, as long as the subsequent expansion continues, the daily active users will only continue to increase.

After 　　 whispered, Cao Xingyu retracted his thoughts, didn't worry too much about this, and continued to look down.

The fourth data is related to real king brand food delivery.

As of 9 o'clock tonight, Shiwang Takeaway has received a total of 31,251 orders!

An amazing achievement!

broke 30,000 orders on the first day it was launched!

Before this, Cao Xingyu had never expected such a good result.

After all, 　　 was launched on the first day. It takes time for others to adapt and get used to it.

So what Cao Xingyu had guessed before is that with the accumulation of time, the number of orders for Shiwang Takeaway will increase step by step, and eventually continue to set new highs.

I didn't realize it, the starting point was so high, it broke 30,000 on the first day.

Of course, this result is not worth mentioning before Mei Tuan’s daily orders exceed 50 million, and Are you hungry daily orders exceed 30 million.

But the point is that this is the first day!

The higher the starting point, the more room for subsequent growth!

Moreover, Cao Xingyu knows that, whether it is in terms of price, delivery service experience or all aspects, Shiwang brand takeaway has an absolute crushing advantage.

Especially in the area of ​​food safety, no one can match it.

The most worrying thing about takeaways is eating stale, unhygienic, and unclean food.

And the current online video viewing of the back kitchen by the real king brand has greatly relieved everyone's worries in this regard.

Replace with any normal person, as long as you are not stupid, you know how to choose!

So Cao Xingyu has never been worried about the Shiwang takeaway market. Sooner or later, the fire will happen. The only thing he didn't expect was that there would be such a good result on the first day.

If so many people can use it on the first day, it will greatly increase the popularity of Shiwang Takeaway. With the word of mouth from those who have used it, more and more people will use it!

There are fission factors in this too!

"Thirty thousand orders, ten commercial streets, on average, each commercial street looks like 3,000 orders, and then on average to each store, there are only 70 or 80 orders per store."

"The upside is actually huge!"

"After all, there are ten commercial streets, and if each commercial street radiates the surrounding area of ​​5 kilometers, even if you discard the part where several commercial circles overlap some areas, the area covered is quite large!"

"And since the first day is so popular, the follow-up response will be more and more big, you have to make some preparations in advance..."

Cao Xingyu muttered a few words to himself, and after thinking for a while, he immediately dialed Liu Ting's phone.

The phone rang twice and was answered.

"Mr. Cao, have you seen the data?" Liu Ting's tone sounded a little joyful.

This is also human nature.

When the statistics were collected before, Liu Ting was very excited.

This kind of feeling is like having just gone through a big exam and got a transcript.

This final result proves that her hard work during this period of time has not been in vain.

"I saw it halfway, and thought of a question, I would like to mention it to you." Cao Xingyu responded first, and then said in another way:

"It's about our takeaway."

"Okay, Mr. Cao, tell me, I'll record it." As soon as it was about the business, Liu Ting reduced her smile and said seriously.

"The first aspect is that our Shiwang brand APP must be upgraded as soon as possible." Cao Xingyu said: "The direction of this upgrade is mainly the takeaway aspect. This matter is given the highest priority. I mentioned the transfer of the card medal last time. Things, let them put them aside first."

"Oh, okay!" Liu Ting nodded immediately, UU reading then couldn't help asking: "Mr. Cao, what are the main upgrades in the takeaway this time?"

"At present, our takeaway function is a bit rudimentary and not smart enough. There is still a lot of room for improvement in efficiency." Cao Xingyu explained:

"If we only deal with the current situation, we can really settle for the status quo and not make changes."

"But obviously, judging from more than 30,000 orders on the first day, the growth period will come faster than we thought."

"It can even be said that there is not much time left for us!"

"We have to make some layout early to avoid unexpected situations that may occur in the future, and to ensure the normal and orderly progress of the takeaway function."

"Yeah." Liu Ting understood a little, and nodded in recognition: "Yes, today, although we have prepared 100 delivery staff in every commercial street, there are still rushes during the peak period. ."

"Furthermore, if this trend continues and the order volume continues to rise, not only will we not have enough delivery staff, but also the staff in various stores to prepare meals will be a little insufficient."

"Also, our raw materials are not adequately prepared. This problem is a bit exposed today."

Ps: One chapter later

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