v2 Chapter 308： Food takeaway is about to roll up!

At this time, it was on a side street next to the commercial street of Dream City.

Zhang Jianhui is the owner of Mala Tang, who runs a small shop of about 30 to 40 square meters.

With the recent rise of the Dream City commercial street, although his shop is only on the side street, the increase in the flow of people in the past has made his shop business a little better than before.

This is due to the fact that the Real King brand does not operate Mala Tang shops in the Commercial Street of Dream City.

Of course, even if there is, his business will actually be better than before, which is certain.

Because of the increase in the flow of people, it will benefit him more or less, especially the side street where his shop is located, which is one of the key routes to the commercial street of Dream City on foot.

Just now, after receiving a call, Zhang Jianhui's face was full of surprise, as if he had learned an unbelievable news.

Immediately afterwards, he hurried to a shop next to him that he knew well, which was a shop that operated a steaming restaurant.

"Lao Wang, have you heard? There is a take-out platform called Real King, which only pays 1 commission to the merchants! And it is permanent!" Zhang Jianhui went straight to a middle-aged man and shouted.

"I heard, I just received a call!" The owner of this steaming restaurant who was called Lao Wang, saw him respond:

"Before, a group of people contacted me and said something about a raid. I was still wondering if someone was playing a prank and teasing me."

"I wonder if there is such a takeaway platform?"

"Unexpectedly, it turned out to be the platform launched by the Real King brand!"

"Yes, I thought who was joking with me before!" Zhang Jianhui nodded:

"The commercial street of Dream City next door has been so popular recently, isn't it because of the real king brand?"

“I’ve heard customers talk about it. It seems to be a member system of theirs. At the same time, they can also order takeaways from the real king brand. Unexpectedly, their vision is not only to make takeaways from their own brands, but also to let third parties. Merchants also settled in!"

"Well, I feel too deeply about the Shiwang brand. I almost saw it rise in a short period of time with my own eyes." Lao Wang said with emotion on his face:

"Originally, the daily flow of people here is also the surrounding residential residents. With the development of the Real King brand, many people's congresses deliberately come over!"

"For us, although the traffic is from the Shiwang brand, it also allows us to get some soup, not to mention, in fact, we have to thank the Shiwang brand."

"Yes." Zhang Jianhui nodded with deep approval:

"It's like there was only a few hundred people traffic per day, but suddenly increased to ten thousand twenty thousand. Some of them will always come to our store, so that we can get a piece of the pie."

"So, I may not believe it when I switch to another platform to launch 1 rake." The old Wang said seriously:

"But switching to this real king brand, I think it should be true!"

"Compared with their various management measures that subvert the three views of people, it is really nothing to get a commission from 1 to 1!"

"Listening to what you mean, you seem to be going to settle in?" Zhang Jianhui asked with a smile.

"Sure! I'm tired of Mei Tuan and hungry a long time ago." Old Wang curled his lips:

"Every single order will draw me 25, why?"

"My steamed vegetables are originally a small business, and the net profit per order may be between 3040."

"Being so drawn by them, they took away most of my profits!"

"In addition to the 3 yuan red envelopes that are sometimes given out in order to get good reviews, the profit has been getting lower and lower!"

"Every day from morning to night, I will earn a lot of hard work after my exhausted life. What's the matter?"

"If it weren't for no choice, I wouldn't choose them!"

"Well, indeed." Zhang Jianhui nodded and smiled:

"Then you don't think about it anymore? Maybe Mei Tuan and Hungry will follow up this measure immediately after getting the news? Or maybe they will implement the same subsidy measures."

"Consider a hammer." Old Wang curled his lips in disdain:

"Even if they follow up, it will only be temporary. The real purpose is to suppress the King brand!"

"When the Shiwang brand is removed, sooner or later they will adjust the commission back to the original state!"

"They will never shout out the slogan of permanent 1 rake!"

"I've been fooled by this kind of capitalist routine once, but do I want Lao Tzu to be fooled a second time?"

"Dreams!"

"Same as I thought." Hearing that, Zhang Jianhui smiled: "Now that the real king brand has called out the permanent 1 rake benefit, judging from the attitude that their brand has shown before, this 1 rake should be reliable."

"But I think a little deeper than you, not only because of this aspect, I want to enter their platform."

"Because in fact, when the Tianshiwang brand launched the takeaway a few days ago, I started to worry."

"Their prices are so cheap. I heard that the quality of the food is good. In this case, the launch of takeaways actually has a considerable impact on us."

"At least in the takeaway market, people who order takeaways around here may be rushing to their platform."

"Over time, as their popularity gets higher and higher, they will eventually become a monopoly on the takeaway market!"

"You mean, Mei Tuan and Are you hungry will lose their market share in this segment? Was it robbed of the real king brand?" Lao Wang interjected.

"Yes! The price of their real king brand is cheaper and the quality is better. As time goes by, the more people know, those people will slowly switch to their platform sooner or later!" Zhang Jianhui nodded:

"I don't know if you have observed and paid attention recently. Anyway, the order volume of my store on Mei Tuan has dropped by nearly 30% compared to before!"

"You know it's only a few days ago!"

"If this continues, the Shiwang brand may not be able to affect the overall market of Mei Tuan and Ele. However, at least the ten business districts covered by the Shiwang brand will definitely be monopolized by them!"

"People nearby will gradually move to the Real King brand!"

"Well, indeed, my order volume is also much less than before." Old Wang nodded heavily:

"In this way, the takeaway market in this area must be fully controlled by the Real King brand."

"Unless Mei Tuan and Ele.me can also follow up on this measure and compete with the Shiwang brand in the market."

"It's difficult to follow up." Zhang Jianhui shook his head:

"The volume of those two platforms is too large, is it just to make a rake 1 plan for this city?"

"Unrealistic, this is tantamount to arousing the anger of other businesses who have already complained."

"Furthermore, as you just said, even if they follow up, they are at most temporarily launched for suppression. These blood-sucking capitals cannot be so kind to give us profits."

"When the Real King brand is destroyed by them, they will only intensify and **** blood from us."

"Not only you and I can understand this simple point, but other businesses also know it well. I think everyone should know how to choose."

"I say so, but I still tend to have some actions on those two platforms. It is impossible to let the market out like this, right?" Old Wang guessed.

"Well, I'm not so sure about this, but what is certain is that the action of the Real King brand this time has disrupted the already foregone conclusion of the takeaway market. Moreover, I have decided to enter the Real King brand. "Zhang Jianhui analyzed:

"In fact, to be honest, we don't have much choice. To put it ugly, we can only enter the Real King brand now!"

"Oh? What do you say?" Old Wang raised his eyebrows curiously.

Hearing this, Zhang Jianhui continued: "It is undeniable that as the reputation of the Shiwang brand is getting bigger and bigger, the passenger flow is increasing. Now we can get a little soup offline, but after they launch their own takeaway, It will greatly divert customers and allow many offline customers to go online."

"This actually greatly reduces the flow of people who line up offline."

"By that time, they are fully capable of eating those customers offline, and the possibility of being missed by us is getting smaller and smaller."

"Well, this is true." Lao Wang nodded, "Others may not be able to feel it, but for those of us in the stores next to the Real King brand, the feeling in this respect is quite profound."

"So, I have been struggling with a problem." Zhang Jianhui said concisely:

"Should we transform?"

"Transformation? Don't you do it?" Lao Wang was startled by the other party's unprovoked words.

"No, it's not." Zhang Jianhui waved his hand: "The transformation I'm talking about is like the Real King brand."

"Set the price lower, and do it in the direction of small profits but quick turnover."

"Look at their current business, it's really not so popular."

"It's not the same. People must have capital behind them. Take a look at the speed of their expansion." Old Wang shook his head and smiled:

"It's like us small people doing business."

"You really do like them, maybe your business will get better, but you will also have to be exhausted, and you won't make much money in the end. Why don't you go to work!"

"Well, this is also something I don't understand." Zhang Jianhui replied: "We set up our own store and do it ourselves. The cost of manpower is still relatively low."

"But their Real King brand heard that every store has a large number of service staff. Can they really make money by doing this?"

"I can't read it at all!"

"However, after seeing their 1 rake, I feel that transformation is an imperative thing!"

"Oh? Where do you start?" Old Wang asked.

"If you don't transform, then even if you enter the real king brand, you will not be competitive." Zhang Jianhui analyzed:

"Because the members of the Real King brand are used to cost-effective meals. If the price is too high, we won't have an order at all!"

"This situation is not necessarily a good thing to settle in, but we have also become a foil for Real King's brand stores!"

"Therefore, I think the commission of Real King Brand 1 is a godsend opportunity for our transformation!"

"We can fully consider pushing down our prices on the platform to enhance our competitiveness!"

"Anyway, don't we also do the 20-plus rake in the past?"

"Now it's a big deal to hand over the original 20 rake to the customer, and then pick out a few points from it. For us, this is also a stable and profitable business! At least it is better than our current situation!"

"Well, too, I didn't notice if you didn't say it." Lao Wang pursed his mouth and nodded:

"I just looked at their 1 rake benefits and ignored the quality of their own stores under the Real King brand."

"If we continue to settle in in the past, even if we settle in, there will be a high probability that there will be no orders. If there is no order, then the commission of 1 will be air and worthless."

"Therefore, we have to make some changes in the price, at least to make customers look a little bit single desire."

"Yes." Zhang Jianhui smiled and said:

"I feel that the real king brand 1 rake is to give us room for survival."

"Otherwise, if we settle in or not, in fact, there is no difference at all!"

"Speaking of which, does the Shiwang brand give us a way to survive?" The old queen realized afterwards.

"Isn't this the current situation?" Zhang Jianhui smiled: "Their real king brand is so strong now, even if you don't give a rake policy of 1, we can't do it for a rake of 10, right?"

"And to be honest, I feel that they don't pay much attention to the issue of whether we can settle in or not."

"Because they already have so many shops!"

"In this case, we can still give us a commission of 1, which is considered to provide us with a way to make money for free!"

"Yeah, what you said is true." Old Wang nodded heavily and said: "The low commission, so that we can also lower the price, and it is possible to compete with them."

"Otherwise, our pricing would not have any advantage in front of the real king brand."

"just"

"We have lowered the price, it will definitely steal their business!"

"Such a simple truth, we can all understand, how can Shiwang brand fail to understand?"

"Isn't this cultivating competitors?"

"Let us rob them of their customers for no reason. There is no benefit at all. What's the picture?"

"I don't know, this is something I don't understand at present!" Zhang Jianhui sighed: "Perhaps this is capital, a new way of capital."

"There is no such thing as a good thing, and the Shiwang brand will actually do it?" Old Wang guessed: "There may be some pit behind it."

"Who knows." Zhang Jianhui curled his lips: "The matter has reached this point, how would you choose?"

"It's impossible to refuse 1 rake, right?"

"If we refuse, then we are basically not far from closing the door."

"Because it can be expected that most people will choose the platform of the Real King brand!"

"Because whether it is online or offline, as long as you are around the real king brand, as long as you want to survive, you can only choose to follow the rules of the real king brand."

"Otherwise you will be eliminated!"

"Unless you get out of this range and go to another place to operate!"

"I know what you mean, but I don't know if there will be any pitfalls in the follow-up of the Shiwang brand." Old Wang worried:

"After all the catering shops in this neighborhood are settled, will they try to **** blood from us like other platforms?"

"Know that the sky won't jump pie!"

"There is a high probability that there will be pits." Zhang Jianhui responded: "But I just asked on the phone that this permanent 1 rake will be written into the contract, and the contract will also clearly state that there will be no other forms of enforcement in the future. Fees."

"If there is a mandatory fee, we can all cancel the agreement unconditionally."

"In other words, even if there is a pit in the back, we can withdraw in time."

"For us, there is actually no loss."

"That said, I can really consider trying it." Lao Wang nodded: "The immediate benefits are real, and lowering the price of takeaways may make business a lot better."

"Well, I'm going to take the business license and other materials to their company headquarters to sign the contract. Will you go? Let's go together." Zhang Jianhui invited.

"Go, and ask about the situation in person." Old Wang answered, "If it's really a 1st commission, then try it!"

Similar scenes are being staged one after another on the side streets near the ten commercial districts covered by the Real King brand. UU Reading www.uukANAshu.cóm

More and more stores have received consultation calls from the staff of the Real King brand, and the permanent 1 rake has immediately aroused a great deal of heated discussion.

Especially around the motives and purposes of the Shiwang brand, a heated discussion arose.

Obviously, the seemingly unprofitable move of the Real King brand has left many people confused and confused.

But I have to say that the allure of permanent 1 rake is beyond the past. Under these attractive conditions, most businesses have decided to give it a try.

Even if there are any problems in the end, you can quit, right?

Small merchants and hawkers like this are more concerned about immediate profits.

What's more, the current situation has become more and more severe. At least in the surrounding areas where the Real King brand radiates, the owners of those catering shops feel a lot of pressure from competition.

If you don’t try to make some changes, there is a high probability that you will be eliminated. It is just a matter of time.

And the current commission of 1 gives them a chance to change. In terms of stepping back 10,000 steps, at least it will not be worse than they are currently being commissioned by the food delivery platform by more than 20.

This account is still very easy to calculate.

Based on this, a large group of people have rushed to the headquarters of Real King Group.

According to the normal take-out platform practice, it is possible to apply online. This means that the time is too tight this time. No matter how fast the software upgrade of the Real King Group, it is impossible to achieve that perfection all at once. It takes a time to iteratively upgrade.

However, because of this, the front desk of the headquarters of Real King Group, which was deserted after completing the 3 billion goal due to consulting services, once again attracted a large flow of people!

The grand queue at the headquarters happened again!

The crowds in line were whispering and discussing one by one, and the whole scene looked very lively!