v2 Chapter 278： Mei Tuan, this is it?

Liu Ting frowned when he entered the office, and his expression was a bit solemn.

After Cao Xingyu saw Liu Ting's rare expression, a possibility automatically emerged in his mind: There is a high probability that there is an action on the two major takeaway platforms.

After all, the development of Shiwang brand is very good in all aspects, and there is no mistake.

What you have to know is that Liu Ting has grown rapidly, her vision and mentality have already been greatly improved, and a little bit of things will not make Liu Ting show such a gaffe.

In this situation, the only thing that can cause Liu Ting's reaction is that.

"What's the matter, sit down and talk slowly." After having a little clue, Cao Xingyu pointed to the sofa not far away in a hurry, and said faintly.

"Okay." Liu Ting nodded and walked quickly to the sofa. After sitting down, she quickly said:

"Mr. Cao, there is action on Mei Tuan!"

"Oh, sure enough." Upon hearing this, Cao Xingyu smiled immediately, not surprisingly, and knocked on Erlang's leg with interest, and asked:

"What action, talk about it."

It seems that Mr. Cao had anticipated this incident a long time ago... Seeing this, Cao Xingyu's calm and calm attitude made Liu Ting feel at ease.

And her gaffe just now was entirely due to the strength of the competitor's company this time!

That is Mei Tuan, a beautiful giant with a market value of more than 200 billion yuan!

It's not a trivial matter to think about being targeted by this kind of company.

Mr. Cao deserves to be Mr. Cao. Even for a large company like Mei Tuan, he can keep the appearance of being calm and gentle... If you change to someone else, you will be panicked long ago!

sighed in her heart, after a pause, Liu Ting spoke:

" President Cao, according to the information received, a lot of large red envelopes were distributed on the Mei Tuan APP this morning, and they were all over six yuan!

Basically, users who open the Mei Tuan takeaway app today will get a red envelope! "

"In addition, we also checked. Today, the nearby merchants on the Mei Tuan APP have seen substantial price adjustments, all of which are declining! The prices are now the same as what we have!"

"There is also a free delivery fee!"

"More importantly, I arranged for someone to test it. Whether it was a red envelope or a price reduction, these measures were only available to the merchants and users near the ten business circles we set foot in, and the scope was fixed by the other party from the background. It is obvious that the other party is here against us!"

For Shiwang Group, which has already set foot in the food delivery field, it is natural to pay attention to the dynamics of competitors.

Although Cao Xingyu didn't care and didn't make any arrangements, Liu Ting was very concerned about these. For this reason, she also set up a group to observe the situation of Mei Group and Are You Hungry from time to time.

Because of this, Liu Ting received a report from the person under her hand at the very first moment today.

"Is the price cut, red envelope, free delivery fee..." Upon hearing this, Cao Xingyu curled his lips and smiled:

"Red envelopes and free delivery fees are old routines. There is nothing worth talking about. They are very good at playing this."

"The only thing that's a little different this time is that they called on nearby businesses to cut prices. However, Mei Tuan must have to pay some price for this, otherwise those businesses would not be able to bear the loss by themselves for no reason."

"Maybe there are some things that have not been shown on the back, and the incentive measures for merchants and delivery staff are also uncertain."

Although no detailed information has been received, Cao Xingyu's guess is still very accurate.

In addition to what can be seen on the surface, Mei Tuan has indeed launched a series of incentives in private.

is similar to how many orders the merchant sold today, how much extra rewards, and so on.

After a pause, Cao Xingyu smiled and concluded:

"But in the final analysis, there is nothing new, it's the same set of burning money in the takeaway field before, and there is no innovation in various measures."

As for fixing the scope in the vicinity of the ten commercial streets covered by the Real King brand, there is no technical problem.

In the case of obtaining the user's current location, even red envelopes can be directed to people within a certain range for distribution.

This kind of thing that is fixed in a certain range is not the first time it appears. Instead, it is something that often happens in the food delivery platform. It usually appears when the platform is about to open up a certain market.

It is worth mentioning that the fixed range method is only a very basic way of promotion.

Going deeper, there are big data technologies such as identifying new and old users.

According to the user's usage, identify who is a new user, and then when the same location, distance, order, etc. are exactly the same, the price will be different.

For example, the delivery fee for new users is more favorable, the price for opening members is more favorable, and the red envelopes are larger.

is to accurately provide a series of discounts to new users, which old users cannot enjoy.

In short, it means buying the same goods and services on the same platform, and old users pay a higher price than new users.

The beautiful name is directional promotion. Actually, in professional terms, this is called ‘big data’.

Compared with the real business ‘Zaisheng’, it has become a ‘killing acquaintance’ in the online world.

is absurd, but it is a very common thing in the Internet, and it is ubiquitous.

It's just that it is difficult for ordinary people to find it, and what each platform does is also very obscure.

Who would do this kind of experiment after all?

In most cases, a person is just a mobile phone, and you can’t see it at all when you switch accounts on the same mobile phone, because the mobile device information has been recorded in the big data of the platform, and it will be processed according to the device. matched.

In this case, even if you are a new account, but the device has been registered or logged in to an old account, this type of device will be classified as an old user.

There are many similar concealment methods. Combining all these methods, it is naturally harder for ordinary people to find the tricky.

"Yes, looking at this posture, I just want to fight our price war!" Liu Ting nodded and said:

"In addition, there is a small change, their APP seems to have carried out a small update, allowing businesses to upload pictures and small videos through the background."

"Many of the businesses above have uploaded some pictures or small videos of the chef today."

"This type of business uploading pictures and small videos will have a small yellow circle icon with the word ‘安’ as long as they have been reviewed."

"Oh, ha ha." Upon hearing this, Cao Xingyu chuckled lightly and said:

"It seems that the pressure on them by public opinion is still useful, and the food safety issue has attracted their attention."

"In terms of their size and characteristics, it is difficult for them to copy our live broadcast format."

"On the one hand, the cost is too high. From the installation of the camera to the cost of online broadband, etc., it is a big expense. Without the equivalent profit, they are unwilling to pay the money. It is reasonable. ."

"On the one hand, it is difficult for the merchants who settled in to follow their arrangements."

"So I chose this ambiguous and cheapest way to show the attitude of the platform."

Speaking of this, Cao Xingyu commented:

"It's okay, although it's a bit perfunctory and coping with things, but at least there is something to do."

"Well, Mr. Cao, what shall we do now?" Liu Ting worried:

"If they do this, our take-out orders are likely to drop drastically! The huge increase in take-out orders that were originally expected will probably be interrupted by this."

"Should we stop the recruitment of the second batch of 1,000 distribution teams?"

"Otherwise, the number of return orders does not meet expectations, and the distribution team may be idle. We can consider saving labor costs in this area."

"Why stop? Continue to recruit according to the original plan." Upon hearing this, Cao Xingyu smiled and waved his hand, and said:

"If they are just like this and use the old model to fight a price war with me, to be honest, it would really disappoint me a bit."

"Huh?" Liu Ting opened her mouth, slightly surprised.

Shouldn’t you feel lucky and happy?

After hearing these words, her first feeling was that President Cao seemed to want the other party to increase their efforts?

A little dissatisfied with this old-fashioned behavior of the other party?

Think this is not enough excitement? !

Put more effort?

Ah, no, there are still people who think that the opponent is not strong enough? ?

What kind of mentality is this!

What the **** does Mr. Cao think!

Thinking of this, Liu Ting's mouth twitched.

Cao Xingyu ignored Liu Ting’s suspicious voice and continued:

"For us, their series of measures will not have any substantial impact on us."

"Don't forget, our core is our members."

"There are nearly one million members in hand, and most of them are residents of Beicheng District. With such a thick hole card, what should we worry about?"

"Let’s not say that members subconsciously choose us first."

"At the same catering price, we also have the advantages of delivery services and exquisite packaging, and compared to their pictures and videos that can be photographed, our live-streamed kitchen is more reassuring and practical. "

"Moreover, in this respect, we can also deliberately promote ‘prefabricated dishes’ and promote the concept of ‘prefabricated dishes’ to more people.”

"At that time, in order to eat fresher and more reliable food, how will everyone choose, I don't think I need to say more."

The pre-made dishes that Cao Xingyu said is an increasingly widespread thing in the catering industry today.

This is a new knowledge he learned when he studied the standardization of catering chain brands after he came into contact with catering shops.

What you need to know is that after more and more capital enters the catering industry, the concept of ‘prefabricated dishes’ has been enlarged.

Because of the existence of prefabricated dishes, it can save a lot of cumbersome work processes in the kitchen, and even some prefabricated dishes can be used without the chef, which saves time and speeds up the meal, but also saves some labor costs.

After all, capital is profit-seeking. How can the interests be maximized, they will go in which direction, anyway, the interests are paramount, and other factors are all clouds.

Pre-made dishes are actually a very big concept.

Among them, the well-known "cooking bag" is the kind that is poured out and heated in a microwave, and then topped with the staple food and packed into the lunch box. The meal can be delivered to the takeaway boy in a few minutes. , This form of food is called'instant hot food'.

This type is very common in stores that specialize in takeaway.

When you order a takeaway and you see a meal waiting for the rider to pick up the meal in a minute or two, there is no doubt that it must be ‘hot food’.

Among the pre-made dishes, there is also a kind of "Instant Cooking Food", which is different from the "Instant Hot Food" cooking package. This is cooked directly in the pot and does not need to be done. It only needs to be stir-fried a few times because of this. This kind of food is already completely processed.

The most common ones in this category are McDonald's and KFC.

The two types of ‘instant cooking food’ and ‘instant hot food’ are currently the two most common in the catering industry.

In addition to these two kinds, there is another kind of ‘ready food’, which is commonly referred to as clean dishes.

This kind of food has only been washed and cut, and is packaged according to the amount of dishes required for cooking, and the chef needs to process it by himself.

The last type is ‘ready-to-eat food’, which means that you don’t need to cook, you can eat it directly, like canned food, cold dishes, chicken feet with pickled peppers and the like.

The reason why Cao Xingyu will study this is because when the chain brand reaches a certain height, standardization is a move that must be taken.

The core of standardization in the catering industry is undoubtedly the prefabrication of dishes.

Of course, Cao Xingyu's final direction will not be'instant food' and'instant cooking food'.

There is no freshness in these two types, especially the ‘hot food’, the taste and texture are very poor.

Therefore, Cao Xingyu's future standardization plan is ‘ready-to-serve food’.

is to wash and cut all the ingredients through the supply chain, then distribute them to the corresponding stores in the same city, and finally cook on-site by the chef.

To put it in a simple way, it is to build a food washing and cutting center in each city to reduce the cost of this piece.

This piece belongs to a part of the supply chain.

Although the cost of this kind of food is much higher than that of the other two, the freshness of the ingredients is obviously stronger, and the final food tastes better.

However, these are some of Cao Xingyu's follow-up plans. At present, the Shiwang brand is still a bit too early to be standardized.

The reason why Cao Xingyu dared to propose pre-prepared dishes at the moment is that he knows that most of the markets on the market are ‘instant hot food’ and ‘instant cooking food’, and those foods that have been frozen for eight or nine days or even longer.

It is difficult for large-scale chain brands to have this situation, but it is hard to say that the kind of small stores that do takeaways.

"What President Cao said is extremely true!" Liu Ting instantly understood Cao Xingyu's intentions, and said:

"If the concept of pre-production is promoted, then people will definitely have more discussions about it, and then everyone will naturally support our full live broadcast of the kitchen! Eat more at ease!"

Speaking of this, Liu Ting suddenly realized: "I finally understand why Mr. Cao had to insist on this live video broadcast in the first place!"

"Because no one would be willing to invest such a large cost on this seemingly unprofitable thing!"

"Based on this, food safety is actually a trump card in our hands! The kind of king fried that no one else has, only our real king brand has!"

"Especially what Mei Tuan is doing this time to upload pictures, small videos, etc., on the contrary, it sets off us even more!"

"Hey, they have a problem with this move. Either they don’t do it, or it’s like us. Now that’s good, people have objects for comparison!"

"Hehe." Cao Xingyu smiled non-committal.

He didn't think so much at the time. He was just thinking about promoting food safety and building a better reputation. This was his starting point.

Cao Xingyu will naturally not deliberately explain it at this time.

After a pause, Cao Xingyu continued:

"Also, they are all individual stores. We are a mature and well-reputed chain brand."

"Which is better or worse, can you tell at a glance?"

"At the same price, no matter how you say it, we are always dominant."

"So there is nothing to worry about."

"Hmm!" Liu Ting nodded repeatedly after hearing this.

"Unless they lower the price below ours, it may still pose a certain threat to us." Cao Xingyu said:

"Otherwise, they would not have the advantage if the price is the same."

"The actual impact on us is very small."

"Hmm! This is the reason!" Liu Ting finally laughed when she heard this, and her previous worries were wiped out in an instant.

Just now, she really didn't want to be so detailed, she was completely scared by Mei Tuan's name.

Although Shiwang Group is developing very fast now, Shiwang Group can be said to be a little ant in front of the company of Mei Tuan.

And for the first time facing such a large company, Liu Ting's thinking was a bit shocked, which is excusable.

Cao Xingyu knows this very well, and he doesn't care about it either. Although Liu Ting has grown up very fast, she still needs some polishing in dealing with certain things, or directly in terms of vision.

This kind of thing is easy to say, and there is no need to deliberately cultivate, give more time, wait for more to see, naturally there will be improvement.

"However, I feel that their actions shouldn't be so simple." Cao Xingyu pursed his lips and muttered:

"With these, do you want to beat us? Scared us? What a joke!"

"What does Mr. Cao mean?" Liu Ting raised her brows, and tentatively answered:

"Maybe the other party will have another action?"

"Eight or nine out of ten, there will be more." Cao Xingyu nodded, guessing:

"Judging from the fact that they reacted so quickly this time, they have attached great importance to suppressing us internally!"

"Since it is very important, then there must be other players."

"It is impossible for them not to know that this ordinary method does not have much containment effect on us."

"Yeah." Liu Ting replied, showing a worried expression again.

Although she has seen Mr. Cao’s strength display time and time again, she knows that Mr. Cao’s family is also very strong, but after all, the other party is a well-known giant in the Internet food delivery field, or a company that has gone public with a market value of more than 200 billion US dollars.

If it is true, Liu Ting has no idea about the result in her heart.

And to compete with such a powerful giant, even if it is won, it is likely to be a miserable situation.

Cao Xingyu did not pay attention to Liu Ting's reaction, but fell into a thought, and continued to mutter:

"Furthermore, our core is offline stores, and their series of measures have no impact on our core."

"Ten thousand steps back, even if the online takeaway market is really taken away by them, it is actually irrelevant to our current situation, and it will not affect our popular offline business."

"In other words, we will not fall because of this."

"As long as the offline is still there, we will be able to open up the situation online sooner or later."

"For a company as big as Mei Tuan, it's not so obvious that the core issues are not obvious."

"It's true, their measures have no effect on our offline." Liu Ting nodded with sentiment.

"Forget it, I don't want to, soldiers will come to cover the water and earth." Cao Xingyu chuckled indifferently.

What do I want to do so much?

"By the way, is there only news from Mei Tuan?" After a pause, Cao Xingyu asked a little surprised:

"Are you hungry, isn't there anything over there?"

"Are you hungry, there is no movement at all!" Liu Ting replied.

"Oh..." Cao Xingyu pursed his lips, thinking about it.

Is it possible to be indifferent to this?

Or do you want to sit on the mountain and watch the tiger fight?

Take advantage of the fisherman’s profit?

Or is it simply that the efficiency is slow?

Judging from the moment, Mei Tuan's reaction speed and efficiency are indeed obviously better than Hungry?

"Boom boom boom!"

Just then, a knock on the door suddenly sounded.

"Come in." Cao Xingyu shouted.

As soon as the voice fell, there was a "click", the office door was pushed open from the outside, and then a beautiful figure walked in from the door.

is the girl at the front desk.

saw her walk to the front of the desk and report:

"Mr. Cao, UU reading , Mr. Liu, a group of people who claim to be Ant Financial came to visit, the first one who claims to be the market leader in Central China."

"Ant Finance?" Upon hearing this, Cao Xingyu suddenly raised his brows with an unexpected look.

Some folks like to call it Ant Financial, and some also call it Ant Financial.

is actually called Ant Financial Services Group.

Cao Xingyu is naturally very familiar with this well-known online financial company on the Internet.

The national-level APP Alipay under this company, he usually doesn't use it less.

Just, why did the people from Ant Financial come to their company?

The two sides haven't had any contact before this...

Cao Xingyu did not anticipate the occurrence of this scene.

"Ari is behind Ant Financial."

"Are you hungry, Ah Li is behind you."

After a little thought in his mind, Cao Xingyu was a bit aftertaste, and smiled:

"No wonder you are hungry? Nothing happened, it turned out to be such a thing!"

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