Chapter 296 You cannot live by committing sins.
It's no wonder Yuan Delun's reaction suddenly became so intense.
To know the permanent 1% rake, this is undoubtedly a complete disruption of the current market rules and established business models in the food delivery field!
And every business model is not imagined out of thin air, but after a long period of continuous exploration, trial, experimentation, and practice, a mature business model that can be recognized by the world can finally be formed.
It has been twelve years of development in the field of Internet food delivery platforms before finally forming the current business model, which is mainly commissioned and supplemented by online advertising and promotion!
If the rake is directly cut off, it is undoubtedly a complete subversion and overthrow of this business model!
And what you need to know is that Mei Tuan and Ele.me have been playing for so many years, or when there are more takeaway platforms competing to grab the market, they are at best burning money on red envelopes.
During the period, it can be said that I have used various methods, but I have never done anything about the commission.
Even if the commission money is sent to the merchants in the form of subsidies, the merchant commission will not change.
The reason why the two parties can develop such a tacit understanding without any communication is because rake is the foundation and future of the food delivery platform!
Both sides know that no matter how much they fight, they can’t destroy their foundations.
After all, cultivating merchants to accept such high commissions, and accepting this form, it will take time.
Now everyone has finally accepted the fact of rake, so naturally there is no reason to break it.
From the perspective of merchants, others may not understand how attractive a permanent 1% rake is, but Yuan Delun knows it well.
It is no exaggeration to say that if a 1% commissioned takeaway platform popped out at this time, then Mei Tuan and hungry would both die!
The millions of merchants on the two platforms have to run away in an instant!
It's not the kind of contract that is temporarily inseparable from signing a contract with the platform.
As long as anyone can go, no family will stay!
And if all the merchants are gone, then the takeaway platform’s biggest reliance, income source, traffic protection, etc., will naturally be gone!
"It turned out to be the real king brand", after hearing what Cao Xingyu said just now, Xiao Lin suddenly realized!
He actually heard this 1% rake gossip before!
He hasn't taken it seriously yet!
did not choose to report up!
After all, a permanent 1% rake, which sounds absurd!
Who would have thought, it turned out to be true!
After hesitating again and again, Xiaolin decided that he had to report the matter to Yuan Delun.
Otherwise, this time he has made several mistakes.
This is a big mistake, but if the leader looks back and investigates it, he will definitely not be able to take it away!
Xiao Lin approached Yuan Delun and whispered:
"Mr. Yuan, I just got news in the morning that a group of people are talking with merchants about entering the platform, and the scale is quite large."
"It seems to be a permanent 1% rake."
"I'm still investigating which platform it is, and I want to wait for the investigation to be clear before reporting to Mr. Yuan. I didn't expect that it was Real King brand doing this."
Obviously, Xiaolin took a trick at this time. He didn't say that he learned the news two days ago, but only learned it in the morning.
In this way, there is a high probability that the leader will not hold him accountable.
"It turned out to be true?" Yuan Delun couldn't help taking a breath after hearing this.
He was still thinking in his mind if the young man in front of him deliberately said these things to scare him when he was frustrated.
The result was not expected, the other party has already taken action offline!
Have started to contact the merchants for negotiation!
Then naturally you can't do anything!
"Why?" After a pause, Yuan Delun said with a gloomy face:
"Just to grab merchants with our Mei Tuan? To grab market share of the takeaway?"
"But what use can you take away the merchant in this way?"
"Without the core income of rake, no matter how big your platform is, no matter how many merchants and users there are, what is the point?"
"In the end, no money will be made at all!"
"In the final analysis, you are a tactic of killing an enemy with a thousand and self-defeating, it is meaningless at all!"
"And you are destroying the business model that the food delivery platform has built up so hard for a long time! The shameful act of completely disobeying the market rules!"
"Hehe, is this really anxious?" Cao Xingyu smiled and asked back:
"What does non-compliance with market rules mean?"
"Oh, in your eyes, your Mei Tuan is the market rule, right?"
"Everyone has to play according to the rules you set?"
"Not complying is shameful behavior?"
"It's ridiculous!"
"Young people, you are digging your own graves!" Yuan Delun spit out lightly.
At this time, he has calmed down from the shock just now.
Before, he was a little panicked by this sudden shocking news.
Actually, after calming down and thinking about it, it is not as serious as expected.
After a pause, Yuan Delun opened his mouth and continued:
"You use this kind of trick to grab merchants, even if you grab all the merchants on your platform, what's the use?"
"Under the permanent 1% rake, it is impossible to adjust this rake ratio in the future, then you are destined to see no profit in the future."
"Without benefit, what do you use to support the increasing traffic costs? How to support the maintenance cost of the platform? How to support the huge distribution team?"
"I have to say, your actions are really stupid!"
"Oh, isn't it?" Cao Xingyu smiled disapprovingly.
For what Yuan Delun said, Cao Xingyu naturally agreed. The other party’s words were very reasonable and in line with the current actual situation.
According to the current business model of the food delivery platform, cutting off the revenue from the commission is indeed not far from death.
But, again, if you want to break an already formed business model, the best way is naturally to start from the core and re-enact a new rule, which can have the greatest counter-effect.
As for the issue of profit, Cao Xingyu is not in a hurry.
Supported by system subsidies, there is still a lot of time left for him.
He can wait until he monopolizes the market, and then it is not too late to slowly explore a new business model.
This is where Cao Xingyu's confidence lies.
He doesn't believe it anymore. The food delivery platform really only has the business model of commission?
"You guys, it's just speeding up your own death! Why bother!" Yuan Delun sighed and laughed:
"Do you think that the existence of a business model can be established at will?"
"The commission is so high, there is naturally its reason. If you want to maintain the normal operation of the platform, you must do this. This is the correct business model that has been established after a long period of exploration."
"If you break this rule, it will damage the ecology of the entire food delivery field!"
"Combined with the cost of your previous preparation stores, plus this 1% commission, when a large number of merchants pour into your platform, there will be a surge in users, a surge in orders, etc. These aspects require related supporting facilities. Support, such as technology, distribution, server broadband traffic, etc., this is not a small expense!"
"There are so many holes to be repaired, but there is no benefit, aren't you just looking for death?"
"Can you not understand such a simple truth?"
"Thank you, Mr. Yuan, for your kind reminder." Cao Xingyu smiled, he probably understood Yuan Delun's thoughts.
The other party is not optimistic about this model, which is obvious.
And the other party can say so much, of course, it cannot be out of good intentions.
After all, the two sides are now on opposite sides, how could they give you advice?
Therefore, the other party said so much, its real purpose is nothing more than to dissuade Shiwang brand's 1% commission.
Because of this disruptive move, the existing business model of the foreign sales platform has been hurt too much!
Especially for those merchants who have accepted high commissions, it will completely change their attitude towards high commissions!
The potential impact will be quite large!
It might even cause a wave of public opinion!
"It seems that you really didn't hit the south wall and didn't look back. This time, you let me deeply understand the true meaning of the phrase'self-inflicted and not live'. This time it is a worthwhile trip, ha ha." Seeing Cao Xingyu Yuan Delun took another look at Xie Qing after his attitude. After seeing that the latter was also a nonchalant attitude, he understood completely, and said:
"It seems that you want to pull our Mei Tuan into the water before you die this time."
"If you hold this kind of abacus, then I can only tell you that you are thinking too much."
"Permanent 1% rake, we will definitely not follow up."
"It's a big deal, Sansha City, this market will be let to you first."
"I want to see how long you can hold on."
"Ah."
After a last sneer, Yuan Delun lost the interest in continuing the conversation, got up directly, and walked towards the door of the conference room.
And several other Mei Tuan employees saw this and hurriedly followed.
"Want to see how long I hold on" Cao Xingyu murmured:
"Then you may not see the result when you die."
As soon as he walked out of the Shunjie Building, Yuan Delun immediately called the Mei Tuan CEO Wang Xing and gave a complete report on the situation here.
"Is there anything like this?" Wang Xing couldn't help but stunned after listening to Yuan Delun's report.
Whether it is Real King Group’s hard-line attitude towards its own stores, or preparatory stores, or whatever permanent 1% commission.
Any one of these things completely exceeded Wang Xing's expectations. He never thought that it would turn out to be this situation in the end.
"What exactly does the Xie Group want to play?" Wang Xing murmured:
"How much money do you have to spend in doing this? The key is that there is no future at all! When did the investment style of the Xie Group become like this? There is no law at all!"
"President Wang, I think we can ignore this real king group, this company is all crazy!" Yuan Delun expressed his thoughts:
"They have invested wildly in all aspects regardless of cost, but can't see any stable and high revenue point. In this case, the final outcome they face must be large losses, bankruptcy and bankruptcy!"
"No matter?" Wang Xing pursed his lips, and muttered, "No matter it is indeed a good choice."
There is no doubt that the Real King brand is not looking very good now, but this is a situation that is built on the basis of surrendering huge profits.
From the store’s uncharacteristic management measures, to the input of various labor costs, to an additional 10% increase in the purchase of stores, and even the entry of merchants.
Pick out any thing, as long as you are a normal person, you can see the problem.
That means there is no profit point!
has to rely on a steady stream of funds to support!
It’s hard to say, the Real King brand is now a castle in the sky. As long as the funds are cut off, it will collapse immediately!
Wang Xing naturally saw the problem at a glance, but.
"We have to let go of the takeaway market in Beicheng District, Sansha City" Wang Xing sighed.
If the 1% rake measures are not followed up, or similar subsidy measures are not introduced, the loss of the takeaway market in Beicheng District is almost a certainty.
"President Wang, the other party has resorted to this kind of trick that harms others and self. In fact, we can't stop this." Yuan Delun answered:
"After all, we can't reduce the rake, even if it is reduced, it is less than 1%, the key is to permanently 1%!"
"What's more, if we really introduce this measure in Sansha City, it will cause a shock to our huge national market!"
"What do merchants in other cities think if they know about this?"
"There will be no way to explain and reassure then!"
"Also completely disrupted our current model!"
“So, the market here in Sansha City might as well simply give up temporarily, let them toss first!”
"Let them fend for themselves!"
“As long as we wait for a long time, we don’t need to act at all. They will naturally collapse. Their model cannot last long! The faster they expand, the faster they die!”
"Could it be possible that the Xie Group can sell all of its assets to this matter?"
"The impossible!"
"So I think it’s not worthwhile to spend too much energy for such a short-term model!"
"This is what I think is the best way to deal with it at the moment."
Hearing this, Wang Xing responded:
"What you said really makes sense."
"However, this matter has to be discussed in the long term. Since the Xie Group dared to do this, it is unreasonable that they can’t understand such a simple truth, right? Seeking a dead end? Too much money?"
"No."
"Although I have not had deep contact with the Xie Group, it is impossible for such a large enterprise that has grown up for nearly 30 years to make such obvious fatal mistakes."
"I feel that there may be some unknown secret behind it"
"Okay, I'll discuss this with Lao Li first. Come back to the company first."
"Okay." Upon hearing this, Yuan Delun nodded in response.
Yuan Delun disagrees with Mr. Wang’s remarks.
What other secrets are there for such obvious things?
has a permanent 1% rake, can it still be played?
Obviously, Yuan Delun thinks that Mr. Wang’s worry is a bit redundant.
Nevertheless, he naturally wouldn't say more, just express his thoughts clearly.
After Yuan Delun and his party left.
Cao Xingyu arranged for the person to sign a new lease contract with the four landlords.
With the signing of the new contract, the Mei Tuan's scramble for stores this time can be regarded as an end.
Cao Xingyu is quite satisfied with the final result.
Except for not building a few shops with sky-high rents, other strategic goals in his plan have been successfully achieved.
If there is no accident, Mei Tuan should not think too much about Real King's stores in the near future.
And judging from Yuan Delun’s performance, there is a high probability that Mei Tuan will not make any more moves in the near future.
Mei Tuan should think about letting their real king group go to their own fate.
After all, Shiwang Group’s current stalls are getting bigger and bigger, and the costs in all aspects are getting higher and higher.
The key problem is that there is no visible profit point!
In this situation, any normal person can have an accurate judgment.
Or to be precise, it is the emergence of any new business model that cannot be accepted and recognized in the early stage.
Just like 360 when it launched free anti-virus software, those giants in the anti-virus software field are just like a joke. They think that this road is simply nonsense, and there is no profit point at all. How can they survive?
Everyone thinks 360 is just a mess, it won’t last long!
In this regard, no giant in the anti-virus field has taken any action, and wants to wait for 360 to fend for itself.
But in the end, it hit everyone in the face severely.
When they reacted later and wanted to follow up, it was too late. The market was completely in the hands of 360, and after monopolizing the market naturally began to explore new profit models. , And alive is quite moist.
In the early years, it was even one of the existences that could compete with penguins in China.
The 3Q war was a national sensation.
Looking back, in fact, Cao Xingyu also prepared for the worst.
That is even if Mei Tuan really followed up with the 1% rake, he actually didn't panic at all, and he was already ready for it.
As for what kind of back hand, whether this back hand can be used, it depends on the follow-up Mei Tuan's reaction.
After solving the matter, Cao Xingyu chatted with Xie Qing for a while before returning to his office.
Not long after sitting, Liu Ting pushed the door in from outside, walked to the desk, and reported:
"Mr. Cao, good news!"
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(End of this chapter)