v2 Chapter 270： The data is amazing! (under)

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"Well, what you are talking about is the second aspect I want to talk about." Cao Xingyu pursed his lips and responded:

"In terms of raw materials, the first is to increase the daily purchase of ingredients and raw materials, and the second is to establish a real-time supply chain mechanism to communicate well with various suppliers.

If we have replenishment needs at any time, no matter what method is used, they must immediately meet our needs, and ensure the quality and quantity, so that we cannot be forced to close the business due to insufficient ingredients and raw materials. "

"Okay, Mr. Cao, I don't think this is a problem." Liu Ting said, "Now the ingredients and raw materials we need in each store are very large, and the suppliers can communicate very well."

"I'm afraid that there will be some baskets in the middle. The supply chain still has to find a way to build it by yourself. The best thing is to control it..." Hearing this, Cao Xingyu couldn't help but muttered, thinking that he wanted to build it himself. The idea of ​​supply chain is stronger.

Because no matter which industry it is, the upstream supply chain is an important part. Especially for the catering industry, this is almost the life of this industry.

On the one hand, the freshness and hygiene of the ingredients directly affect the quality of the final food.

On the one hand, the lower the purchase price, the lower the cost, and the higher the profits will naturally be.

There is one last point. Self-built supply chain is the first step for each chain brand to provide standardized services, because the same type of store meals are actually fixed.

Based on this, a standard can be set for many ingredients.

Although the Shiwang brand covers many categories, sooner or later, it will be divided into categories and standardized services.

Because of standardized services, it is the most direct step to save costs and increase profits.

This is the fundamental reason why so many chain brands will step out of the self-built supply chain after they have a certain scale.

"Huh?" Cao Xingyu's mutter was a little quiet, but Liu Ting didn't catch it very well.

"It's nothing, you can go back and contact the supplier." Cao Xingyu didn't mention his thoughts in the supply chain now, but in other words.

After all, there are a lot of things to do right now. In terms of priorities, expanding stores is definitely the first step.

The energy and financial resources required for supply chain matters are still a bit too much, not too eager, but unpredictable things will happen if you are too eager, and the risk is a bit high.

Although he still has two "compulsory acquisition of company shares card" and "company stock price suppression card" that can be used for suppliers, it is still a bit premature to allocate energy to do this at this time. .

Especially the takeaways launched at this stage will directly shake the core interests of Mei Tuan and Ele.me. There will definitely be reactions from both sides.

In this case, it is even more unsuitable to spend money to do supply chain things.

At least we have to stabilize the current situation.

Whether you can gain a foothold in the takeaway market, you still have to pass the level of Mei Tuan and Are You Hungry?

Maybe there is still a tough battle to be fought in this regard.

Cao Xingyu still has this psychological preparation.

"In addition, you just said that there is not enough manpower." Cao Xingyu thought for a while and continued:

"The manpower in the back kitchen of each store should be increased appropriately. As for the distribution team, just double it first."

"Um..." Liu Ting couldn't help but stunned secretly.

What Mr. Cao said is really too light...

Add people to the back kitchen of each store, this is acceptable...

The delivery team will double if they disagree...

You must know that the distribution team now has a total of 1,000 people!

just increase to two thousand people directly?

is a bit too sloppy...

After all, this is a lot of costs!

And the distribution team is no better than other positions. This position relies on orders. The more orders, the higher the salary.

Thinking of this, Liu Ting couldn't help but reminded: "Mr. Cao, will we have too many delivery staff?"

"On the one hand, it will greatly increase our labor costs."

"On the one hand, if the volume of our take-out orders does not increase, the income of the delivery staff will be greatly reduced, and there may even be a situation where many people can only get the basic salary."

"For the delivery staff, their mentality is likely to be affected. After the mentality is out of balance, it is likely to lead to a reduction in the quality of our services and affect our reputation."

"No, your worries are purely unnecessary." Upon hearing this, Cao Xingyu answered with a confident expression:

"According to the current trend, as long as the news spreads, our takeaway orders will only increase, and it is very likely that there will be an immediate explosion."

"Not to mention it's big, just around ten commercial streets, there are so many communities, and there are also many office buildings."

"These are all together. Even if you don't count as migrants, the overall radiation population is hundreds of thousands. I haven't read the relevant statistics for the specific number of people, but I think it should be the same."

"When the word-of-mouth of our Shiwang brand is passed and our food safety control measures are spread, for those who live here and work around here, they usually don’t have time to cook for themselves. Will you choose us?"

"Who doesn't want to eat more assured meals?"

"What's more, our dishes are not bad in quality, portion size, packaging, etc."

"Speaking of being arrogant, every one of our stores is of high quality. If you put it on the takeaway platform, it will be the existence of monthly sales of 9999+!"

"And we have so many stores with monthly sales of 9999+, and we have a distribution team of 2,000 people. Is it too much?"

"Don't you even have this confidence?"

"Well, what Mr. Cao said is also..." Liu Ting agreed with the sentence and said:

"I am not worried that we will not be able to attract customers. I am mainly worried that the expansion will be too fast. After all, according to the normal situation, the growth of this order and the spread of news will take a while."

"And if we currently recruit people, with the generous treatment and the good reputation established by our Shiwang Group, it is actually quite easy to recruit people."

"So I wonder if it is possible to recruit according to the needs, and when the order quantity is up, when we are indeed short of manpower, we will start the recruitment synchronously. Anyway, it will be too late at that time."

"In this way, the labor cost we pay will also be much less!"

"Well, it's okay if you think about it this way." Cao Xingyu first agreed, then shook his head and said:

"However, I don't want to wait until that time to rush to recruit to meet the demand for new orders."

"In other words, we must prepare in advance to ensure our service quality and delivery quality."

"And in my opinion, the rapid growth of this order will not take long, as long as half a month, it may break out within a week."

"This time is just enough for us to train new employees in all aspects in advance."

"Since the future market can be anticipated, early recruitment and systematic training of new employees in advance will undoubtedly greatly increase the quality and efficiency of our delivery services."

"The delivery staff's recognition of the company's philosophy, the cultivation of corporate values, and the cultivation of employee service attitudes, etc., have always been things I have emphasized many times. There can be no sloppy in this respect."

"In the final analysis, this question is actually a question of choice."

"Spend a small amount of money to protect the high-quality reputation that we have been working so hard to build. I think the money is completely worth it."

Xiaoqian... Hearing that, Liu Ting couldn't help but smoked the corners of her mouth, and President Cao was as proud as ever!

"Okay, Mr. Cao, I understand..." After a pause, Liu Ting nodded heavily. She now fully understood what Cao Xingyu meant.

Everything is centered on the reputation of Shiwang brand.

Regarding this, Liu Ting had to sigh in her heart. President Cao is really a businessman with a conscience that is rare in the world...

Under normal circumstances, who would choose to do it this way?

Wait until the time is needed, and then do the corresponding actions, this is the choice that most businessmen will make.

Everything takes self-interest as the core, that is the real qualified businessman.

Not to mention that it recruited a thousand delivery people all at once...

If the order volume does not increase in the short term, then a sum of money has been smashed in vain.

Moreover, this fund is not small. For a thousand delivery staff, this group of people has a basic salary of 3.5 million yuan alone, plus five insurances and one housing fund, as well as small eDonkeys, clothing and other delivery tools for each delivery staff. Together, at least six or seven million!

How could an average businessman throw this money in when things are still unclear?

At this moment, Liu Ting has a deeper understanding of Mr. Cao’s persistence in quality service, which is far more exaggerated than what she had understood before.

"Increasing delivery personnel is only one aspect of increasing efficiency. This is a clumsy method. Obviously this is not the most important thing." Cao Xingyu paused and continued:

"The most important thing should be that we should reasonably improve the delivery efficiency of a single delivery person, and improve the efficiency of a single delivery person to the best state. That is what we should study and do now."

"As long as the efficiency of each delivery person can be maximized, it is entirely possible for the 2000 delivery employees to complete the work done by the 4000 delivery employees, and it is impossible to say even more."

"Only in this way, the larger the size of our distribution team in the future, the higher the profits we squeeze out will naturally be."

Obviously, Cao Xingyu is not the one who only knows the money.

Where to spend money, where to save money and save costs, he has a scale in his heart.

Expand the manpower ahead of schedule and recruit the delivery staff as just mentioned.

This is a problem that Shiwang Takeaway will most likely face in the short term. Even if this time may be a little off, it will definitely occur.

So spend a small amount of money as a price to prepare and ensure the normal operation of the takeaway service, Cao Xingyu does not think there is any problem.

And to improve the efficiency of the delivery staff, it is natural that the efficiency of a delivery staff has been improved, but it is a thousand, 10,000, or tens of millions?

By that time it was very exaggerated.

You know, in Cao Xingyu’s plan, his delivery team is not just for takeaway delivery...

From the very beginning, I gave this sub-department a name, not called the takeaway delivery team but the real king delivery, which has clearly expressed this point.

Therefore, the future tasks of this distribution team will be many and heavy, and the scale will naturally be quite large!

In this case, if we study the improvement of the efficiency of the delivery staff as soon as possible and form a mature system, it will save a lot of money for the Real King Group in the future and create a lot of profits!

Compared with the little money spent by the 1,000 new delivery staff just mentioned, the money that can be saved in the future is the real big money!

In this regard, Cao Xingyu has already taken some measures before, and has already made arrangements.

Like setting a 5 km distribution range for commercial streets, letting the delivery staff familiarize themselves with the routes within the range, etc., are all measures to improve efficiency.

"Improve the efficiency of the delivery staff..." Liu Ting pursed her lips thoughtfully after hearing the words, but she didn't think of a good way for a while.

Cao Xingyu continued on his own:

"Speaking of this, let's go back to the issue of upgrading the APP that I just mentioned."

"In my opinion, only upgrading the APP is the way to maximize the efficiency of our delivery staff."

"Big data is one aspect we must use, combining intelligent algorithms, mobile internet, intelligent Internet of Things, automation and other technologies and related advanced equipment to achieve the optimal match between stores, customers, and distributors. ."

"Oh, use algorithmic calculations to drive efficiency!" Hearing this, Liu Ting suddenly realized.

If she were the head of the Qingyuan Internet cafe before, Liu Ting would not understand this at all.

But since working as a company manager, Liu Ting has gone to learn a lot of things. Basically, whenever she has free time, she will frantically supplement her with all kinds of knowledge.

Especially after the company launched the APP, she didn't know anything about the software field, but after continuous learning and consultation, the whole person has grown a lot, and she is no longer an Internet novice.

From this aspect, it can be seen that Liu Ting’s efforts have been tremendous. There is a reason why Liu Ting can secure her current position as the president. Good luck is only one aspect of it.

"That's right." Cao Xingyu on the phone nodded and said:

"In this regard, related platforms such as Mei Tuan and Ele.me have already had relevant mature systems."

"But I don't think their set will suit us."

"Because our model is not the same as theirs. In the final analysis, they are a platform, and we currently serve our own company's stores."

"Even if we allow merchants to settle in in the future, we will not refuse to come like them, but there will be clear requirements."

"From the current point of view, the distribution of their businesses is irregular, covering all the streets and alleys across the country, and we have a completely regular pattern to follow."

"Our core lies in the company's own stores, and our distribution circle has a fixed distribution range."

"So I think it is entirely possible for us to organize a big data distribution roadmap."

"All the best routes are planned and calculated through big data algorithms to form the most efficient link, and truly achieve the step of digitization, or even complete digitization."

"Then, in terms of dispatching orders, the optimal link is used to dispatch orders. Orders on one link are given priority to the same person. In this way, efficiency can be greatly improved."

"Well, I understand what Mr. Cao meant." Upon hearing this, Liu Ting looked stunned and said: "If it can be fully digitalized, the efficiency will definitely be greatly improved!"

"This may not be easy to implement, but no matter how much time or manpower and material resources are invested, this is a step we must take." Cao Xingyu said:

"In this way, you can arrange for the product division. On the one hand, it is to start recruiting talents in algorithms. It is best to spend a high price to dig some people with experience in this area.

In this matter, I have no upper limit on the cost. As long as the digger has the strength to help us improve and achieve this goal, I am willing to spend this money. "

"In addition, you can organize a meeting to discuss the relevant efficiency improvement plan and implement it."

"Okay." After hearing Cao Xingyu's statement that there is no ceiling on expenses, Liu Ting immediately understood the status of this matter in Mr. Cao's mind.

"It's okay, it's okay, that's it." After seeing the response from the other party, Cao Xingyu was about to hang up.

"By the way, Mr. Cao." Liu Ting suddenly said: "The direction of the APP upgrade suddenly changed. Does Mr. Xie need to explain and report to her?"

"She is just a financial investor, why do you explain to her and report?" Cao Xingyu asked with a smile immediately.

"Oh, it's like this. These days, Xie always has been staring at the follow-up upgrade of the APP, especially the function of transferring the card badge." Liu Ting explained:

"So I feel that Mr. Xie seems to be very concerned about this. Now that she has suddenly changed the direction of upgrading, she should be able to spot signs soon."

"She cares about the transfer of the card and medals?" After hearing this, Cao Xingyu understood it after a little thought. Does she want to see the effect of the business model?

What are you doing in such a hurry!

At this time, it is not necessarily the best time to promote the card and medal transaction.

There is a saying that a good meal is not afraid of being late.

Especially for the more such people, the easier it is to inspire vanity. Naturally, the later the better.

After understanding it, Cao Xingyu snorted immediately and said: "Okay, you can simply tell her and explain to her, she should understand."

"Good Mr. Cao." Liu Ting replied.

After the call was hung up, Cao Xingyu's attention once again returned to the data Liu Ting had previously sent.

The fifth data is a summary of all aspects of data on the Internet today.

There are official media voices and interviews with local media in Sansha City.

There is a grand occasion that occupies most of the top ten searched lists on Weibo.

There are also tens of millions of news about the Real King brand that have been read and commented on by major news apps.

There are also various well-known self-media reports competing for reports.

There are even many celebrities who speak out as the real king brand, and many of them are first-line celebrities.

Their utterances naturally aroused greater heated discussion in an instant.

Cao Xingyu had never expected that there would be a star suddenly appearing to help the Real King brand.

This is almost free of charge to help the real king brand advertised.

Cao Xingyu was relieved immediately when he thought of the official media's voice. This kind of opportunity to express his presence in front of the government, the ghost stars, naturally will not miss.

Finally, there is the data of Ye Xiufei's main up account, and the details of the data growth of the official accounts that the Real King brand has just created on various platforms. The data growth is considerable.

To sum up, it is the popularity and public opinion exploding, and the real king brand has brushed a large wave of popularity!

In this regard, Cao Xingyu is naturally happy. It is of course a good thing to be able to brush up on his popularity and sense of presence.

It's just that he didn't take it too seriously.

After all, the popularity on the Internet is temporary.

Shiwang brand is still a small brand in the corner, and it will not change too much because of the high popularity of the Internet, let alone soaring into the sky.

The influence of 　　 is certainly there, and the number of members has definitely increased because of this. This is undeniable.

But there is absolutely no need to be complacent about it.

Make persistent efforts to continue to refuel is the best choice.

The sixth data is the progress of consulting services.

After all the preparations for the last opening of the Shiwang Group's 100 stores were completed, a large number of employees in the headquarters focused on consulting services.

Driven by a total investment of 300 million yuan, the site selection, planning, and construction of new stores have been fully launched.

There are a total of 63 stores this time, and on average, each store has invested about 4.8 million.

are located in four commercial streets and five shopping malls, all in Hexi, Sansha City.

Three of them are in Beicheng District, and the remaining six are in Yueshan District.

"Are they all restaurants..." Cao Xingyu murmured, which was a bit different from what he expected.

What he decided at the time was that both the catering and entertainment industries could consider planning ahead.

At this time, the 63 stores are all restaurants.

and the category is still very unified!

is like a hot pot restaurant, there are 9 in total, one in each business district!

There are also nine 　　 barbecue restaurants, one for each business district!

There are also Hunan Restaurant, Chai Turkey, Mao Cai...

A total of 7 categories!

9 stores in each category, exactly nine business circles!

a total of 63 stores!

"That's fine." After Cao Xingyu thought for a while, he probably understood why Liu Ting did it.

is more convenient to implement and manage.

Especially in the situation where dozens of stores are opened at the same time at once, there are still a lot of trivial matters.

The design work of each store alone is a hassle.

If the categories are good, then the same category can naturally be operated with the same standard.

At most, some slight changes in style are enough.

There is no problem even if it does not change.

It is obvious that this approach will be more efficient at present.

Secondly, this is actually a standardized process.

It’s just that this standardization refers to the standardization of store openings.

For the catering industry, although there are many categories, there is a limit in the end.

Especially for large-area shops, there are fewer suitable categories.

Take this investment opportunity of consulting services to create a unified store opening standard for those suitable catering categories, which will undoubtedly be of great benefit to the future of Real King Group.

At the same time, consulting services can also form a system.

In the future, consulting services can quickly come up with corresponding standard solutions for various fields.

"Liu Ting, this guy grows up really fast, and can take into account the points I didn't consider." Cao Xingyu was a little relieved.

In fact, he was not too concerned about consulting services. At that time, after telling Liu Ting of his ideas, he basically didn't care about it.

He didn't expect Liu Ting to do something decent.

not only thought of a more efficient method, but also truly made a set of service standards for "consulting services".

When this standard becomes more and more mature, the number of people that the consulting service can serve will naturally increase, and the amount of investment received will naturally be higher.

In this case, when the Real King Group wants to expand in the future, it will naturally be able to provide a large number of acquisitionable shops.

"It's good. If you want to focus on a certain segment of the catering industry, you can also make acquisitions based on category." Cao Xingyu smiled, and his eyes continued to look down.

The seventh data is the acquisition progress of Dream City Commercial Street.

Not surprisingly, the snack street in Dream City was officially signed, and all of them were included under the name of Real King.

The entire snack street is currently undergoing partial renovation in accordance with the standards of the Real King brand.

will be officially opened in time.

At the same time, the work of killing chickens and monkeys has also begun.

This time I chose a maternity store for targeting.

After all, the surrounding area of ​​Dream City is a large residential area, so a small part of the commercial street is of maternal and child type, there are about seven or eight.

As for this aspect, there is nothing worth mentioning, that is, open the same type of store, engage in some more favorable activities, and use lower prices than others to suppress the other party’s business.

rob the other party's customers to force the other party to make a transfer.

In the face of the strong financial strength of Real King Group, those ordinary merchants will naturally not be opponents.

transfer became their only way out.

is just a matter of time.

...

After reading this series of data, Cao Xingyu felt very comfortable when he found that everything was progressing in an orderly manner as he had planned before.

"Everything is going well, with so many members added today, presumably the subsidy for system settlement is not low..." Cao Xingyu stretched out and said with satisfaction:

"The next step is to continue to invest more and develop steadily!"

"The only change to worry about... Maybe Mei Tuan and Are you hungry are there..."

"Today's takeaway launch is also an official bright sword."

"I just don't know how they will react."

Speaking of this, Cao Xingyu is inexplicably looking forward to it

It is still a little bit excited to be able to compete with well-known Internet giants.

After a pause, Cao Xingyu said, "Let's find a movie and watch it."

...

Just when Cao Xingyu went to chase the drama with satisfaction.

is in Beijing thousands of miles away.

Mei Regiment Headquarters.

A temporary executive meeting was held at 10 o'clock in the evening.

The specifications of this meeting are quite high.

It is the founder and CEO of Mei Tuan Wang Xing who presided over this meeting!

Senior vice president, Li Huiwen, general manager of the user platform business group (Meituan platform, food delivery platform, review platform, service experience platform) participated in the meeting;

Vice PresidentYuan Delun, person in charge of platform merchants;

Senior Vice President, Xue Li, head of the store business group (ten items related to store visits, catering, store integration, accommodation, marketing platform, etc.);

Senior Vice President, General Manager of Home Business Group (Distribution, Flash Sale, Smart Kitchen) Yu Jiawei...

There are as many as eight people listed as vice presidents alone!

There are also three senior vice presidents!

And any one of them is a big figure who holds real power and is in charge of an important business of Mei Tuan!

Put a person outside at random. This is the representative of the Internet giants. When you go to a general company, you can be regarded as a guest.

Under normal circumstances, it is difficult to see the CEOs of so many business groups gathered together.

And not only did I see it this time, but it was ten o'clock in the evening!

These signs have revealed an extremely unusual taste.

At this moment, the atmosphere in the meeting was a little solemn, and everyone had a stern face and remained silent.

"Deren, please report the situation to everyone first." Wang Xing broke the silence and took the lead in ordering.

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