v2 Chapter 368： Play big 1 point! (Down)

Chapter 370 Play bigger! (Down)

"However, there is a small request." Cao Xingyu said lightly: "Those who come to our store by the company to organize team building must all be members of our real king brand!"

"If you don't have a membership card, you must apply for one on the spot!"

"This point must be clearly communicated to the other party when making an appointment!"

"If you can't accept it, then we won't accept it!"

"Of course, just requesting does not give benefits, which is detrimental to the reputation of our Shiwang brand."

“After all, not everyone is willing to spend a hundred dollars to apply for our card, and the feeling of being forced to apply for a card is not very good.”

“Therefore, we can prepare some small gifts for the new card holders this time.”

"It doesn't have to be too expensive, just express our intentions."

“Then this time it’s a trial operation after all, so you can take special care of it and give all companies a 10% discount on the entire consumption!”

Obviously, Cao Xingyu’s purpose this time is very clear!

is to use Everbright City to expand the customer group, no longer only for a single customer, but to explore a new customer group-enterprise users!

But it is very different from the traditional corporate users. It is not about opening a corporate account, but just using the carrier as a company to expand more members.

To put it simply, it is to expand and enhance the influence of the Real King brand through the enterprise, and to increase the number of members of the Real King brand based on the enterprise.

The company team building is a team activity that many companies have every month, and it is a special product in the workplace.

There are group-based units, department-based units, and cross-departmental networking, etc. The scope varies from large to small.

It is worth mentioning that in general, employees have to come to participate in team building activities!

One is the team building organized by the company with money, and the other is that the team does not participate in activities, which will appear not to be gregarious. This is a taboo in the workplace. It will also have a trace of the future situation of employees in the company. The slightest influence.

And what Cao Xingyu fancyed is this!

Let those who have to come, get a card!

Through the carrier of the enterprise, those who would not have become members of the Real King brand are forced to become members!

And this idea must be considered, not Cao Xingyu arbitrarily.

First of all, the most basic point is that Real King Entertainment and Catering City has the foundation for team building!

In terms of entertainment, there are large video game malls, indoor karts, Internet cafes, billiards halls, and nowadays more popular board games halls, maid play, private theaters, etc., a total of more than a dozen projects that can be played by multiple people.

Basically covers all the needs of the company's indoor team building.

There are so many choices!

In terms of catering, not to mention, there is a dazzling array of everything, more than a dozen large-scale restaurants, more than 30 medium-sized restaurants, and a snack street!

With such a wealth of entertainment and catering projects, it is no exaggeration to say that it provides one-stop team building activities!

The key prices are still very cheap!

Plus a 10% discount!

and Shiwang brand high-quality service, extremely high cost performance.

There is no reason to refuse!

The second point is that Real King already has a huge membership base!

This is also the fundamental reason why Cao Xingyu dared to do this this time!

He is not at all worried that there will be no company to make an appointment.

Because of the millions of real king brand members, they have long been scattered in every corner of Sansha City.

Surely many of them are employees of certain companies.

Wait until they heard that Real King Dream City Evernight City opened a trial operation, and only opened the first round of appointments for companies.

These members usually line up too much. It is rare that there is such a special situation. You can make an appointment in advance in the name of a company. What will these members think?

Undoubtedly, they will naturally take the initiative to become the promoters of the Real King brand!

If their company has the usual practice of forming team building, then they will definitely recommend and suggest the real king brand of Evernight City to the leaders!

In a company or a small department, if a few of them are members of the Real King brand, and they propose to the leaders to come here for team building at the same time, what will happen then?

Little leaders basically won’t refuse!

I will definitely come to book a place at the end!

It doesn’t take much for a situation like this. As long as there are hundreds of companies and hundreds of small teams in Sansha City, the popularity of Real King’s Dream City that never sleeps will explode!

Moreover, there will definitely be a huge number of people who were not members of the Real King brand before!

And this is the true purpose of Cao Xingyu!

Although it is directly open to members, this stunt of Everbright City can also bring a lot of new members to the Real King brand, but Cao Xingyu is not satisfied with this.

He wants to penetrate the influence of the Real King brand into various enterprises!

In the final analysis, it is to turn passive into active!

Proactively expand more possibilities!

Don’t underestimate this group. The whole Sansha City has hundreds of large and small enterprises. If this opening can be really opened, the user group of the Shiwang brand will be greatly improved!

"Okay." After hearing this, Liu Ting's eyes lit up and she couldn't help but exclaimed: "Cao's idea is really amazing. In this way, not only will the number of our members increase as a result, but it will also enable us to become the king. The brand has a stronger influence!"

Not only Liu Ting, but everyone present could not help but sigh:

"Yes, such a good team building location, rich in choices, I think most companies will not refuse!"

"If it were me, I would definitely be willing to come. Anyway, the company pays for the team building! As for applying for a card, what's that? There are so many shops where the real king brand can be consumed, maybe you can use it downstairs at home. Shop!"

"Yes, Mr. Cao's idea can be said to serve multiple purposes. It not only instantly made us famous for the city that never sleeps, but also expanded the influence of our real king brand in a new direction!"

"I even think that this initiative for corporate team building can be maintained for a long time and become a feature of our Real King Everbright City, so that we can have a fixed source of customers!" Cai Qiang finally proposed.

"For a long time to keep this in a hurry to make a final conclusion, let's take a look at the situation of this appointment first." Cao Xingyu waved his hand and said: "If the response is really enthusiastic then, then in the future, let Real King Entertainment Catering City go to undertake the enterprise group. Construction activities are not bad either."

"However, if you really want to do this, you should pay attention to how to balance the conflict between the enterprise and individual members. The City of Evernight is ultimately for the public, and you cannot ignore individual members for the sake of the enterprise."

"It is always impossible that the members are all in the queue, so corporate users can jump in the queue directly, right?"

"Of course, it must also give corporate users a little privilege."

"This degree, look back, Liu Ting, you can grasp it yourself."

"Okay." Liu Ting nodded and took a quick note.

"Then it is our Real King Food City." Cao Xingyu pursed his lips and continued:

"In the past, I might not have said this early, but now, let's publicize it!"

"Like the name of'the largest mid-to-high-end restaurant in the country','the most cost-effective mid-to-high-end restaurant', etc., we will pick it up for ourselves first! Then we will promote it to the outside world!"

"Take advantage of the remaining heat of the Qianda Plaza being acquired by us, and take advantage of the trend to make our Shiwang Food City famous! Let the residents of Sansha City know that in the near future, the entire Sansha City will have one for the whole country. The eye-catching food city!"

“At the same time, it is necessary to make a high profile to let people know that our Shiwang brand has entered mid-to-high-end catering! Tell everyone that our Shiwang brand is not only for low-end, civilian catering! We also do mid-to-high-end catering!"

"Our membership card, our all-in-one card, will have more places to use it!"

"Let our members realize that they will not lose money by becoming members of our real king brand!"

"Okay!" Liu Ting nodded, and couldn't help but sigh in her heart: ‘Mr. Cao, this has changed his style! Previously, like this kind of assets, there is still a long time left after leaving the industry, Cao never mentions it at all! ’

But Liu Ting believes from the bottom of her heart that this style is better!

should be high-profile!

Our Real King Group now has this high-profile capital!

Make everyone aware of the strength of the Real King brand, which will potentially be infinitely helpful for the development of the company!

The size of the stunt at Real King Food City is not even lower than Real King Hotel and the previous issues!

This is the first large-scale mall in the country with more than 400 mid-to-high-end restaurants!

As long as it is spread out, it will definitely cause severe vibration!

"By the way, our lack of experience in mid-to-high-end restaurants is an undeniable fact. Although we already have a dedicated team to study, study and carry out related preparations, it is difficult to guarantee that we will be foolproof." Cao Xingyu After thinking about it, I added:

"So, take this opportunity to collect opinions from the public on Shiwang Food City, whether it's shop decoration, meal selection, high-end dining recommendations, or the overall food city environment and decoration, etc. !"

"As long as the suggestions are adopted, all of them will be rewarded with ‘spiritual shareholder support points’!"

"The suggestions are particularly good, and those who have made a significant contribution to us, directly reward the spiritual shareholder membership card, limited to one hundred!"

"In this way, the spiritual shareholder card can also be promoted at the same time!"

"Of course, this has to wait for the software department to develop the relevant spiritual shareholder points function, Liu Ting, you can remember it first."

"Hmm." Liu Ting nodded repeatedly.

"Then I plan to establish a food safety alliance." After Cao Xingyu pursed his lips, he faintly continued: "Just call the Real King Food Safety Alliance!"

"Take our Shiwang brand as the leading, and our Shiwang brand as the standard!"

"The main thing is to encourage all restaurants in the catering industry to make open and transparent kitchens! Can withstand the supervision of the public at all times, make safe food, and make food that can be eaten by the public!"

"Any individual catering or chain brand, as long as it meets our standards, can join our food safety alliance!"

"This piece is not for profit, nor for personal gain. As long as it can promote the chaos of the catering industry and the lack of food safety, it is enough!"

"Go and do something real!"

"If it can really promote the development of the catering industry and make progress in a better direction, in the future, the masses will naturally remember us!"

"Hmm." Upon hearing this, Liu Ting immediately awed in awe.

For this, Liu Ting has always admired it in her heart.

Nationwide, there is no boss like Mr. Cao who has 24 hours real-time video and has high requirements for all aspects of food raw materials!

This is really conscientious and responsible!

Speaking of this, Liu Ting remembered something in her mind and said, “Mr. Cao, we talked about food safety before, and we also talked about arranging people to go to some shops to apply for undercover jobs. Do you remember?”

"Yeah." Cao Xingyu nodded and asked: "What's the matter? Is there already something to be gained?"

"Yes!" Liu Ting smiled, and turned her eyes to Ye Xiufei, and said, "It is Xiaoye who is leading this matter, Xiaoye, let you introduce it."

"Okay." Ye Xiufei answered, "These days, I have arranged a group of colleagues to apply for jobs in different shops, and some of them have successfully joined the job."

"And I didn't expect to gain something quickly in a certain chain brand store."

"That brand is called Fat Geliang Crab Pot. There are three to four hundred stores across the country, but there are four to five in Sansha City."

"After our undercover visit, we found that the ingredients they used had big problems!"

"Among them, their main product, meat crab casserole, the crabs used are publicly advertised as being killed and slaughtered on the same day, but this is not the case! Many crabs that cannot be sold out on the same day will be slaughtered on the same day, and they will all be put in refrigeration. Take it out the next day and rinse it again!"

"And in this, some crabs may not be sold for a few days, and this mode will continue to be maintained!"

"Also, they will sell dead crabs as live crabs!"

"The spoiled potatoes will continue to be served after processing!"

“Other cooked foods like chicken feet, pig’s feet, etc. are just refrigerated directly. They are not frozen, and some of them even taste bad!”

"In short, there are a lot of problems! And it's not like one store. We visited three of them, and they all have these problems!"

"So, we have reason to believe that this chain brand may have already acquiesced to this happening. In order to make more profits, it may even be the acquiescence of the upper leadership!"

"Hehe." Upon hearing this, Cao Xingyu sneered immediately, and a trace of anger appeared unconsciously on his face.

he is very angry!

Such a big brand, even so, what about other restaurants?

Especially those with smaller scales, will they give up something for profit?

The answer is self-evident!

It’s just that no one will check and expose it!

This is roughly the current status of the domestic catering industry today!

"It is imperative to promote the progress of the catering industry in terms of food safety! If there is no one to do it, let us do it with the real king brand!" Cao Xingyu categorically concluded first, and then said:

"As for the unannounced visits of the two fat brothers, Xiaoye, you can directly use the account we set up for food safety to publish it, and at the same time buy hot searches, and then notify the various media!"

"Make things big!"

"Fighting against such unhealthy chain brands is only one of them. The main purpose is to let the people build a higher awareness and improve their requirements for food hygiene!"

"At the same time, the unannounced visits should continue to increase the number of our unannounced visits. In the future, this kind of thing should be exposed more, so that all catering people have to pay attention to it. This is also a way to promote the hygiene of the catering industry. It is best to be able to Let them take the initiative to change!"

"Okay." Ye Xiufei nodded solemnly, and looked at Cao Xingyu with a hint of admiration.

This is the real entrepreneur!

Although you want to promote the development of the industry by your own efforts, it is difficult to reach the sky, not to mention the resources and funds that need to be invested in it. If this matter alone is spread out, the Real King brand will definitely be constantly attacked by peers!

Even jointly resist and suppress!

But President Cao resolutely wants to do this!

Ye Xiufei admires President Cao’s behavior and spirit very much!

Regardless of the final success or failure, at least Mr. Cao dare to take this step!

"In addition, what you just said reminded me." Cao Xingyu pursed his lips and continued:

"If there is only video in this way, even if it is high-definition video, some meals cannot be seen in the video."

"Why are food safety problems in the catering industry so widespread nowadays? Isn't it because the back kitchen has become a private forbidden area and is not allowed to be viewed by others? Over time, many workers in the back kitchen have developed Some bad habits have become more and more serious, and finally it has become a window for operators to make higher profits!"

"They thought no one would find out, so they had some fluke psychology!"

"Like the continued use of expired stinky food, unhygienic waste oil, etc., these things are heard because of this!"

"So it is necessary that the kitchen is open to guests!"

"Not to mention that it is open at all times. That will more or less affect the normal kitchen work. But at least at certain specific times, such as before opening, it is open to customers. Today's food materials and kitchen hygiene are subject to on-site supervision by customers. , Allowing customers to smell and touch, so that it will not have much impact."

"We can follow this idea to design the standards of the Real King Food Safety Alliance."

"Okay, I will arrange a special meeting later to discuss and study." Liu Ting nodded and answered.

"Well, pay attention, any standard, our real king brand is the first to be in place. UU reading " Cao Xingyu exhorted: "And it must be strictly enforced in place, better than the standard requirements!"

"Okay." Liu Ting replied.

"Following one more thing." Cao Xingyu thought for a while and said: "Currently, our shops have covered more than a hundred business districts."

"In the future, in these commercial districts, we will definitely continue to add various types of catering shops, and finally gradually become the same as our ten commercial districts, almost monopolizing the catering industry on commercial streets. This is what we are very clear right now. A development direction,"

"So, we can carry out a series of preparations in advance."

"What kind of store information collection is related to the acquisition, I won't talk about it here. This is our internal matter, and there is no need for external publicity."

"I only talk about one thing, one thing that can be publicized."

"That's the takeaway field!"

Speaking of this, the corners of Cao Xingyu’s mouth rose slightly, faintly, spitting out one sentence at a time:

"Real King APP, you can consider going to contract shops for the entire Sansha City!"

(End of this chapter)