v2 Chapter 273： Snake and hit 7 inches!

Chapter 275 Snake and Strike Seven Inches!

Hearing this, everyone looked at Li Huiwen again.

President Li led Mei Tuan out of desperation time and time again and achieved impressive results. His insights and abilities are obvious to all, and he is also recognized as one of the strongest people in the company. At this time, I heard the other party say that he has With the plan, the big guy is naturally very curious, and all of them pricked their ears.

"Actually, the core of my plan is very simple. To describe it in one sentence, it is to show our attitude to all capitalists." After a pause, Li Huiwen spit out a word.

"Show your attitude to all the capital?" Wang Xing pursed his lips, muttered, and made a thoughtful gesture.

"Yes." Li Huiwen nodded and said:

"In my opinion, what really needs our attention is that their model seems to be really imaginative."

"The first is to use various disruptive store management measures to accumulate word-of-mouth offline and accumulate a large number of loyal member users."

"Then convert these users into online users for a deeper bundling."

"This kind of online and offline idea of ​​grasping with both hands, I have to admit, it is really creative, and it is really amazing."

"Because as far as the current situation is concerned, their members will be far more sticky than ordinary users in ordinary products."

"With ultra-high viscosity users, both online and offline, you will have ultra-high imagination space! The future use value will be great!"

"In this case, those capitals are likely to have a strong interest in this company."

"Oh, so what do you mean, Lao Li, is that we have to pose and let those capital invest cautiously?" Wang Xing understood a little bit: "In short, we use our tough attitude to cut off this reality. The follow-up financing path of Wang Brand? So that they can't get follow-up funds?"

"Yes." Li Huiwen nodded again. He was not surprised that this old friend who had been fighting side by side for many years understood his intentions so quickly, and continued:

"Although the online and offline method of grasping with both hands is very novel, and the effect is far stronger than the general situation, and the user's viscosity is also higher than before, these are undeniable points, but!"

"Their model has an obvious drawback!"

"That is, the demand for funds is too huge!"

"Everyone knows the asset-heavy nature of the physical industry. If they want to expand this gameplay, they need to continuously invest in funds."

"If you want a bigger plate and a bigger market, then more funds will be invested, and there will be a direct ratio between the two!"

"If we can cut off their follow-up financing, even the Xie Group will not have such a large amount of funds to support this business model!"

"Without funding, then their mode of expansion is undoubtedly a foolish dream!"

"Lao Li is worthy of being Lao Li, and he can see the essence of the matter accurately." Upon hearing this, Wang Xing nodded his head with approval and interjected: "Currently there are ten commercial streets and nearly 400 shops. They are committed It’s less than three or four billion in funds."

"At this time, they have shown their business model to the world. There will definitely be many investors who will discover the bright spots of their project. At that time, investors will inevitably have investment ideas."

"This may be what they Xie Group want."

"On the one hand, I contributed in the early stage, and on the other hand, relying on the huge domestic investment group and using the power of capital to promote their business model in order to quickly occupy the market."

"If we pose at this time and clearly tell all investors that if we invest in that project, we will have to burn money with our Mei Tuan. In this case, they will naturally have to weigh again and again in their hearts to determine the value of this investment. It’s not worth it and it’s not cost-effective. I think smart people will have a correct judgment."

"Indeed! Their model is a bit too heavy! And I think it should be more than three or four billion." Yuan Delun interjected:

"According to the information I got, they had spent hundreds of millions of dollars in the promotion of that anchor. The total amount of funds spent on the live webcast platform should exceed 200 million."

"Plus this time we bought so many stores, more than 300, and be conservative, even if it is 300 million, then their investment has exceeded 500 million."

"This still doesn't count the company's daily operations and manpower input."

"Ten commercial streets are worth five or six billion. If you calculate according to this investment, one hundred commercial streets will cost five or six billion!"

"If you want to expand to the whole country, how much money do you need?"

"Even the Xie Group, which has ample cash flow, can't afford it!"

"Zongguo Li is really insightful, he can see the essence of the problem all at once, and he is really right." Xue Li on the side understood it and couldn't help sighing:

"What we should worry about most is that they are expanding too fast. With their current model, as long as they expand, the online market will soon be preempted by them, and maybe even all the places they have gone through will be taken over by them. Has become their market!"

"And if they can cut off their financing, they will at most be jumping on this one-third of acre of land in the Beicheng District of Sansha City. For us, the loss of a small piece of the market will not hurt at all."

"A small piece of the market can't be lost." Li Huiwen smiled upon hearing this: "According to their current model, it is to give profits, engage in discounts, and accumulate users. After all, they have no profit at all."

"As long as we suppress in advance and discourage all investors, is it possible that the Xie Group will keep throwing money into it stupidly?"

"No matter how rich and powerful a company is, it can't be that stupid."

"Indeed, at that time, all that is left to them is to increase the price." Wang Xing nodded and said: "When the price is raised, in fact, their core advantage will no longer exist."

"Well, I have to say that this time the Xie Group is obviously much more mature than the last time it entered the Internet." Li Huiwen commented with interest:

"Not only did we accurately grasp several entry points, but also planned the entire business strategy very thoughtfully."

"Especially for online and offline parallel schemes, most people really dare not do this, and they can't change it. That's why a big man who started in the physical industry like the Xie Group can have such a bold idea."

"Unfortunately, they kind of ignored the existence of our Mei Tuan."

"Should we turn a blind eye and let them develop?"

"As long as they can cut off their subsequent funds, their model will not be able to play at all, and we don't need to worry about it. Over time, they will naturally collapse on their own."

"In this matter, Delun, you still have to remember your first work, and you found it in a timely manner. If they wait for their model to be bigger, maybe they will have taken off. And now, hehe, with ours Intervene, and their little calculations will naturally come to nothing."

"Well, President Li is really a brilliant plan!" Upon hearing this, Yuan Delun sighed convincingly.

Unexpectedly, in the end, he would still be credited for his work?

Yuan Delun's previous worries were wiped out.

"To be able to see through the problem in such a short period of time, Mr. Li will admire him." Xue Li sighed with a smile on her face.

"Well, you guys, you don't need to flatter." Li Huiwen smiled and waved his hand, saying:

"After you figure out your goal, the next thing is much simpler."

"What we have to do is to posture, let everyone see our Mei Tuan's suppression of this new force, and at the same time confine them to the ten commercial streets in Beicheng District, don’t let them continue to expand, trap them in There."

"With the power of our entire company, go to a small market to fight with them, and slowly consume them."

"Without the injection of external funds, it is impossible for the Xie Group to bet all its resources on this matter."

"Well, Lao Li, you can continue to talk about specific measures." Wang Xing nodded and said.

"The measures are very simple." Li Huiwen answered:

"First, targeted subsidies to the Beicheng District of Sansha City, especially around the ten commercial streets covered by the Shiwang brand, are where we focus our efforts."

"On the one hand, it is to subsidize merchants to reduce the commission for them, and to encourage them to reduce the unit price and increase their competitiveness. On the other hand, it is to issue more red envelopes for that area."

"At the same time, for riders, we also appropriately open up some incentive measures and engage in some incentive activities."

"I don’t need to say much about this detail. We already have mature experience before. In the final analysis, it means burning money to fight against each other in price wars, robbing them of their market, or raising the cost of acquiring users and not letting them. Expand easily."

"The key point is to show our money-burning attitude so that all investors can see that it is not so easy to pass our Mei Tuan level."

"Second, since the other party has introduced a food safety policy, and this time it has also attracted the attention of the official media and the entire network, then we still need to follow up."

"At least we can't pretend to turn a blind eye, because the risk to our word of mouth is a little too big."

"However, it is not realistic for us to engage in camera live broadcasting. The market is too big, the cost is too high, and there are many problems involved. We don’t need to follow the other party’s model, and there is no need to have no real benefits. Too many resources are spent on things."

"Simply, we can consider adding a little back kitchen display function so that each store on the platform can upload pictures or videos for users to view by themselves."

"For those who have uploaded the back kitchen, we will mark them on the platform so that users can distinguish them."

"In this regard, it is enough to put the attitude of our platform out, at least to express the importance of our platform to food safety. If we can achieve this, we can basically pass the user level. Most people will not This question is too serious, just have an attitude."

"Third, to support some specific high-quality businesses in a targeted manner."

"For some high-quality merchants, we send people to talk to them about specific cooperation, asking them to adjust the price to the level of the real king brand store, preferably lower than the real king brand! That will undoubtedly affect the real king brand. It will be bigger and more direct!"

"In this regard, the main focus is to find restaurants of the same category as the real king brand to directly promote direct competition and put the price war on the table."

"They have so many shops, and they can pick out some of them to attack them."

"Mr. Li, the price of the Shiwang brand is too low, and those high-quality merchants may not be able to adjust the price so low, let alone lower than the Shiwang brand. Then there is really no profit. It can be said." Yuan Delun worried.

"So it's support." Li Huiwen smiled: "We subsidize half of the price reduction order for each price reduction order, and they will bear the remaining half."

"With our subsidies, looking at each order does not make money, they still have a lot of profits, especially in the short term we have reduced the commission for them, and they still make money. Such a good thing, they don’t make sense. Refuse."

"What's more, if the price is not lowered, the business will go to the Shiwang brand. They will not understand such a simple truth."

"Well, if there is a subsidy, then it is not a big problem." Upon hearing this, Yuan Delun nodded and was secretly surprised.

This is the first time that Mei Tuan has directly asked merchants to lower the price of catering and provided subsidies!

An unprecedented move!

It seems that President Li is really moving this time!

It can also be seen from this that President Li pays more attention to the Shiwang brand than ever before.

"The last step is the most critical step. Just hit the snake and hit seven inches straight into their hearts!" At this point, Li Huiwen put away a smile and said in a deep voice:

"Now, the core place of the Real King brand is just like what Delun said just now, a position centered on the commercial street!"

"They have almost monopolized those ten commercial streets!"

"This has caused ten areas in our business map to be blank!"

"Although there are still many of our businesses in those auxiliary streets, we cannot ignore the ten lost commercial streets."

"Even, the scope of our game this time should be placed on those ten commercial streets!"

"Even if our platform runs some shops on these commercial streets, it is worth it!"

Self-operated shop?

Upon hearing this, Wang Xing frowned and said, "Lao Li, there is no such precedent for self-operated stores in our Meituan. Not only does it violate the attributes of our platform, but we also have no experience in operating stores."

"Are you trying to think too hard?"

"I feel that the support you mentioned before for businesses to engage in subsidies and price wars is completely enough."

"Pharaoh, the previous measures alone are not enough." Li Huiwen directly replied without even thinking about it. He seemed to have expected Wang Xing to react like this a long time ago.

The two have worked together for so many years, and the degree of understanding of each other has long been not a little bit.

So Li Huiwen had already thought about the next words in his heart, and only heard him continue to say:

"First of all, the competitors we are facing this time are not small or just start-ups."

"They are the Xie Group that has been in the real industry for ten or twenty years."

"Do you think the usual price wars can scare them off?"

"They can step out of the Internet and enter the food delivery field. They should have made relevant preparations long ago!"

"As far as I am concerned, the price wars we are engaged in may have been in their expectations!"

"So, we are only engaged in the traditional price war, maybe it is completely in their calculations, the other party may even be ready for the second hand!"

"Therefore, UU reading we have to use some unexpected methods. Only by making them unexpected can we have miraculous effects!"

"And to buy some stores and compete directly with them. On the one hand, they would never have imagined that we could be so decisive this time. On the other hand, they showed an attitude of treating death like home, allowing all capital to see that entering our core area of ​​Mei Tuan is It will cost a huge price!"

"Those investors will definitely really weigh, whether it's worth it!"

"And only by doing this, we can concentrate the energy of the other party within the existing range, and not give them time to expand! Fix the battlefield in this area, and fight them attrition there!"

"Well, what you said like this is indeed very reasonable." Upon hearing this, Wang Xing nodded and agreed: "The other party is indeed prepared for a long time. Only by surprise can we achieve miraculous results."

"It's just that the self-operated store completely violates the original intention of our platform, and the model is too heavy, which is not conducive to our future development."

"Well, this affirmative, self-employment is also a compelling decision. This method of heavy capital and low profit is completely incomparable with the profit brought by our current high rake." Li Huiwen nodded and said:

"After this time, after the Shiwang brand is knocked out, these self-operated stores will definitely have to change hands."

"Based on this, I consider going directly to buy ready-made shops. Even if it is a transfer, I won't lose much, and the loss can be minimized."

"Mr. Li, according to the information I have compiled, almost all of the catering shops on the ten commercial streets have been acquired by the Real King Group." Upon hearing this, Yuan Delun couldn't help but interject to remind.

Thank you 丨 Qing Hao Shen 丨 200 coins for rewards, and 100 coins for pepper potatoes!

End of this chapte