v2 Chapter 272： Giant reaction (below)

"Lao Li is right." Wang Xing nodded again with a face of approval, and said: "We must first figure out the true purpose behind the other party's series of actions. Only in this way will we be able to make some better results. Targeted measures, so that both efficiency and effectiveness can be optimized."

After a pause, Wang Xing said to Yuan Delun, "Dren, you have been with this company for the longest time. If you want to talk about the level of understanding of this company, it is naturally you. You can talk about your thoughts and opinions first. ."

It can be seen from Wang Xing's attitude that Wang Xing's reliance on Li Huiwen is very obvious, and he has repeatedly echoed the other party's remarks.

"Okay." Yuan Delun hurriedly responded, and at the same time he thought this was a test for him by the leader, or to give him a chance to redeem his merits.

If this analysis is in place, it can more or less make up for some of his previous wrong inferences and decisions.

Of course, these are actually Yuan Delun’s unilateral thoughts.

In fact, the truth is that Wang Xing did not take this matter too seriously. It was Yuan Delun who thought too much and scared himself.

It is worth mentioning that in the workplace, it is not uncommon for people like Yuan Delun to suffer from gains and losses.

is more obvious in some people who usually think more and are a little sensitive.

As long as he has done a little bit wrong, or the development of the matter is not in his expectations, he will fall into a constant self-doubt, nervousness, and worry, for fear that his performance will cause discomfort or disgust from the leader, and thus Affected their own development.

In fact, many times you don’t need it.

At least in this matter, Yuan Delun is actually not at fault.

He was just standing on his stand to speak out his own inferences and analysis. The final decision was made by the leader Wang Xing. If he really wanted to be held accountable, he would not be in his turn.

It’s just that Yuan Delun, who is a player in the game, didn’t realize this. A small point would be infinitely magnified by him.

And turned around and said that on the way back, Yuan Delun, who had been straining a string, was actually well prepared.

The in-depth analysis of Real King Group is naturally included here.

After a pause, after sorting out his thoughts, Yuan Delun slowly said:

"At present, there are more than 370 stores under the Shiwang brand, most of which are catering-type stores, and apart from some hot pot, pickled fish and other stores that are not suitable for take-out, there are also nearby stores suitable for take-out. Three hundred companies, and their coverage is very wide."

"Stores of this order of magnitude are distributed on ten commercial streets, and their influence is considerable. It can even be said that they have completely monopolized the catering business of those ten commercial streets."

"Combined with their low prices, this will directly make other shops unable to compete with them."

"Based on their pricing and various measures, I think their purpose is already obvious, that is, they want small profits but quick turnover."

"The catering industry, which originally had a profit of 50 or 60%, was reduced to only 10 to 20%, or even lower, in order to highlight their uniqueness, and then make a breakthrough in the traditional catering industry. Blood way, quickly accumulate one's first batch of customers."

"This aspect can be seen from the fact that they launched the real king brand membership, and I specially analyzed their various activities before, whether it is a recharge gift event or a huge anchor promotion event, their true purpose is indeed continuous. Attract new members."

"Because of these early actions, their take-out function can get a lot of orders just after launch today, and take advantage of the trend to take the path of small profits but quicker sales a little wider."

"The goal is to focus on small profits but quick turnover. This should be their profit model."

"As for this business model, I sum it up, I think there are a few very obvious Shiwang brands at present, and they are deliberately building the moat."

"First, it is their maverick price."

"Their pricing completely broke the inherent pattern of traditional catering shops, and with an unconventional posture, they quickly made a **** road in the traditional catering industry."

"I think this is the most obvious feature of them, and it is also the most immediate point that customers can feel at once."

"Second, it is their investment in human resources. It should be noted that this investment is not only salary, but also training for employees."

"In the few days I was in Sansha City, I went to the Shiwang brand store, and I felt very deeply about the attitude of the waiter."

"It is no exaggeration to say that among ordinary restaurants and catering stores, the waiters in those shops of the Real King brand are the ones with the best service, attitude and sincerity I have ever seen."

"Even I can feel this way, I can imagine what other customers will think."

"The third is the shaping of the store environment and atmosphere."

“It’s hard to imagine that some very high-end furniture and decorations are used in such common street shops. Some larger shops also have some more characteristic performances, such as piano, violin live accompaniment, etc. Wait, this is hard to see in traditional restaurants."

"The measures in this area have invisibly raised the compelling position of their stores, and once again opened up the gap with traditional stores."

"The fourth is food safety."

"This is something I never thought of before. I didn't expect them to put in so much energy and material resources to do something that didn't make much profit at all."

"But now I understand a little bit, food safety is another very precise breakthrough they have made."

"Under the general trend that people are more and more concerned about food safety, they take the initiative to put all this in front of customers, which will undoubtedly greatly deepen the goodwill of customers, and even make customers support them from the bottom of their hearts."

"Especially they became the first large chain brand to do this, and it produced a more effective explosion that made people recognize their brand all at once."

"From the sensation caused on the Internet this time, it can be seen how correct their actions on food safety this time are. Even the official media have spoken out about this, and the resulting benefits will be far greater. For their efforts."

"This is the biggest reason why they can take away a lot of our share by launching takeaway on the first day."

"Fifth, the treatment of delivery staff and the scope of delivery."

"According to the information I have received, the Shiwang brand treats delivery staff very well, and the salary given should be the highest on the market. This fundamentally guarantees the quality of the takeaway team, combined with a fixed delivery range , So that a takeaway platform that has just started can be compared to the high-quality delivery service that we have only established over the years."

"Even delivery speed and efficiency are not weaker than us."

"On the contrary, it is better than us in terms of the delivery staff's service attitude."

"The sixth is the coverage of the store."

"From the current point of view, the starting point of the Shiwang brand is traceable, and their goal is obvious, which is to use the commercial street as the center to build a base like a battlefield."

"From the current point of view, their goals and plans have basically been achieved. If there is no large-scale capital to intervene, then the follow-up development of the real king brand will be smooth, whether it is offline or online, as long as they get involved. In commercial streets, it is difficult for anyone to shake their status!"

"Combining the above six points, the moat, or barrier, that the Real King brand wants to build is already quite complete."

"From price, service, quality, scope, etc., there are layouts."

"If we want to compete with each other or prevent their development, I think we should start from these aspects."

After Yuan Delun said this, everyone present fell into contemplation.

First of all, I have to admit that Yuan Delun’s analysis is quite in place, and it can be seen that a lot of effort has been spent.

This remark basically lists all the current advantages of the Shiwang brand, and it can be said that it is not bad.

And its moat statement is quite in line with the concept of Internet people.

To build barriers and moats, traditional companies will also do it, but Internet companies pay more attention to this aspect, which is often talked about.

In the final analysis, Internet companies are light assets. Most of them are products and data that cannot be directly exchanged for money. They do not have many hard assets like the physical industry. Hard assets are actually a barrier and a moat. .

Therefore, Internet companies do not have more or less assets, but try to create a moat so that others cannot easily threaten them.

"Small profits but quick turnover should be their business model. What you said should be accurate." After a while, Li Huiwen still took the lead. He first affirmed and then expressed his own opinion:

"Using a series of measures to break the traditional catering shops to quickly accumulate customers, in order to promote sales and sales, even if the net profit of each order is compressed to 10%, as long as the number is up, the profit is still Quite impressive."

"However, I think that small profits but quick turnover may not be right now."

"Or it is impossible for them to make a profit at present."

"From your previous introduction and this analysis, I probably have an impression of this brand."

"First of all, whether it is business measures, labor costs, food safety, etc., this is obviously a matter of spending a lot of money, especially the cost of Internet broadband, which will rise sharply as their traffic increases."

"Unless they can now have their own computer room and idc data center like a large Internet company, that might save a lot of money."

"But it is obvious that no matter whether this company is just starting out or the Xie Group, they don't have the resources in this area, so they should have no advantage in this area at all."

"So their investment will definitely not be a small amount."

"Add these together, and the cost investment will be even more amazing!"

"When the catering profit is reduced to 10 to 20%, I don't believe they can make any profit with so much investment."

"So, I am more inclined now. They are still in the initial stage of accumulating users, and they are far from the profitable stage. Even if their take-out is done, the number of orders has increased, at most it is a break-even Under the circumstances, even with so much expenditure, they may still have to lose money."

"Well, Mr. Li is right, maybe they are not profitable yet." Upon hearing this, Yuan Delun nodded thoughtfully, and said:

"After a rough calculation, the amount of money to be invested in all aspects is indeed too much, and the labor cost is also much higher than the level of the same industry. In this case, it is really too difficult to make a profit."

"Whether it is profitable or not, I don't think we are going to entangle it." Wang Xing interrupted, saying: "Since they have set foot in the food delivery field and made an app of their own, it is obvious that the other party is ready to enter the Internet. Plan."

"Since they have entered the Internet, the normal situation of early losses, I guess they have anticipated it, and even prepared it long ago."

"After all, everyone knows that no one who does the Internet will not lose money in the early stage."

Wang Xing’s last words uttered the conventional ecology of the Internet today.

It is impossible for any Internet company to make money in the early stage. This is why the concept of angel investors has not been mentioned before, but it has been infinitely amplified in the Internet age.

The reason is actually very simple. For the Internet, there must be products, and products need a development process. Before the product is actually launched, it needs continuous investment.

In most cases, the angel investor is the one who invested the first capital.

Although traditional industries also require investment in the early stage, the Internet is different from traditional industries. The imagination and growth of the Internet industry are infinite. A one million investment in the Internet is likely to be hundreds or thousands of times. Even a return rate of 10,000 times.

There are clear practical cases in the history of Internet investment, and it is obviously impossible for traditional industries to achieve such a high rate of return.

How to choose in this situation, smart people know.

Naturally, the Internet investment atmosphere has formed like this.

In retrospect, after a product comes out, unless it is a tob (use object is a company or organization) type product, it can be directly sold to specific objects such as companies, merchants, etc., this may also be seen immediately Income, but for this type of product, its scale and imagination are limited, and it is generally not possible to make a big splash.

Obviously, Wang Xing's words do not include tob products.

In the eyes of most Internet giants or investors, tob products are not worthy of attention, and generally they don’t bother to pay attention to this type of products.

There is really room for imagination and attracts the attention of most investors. It is the toc (individual or user) type of product. Obviously there is a process of user accumulation, and it is difficult to make a profit in the middle. may.

Only after forming a certain market position or having enough users, can it be realized.

As many companies of the same type enter the same field, the ecology of burning money to grab users has naturally formed.

I have to say that this ecology is a bit deformed, but it fully illustrates the fierceness and cruelty of the Internet.

The Internet, which was still a blue ocean in the early years, is naturally not this kind of ecology, but over time, competition intensifies and it gradually evolved into this way.

In Wang Xing's opinion, since the other party has taken this step, it must have been prepared for a loss in the early stage.

"Pharaoh is right. We really don't have to worry too much about profitability. There is no need." Li Huiwen nodded in agreement, and then solemnly said:

"However, we must pay attention! According to the posture they are showing now, we must pay 100% of our own attention!"

"In other words, we must kill them in the cradle!"

"Oh?" Wang Xing raised his eyebrows. In his impression, it was rare to see Li Huiwen being so solemn a few times, and even used the word ‘definite’ which was rarely spoken from his mouth.

"It is now very obvious that the other party knows the Internet well." Li Huiwen explained:

"Because of their current style of play, various discounts, benefits and other actions that make users taste the sweetness, it is completely the Internet's set!"

"It is a common way of exchanging funds for the market!"

"The only difference from the ones we have seen before is that this time the combination of online and offline points has taken a brand new path!"

"This idea is beyond people's imagination, but considering the background of the Xie Group, it is reasonable for them to dare to play like this."

"What we should pay attention to now is that they have already made such a big move. Isn't their goal just the Beicheng District of Sansha City? Is it just the ten commercial streets?"

"Obviously, it must not be!"

"The Xie Group, when they were able to enter e-commerce, have already shown their ambitions for the Internet."

"Therefore, we have reason to believe that they must have come prepared this time!"

"Yeah." Wang Xing nodded, and said: "They can **** the market in one of our areas in such a short period of time with lightning speed. They are still quite prepared this time."

"Indeed, every move is very well organized." Yuan Delun replied: "Thinking about their measures now, every measure has achieved quite good results, it is really a bit scary to think about."

"The key is that efficiency and execution are amazing." Xue Li couldn't help but sighed: "It seems that the Xie Group can gain a foothold in the fierce physical industry. It is not unreasonable."

Unknowingly, everyone in Mei Tuan showed a more solemn expression on their faces, and the atmosphere that had improved a bit before disappeared in an instant.

Obviously, everyone is aware that the opponents encountered this time are not simple.

And the reason why Li Huiwen said that before, UU reading actually wants this effect, which enhances everyone's sense of urgency and crisis.

It is often not external factors that really make a big company appear dangerous, but starts from the inside.

As Mei Tuan gains a foothold on the Internet step by step, and its market share is getting bigger and bigger, this actually subtly makes every member of Mei Tuan, especially those executives, feel a sense of superiority in their hearts.

In addition to the takeaway field, they are latecomers!

originally only accounted for 30% of the market share in the early days, but overtook it in one fell swoop, and led the second place by more than double its share!

Is the opponent facing the Ari platform hungry!

Even Ahri can't do us!

We are also one of the Internet giants!

These kinds of experiences and achievements will more or less cause many Mei Tuan people to have a mentality of ‘invincible’ and ‘who give me the other’.

This time, Li Huiwen realized how extraordinary his opponents were. Naturally, he wanted to kill these thoughts, especially for the senior executives, to let them put away their contempt, and first raise their internal sense of crisis before they can implement them later. Various measures are more efficient and smoother.

Seeing that her intention had been successfully achieved, Li Huiwen cleared her throat and said:

"Next, let me talk about my response plan."