v2 Chapter 367： Play big 1 point! (middle)

Chapter 369 Play bigger! (middle)

Obviously, Cao Xingyu has paid high expectations and attention to the affairs of spiritual shareholders, and he has never treated anything with such emphasis before.

Real King brand has a huge number of millions of members, and this number will continue to increase rapidly, and in the future it will even reach an amount that ordinary people can't imagine!

Before, Cao Xingyu had been thinking in his heart how to reasonably take advantage of the large number of members, but he never thought of a suitable plan.

It’s impossible to offer recharge discounts like in the earliest days. How many recharges can be given, right?

Although the effect can be immediate, the cost will become larger and larger as the number of members increases, and the income is very single, that is, it only increases the flow, and there is no other income.

So it is obvious that there is no need for a recharge gift, and the income is too low.

Before, after all, the brand of Real King just came out, and the number of stores was small. This method can only be used to attract new customers. This is also the most commonly used move for many new stores.

But today is different from the past. Now that the Real King brand has enough strength, hundreds of thousands of high-quality stores, word of mouth has spread, why do we need to use such a low way?

And just now, after hearing everyone mention spiritual shareholder membership, Cao Xingyu realized that he had such a good card in his hand, why did he forget it? !

Whether the huge number of members can play an amazing role and butterfly effect, the spiritual shareholder membership card will play a vital role!

Of course, Cao Xingyu also understands that it is obviously impossible for all members to participate.

However, as long as one-fifth, one-tenth, or even one-twentieth of people participate, this is a force that cannot be underestimated!

is also completely enough!

Moreover, apart from paying a little bit of spiritual shareholder membership card, the Real King brand did not pay a big price. This is the most terrifying place!

The low cost paid is scary!

"OK."

"Yes."

"clear."

"."

And everyone present nodded in response, their faces extremely solemn.

Everyone is a smart person, and can understand something from Mr. Cao’s words and demeanor.

are all aware of the importance of this spiritual shareholder membership card to the company.

If the spiritual shareholder membership card can be done well and done, it will be more meaningful to Real King Group!

At this time, everyone also understood why Cao suddenly wanted the company to make a high profile and make a big move!

I originally wanted to promote the value and use of the spiritual shareholder membership card!

"In addition, I think there are still many members who don't know that we still have a spiritual shareholder card. Before the official launch of this matter, we must first popularize it with more people, so that more people will know this matter first. After a pause, Cao Xingyu added: "Then we will focus on publicizing the value of our spiritual shareholder membership card. Only by highlighting the value can we encourage everyone to participate eagerly."

"Otherwise, if you don't realize the value of the spiritual shareholder card, then everyone's enthusiasm for participation will definitely be greatly reduced."

"Okay!" Upon hearing this, Liu Ting solemnly nodded and said: "I will go back to this matter and I will customize the propaganda plan with Xiaoye in detail!"

"Well, use all the resources that should be used, whether it is money or other, don't be stingy." Cao Xingyu briefly cited a few examples:

"Like our store, you can publicize it in front of each store, and create a special channel for spiritual shareholders. This is very good. Not only is it convenient for spiritual shareholders, the publicity effect is also enhanced."

"Like our APP, every store can also set up an appointment channel for spiritual shareholders. Although our number of spiritual shareholders is small, this channel may be just a display most of the time, but it doesn’t matter, as long as more It is enough for people to see this stuff and know that this privilege exists!"

"For another example, after the official launch, you can also set up an APP to push all the staff, give a detailed introduction, etc., you can consider using it."

"Okay." Liu Ting quickly wrote it down on the small notebook.

After a pause, Cao Xingyu said in other words:

"Okay, let's continue talking about the previous thing."

"After we have the spiritual shareholder card, then for us, we have to make some big news, the higher the key, the better!"

"Only with a high profile, our real king brand can have greater reputation and greater attention, and it will naturally increase the value of the spiritual shareholder card!"

"Hmm!" Everyone nodded in unison.

This is the obvious thing!

If you want the spiritual shareholder membership card to be higher and more attractive, the Shiwang brand must be more high-profile than before and show more things!

The two are complementary!

Such a simple truth, everyone naturally understood it all at once.

and paused, Cao Xingyu continued:

"In addition to Real King Hotel, the second thing is the opening of thousands of stores!"

"We should have acquired six or seven hundred small shops by now."

"We are not far from the final goal of 1,000 stores. While we continue to purchase and renovate the stores, we can release the news! Warm up in advance!"

"This time the opening of thousands of stores is more grand than the previous opening of hundreds of stores!"

"In addition to the inherent new store check-in, blind charge and guess the first activities, some new activities will come out!"

"It just so happens that the business district covered by the thousand stores this time covers the entire six districts and one county of Sansha City, and the scope is large enough that we can upgrade on the basis of the thousands of store check-in activities."

"With this event, one hundred spiritual shareholder cards will be given away!"

"I plan that in the future, it is not only the points that can get the spiritual shareholder card, but also some gifts for such special large-scale events. This will also be the normal state of our spiritual shareholder card in the future!"

"And this time, I will give the top 100 who have the most number of check-in cards this time, so that their membership card level will be directly upgraded to a spiritual shareholder membership card!"

"This will not only promote our spiritual shareholder card, but also make this event more sensational!"

There are one hundred points per month. In addition to the bonus during the event, at most two or three thousand spiritual shareholder membership cards have been given out throughout the year.

In the face of the huge number of members, this newly added number is nothing at all, and it will not affect the value of spiritual shareholders.

"Okay! President Cao's method is really killing two birds with one stone!" Liu Ting's eyes lit up, and she took a quick note.

"Mr. Cao, those members who got the top 100 upgrades, wouldn't the 10% discount on their check-in medals be useless?" Ye Xiufei interjected and asked.

"Why is it useless?" Cao Xingyu smiled and said: "First, we allow the fold-up situation to occur!"

"If a member is a spiritual shareholder and has a corresponding store card badge, then a 10% discount will be given after the 20% discount!"

"Hiss~" After hearing this, everyone took a breath of air-conditioning.

Can still be folded up?

The power of this discount is beyond imagination!

You must know that the pricing of Real King's brand stores is already very cheap, and the profit margin is very small!

In this way, profits will be compressed again, and almost nothing!

After deducting other costs of the shop, it is very likely that you will really lose money!

is a bit outrageous!

But soon, after another thought, everyone came back to their senses.

It seems that the problem is not big, anyway, there are so many spiritual shareholders.

The impact will not be much!

"Second, if you really don’t want the clock-in medal, you can transfer it!" After Cao Xingyu finished this sentence, he turned to Zhan Wentao and asked, “How is the development of the online clock-in function? There is also a personal clock-in medal wall. , How about the transfer function of punch card medals?"

"The design was completed yesterday and entered the formal development stage." Zhan Wentao immediately reported in a serious report:

"These three functions are developed by three development teams."

"The main difficulty lies in the positioning of the online check-in. A solution has been found so far."

"Another difficulty is the transfer of card medals. This is not a technical difficulty, but because our system has not been connected to any payment system for the time being, there have been some hesitations in the design of how to deduct the transfer fee, but it has been The plan is unified, and for the time being, the member's membership card balance is directly deducted."

"Except for these two points, these three function points are not difficult. It is expected that in the case of overtime, the start can be completed in 2-3 days, the test is 1 day, the BUG repair and the final test are 1 day."

"The total should be about five days."

At this time, Zhan Wentao's face was full of spirits, and the whole person seemed much more confident than before.

At present, he is the one who has the most employees at the headquarters, and there are hundreds of technical-related staff!

A variety of development teams are dazzling.

But Zhan Wentao is also very hardworking. In order to manage so many people, he put a lot of effort into learning and improving himself.

Although there was some confusion at the beginning, with the passage of time, the entire software subsidiary has become more and more orderly.

"Okay." Upon hearing this, Cao Xingyu nodded and said: "The store will definitely take some time to acquire and renovate, so these three new functions should be available before the opening of thousands of stores."

"Yes, yes." Zhan Wentao nodded and confirmed immediately.

"Finally, it's time to get the punch card medal and transfer function!" At this time, Xie Qing couldn't help but sighed.

She can look forward to this!

I have been looking forward to it for a long time, and urged it several times!

Although the transfer fee was cut by Cao Xingyu, it only costs ten yuan, but this income does not need to pay any cost!

As for the cost of development, it is not a cost at all!

There is no need to invest anymore, as long as the members are diligent in the transfer, coupled with the continuous increase of shops, a steady stream of benefits can be generated here!

Accumulate less and make more!

"What is the transfer function?" Not many people who knew the details of this matter were present. Except for Cao Xingyu, Zhan Wentao, Xie Qing, and Liu Ting, everyone else heard about it for the first time.

Suddenly looked at him with doubts.

"If you are interested, you can go back and learn about it in private." Cao Xingyu waved his hand, without any thought of explanation, and continued:

"Online check-in, check-in medals, transfers and other things can also be promoted in advance!"

"While giving members a psychological preparation, it can also contribute to a wave of momentum!"

When it came to this, Cao Xingyu thought a little more.

Should the spirit shareholder membership card be transferable?

The value of this is even greater!

If ordinary people go to sell spirit shareholder cards, they can definitely sell them at an astonishingly high price!

And with the development of the Real King brand, the farther you go, the higher the price will be!

And the high price will definitely attract more people to participate in the earning of ‘support points’!

Finally thought about it, Cao Xingyu decided to give up temporarily.

Step by step, let’s take a look at the transfer of the card badge first.

If the market for the transfer of punch cards and medals is cold, it means that this road will not work.

Conversely, it won’t be too late to launch.

"Okay" Liu Ting nodded, she couldn't help but stunned secretly.

Real King Hotel

Spiritual shareholders

Thousands of stores open together

Check-in medal

These four things that sounded down, one is no weaker than the other!

If you go to publicity at the same time and launch one after another

Liu Ting dared to conclude that, for a long time in the near future, most of the eyes of the entire Sansha City will be on the Shiwang brand!

This is an unquestionable point!

‘Mr. Cao, this is really going to be a big game! Liu Ting whispered to herself.

"The third thing is that we are the real king's dream entertainment city that never sleeps. I guess it has reached the later stage, right?" After that, Cao Xingyu looked at Liu Ting.

‘There is even more? When Liu Ting saw that Cao Xingyu had stopped just now, she thought it would be the case this time!

Who thinks.

Is this going to also launch Real King’s Dream City that never sleeps?

this.

"Yes, Mr. Cao." After Liu Ting was taken aback, she reacted and quickly introduced: "The decoration of the shop is almost over."

"It is estimated that it will be officially opened in about ten and a half days."

"Okay, ten days?" Cao Xingyu nodded and said:

"Then all the time in a hurry, let's set ten days!"

“At the same time, the promotion will immediately improve the schedule. This city’s first entertainment and catering city that never sleeps, even if it is located in the country, is a very rare commercial street, and it will surely cause a sensation by then!”

"At the same time, in addition to publicity, open a round of advance reservations!"

"You can make an appointment for the three-day trial operation experience qualification before the opening of Everbright City!"

'Sure enough.' Liu Ting knew it in her heart, and said, "Okay."

And the people present also showed excitement one by one when they heard this.

They all know about the city that never sleeps!

However, they feel that Mr. Cao’s words are a bit too self-effacing!

This kind of entertainment and dining city that never sleeps, all the shops in the whole street are open 24 hours, there is no such commercial street in the country!

I’m not saying how difficult this is. In fact, the investment is not too scary. The main reason is that there are few customers in the middle of the night.

But for the Real King brand, the problem of fewer customers does not exist at all!

Even if the Real King brand has opened more than 400 stores now, it is still a bit in short supply!

Basically, every store will queue up during the peak period of the hotel!

This is the embodiment of the high-quality brand of Real King and the large number of members.

In this case, it is conceivable that the Shiwang brand of Evernight City has enough traffic to support it!

"By the way, the people who can make an appointment this time, change it." Cao Xingyu thought for a while and said:

"The trial operation experience of Everbright City is not open to individual members."

"It is for those enterprises and institutions!"

"This time we will provide a one-stop service for the internal team building activities of those companies!"

"As long as you are local in Sansha City, you can participate in this appointment!"

"However, there is a small requirement"

(End of this chapter)