v2 Chapter 341： Big plan! (Down)

Cao Xingyu is not worried about money.

Let's talk about the overall planning and decoration design first.

At that time, he can choose some important and currently available floors to decorate first according to the financial situation.

It can be done while developing.

Anyway, this thing doesn't have to be done in one step.

This is Cao Xingyu's plan.

After all, the office area of ​​more than 600,000 square meters, a super large office space that can meet 20,000 people's office, leisure and entertainment, is designed with high standards and specifications, and the decoration cost is definitely not a small amount.

Plus some high-end office appliances, decorations and other soft furnishings.

To be more conservative, calculate based on two thousand per square meter, and the overall renovation cost will have to exceed 1 billion!

Even higher is possible!

It must be unrealistic for Cao Xingyu to spend so much money now, and it is impossible for him to invest a large sum of money in this early stage.

Cao Xingyu also understood in his heart that 20,000 people are just a long-term expectation, and the Real King Group still has a long way to go to reach that height.

It is also impossible for him to decorate the office space of 20,000 people when there are only a few hundred people. There is no need for that.

The best way is to do it slowly, first finalize and plan the overall framework, so that there will be a clear direction in the future. This is Cao Xingyu's true intention this time.

"Okay." After hearing this, Liu Ting naturally wouldn't say anything more when he heard Mr. Cao say that there is no need to worry about funds.

"Next is the Real King Hotel." Cao Xingyu pursed his lips and continued:

"This time the appearance of the hotel, we can just use this opportunity to adjust our strategy."

"To be precise, this is a step we will go out sooner or later!"

"That is, add categories!"

"Let our APP no longer be confined to the catering field, and no longer confined to chain stores!"

"First of all, on our Realking app, adding hotel categories so that our members can book hotel services directly on the app!"

"At the same time, add an entertainment category to divide our entertainment stores into the entertainment category! Entertainment stores also provide some online booking functions!"

According to the field of assets and the attributes of stores, this step was planned by Cao Xingyu.

It's just that I haven't done it before. First, time is tight and the task is heavy, which is relatively less important.

Second, when the APP was launched, there were only 4 stores in the entertainment industry, and there was no need to separate them into categories.

But right now, with the full acquisition of Dream City Commercial Street, the entertainment industry has reached more than 20 stores.

Coupled with the emergence of hotels.

Let Cao Xingyu think that it is time to put the classification of things on the agenda.

In his vision, in the future, all assets of Realking Group, as long as they are open to members, will all appear in Realking APP.

It's the same as the app of the local life style nowadays.

To put it simply, Shiwang APP will be an APP that covers all aspects of clothing, food, housing, transportation, eating, drinking and playing!

Cao Xingyu’s ultimate goal is that as long as he becomes a member of the Real King brand and owns the Real King APP, he can solve all his daily needs in one stop!

This goal can be said to be quite large, and it will even make people feel very shocking!

Because of such a platform, it is unique in the whole country!

You should know that Cao Xingyu doesn't just want to build a third-party platform like ‘local life’, the merchants on that kind of platform are all settled merchants!

What Cao Xingyu has to do is self-employment!

All the shops, hotels, or other types of businesses in the APP are all based on their real king brand!

Whether there are third-party merchants stationed there will not have any impact on Realking APP.

Don't rely on external merchants, and rely on your own efforts to provide users with one-stop life services. One can imagine how exaggerated this goal is!

Countless people will be shocked if you say it!

"Okay President Cao." Liu Ting nodded in response.

She was not surprised by this increase in classification. After all, with the increasing number of stores and assets of Real King Group, the addition of classification on the APP can better allow users to filter the services they need.

"First of all, the first point, Real King Hotel must be included in the scope of our Real King brand membership card all-in-one card!" Cao Xingyu pursed his mouth and said:

"In addition, the hotel's business strategy needs to be adjusted."

"Five-star hotel, the price is too expensive!"

"The daily occupancy rate is too low!"

"There are more than 400 guest rooms. Rather than leaving them to waste, it is better to lower the price so that more people will have the ability to experience a five-star hotel!"

"At the same time, it can also increase the value of our real king membership card! Let more people apply for our membership card and become our members!"

Speaking of this, Cao Xingyu made up his mind in his heart and said: "As long as you are a member of Real King, you can get a 50% discount on booking our Real King Hotel!"

"All types of rooms, whether it is a single room, double room, deluxe suite, presidential suite, etc., are all 50% off!"

"Let’s engage in another gathering activity. For every five nights staying in the same room type, one night of the corresponding room type will be given away! Can be accumulated separately! That is to say, every time a member stays for one night, he will automatically participate in this gathering activity, and wait until five nights are accumulated. After that, the next stay will be free!"

"In addition, we will get another ten sets of spike rooms for 9.9 yuan per day only for members to snap up! If you have successfully snapped up, you can make an appointment for check-in at any time in the next 30 days! But only for the member's own use, not transferable! At the same time, you can use the spike room to check in , Also counted as a meeting point!"

"Of course, the prices and activities I mentioned are for our members. If they are not members, then the original price! And there are no activities at all!"

Obviously, Cao Xingyu's goal is very clear, that is, he wants to attract more people to apply for the Real King membership card!

Only by becoming a member of Real King can you enjoy real discounts!

And the price of 50% off makes a single room that cost thousands of yuan at every turn directly into a few hundred yuan!

Such a huge discount definitely breaks the routine of high-end hotels!

Directly lower the user threshold of five-star hotels! Let more people be able to consume it!

And there is no doubt that for some people, 50% off is still very attractive!

Although you may not be able to afford it every day, it is not a problem to live there once in a while!

There are also 10 sets of 9.9 yuan spike rooms launched every day, not to mention, it will definitely attract the attention of countless people!

Especially the spike room can still collect points!

If you are lucky, you can kill five times and get another gift!

Such a good thing is rare in the country!

If the shops of the Direct Real King brand are laughed at as five-star service, then this Real King Hotel is a real five-star standard!

"..." Liu Ting had a dull expression at this moment, which fully explained how amazing Cao Xingyu's move this time was.

If you do this, can the hotel make any profit?

Liu Ting doubts this!

Although she has no experience in the hotel industry, for high-end hotels, the daily operating costs will definitely be much higher than that of ordinary hotels!

Consumables such as bathrobes, bath towels, shampoo and shower gel, etc., are all brand goods that can be called the number!

Not to mention the hygienic standards, it must be the top in the industry!

In this case, it is conceivable that all aspects of the cost will not be low!

Get a 50% discount directly, and then get some points, give away...

There is still 9.9 seconds to kill...

9.9 seconds kill in the hotel industry is rare!

It can even be said to be extremely rare, and only happens under some special circumstances.

But Mr. Cao meant that he would do ten sets of kills every day? !

Oh My God!

After these various activities, discounts and other measures are used, even if the hotel is profitable, it must not be much!

Even Liu Ting feels that the loss may be even greater! It's not bad to be able to save money!

President Cao is here again...

The ultimate low-price strategy!

Liu Ting murmured in her heart, this measure is surprisingly similar to those before!

It's making crazy profits for the members again!

"It's going to be hot... this hotel..." Liu Ting can already imagine what a hot scene the Real King Hotel will be when these measures are introduced.

The occupancy rate will definitely rise straight!

It might even cause a huge wave of heated discussions!

It will also have a huge impact on the high-end hotel industry in Sansha City!

Whether it is market share or other things such as word of mouth, they will be caught off guard by Real King Hotel's actions!

"That's probably the case at the hotel. If there are still vacant rooms like this, then..." Cao Xingyu smiled: "At that time, I will get some activities like stay one night and get one night free!"

"Uh, do you still get one free for staying?" Liu Ting couldn't help swallowing after hearing this!

Isn't it that 50% off can live for two days? Calculating it is a 50% discount on top of the 50% discount!

If this is the case, it would be equivalent to only needing two or three hundred yuan for a night in an express hotel to stay in a five-star hotel for one night!

This is not simply an impact on high-end hotels! Even the low-end large-scale chain express hotels will be affected!

Those hotels should be thankful... Fortunately, President Cao has only one hotel in his hands, otherwise... Liu Ting sighed silently in her mind for no reason.

"In short, I want to see our hotel is full every day! Customers are flooded every day!" Cao Xingyu ignored Liu Ting's sluggish reaction and continued on his own:

"Let's Real King Hotel become the hottest hotel in the whole Sansha City! No one!"

"At the same time, it was the first shot of our Real King Group's entry into the hotel industry!"

"It also allows our members to realize that the Shiwang brand membership card in their hands is an extremely valuable membership card! It is a unique membership card!"

"Okay..." Liu Ting nodded silently.

President Cao’s attitude is already very clear, and Liu Ting understands what she should do at this time.

Write it down and it's over!

In doing so, President Cao must have his deeper intentions! Not she can figure it out!

"Then our Real King Food City..." Cao Xingyu pursed his lips and continued:

"Just like the name I took, this mall will be positioned as gourmet food in the future! Let me go all the way to that kind of restaurant!"

"only..."

"This time is different from before!"

"In this food city, we don't do the usual catering, but take the mid-to-high-end catering route!"

"Walking to high-end restaurants?" Liu Ting raised her eyebrows and couldn't help but mutter.

"Yes!" Cao Xingyu nodded: "Medium-to-high-end catering, we have not set foot in the real king brand yet."

"So there is a lot of preparation for this matter."

"From shop decoration, to the purchase of high-end raw materials, to the excavation of high-level chefs, etc., we can say that these resources are completely blank at present!"

"It takes time to accumulate, but the time left for us is actually not much. We have to arrange for someone to study this as soon as possible!"

"There are also mid-to-high-end catering business models and business scope choices to be determined. These will also take time!"

"Okay, I understand..." Liu Ting answered first, although she couldn't help but confirm and asked:

"Is the entire food city taking the mid-to-high-end dining route? That's more than 500 stores..."

So many mid-to-high-end restaurants are concentrated in one mall?

This is a very shocking and incredible thing!

Liu Ting has lived for thirty years and has never heard of such a food city!

Don't say that I haven't heard of this. The fact that a large-scale shopping mall of two or three million square meters is operated as a single catering shop has already broken people's cognition!

"Yes!" Cao Xingyu nodded earnestly.

"Um..." Liu Ting didn't know what to say for a while, and was a little stunned.

It turned out to be so!

There are more than 500 mid-to-high-end restaurants, the number of which is so huge, it's a bit too amazing!

The point is that so many catering shops are all mid-to-high-end, and it is more difficult to choose a subdivided catering field!

"For this Shiwang Food City." Cao Xingyu pursed his lips and continued:

"It will be our Shiwang Group, the only full-service food city consisting of mid-to-high-end restaurants!"

Obviously, Cao Xingyu is not prepared to make too many of this kind of food city full of mid-to-high-end restaurants.

If there are too many, it will lose its value, and will compete with itself, then the gain will not be worth the loss.

After all, such high-consumption restaurants are not like ordinary street shops.

This kind of high-end shops cannot become people's daily diet, so this kind of consumption is obviously not a high-frequency consumption. Most people occasionally eat it once or twice. Conditions do not allow!

Therefore, in a large area, there is such a large and high-end food city, Cao Xingyu feels that it is completely enough.

And it has uniqueness, which can make the reputation better.

After a pause, Cao Xingyu continued:

"My expectation is to build it into the only iconic mid-to-high-end food city in the entire central city! Become a tourist attraction! Become a mecca for foodies!"

"Let the residents of Sansha City and the entire Jiang Province, UU Reading www.uukahnshu.com and those cities in neighboring provinces, after hearing about the situation of our Shiwang Food City, they couldn’t help but want to experience it. kind!"

"Use our food city to attract the attention of all the foodies in the surrounding cities!"

"Create a paradise exclusively for foodies!"

At this point, Cao Xingyu's intentions were particularly obvious.

That is to use this food city to attract residents of surrounding cities!

In order to radiate a larger area!

The only large-scale food town in the entire central region, and it is of the kind!

Definitely the first!

This gimmick is already quite big!

"Gulong..." Liu Ting couldn't help but swallowed again after hearing this. Now she fully understood Mr. Cao's intention!