v2 Chapter 340： Big plan! (superior)

This time, Cao Xingyu took Liu Ting's purpose, firstly, verbally remind the other party and cultivate it.

Another main purpose is naturally to arrange the next work.

With three such large assets in the pocket, we must give full play to their value as soon as possible!

Although it has not yet been officially assigned to the Real King Group, it will not be possible for the Xie Group to complete the tenants in the future. The process may take another half a month, but this does not affect the first Arrange some work.

Especially some preparations can be done now!

Not wasting a minute and a second is one of Cao Xingyu's remarkable working styles.

"Does President Cao already have a plan?" Liu Ting immediately concentrated on hearing the words, and listened upright.

Does Mr. Cao have any amazing ideas this time?

Thinking of this, Liu Ting held the pen, her eyes full of expectation.

"Not bad." Cao Xingyu smiled and nodded, and said:

"First, it's about the name."

"Qianda International changed its name to Real King Group Headquarters!"

"Qianda Plaza, renamed Shiwang Food City!"

"Qianda Hotel, changed its name to Real King Hotel!"

"Among them, Real King Food City and Real King Hotel are the two new IPs we launched this time!"

Obviously, Cao Xingyu's idea is very simple, that is to continue to build his own IP!

It's just that this time is very different from the past, and has changed a lot!

The IP currently being promoted is the "Real King"!

The word brand has disappeared unconsciously!

With this change, Cao Xingyu realized that the future is not only as simple as Real King brand chain stores.

Like this appearance of luxury hotels!

Like this large shopping mall!

They are completely incompatible with the traditional chain store brands!

They can be developed into an independent IP!

Therefore, there is no need to limit the scope to the brand, as the breakthrough will naturally occur.

And make the name as simple and clear as possible, just put the word "Real King", it is not only easy to remember, but also better to make the name of "Real King"!

In the future, as long as people mention ‘Real King’, they will be able to remember, oh, they have food courts, hotels, chain stores, brands, and so on!

This is the effect Cao Xingyu imagined.

At the same time, Cao Xingyu also realized that if this development continues, there will be more and more IPs.

Like now, there are real king brands, preparatory stores, flagship stores, restaurants and entertainment that never sleep, etc...

With the passage of time, the scale of these IPs will become more and more famous!

The number will also increase!

It is not easy for other companies to create an IP.

But Shiwang Group is as easy as searching for something!

This caused Cao Xingyu to face a happy trouble.

There are too many IPs. If they all fight separately, the effect may not be bad, but Cao Xingyu definitely wants better!

Cao Xingyu wants these IPs to support each other and produce an effect of 1+1 greater than 2!

Therefore, he planned ahead and drew a circle for these IPs, so that all IPs can be connected in series, and through one of them, people can naturally think of the other.

To put it plainly, it is to set up a "master IP".

Other IPs are carried out around this "main IP".

Prior to this, the "Real King Brand" could be said to be the main IP.

The following series of IPs are built around the Shiwang brand, which is the twin of the Shiwang brand.

But now, with the emergence of hotels and large shopping malls, the "Real King" brand is already a bit reluctant to be the main IP.

Perhaps Real King Hotel can also be called Real King Brand Hotel, Real King Food City can also be called Real King Brand Food City!

But, what about Realking Logistics, Realking Software?

It is not impossible to add the word brand, but it is more or less far-fetched!

There is no need at all!

Therefore, Cao Xingyu thought of "Real King"!

Keep it simple, just push the name directly!

In the future, no matter what business, asset, or field it is, it will be done by putting the word "real king" on the front!

Go all out to push this core IP to a height that no one can match!

In this way, no matter which sub IP is on fire, the main IP can be reversed.

The greater the reputation of the main IP, the greater the popularity of its sub-IPs naturally!

Let each IP be able to complement each other and support each other!

This is also the final IP strategy finalized by Xingyu Cao. It is the main IP line that is gradually explored in practice.

The most ideal state in the future is that as long as the mention of "Real King", people will naturally associate with the various businesses of Real King!

Clothing, food, housing and transportation, benefiting the people, mid-to-high-end, all kinds, the kind that can cover all of them!

After a pause, Cao Xingyu, who had recovered his thoughts, continued: "Also, like the Dream City Commercial Street that we are preparing for, Evernight City, also directly renamed the Real King Dream City Evernight City!"

"And our "Real King" APP has also been renamed to "Real King"! No longer limited to those shops of Real King!"

"In short, no matter what we launch in the future, we must bring the'Real King'! As for the word that follows the Real King, we will decide based on the specific business!"

"Okay!" Liu Ting nodded on the side, hooked her head and quickly wrote down the names that President Cao had said.

Regarding this incident, Liu Ting was not surprised. During the negotiations just now, the names of the Xie Group were mentioned.

At the same time, she also instantly understood Mr. Cao's intention to focus on creating the "Real King" IP.

"Second, it's about the future positioning of the three assets." Cao Xingyu pursed his lips, and said faintly:

"In particular, I mentioned the headquarters of Real King Group during the meeting just now. This commercial office building will be all used by Real King Group in the future!"

"Ms. Cao, do you really use it all for yourself?" Liu Ting opened her mouth, and after hesitating for a while, she couldn't help but asked.

When negotiating just now, she did hear President Cao talking about her own use!

But to be honest, she didn't take it seriously!

After all, that is more than 600,000 square meters of office space.

How could Shiwang Group use it?

Maybe others don't know the current scale of Shiwang Group, but as the president, Liu Ting, who is in charge of the company's various businesses, naturally knows it!

How can such a large office space be used by the hundreds of people in the headquarters?

Taking 10,000 steps back, even if it is to prepare an office space for all the employees and distribution personnel in the stores at the bottom, four to five thousand people in total will not need so much!

Not to mention, the job attributes of those employees don't need office space at all!

Therefore, Liu Ting could not imagine how to use such a large area!

"Of course it's all for personal use." Cao Xingyu nodded seriously, expressing his thoughts:

"I plan to turn these office buildings into a real king headquarters that can accommodate 20,000 people at the same time!"

Twenty thousand is a figure finally determined by Cao Xingyu in his heart.

Although this office area, as Xie Jianlin said before, is enough to accommodate 100,000 people, it is not what Cao Xingyu wants.

As a result, it will appear too crowded!

It's all for office work!

Lost the style and cards that the headquarters should have!

Secondly, the entire Sansha City has only tens of millions of people, so that nearly one percent of them work in Real King Group?

Although this is not impossible, it is really difficult to do, or there is no need to recruit so many people.

Because the market in Sansha City is so big, it is impossible for Shiwang headquarters to need so many employees.

Even if it is to develop other cities, it will definitely set up branches and office locations in the corresponding cities. Everyone will not be concentrated in Sansha City to work, otherwise the efficiency will be greatly reduced.

And efficiency is something that Cao Xingyu has always valued, so he naturally wouldn't make such mistakes.

Therefore, Cao Xingyu thinks that a headquarters that can work for 20,000 people at the same time is almost enough.

These are the four scenarios that Cao Xingyu considered the future of Real King Group.

With the subsequent continuous development and the successive introduction of various scenarios, the team investment in software will be the biggest investment of the headquarters of Real King Group in the future.

Like those large Internet companies, all of them have R&D teams with tens of thousands of people.

Unlike the physical industry, the software team can be gathered in one city. Therefore, it is foreseeable that the future base camp of Real King Software will definitely take root here. There is no reason to go and change places. The scale and related teams will definitely reach an exaggerated point in the future.

If it weren't for this, Cao Xingyu even felt that the size of 5,000 people in the headquarters would be almost enough.

"Twenty thousand?!" Liu Ting exclaimed immediately with a look of surprise upon hearing this number.

This is almost a hundred times the number of employees at the headquarters of Real King Group!

And what you need to know is that those who work in the headquarters have nothing to do with the employees in the bottom store, and they don't count the bottom service staff and delivery staff!

Therefore, in order to reach the scale of 20,000 people, how much business volume is required?

It is simply unimaginable!

Is President Cao's goal so ambitious?

"Yes, only 20,000 people!" Cao Xingyu replied and said.

"This..." After hearing the confirmation, Liu Ting couldn't help swallowing, she had already seen that Cao was always serious!

This is really going to be a big enterprise with a scale of 20,000 people!

This goal made Liu Ting feel incredible!

She couldn't even figure out what a headquarters with 20,000 employees would look like...

At the same time, she was also shocked by Mr. Cao's courage and ambition, as well as self-confidence!

Want to know how many people are in the Real King Group?

Actually planned 20,000 people to go? !

It's too unbelievable!

Liu Ting would not believe this plan if another person said it!

But what Mr. Cao said, she blindly believed it!

There is no why!

After learning about Mr. Cao's amazing plan, Liu Ting couldn't help feeling surging.

In addition, Liu Ting has a huge doubt...

That is, even if there are 20,000 people in the future, at most one building will be enough!

Why is it so big? !

"Based on the number of 20,000 people, we can make a series of plans in advance." Cao Xingyu pursed his lips, ignoring Liu Ting's violent reaction, and continued:

"This headquarters, the future will be the only headquarters and center of our Realking Group in the country and even the world!"

"In the future, no matter how large our Shiwang Group develops, there will be no change in this point!"

"Therefore, we must do a good job in the design of these buildings, and carry out some advanced planning and design!"

"Similar to some large conference rooms, you can have one or two floors! At least hundreds of people or even thousands of people have to meet! Let the management of each city in the future come to the headquarters to report, they can sit down! Except In addition to the large ones, small and medium-sized meeting rooms on each floor are naturally indispensable!"

"Like what kind of restaurant canteen, you can directly build the third or fourth floor, and the grade is not bad! Especially you must build a decent and high-standard meeting restaurant!"

"In the future, our Shiwang Group will only have more and more opportunities to entertain Xie Jianlin and other bigwigs like today, and we must not lose our Shiwang Group's face at that time!"

"Like a gym, it's okay to build two or three floors. In addition to traditional fitness equipment, you can also use saunas, steaming, and even indoor swimming pools, indoor badminton, etc.!"

"Like a training hall for corporate culture and corporate values, you can also set up a two-story! Record the development of our Shiwang Group, and at the same time we can conduct training for new employees, so that every new employee in the future can absorb our corporate culture as soon as possible. , Become one of us!"

"Like any entertainment project, you can also arrange the entire several floors, singing and dancing, board game script killing, etc., all arranged!"

"There is also a tea break room on each floor, which is bigger, better!"

"The other top floor is reserved for my personal use. There must be separate rooms for all kinds of meeting, meeting, office, resting, etc., this one can be designed for me, yes, Get another gaming room."

"Besides..."

Cao Xingyu talked about the rise, and the more he talked, the more eager he was. While Liu Ting was frantically taking notes, her mouth was already open unconsciously, and she was able to stuff the next big cucumber!

The shock is self-evident!

At this moment, she suddenly understood a little bit!

According to what Mr. Cao said...

This office space of more than 600,000 areas may not be enough! !

too crazy!

Liu Ting has never seen such an office layout in her life.

Shouldn't the office building be used for offices?

Why did the taste completely change when I got to Mr. Cao? !

It's really outrageous...

Liu Ting was secretly surprised while writing.

...

Five minutes later, Cao Xingyu concluded:

"In short, our office building should integrate more than a dozen items such as office, leisure and entertainment, catering, fitness...and so on!"

"Let our employees, while working, can also enjoy a superior office environment not experienced in other companies!"

"This can reflect the uniqueness of our Shiwang Group headquarters!"

"Also let the world see the strength of our Real King Group!"

"Let everyone who visit our headquarters of Real King Group be shocked by it in the future!"

"At the same time, this is also the global center of our future Realking Group, and a holy place in the minds of every Realking Group person!"

"Therefore, at UU Reading , we must carry out systematic design this time with high standards, high specifications, and super first class!"

"Um..." Liu Ting looked at the pages full of pages she had just memorized, listening to Mr. Cao's summary, she understood Mr. Cao's positioning of the headquarters of the Real King Group...

If this kind of headquarters is built, let alone anything else, from the employee's point of view, you will definitely like it a lot!

Being able to work in this kind of atmosphere is definitely what every hitter dreams of!

Externally, the headquarters of Real King Group will definitely be a very dazzling star!

only...

Liu Ting couldn't help but asked, "Mr. Cao, how much does it cost? We have already made other arrangements for the cash on the account of the Real King Group..."

"Don't worry about this!" Cao Xingyu waved his hand and smiled:

"Your job is to make the design first, and when the design is finalized, let's look at the final budget."