v2 Chapter 295： Honorary Store Manager of Real King Brand!

Chapter 297 Honorary Store Manager of Real King Brand!

"Oh, let's listen to it." Upon hearing this, Cao Xingyu immediately stopped his movements and looked up at the other party.

"The first team of the R&D Center Division has completed the function upgrade!" After Liu Ting reported, seeing Cao Xingyu's puzzled expression, she immediately remembered that Mr. Cao didn't know some of her arrangements, and quickly explained:

"Because this upgrade of our APP involves two major parts."

"One part is to increase the related functions of the preparation shop."

"The other part is the merchant entry function."

"After discussing with Zhan Wentao, we divided the current 40-odd staff of the product division into two groups, so that the two tasks can be carried out simultaneously, so as to maximize our efficiency."

"And the team that is currently developing related functions of the preparatory shop has completed the development work!"

"Oh, this way." Upon hearing this, Cao Xingyu nodded.

For these detailed arrangements, as the management team nowadays becomes more and more mature, he naturally doesn't need to worry about it.

"Is the function of the prep shop okay."

Cao Xingyu was not surprised by this.

In the final analysis, this function is actually very simple. It is to add a "Real King Preparatory Store" button in the functional interface of the Real King APP store.

Click this view button, you can jump to a new interface, and in the new interface, all the real king brand reserve store information is displayed in the form of a list, of course, only the name and a picture of a signboard are displayed .

If you want to see the details, you need to click on a single store to view the details.

Details provides some basic store information such as shop address, pictures, menu, business scope, etc., for members to view. In addition, there is also a voting function.

This vote is the one arranged by Xingyu Cao for members to vote for the shops they want to buy from the Real King brand.

In the main list, the display is also sorted according to this number of votes. The higher the number of votes, the higher the display.

In addition to these interfaces displayed to users, a related management background has to be developed.

In other words, the APP managers of Realking Group can dynamically add some store information in the background.

In the final analysis, this function is actually a combination of the most common small functions such as "addition, deletion, modification, and checking" in the software industry, and there is no too complicated technology.

In the case of working overtime, it took a little more than two days to complete this function. This speed is quite satisfactory.

"Good job." Cao Xingyu encouraged, and then asked:

"Our first batch of preparatory stores, what stage are they now? Can they open?"

"The decoration and other things are coming to an end soon, and the follow-up is the arrival of facilities and equipment. It is estimated that it will be opened in three or five days." Liu Ting responded.

"That's a pity" Cao Xingyu couldn't help but murmured.

App upgrades and launches the concept of preparatory stores. If the first batch of 68 preparatory stores can be listed, the effect will definitely be better. At least, interested members can immediately experience those preparatory stores.

Now there is no preparatory store officially opened, and 68 stores are being renovated.

It always feels weird!

Members want to visit the store and have no chance!

In this case, the result is definitely not the best!

The sensational effect will also be greatly reduced!

Thinking of this, Cao Xingyu fell into a thought. He wanted to see if there was any way to improve the impact this time. It would be better to make the IP of Real King’s Reserve Store a hit.

Since the first step has been taken, if you want to build this IP well, there is no reason not to make it better and more extreme. It will not waste the effort.

This is Cao Xingyu’s style of doing things. There is no such thing as perfunctory things that he decides to do.

Either don't do it, and if you do, you must work hard in a good direction.

Cao Xingyu still attaches great importance to this IP, as long as it is done well, it will become one of the signs of the Real King brand in the future.

"Is there any way to stimulate everyone's participation."

"At the same time, it can have some other effects and benefits."

After seeing Cao Xingyu lost in thought, Liu Ting, who already knew Mr. Cao very well, consciously did not speak any more, and stood by and waited patiently.

After a while.

Cao Xingyu raised his brows, thought of a good idea, and said: "This function will take another half a day to optimize."

"Add a concept of ‘title’."

"Huh? Naming? What do you mean?" Liu Ting suddenly didn't understand.

But subconsciously told her that Mr. Cao should have some amazing ideas this time!

"It's very simple. Haven't our first batch of preparatory stores open yet?" Cao Xingyu explained with a smile:

"In that case, why not use this opportunity to play a little more mysteriously?"

"And in the future, all of our pre-opening stores will actually have a pre-opening preparation period, so this gameplay can continue forever."

"And the naming I mentioned, as the name implies, is to let members name our preparatory stores! Let them name the store!"

"They can use their own names, or use names that have meaning to them, etc., whatever they want. Anyway, as long as they conform to the core values ​​of socialism, prosperity, democracy, civilization, harmony, freedom, equality, justice, the rule of law, and patriotism. , Dedication, integrity, and friendliness."

"Of course, the final store name has to be reviewed by us. It must be three-dimensional and can not cause any bad influence."

"If you want to get the opportunity to name this, you have to visit the store and find the addresses of our preparatory stores that are still under renovation!"

"The first member who finds the address of the preparatory store will get this opportunity!"

"Mr. Cao's brain is really unparalleled." After hearing this, Liu Ting couldn't help feeling a little shocked.

This idea

It's awesome!

If you can name a shop, let alone anything else, it sounds very attractive to ordinary people!

Not for everyone, but at least for some people, they are definitely willing to participate!

Nothing will be lost!

The sense of fun and participation is also full!

If you can find a few more, you can even create a chain brand that is related to yourself!

Although the real income of the shop has nothing to do with them, what they want is that brand!

Entertain friends in the future, you can easily pretend to be forced!

"Not enough." After saying this, Cao Xingyu added:

"Single naming, the attraction is a bit too weak, there is no substantial benefit, it is estimated that not many people will come to participate."

"With fewer people participating, the effect will be greatly reduced."

"Add some more measures."

"In addition to the right to name, some additional rights can be obtained."

"We can make a permanent "Honorary Store Manager" title and give it to each other!"

"This title will be included in personal profile information at that time, and it can be shown to everyone for viewing, and it can also be regarded as something that can be shown off to outsiders."

"And, after the preparatory store has truly become a store of our real king brand, the honorary store manager will directly put the store information in a prominent position, so that more people can view it."

“At the same time, as the honorary store manager of the store, he enjoys the permanent privilege of the store without queuing and the permanent 20% discount privilege of the store!"

"Hiss—" At the end, Liu Ting couldn't help but breathe in an air-conditioner.

Nowadays, the Shiwang brand is the most complained about, and the only thing that can cause some pitfalls is the long queue time!

Especially for some very hot shops, it is easy to queue for an hour or two!

It is conceivable that there is no need to queue up for this privilege. For many people, it is a very tempting privilege!

Not to mention, there is also a very well-known "honorary store manager" title!

You can also get a permanent 20% discount in this store!

Now that there is a 20% off right, only the first 100 spiritual shareholder members, the number can be said to be extremely scarce.

If you have a 10% discount, only those members who check in the top 100 in each new store will have it.

It can be said that discounts are a rare species in Shiwang brand chain stores. It is not like other chain brands that can be directly obtained with as much consumption and recharge as other chain brands!

Because of this, this also highlights the great value of the real king brand discount rights!

Not only enjoy the discount, but more importantly, this card!

And now add the two together, plus another title.

To tell the truth, Liu Ting couldn’t help but want to participate!

"Mr. Cao's business acumen is really amazing." Rao Ting, who has repeatedly experienced Cao Xingyu's surprise measures, still couldn't help but sigh.

"Haha." Upon hearing this, Cao Xingyu just gave a faint smile and continued:

"Software upgrade is the top priority, optimize the existing functions."

"First of all, for those preparatory stores that haven't opened yet, we need to give you some clues in the store information, and we can't let members search aimlessly like headless flies."

"In addition, members visit stores are done offline, and the function of filling in the address of our pre-stored store must naturally be placed on our APP."

"For the bottom of the detail page of each preparatory store, we provide a message board."

"For users to leave a message and fill in the address of the store and the name they want to be named."

"When our preparatory store is about to open, according to the time of the message, the first one to guess the address is the lucky winner of our store, who will receive our series of rewards."

"Okay, I'll make arrangements now." Liu Ting nodded, fully understanding.

But what Liu Ting didn't realize was that Cao Xingyu's move had a deeper intention that he didn't explicitly mention.

That is to increase the ‘interaction’ of the members.

To be more straightforward, Cao Xingyu is laying out a social scene with a ‘shop as the core’.

This message board is obviously a function with social attributes.

Although it is very rudimentary for the time being, it is undeniable that this is the first step for Realking's brand APP to take social interaction, making this APP not only a small tool, but also some minimal interactive functions.

According to Cao Xingyu’s idea, as long as this message board is ready in the future, in fact, a message board can also be launched under every official store.

Let every store develop into a small community.

Future members' opinions, opinions, comments, discussions and other aspects of the discussion and appeals of this store can be conducted here.

Of course, this is just a small idea of ​​Cao Xingyu that is not yet mature. For the time being, there is no way to follow this in practice, or that this idea is still a bit unrealistic.

Because there is a very important core, he has not yet thought of a solution.

That is how to increase the attractiveness of this small community so that members can't help but watch and discuss it every day?

After all, for the community, activity is one of the most critical indicators.

If the activity of members cannot be increased, then this small community does not have much meaning.

The scope of a single store is still a bit too small, and the number of people covered is certainly not enough. If you want to support this community, you have to let members discuss and exchange every day.

It's just a catering shop. When ordinary people don't go to patronize, it is difficult for ordinary people to take the initiative to pay attention to it. This is a very realistic problem.

"Community-oriented, let’s think about it later. It’s not a hurry. This time, I will try the water in the preparatory store first, and slowly launch some small social functions first, sowing the concept first, and then slowly adjust it according to the actual situation. Fumble and do it subtly." Cao Xingyu murmured in his heart, and did not continue to struggle.

I can’t make a big fat man with one bite. I just wanted to develop a social scene when I just started taking out. This is obviously not a practical thing.

Today's Real King Group does not have so much energy to engage in two such huge scenes at the same time.

Stabilizing the takeaway scene first is the most important thing right now.

"Mr. Cao, do I need to report to you about the progress of other things?" Liu Ting couldn't help asking when she was about to leave the office.

"Are there any other tasks completed?" Cao Xingyu asked casually after hearing this.

"Except for the upgrade of this preparatory shop, there is no more for the time being." Liu Ting responded.

"Oh, there is no need to report, you just need to keep an eye on the progress." Cao Xingyu waved his hand, obviously he was not particularly concerned about the specific progress.

On the one hand, it is out of trust in Liu Ting.

On the one hand, it is appropriate to let go of the people below to carry bigger chess.

After all, as the Real King Group develops and grows step by step, there will only be more and more things. It is impossible for him to keep an eye on the progress of everything, at best, to see the results when everything is about to be completed.

This is an excellent leader!

Cao Xingyu thought so in his heart.

After a pause, Cao Xingyu ordered:

"The extra upgrade of the preparation shop shouldn't be too much work. After it's done, let's go online as soon as possible. Then, let's see how effective our preparation shop is after its launch."

Although Cao Xingyu has a general expectation of the effect of this measure in his mind, it has not really been tested by the market, and there will still be a gap between the imagination and the final result.

"By the way, we can arrange for Xiaoye to post a related video at station B. On the one hand, it is to introduce to everyone so that everyone can understand our rules immediately. On the other hand, it is to actually operate and provide a process-based video. Come out, reduce the cost of learning for members and lower the threshold for participation." Cao Xingyu finally added.

"Okay, President Cao, I understand." Liu Ting nodded and turned to arrange.

Night.

Yuan Delun returned to the Mei Tuan headquarters.

A high-level meeting of the Mei Mission is in progress in a meeting room of the headquarters.

The people involved are still the executives of the previous Mei Tuan.

The issues discussed this time are still going on around the Real King Group.

At the beginning of the meeting, after learning about the measures taken by the Real King Group, the executives of Mei Tuan were shocked and felt a little helpless, and felt a little bit helpless.

After all, a permanent 1% rake is tantamount to completely breaking their business model!

No matter how you burned money before, no matter how you rob the market, there has never been such a situation!

At the meeting, everyone discussed the issue of not following up, because it is impossible to follow up the other party’s measures. If they promote this so-called 1% rake, the impact on Mei Tuan will be immeasurable. It can even be said to be unbearable!

Therefore, at the meeting, what everyone discussed and studied was what the Xie Group’s real intentions were to do!

Why do such a thankless and meaningless thing? !

In this regard, there have been discussions for nearly half an hour, but no one can tell why.

Even Mei Tuan’s well-known think tank, strong business ability, and senior vice president Li Huiwen, who has led Mei Tuan to achieve impressive results for many times, cannot understand the purpose of the Xie Group!

If there is no "permanent" word, these people can definitely understand that the Xie Group is burning money to grab the market. After all, they can wait until the market has been seized, and the commission ratio can be adjusted up again, and then it will be stable For harvesting.

This is also an Internet model that can be accepted by the world.

After adding the word ‘permanent’, it is tantamount to completely cutting off the possibility of burning money to grab the market!

This approach completely subverted the existing business models in their minds and exceeded their imagination!

Can't see any profit points in the future!

Finally, after nearly an hour of brainstorming.

A conclusion reached at the meeting is: The Xie Group is playing with fire and setting himself on fire! There is a pit in the brain!

Even Wang Xing and Li Huiwen agreed.

Because apart from this, I really can’t think of other reasons.

In the end, these senior executives also reached an agreement on the corresponding plan, that is, as long as the real king brand is really as they say is a permanent 1% commission, then they will ignore it, let the other party toss, and temporarily give up the market in Sansha City. !

Although Sansha is the capital city of the province, it can be called a first-tier city, but compared with the national market of Meituan, the lack of a market will actually not have much impact!

Anyway, this market is not letting competitors hungry, but letting a real king group that is destined to die in the future, it doesn't matter!

Furthermore, according to the model of Shiwang Group, are they really capable of covering the entire Sansha City?

It is obviously impossible!

So the market that was finally surrendered was actually the area in Beicheng District. At most, the Yueshan District in Hexi should also be included.

Two zones, the limit is too high.

Know that they don’t just want to let the market out, they even think they can go behind their backs and take the initiative to let the other party expand the market as soon as possible and accelerate their death!

In terms of merchants and delivery personnel, they are actively transported to them through some concealed methods!

In order to increase their costs!

Expand their money burning speed!

After all, on the basis of not seeing any profit points, the larger the counterparty, the faster it will burn money, and the faster it will eventually die!

After the natural death of Shiwang Group, the market in Sansha City will naturally come back.

Based on this idea, Li Huiwen also decided on another more vicious measure on the spot to speed up the death of the Real King Group!

That is to transfer 1 billion of funds to arrange a group of people from the company to participate in the so-called "Real King Brand Reserve Store" in their personal name!

Proactively provide funds to the other party!

After the decoration of the invested shop is completed, immediately apply for the real king brand to buy back!

Earn 10% a year!

Let Real King Group pay 300 million more!

This income, compared with the commission income of Rijindoujin, is actually not much in their eyes.

The reason why Li Huiwen did this is just to make the other party's funds drain more quickly!

And if it were not for worrying that Shiwang Group might not be able to make payments in the future, and that those shops might fall into Mei Tuan's own hands, Li Huiwen originally wanted to invest 5 billion in!

Smash 5 billion in, the other party will definitely die!

Because Real King Group is not only spending in this area, but the costs in other areas are also rising day by day!

Multiple expenditures are added together, that is a huge number!

If you continue to burn money like this, even if the other party is behind the Xie Group, Li Huiwen dare to decide that it will not last long!

However, although the idea is good, there is one thing to say. As to whether Shiwang Group will continue to establish a preparatory shop, Li Huiwen is still inconclusive.

After all, this preparatory store was prepared in response to their Mei Tuan acquisition of stores. Now that they have decided to stop buying stores forcibly, will Shiwang Group stop this measure with a high probability?

Li Huiwen is also not sure about this, but this does not prevent him from arranging for this matter.

Maybe Shiwang Group has not cancelled this measure out of a cautious attitude, then they can use this to cause a big blow to Shiwang Group.

"It can last for six months, or as short as one or two months. This so-called real king brand will automatically disappear in Sansha City. With the 1 billion yuan we invested this time, there is a high probability that we will not get the so-called rise. 10% of the proceeds, but those shops can become our bargaining chips to recapture the Sansha City market in the future!" This was the closing remark given by Li Huiwen at the end of the meeting. U U Reading www.uukａnshu.com

I have to say that Li Huiwen's calculations are still quite far away, and even the new round of market competition in Sansha after the collapse of the Shiwang Group has been taken into consideration.

A blink of an eye, a day passes quietly.

It was less than 10 o'clock the next morning. After many days, a system message was pushed again in the Realking brand APP!

This time is still APP update notification!

In this update information, the members are introduced in detail to the news about the Real King Reserve Store and the gameplay of ‘naming’.

As soon as the news came out, there was a sensation in an instant!

"Fuck, what prep store does the Real King brand have?! Can you still play like this?!"

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(End of this chapter)