v2 Chapter 366： Redefine the spiritual shareholder!

Chapter 368 Redefines Spiritual Shareholders!

For the spiritual shareholder membership card, Cao Xingyu firmly believes that this card will definitely become a sweet potato!

is not even just as simple as sweet potato, but will become the world's most precious, most famous brand, countless grades higher than luxury, and will eventually become the only item in the world!

Perhaps this is a whimsical idea in the eyes of others.

But in Cao Xingyu's view, it is only a matter of time!

When the Shiwang brand spreads across the country or even the world, covering all walks of life, clothing, food, housing, and transportation, the skip-the-line and 20% off privileges held by a spiritual shareholder membership card, coupled with its scarce number, will be the face of the card. !

It will definitely make countless people flock to it, and find ways to handle it!

The current small response, at best, is just emerging!

But it’s worth mentioning that Cao Xingyu didn’t think so much at the beginning.

Even when he launched this spiritual shareholder membership card, it was only a whim.

He thought that in the early stage of the development of the Real King brand, it would be an interesting thing for those who are willing to spend a lot of money to apply for the spiritual shareholder card.

At the same time, it can be regarded as a witness to the growth and development of the Real King brand, which has a certain commemorative significance.

At first, Cao Xingyu only had such a careful thought, and did not have any idea of ​​using the spiritual shareholder card to do anything.

Now, Cao Xingyu's ideas have been greatly improved.

Now that more and more people see the value of the spiritual shareholder card and want to obtain it, why not use it? Promote a wave?

Don’t say anything else, it’s also a good idea to make it a golden sign of the real king brand and maintain its popularity for a long time!

But in this regard, we must pay attention to one thing, and that is to control the quantity!

Youdao means that things are rare and expensive.

This is an unchanging truth.

The more expensive and the higher the value, the quantity is generally small. This is a very simple truth.

Similarly, if the spiritual shareholder card is everywhere, it will be less valuable and lose its most attractive value.

This is also the reason why Cao Xingyu mentioned hunger marketing.

After a pause, Cao Xingyu thought about it carefully, and continued to speak: "We can consider continuing to launch a spiritual shareholder membership card."

"Just release 100 photos every month."

"It's just that this rule has to be changed. It can't be done by simply recharging ten thousand."

"Otherwise, with the current situation, there are too many people who want to do it."

"Indeed." Upon hearing this, Liu Ting immediately nodded in agreement: "With the rapid increase in the number of our stores, the use of all-in-one cards, and more and more places to spend, the value of the spiritual shareholder membership card has been doubled. promote."

"If the condition is to recharge only 10,000 yuan, then it will definitely trigger a large number of members to recharge, but in the end we only release one hundred cards every month, then countless people will not be able to get this card, and finally said The members who have not obtained the card will definitely have some bad emotions and complain."

"Although it will not cause direct and substantial damage to our brand, it will certainly potentially affect the trust of our members and the reputation of our brand."

"And Mr. Cao said before that anything that affects the reputation of our Shiwang brand should not be done. This must be contrary to Mr. Cao's original intention."

"Yes, you remember this very well." Cao Xingyu praised, and said: "I will say one more while everyone is here."

"The reputation of the Real King brand is our top priority. In the future, you must consider it more when you make any decisions and decisions."

"Okay." Everyone nodded in response.

"Return to the spiritual shareholder card." Cao Xingyu said in another way:

"Upgrading the membership card level, in the field of chain brands, there are two main forms."

"One is that the recharge amount reaches a certain standard, and the corresponding level is directly obtained."

"One is that the consumption limit will be automatically upgraded when it reaches a certain standard."

"I thought about it, these two common forms are not suitable for our real king brand."

"Because simply using the recharge limit or consumption limit to determine, it will directly reduce the enthusiasm of most members. Will voluntarily give up."

"The final situation is likely to make the spiritual shareholder membership card a toy for the rich."

"And the occurrence of this situation, over time, will actually potentially reduce the enthusiasm of the spiritual shareholder card, and it will evolve into only the rich circle will discuss this."

"So obviously, this loses the value of the spiritual shareholder card and violates the meaning of the words'spiritual shareholder'."

Speaking of this, Cao Xingyu paused and continued:

"According to my opinion, the reason why spiritual shareholders are called spiritual shareholders must not be measured by money alone."

"If you only use money to measure it, then there is no need to call it this name. It would be better to just call it ‘shareholder member’."

"So, figuring out the true meaning of this is the primary goal."

"Secondly, regarding the spiritual shareholder membership card, my idea is to allow all our members to participate, so that everyone has a chance to get it!"

"Only in this way, the attention will be higher, so that it can become the core, most valuable and most famous thing in our real king brand!"

"In my opinion, the ‘spiritual shareholder’ mainly depends on the members’ support for our Shiwang brand. This support is not only about money, but should be based on a comprehensive consideration of all aspects!"

After hearing these words, everyone present was thoughtful.

"Mr. Cao is right! It is indeed the most correct way to allow all members to participate and have the opportunity to obtain a spiritual shareholder membership card!" Cai Qiang took the lead in agreeing, "Because the number of our members is unparalleled in the world. With millions of members in the city, if only those with money are allowed to participate, the influence will be greatly reduced!"

"Indeed! If it is me, if it is something purer than money, and there are only 100 places per month, then among millions of members, I think I can't compare it!" Ye Xiufei nodded and said, "In the end, Probably I will not pay attention to this stuff anymore!"

"Yes, although a small number of people participated in it, although the single recharge is high, the final income is definitely not as high as everyone's participation!" Lu Xiaomei interjected: "After all, our membership base is huge! With other chains Branding is not a concept at all! Naturally, we can't just look at our immediate benefits!"

"."

After comprehending Cao Xingyu's true intentions, everyone agreed.

Xie Qing couldn't help but nodded.

Just now, she didn’t think so much at all. When she heard about the spiritual shareholder membership card, her first reaction was to open hundreds of thousands more, and let the members recharge to activate it!

This can not only cause a sensation, but also bring a lot of money to the Real King Group.

But after listening to Cao Xingyu’s remarks, she agreed, and realized that she was thinking too simplistically, and did not consider the fact that there are millions of members of the Real King brand.

This is the biggest advantage of the Real King brand at present!

How to give full play to this advantage is the most important question!

If only a high recharge amount can be activated, it is tantamount to rejecting a large part of the members with poor economic conditions!

‘This guy, his mind is turning really fast. Xie Qing murmured in his heart.

If you give her a little more time and put in a little more brain cells, she thinks she can think of it too.

But just in the blink of an eye, everyone mentioned this incident casually, and Cao Xingyu can accurately grasp this key point!

made Xie Qing have to take it.

After a pause, Xie Qing couldn't help but ask: "Do you have any ideas for the comprehensive consideration you mentioned?"

‘Has this guy already figured out measures? After asking, Xie Qing murmured in disbelief.

"Have a little idea." Cao Xingyu nodded with a smile, and continued:

"Since it is called a spiritual shareholder, then we can create a "spiritual shareholder support points" that everyone has in the APP personal information, and settle once a month. The top 100 points of the month will automatically be promoted to our spirit. Shareholders, and enjoy corresponding privileges."

"In this regard, what we need to do later is to design and continuously improve the acquisition of points."

"For example, you can get points for a meal, as long as you get 1 point for every meal in one of our stores."

"The same store can only get points once a month. This prevents members from constantly consuming in one store in order to brush points. This is contrary to our original intention."

“For another example, you can engage in a promotion to earn points, as long as you invite a new person to apply for a membership card, you can get 1 point.”

“There are also various activities like check-in at our new store, as long as you successfully win a prize, you can also get 1 point.”

"You can also create a special contribution award, which can be a certain reward for our suggestions, opinions, or for all parties to help our Realking brand."

"Wait and so on, we can refine and design the rules in detail. In short, as long as it is helpful to our real king brand, it can be regarded as support for us, and we can get the corresponding support points."

"Finally, the top 100 with the most points in a month will definitely be the supporters of our real king brand. Let these people get the spiritual shareholder membership card, it is absolutely deserved."

After Cao Xingyu said these words, everyone present was taken aback!

President Cao’s thoughts

is great too, right? !

Can you still play like this? ?

"You get 1 point for a meal, and each store is restricted to only 1 point. If you really do it like this." Liu Ting opened her mouth, shocked, and said:

"It is conceivable that members will definitely go to many different stores to spend in order to earn points!"

"This actually potentially increases the flow of members!"

"Yes!" Cai Qiang exclaimed: "This idea is really amazing. It will definitely promote the business of our offline stores!"

"Also to help recruit new members, Mr. Cao's idea is great!" Ye Xiufei said excitedly: "At that time, many people will take the initiative to help our real king brand to promote! And let the members take the initiative in order to get points. To help with the promotion, their words will be more easily believed by relatives and friends, and it will be easier for them to succeed at that time!"

"Participating in activities to earn points is also quite reasonable. It will not only increase everyone's participation in our realking brand activities, but also establish a certain number of participants for our future activities." Lu Xiaomei nodded.

"."

Everyone echoed with surprise, everyone was amazed by Cao Xingyu’s thoughts!

This is indeed a perfect interpretation of what is called a ‘spiritual shareholder’!

Only like this, those who fully support the Real King brand can be regarded as spiritual shareholders!

Is worthy to become the noble spiritual shareholder of the real king brand!

is only equipped with a 20% discount and skip-the-line privileges!

This is what it deserves!

"Haha." Seeing everyone's unanimous reaction, after listening to everyone's remarks, Cao Xingyu just smiled faintly.

In fact, he still has some bolder ideas that he has not put forward.

For example, let these members help repost some future events or important news of Realking Group, earn 1 point, and build these members into Realking’s ‘water army’?

For example, in the food delivery field, when you enter a new business district, where do you engage in a temporary event where you can get 1 point for one takeaway?

E.g

Too much too much!

As long as the spirit shareholders, which supports points, can be truly established, there is a lot of room for maneuverability in the future!

In the final analysis, this is the true nature of traffic monetization.

The number of members is also a kind of traffic. As long as you make good use of it, you will surely become a killer in the hands of Realking!

And rely on strong membership viscosity, can produce extraordinary results!

"The idea is really good. I don't deny it." At this time, Xie Qing nodded, yes, and then shook his head again: "But with this nature, whoever has money is more likely to become a spiritual shareholder! "

"Like dining at a shop with 1 point, normal people will definitely eat three meals a day, but those who are really rich don't care about these at all, so they will pay for their points at home, and they will not even eat that kind of food."

"Like recruiting new members, it is more convenient for rich people. They can completely pay out the money for membership activation. It must be easier than ordinary people to recruit new members."

"In the end, it is still very unfair!"

"Huh, fair?" Upon hearing this, Cao Xingyu couldn't help but chuckle.

Is there fairness in this world?

Take everyone’s birth as an example.

Those like Xie Qing are born with a golden key.

All roads lead to Rome, but Xie Qing is the kind who was born in Rome from the beginning.

Some people were born on a mountain that is more than 800 meters high. In poor rural areas, they have to climb steep cliffs every day.

Therefore, since everyone came into this world, they have already experienced the first unfairness of this world to him.

"This world has never been absolutely fair." After a pause, Cao Xingyu spoke lightly:

"We can only try to maintain a certain level of fairness."

"In this case, as you said, if you go to our store to eat, it can be stipulated that a person can only get three dining points a day."

"But if they go to other types of stores under our Real King brand, then we can't avoid it."

"And like the rich who pay for themselves to recruit new members, we can't avoid it."

"This is absolutely impossible."

"And like I mentioned earlier, you can earn points if you participate in activities successfully. Those rich and well-connected, can they have so much time to participate in so many activities?"

“Also give us opinions and suggestions to earn points. This requires a deep understanding and contact with our real king brand to make suggestions that we adopt.”

"Is this unfair to people who don’t have enough time?"

"So, in fact, this is already for the sake of some ordinary members, and has made some balance."

"It's like some people have a wider circle of friends, there are 5,000 friends, and some people have a circle of friends, only 500 people."

"Can we get them to the same starting line?"

"It must be impossible."

"Everyone has different strengths, different environments and circles, so the ability to participate in this matter will naturally be different."

"We can only try to balance as much as possible."

"Try to let ordinary people, as long as they are willing to spend time, they can also have the opportunity to obtain our spiritual shareholder card."

"This is enough."

"Well, that's what you said." Upon hearing this, Xie Qing nodded.

Every measure, there must be people with advantages and disadvantages.

It is impossible to balance completely, and there is no way to achieve balance.

"So, in the final analysis, this support point acquisition system and rules are the key to our this time, what I just said. Cao Xingyu said:

"Just give some simple examples. UU Reading www.uukanshu.cOM"

"Liu Ting, turn around and take the lead. In accordance with the direction I said, organize a group of people to discuss and formulate rules in detail."

"As long as the rules are made more reasonable and comprehensive as far as possible, so that more members can participate, that's enough."

"Good President Cao." Liu Ting responded.

"This matter can be classified as one of the most core issues of the group at this stage. It not only needs to be tracked for a long time, but also to continuously optimize rules based on member feedback. An independent'spiritual shareholder operation department' can be established in the operation center business department managed by Xiaoye. ', you are personally responsible for Xiaoye." Cao Xingyu emphasized:

"The effect of this matter is good or bad. It is not only the increase in the number of our spiritual shareholders, but also the implementation of many strategies of the company in the future."

"The higher the participation of members, the more conducive to the implementation of our subsequent series of plans."

"So, everyone pays attention to it. When necessary, all departments must unconditionally cooperate with the work of this matter!"

Ps: Ask for monthly tickets and recommended tickets.

Spiritual shareholder group has 14 positions, group number: 1079191872

(End of this chapter)