v2 Chapter 374： 3The whole city of Shashi is boiling! (Bottom bottom)

Latest website: Xie Jianlin was a little distracted for a while.

Obviously, he did not expect this scene to happen at all!

As soon as he woke up, he was still a little bit sleepy, and instantly he was completely drowsy, and suddenly he was refreshed!

"Are you not mistaken?" Xie Jianlin confirmed with a bit of disbelief after hesitated.

"Mr. Xie, it is absolutely true. This has already aroused hot discussion on the entire network and has become the front page headline of various platforms! There are countless discussants!" Lu Renjia said affirmatively:

"We only take Weibo as an example. Real King Group has already made history. During its peak period, it contracted eight positions in the top ten search lists!"

"There are even two hot searches that are'exploded'! It has reached seven or eight million search values!"

"And just now, there were five hot searches related to the Shiwang Group, and two more firmly occupy the top two seats!"

"This is just a microcosm of the Internet! Other platforms are also very lively around the topics of Real King Group!"

"How could this be..." Xie Jianlin was shocked in his heart.

Originally, he didn't take it seriously, feeling that Shiwang Group couldn't make a big deal.

Whoever thinks it, but one is more amazing than one!

It was beyond his imagination!

"Mr. Xie, after this time, I estimate that Shiwang Group is truly famous, and immediately let countless people know about the existence of such a company!" Lu Renjia opened the mouth and judged, with a firm expression on his face. appearance.

"Famous but not famous is second." Upon hearing this, Xie Jianlin frowned and waved his hand.

In his opinion, this is not the point, the point is the intention behind this series of actions of the other party!

Although reputation is very important for a company and can play a role in many cases, for Shiwang Group, Xie Jianlin feels that help is limited.

After all, the business scope of Real King Group is too small!

All of them are concentrated in Sansha City. Such a high profile won't actually change much!

Unlike his Xie Group, which has businesses all over the country, the higher the reputation, the greater the potential help.

For example, Qianda Plaza relies on the popularity and reputation established by the Xie Group for many years, and each time it has quickly become a landmark building in each city.

No matter how hot the Internet is, it will eventually turn into nothingness. This is the characteristic of the Internet.

There are countless similar examples, and as time goes by, sooner or later they will no longer be mentioned.

unless...

Real King Group can get out of Sansha City!

Expand to more cities!

In this case, the role of popularity can truly be reflected!

Will the Keshiwang Group expand to the outside world?

According to its model, how much does it cost to go to more cities?

This expansion model, this development speed, surpassed his imagination!

Subverted his cognition!

Want to expand this model to more cities...

To put it bluntly, Xie Jianlin doesn't think the opponent can have that strength!

Too difficult, this model spends too much money, it can be called a bottomless pit.

If you want to expand abroad, that is nothing short of a fantasy!

‘According to the current momentum, will the Real King Group be only satisfied with the market of Sansha City? For a while, Xie Jianlin thought a lot.

In his opinion, this was a conclusive matter, but now he is a little confused.

It is really that the speed of the other party's expansion is too fast!

And the displayed strength and commercial intentions are really exaggerated!

"Okay, I know about this, you can go down first." After a pause, Xie Jianlin waved his hand.

"Okay." Lu Ren's family nodded and turned to leave.

As the assistant left, Xie Jianlin quickly digested the news in his heart.

‘The opening of thousands of stores...I expected this, but I didn’t expect that there would be so many stores! The speed of expansion of the Real King Group... crazy, right? How can we expand like this? ? ? ’

‘If there are really a thousand stores, then count the ones that have already opened and the total number of stores of the Real King Group, wouldn’t it be almost two thousand? ’

‘This speed... is incredible! ’

‘This company has only been established for less than three months! ’

Xie Jianlin thought he was well-informed. He has seen all kinds of business miracles in business for decades, but it is the first time that he has met such a fast shop as the Real King Group!

This alone is amazing!

If you give them another three months, what will happen then? ? ?

Xie Jianlin felt incredible!

‘The city that never sleeps is okay. I’ve heard from Ah Qing before that he has acquired an entire commercial street and is undergoing planning, design and renovation. Seeing this, it should be officially opened soon! ’

‘I just have to admit that this method is a bit interesting, and I turned my attention to corporate users! ’

‘Use existing members to influence the enterprise, and expand the number of members through the enterprise channel. ’

‘I have to say, very thoughtful! ’

‘If it goes well, the number of users of the Real King brand will be greatly increased! ’

‘The one who came up with this plan is not easy! ’

Xie Jianlin saw through the essence of this matter at a glance, and saw through Cao Xingyu's true intentions, and gave a high evaluation.

If it were him, he would probably do the same.

This is called rational use of resources to create greater room for growth and possibilities.

"A centralized mid-to-high-end food town..."

‘No wonder I want to clear out my tenants, I used to have such a plan? ! ’

Xie Jianlin pursed his mouth, his face was surprised, which he had never expected before.

He guessed that the other party might be self-employed, but he didn't guess that it would be such a result.

"You're going to enter mid-to-high-end restaurants? ’

A very bold move!

Because of the difference between ordinary catering and mid-to-high-end catering industry.

It is not only the problem of raw materials, but there are many aspects involved.

Especially in terms of taste, ordinary catering people only want to be full, and they will not care too much about flaws, but this is not the case for mid-to-high-end catering, and people's requirements will be higher.

This means that more investment is required in terms of food quality, taste, taste, and so on.

Simply put, there is nothing in common between the two!

‘The scope of coverage is getting wider and wider, and the scope of the field is getting bigger and bigger! Can this company really survive this way? Xie Jianlin expressed doubts about this.

Shiwang Group completely abandoned the characteristics of chain brands, discarded the biggest ‘single’ advantage of chain brands, and took a path that no one had ever walked.

Completely subverted people's cognition!

Ordinary restaurants, mid-to-high-end restaurants, hotels...

By the way, there are dozens of entertainment shops!

What's even more outrageous is that he has several real property rights!

This is already an investment in the real estate sector!

By the way, there are shares of Mei Tuan too!

It's really getting more and more and more extensive!

Can this be called a traditional chain brand?

Xie Jianlin has never seen such a chain brand! It has spanned several areas!

In his opinion, this behavior is crazy.

The point is, I haven't seen any profit yet!

Is it because the capital behind it has sufficient self-confidence, or is it too blind?

Xie Jianlin is a little uncertain!

"Huh?" At this time, Xie Jianlin frowned suddenly, and suddenly recovered: "The 50% discount measures of the Real King Hotel, it turns out that there is such a deep meaning!"

Why offer a 50% discount, get one free for five stays, and a second kill...

At this time, Xie Jianlin suddenly realized!

Food City!

In order to guide the flow of passengers to this food city!

Xie Jianlin knows the mall and the hotel too well, they are next to each other, and even the underground parking lot is connected!

As long as those measures of the hotel are introduced, there is no doubt that the rooms of Real King Hotel will be full!

Will the huge flow of people brought by the fullness of the rooms go to this so-called gourmet city?

The answer is obvious!

Since it is the first centralized mid-to-high-end food city in the country, few people would refuse it!

In addition, even if a five-star hotel is 50% off, it is more expensive than ordinary express hotels. Those who can stay in are all those who have a certain financial foundation.

It is not difficult for this kind of people to occasionally consume and experience mid-to-high-end cuisine!

"It turned out to be like this!" Xie Jianlin thought that he had fully understood the intention of Shiwang Group's move.

Can be connected in series!

And I have to say, it's very clever!

In this way, those losses in the hotel are not a problem at all! Can make up for it from the Food City!

"This game of chess is huge..."

After understanding, Xie Jianlin couldn't help but sigh with emotion.

When everyone thinks that the 50% discount at Real King Hotel is a bit brainless and incomprehensible, who would have thought that the other party had already prepared the next move?

The mid-to-high-end gourmet city itself is a big gimmick. As long as all aspects are in place and become a hot spot in the city, it is already expected.

Now there is Real King Hotel to provide a stable passenger flow, plus a safety lock, this food city is hard to imagine!

"The person who gives advice is a master, and he has shown how to link up to the extreme." Xie Jianlin commented: "Of course, dare to do this is also a very courageous performance."

After all, who knows if it will work in the end?

And so much money has been invested in the early stage, if the expected situation does not occur by that time, then the blood will be lost!

In the end, what shocked Xie Jianlin most was that the Shiwang brand wanted to attract investment from take-out merchants to the entire Sansha City!

"This is about to compete completely for the takeaway market! Strange, so strange!"

"Obviously, he is a big shareholder of Mei Tuan, so why go to grab the takeaway market?"

"Isn't this suppressing Mei Tuan?"

"If you really fight, it's probably a losing-lose situation!"

"If you really want to develop food delivery, then there is no need to buy the shares of Mei Tuan, and there is absolutely no need to make this investment!"

"Or, we can also clear out the shares of Mei Tuan now!"

"But none of them!"

"This kind of behavior is completely incomprehensible!"

"It's so fascinating!"

Such a company made Xie Jianlin feel a little bit big.

"What other food safety alliance?"

"Ah, this is purely nothing to do!"

"Why do you want to do something that has no interest?"

"The point is that this potentially offends countless people! It touches the cake of many people!"

"There will definitely be a lot of resistance, and maybe someone will make insidious tricks behind the scenes."

"It's not that simple to change the status quo of the catering industry and gain a certain reputation..." Xie Jianlin can also understand the intention of the Real King Group.

It is nothing more than trying to find another way to build the reputation of the real king brand.

Isn’t it a good way to promote and improve food safety in the catering industry?

As long as it is done, it will be a great thing in history!

Not only can it leave a deep impression in people's minds, but it is also very likely to get more support from people.

The benefits are obvious.

But the disadvantages are also obvious.

First of all, unnecessary investment will be greatly increased. I really want to ensure good food safety.

The investment in all aspects, the loss of raw materials, etc., will be much higher than before!

In addition, being the first bird is not necessarily a good thing!

It's not just a joke!

At that time, everyone will be watching your every move!

The crisis facing will increase a lot!

If one fails, it is very likely that the river will overflow and erode its reputation!

"This company is becoming more and more incomprehensible. If it continues, there will be more and more places to spend money..." Xie Jianlin concluded.

"The key is that there is no profit!"

"This is the most troublesome question!"

"Are you laying out something?"

"I can't see through at all!"

It goes against some idiomatic thinking in the market, and it can even be said to completely subvert the previous business norms.

At least in Xie Jianlin's opinion, his previous decades of experience were simply useless when placed on the Shiwang Group.

This is the first time he has encountered such a situation in his life!

According to this rhythm, the capital gap of Real King Group will be greatly increased. Will it be pursued again next?

Xie Jianlin couldn't help rubbing his temples.

‘This company is a bit difficult! ’

Will you follow me?

If you follow it, you don't know what to do.

With so many funding gaps, how much money must be invested?

Mainly there is no profit support!

It seems that it is still in a stage of market layout!

Don't follow it, and don't bear the profitable gambling agreement.

It's rare that Xie Jianlin, who acted neatly in the past, had no idea for a while.

How to do? ? ?

...

Guangcheng.

Rongchuang Group headquarters.

"Mr. Sun." A young and beautiful woman walked into Sun Binhong's office and shouted.

The woman's name is Lin Li, who is the deputy manager of the public relations department of Rongchuang Group.

"Oh, Xiaoli." After looking up, Sun Binhong smiled: "Is it done? Has the trend of public opinion on the Internet been controlled?"

"Things are almost the same." Lin Li nodded and said weirdly on her face: "Everyone hasn't talked much about that hotel..."

"Oh, I haven't talked about this yet?" Sun Binhong said with satisfaction:

"That's a good job. I thought it would be good if I could transfer public opinion. I didn't expect you to do even better."

"This is simply pressing things down!"

"Very good! Nice job!"

"Um... Mr. Sun, in fact, I didn't make much effort..." Lin Li smiled awkwardly.

"Xiao Lin, you are still so humble, it's good, keep it." Sun Binhong nodded in praise.

I am a capable man, not to mention his outstanding ability in the field of public relations, and he is not greedy for merit!

This quality is precious!

"Mr. Sun, UU reading , I am not humble this time..." Lin Li shook her head again with an embarrassed expression, and explained: "This company suddenly launched several more things. The Wang Hotel has been suppressed, and a lot of Internet public opinion has been scattered."

"To be precise, everyone's eyes are more focused on this company."

"Oh? A few more things have been announced?" Sun Binhong said with a look of surprise: "The hotel incident has already caused such a big public opinion on the Internet, so it can be immediately covered up by other things? What is it?"

"Several of them are incredible." After pursing her lips, Lin Li immediately recounted what had just happened on the Internet in detail.

"Hiss~" After listening to one thing after another, Sun Binhong took a breath of air-conditioning.

Damn it!

This is what Xie Jianlin said about a company that was established less than three months ago?

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