v2 Chapter 385： Perfect the plan and clear the direction!

Rongchuang Group? Sun Binhong?

After hearing this, Cao Xingyu seriously recalled, and found that he had no impression of this company or this person in his mind.

It's a bit familiar, but the kind that I can't remember.

"Who is this? What is it for us?" Since Liu Ting said it so solemnly, presumably this person should not be easy, and Cao Xingyu asked immediately.

"Um." Liu Ting was slightly stunned at first, she originally thought Cao would know him!

After all, the reputation of Rongchuang Group in China is not small!

Sun Binhong is even more famous in the business world!

Mr. Cao didn't know him, how could that person come?

After a pause, throwing away happy doubts, Liu Ting introduced: "Rongchuang Group is a well-known domestic giant in the field of cultural tourism, with total assets of hundreds of billions."

"Basically, all first-tier cities and provincial capitals in China have their cultural tourism projects."

"They are involved in many businesses, including cultural tourism city, cultural tourism ancient town, amusement city, shopping malls, high-end hotels and so on."

"In our Sansha City, they have two five-star hotels."

"Speaking of hotels, Rongchuang Group is currently the largest high-end hotel operator in China, with more than 100 high-end hotels."

"This is mainly due to the cooperation they have reached with the Xie Group in the past few years, and they have acquired nearly 90% of the hotels under the Xie Group, making it the largest player in the high-end hotel market."

In fact, Liu Ting was not familiar with it before. After Sun Binhong came, she simply checked the basic information.

"Oh, it turned out to be them." Hearing this, Cao Xingyu suddenly understood.

No wonder it's a bit familiar.

It turned out to be another protagonist in the tens of billions of acquisitions that raged across the country that year.

This can be called a veritable big boss.

Actually came to his company in person?

What is the wind blowing from...

Cao Xingyu was surprised and surprised, and said:

"Is it because of the measures of our Real King Hotel that disturbed him?"

"Isn't it, it's just a hotel, what impact can it have on him? Is it worth coming over in person?"

"I don't know." Liu Ting shook her head:

"I was having a meeting at noon, so I didn't go to the reception. Mr. Xie was there. It happened to have dinner at that time. It seemed that it was to entertain the other party to go out and have a meal while talking."

"I haven't asked about the specific situation later, because Mr. Xie has not returned to the company."

"Oh, okay, I see, when I look back, I will ask Xie Qing, don't worry about this." Cao Xingyu responded after hearing this.

Obviously, he didn't take it too seriously.

Perhaps because of the measures taken by the Real King Hotel, the other party came to persuade them to surrender?

Want Real King Hotel to comply with market conditions and not break the rules?

This is not impossible.

When Shiwang Group set foot in food delivery before, Mei Tuan and Ele.me were the best examples.

If it is for this purpose, then Cao Xingyu can only say that he is embarrassed, he obviously will not change his measures in the hotel.

After a pause, Cao Xingyu waved his hand and said, "Go ahead."

"Okay." Liu Ting nodded and turned to leave.

...

After Liu Ting left, Cao Xingyu closed his eyes, leaned on the sofa, and started to think.

He is reviewing his thoughts just now.

See if it can stand up.

After all, the thoughts just now were all because of the things Liu Ting said, which suddenly aroused his thoughts and struck them in his mind.

The occasional thoughts are certainly not perfect.

So he is checking for omissions.

At the same time, it is also to see if there is any place that can be supplemented and perfected.

The biggest change in Cao Xingyu's thinking this time is to abandon the previous idea of ​​only making one APP.

Before, he wanted to put everything in the Shiwang Member APP.

Now three new apps have been launched all at once.

Logistics, travel, supply chain.

This change in thinking is not trivial.

It was mainly because of the characteristics and target users of these three softwares that they couldn't fit perfectly with the Shiwang brand APP, which made Cao Xingyu change his previous thoughts.

And he now feels that more products are actually a way to expand the reputation of the Real King Group.

There is nothing wrong with this.

After a pause, Cao Xingyu first began to think about supply chain and logistics.

‘Logistics will need to be expanded and integrated sooner or later, especially the warehouse, which will be done sooner or later. ’

‘And it shouldn’t take long for the warehouse to be needed. If you don’t talk about it, look at the near ones. Industries such as clothing and maternal and child industries are likely to be the next development goal of the Real King Group. ’

This is a new small plan that Cao Xingyu made in his heart not long ago.

When the catering industry reaches a certain level, he wants to choose the clothing industry, maternal and infant industry and other types of industries as a new development direction.

As for shops in the entertainment industry, Cao Xingyu may put them aside.

Obviously, this is a little different from the original plan of Cao Xingyu. Originally, he wanted to concentrate on developing the catering industry, increase the amount of subsidies, and wait for the catering industry to develop to a certain level before turning to the entertainment industry.

The reason why such a change has been made now to choose industries such as clothing, mothers and babies, is because these types of shops are more common.

It can be said that there are all streets and alleys, and its proportion should be second only to the catering industry.

And the threshold is relatively low. There are a large number of mature garment factories and various sources of goods in the country.

More importantly, this type of store has the characteristic that the store area is generally small.

The store area is not large, which means that the cost of acquiring a store will be much lower, allowing this type of industry to expand faster.

In addition, this type of store does not require too many facilities and equipment, which is mainly concentrated on the supply of goods, and the investment in one of the stores is quite low.

Unlike shops in the entertainment industry, they have very high requirements on the area of ​​the shop and also have a large demand for facilities and equipment, which can easily cost several million.

Cao Xingyu had a deep understanding of this when he became the real king of Never Sleeping City.

There are more than 20 entertainment stores, with an average of three to four million, and the total investment is almost 100 million.

Therefore, it is precisely because of the experience of being a city that never sleeps, Cao Xingyu's original idea of ​​developing catering and then engaging in the entertainment industry has changed.

He felt that the cost performance of entertainment industry stores was too low. Investing several million to increase the amount of subsidies for a system is a bit uneconomical just thinking about it. It is better to exchange these millions for more than a dozen other industries!

Of course, there will be no one size fits all. If there is a strategic need, it will still be done.

Just like the city that never sleeps, the entertainment industry shops are needed to set off and enrich the functionality. In this case, Cao Xingyu will naturally do it without hesitation.

‘The establishment of the warehouse can also be regarded as a small foundation for subsequent involvement in other industries. ’

Obviously, Cao Xingyu’s warehouse is not only for the catering industry, it is not the single warehouse that people traditionally recognize.

In his plan, the role of this warehouse is diversified, and it is to meet all the warehousing needs of the Real King Group in the future.

In the future, no matter what industry it is, as long as there is storage demand, the central warehouse will be able to support it.

It is conceivable that the area and scale of this warehouse will be quite huge.

Take the clothing industry as an example.

If there are only one or two shops, the warehouse is definitely a bit redundant.

But if the quantity is large, then these central warehouses are necessary.

Not only is it able to achieve unified management and unified deployment of resources, this centralized and standardized management of various sources of supply can also save a lot of money in the future.

As the Real King Group continues to grow, more money will be saved.

At the same time, it can also take this to accumulate experience in advance and use this process to strengthen the internal coordination and coordination capabilities of the Real King Group.

After thinking about it this way, Cao Xingyu felt that it was no problem to take advantage of the opportunity of the supply chain to take this step ahead of time.

‘As for investment, there are two main aspects. ’

‘One is the construction of a warehouse. ’

‘One is labor cost, which includes warehouse management, raw material category expansion and construction, logistics and distribution, etc. ’

‘The warehouse is rented first, and the funds required in this area are not large in the early stage, and no matter how much labor costs are, the early stage will be tens of thousands of dollars. The scale is there, no matter how high it is. ’

‘So the total investment for a month is actually within an acceptable range. ’

Cao Xingyu nodded to himself.

Compared with the future strategic goals, even if he spends tens of millions here every month at this time, he is completely acceptable.

Fortunately, this matter does not need to be smashed into hundreds of millions of billions at the beginning, and it can be expanded step by step according to demand.

And when the Real King Group needs a larger warehouse, Cao Xingyu's strength will definitely be stronger, and it will not be a big deal to continue to invest in it.

‘This move must be correct! ’

"Now, think about the road and direction behind..."

Cao Xingyu thought for a moment.

Integrating the logistics team and assigning more functions to the logistics team is one and the most important purpose.

The second is to improve the supply chain and integrate as many different upstream and downstream as possible!

And the first batch must be the upstream and downstream of the catering industry!

Increase the category list of the catering industry as much as possible.

‘The focus of future work is actually to increase categories! ’

‘Establish cooperative relations with various upstream manufacturers and try to get the lowest price possible! ’

Thinking of this, Cao Xingyu murmured: ‘With the current strength of Shiwang Group, coupled with third-party catering merchants, there are a lot of them. In catering-related categories, you should be able to get a suitable price. ’

‘The question is how to expand other categories? This should be the most important consideration for subsequent expansion. ’

‘And this should not be far away. ’

‘When you step into the next industry, there is a high probability that there will be demand in this area! ’

Cao Xingyu thought for a moment.

Two preliminary plans came to mind.

First, in accordance with the catering model, when there is a certain number and a certain degree of confidence and bargaining power, then consider establishing a category supply chain in related fields.

Second, acquire or invest in mature middlemen, and turn their complete category library resources into Realking Group's own resources.

Regarding this aspect, the first thing Cao Xingyu thought of was—

Backgammon Group, Duan Xiaoping!

The boss of this section also came to visit before.

It was only Xie Qing who came to receive it, and Cao Xingyu did not participate.

And as we all know, BBK has hundreds of large department stores and supermarkets!

Hundreds of convenience stores!

These are all assets on the surface.

In fact, there are still valuable soft assets secretly.

For example, supply chain resources!

With more than two decades of development, the category library established must certainly cover all aspects.

It is estimated that there are tens of thousands, or even more than 100,000 of various categories, right? !

It must have a close relationship with all kinds of manufacturers, and the price of the goods must be very low!

These are all intangible and valuable assets!

It is also what Cao Xingyu values ​​most!

No matter how much Cao Xingyu invests, it is estimated that it will not be possible to reach the height of BBK in a short time.

‘The acquisition of BBK has obtained a huge number of categories and supply chain resources, and it can also greatly supplement the experience and management capabilities of the supply chain. ’

‘The key is to get involved in a new industry! This should belong to the [fast-moving consumer industry]? Or [retail industry]? [General merchandise industry]? ’

‘No matter what, anyway, the subsidy can be increased! ’

‘A lot of benefits! ’

Thinking of this, Cao Xingyu silently raised the priority of BBK to the highest.

This company, in his view, is really a sweet pastry!

I can't let it go later!

To be included in the territory of Real King Group!

It's just too early.

Keep the first plan first, set up categories independently, and establish a corresponding mechanism.

When the time is right and more industry resources are needed, then implement this second plan!

Cao Xingyu has formed a complete and relatively mature idea for the future development of supply chain categories in his mind.

‘As for Travelling...’ Cao Xingyu began to review the matter.

‘There is no problem with the overall thinking. ’

‘At this stage, we can use this trick to influence those potential users in other places, increase the number of our potential members, and convert those people into members of our real king brand. ’

‘In the long run, the emergence of TravelTong will bring more room for imagination to Real King Group. ’

On the one hand, it can effectively integrate the resources of the Real King Group, so as to stimulate the greater potential of each business, achieve the effect of 1+1 greater than 2, and bring some unexpected benefits.

Creating new revenue is one of the most intuitive benefits.

On the other hand, tourism actually has a strong topicality.

To put it simply, travel can easily arouse discussions among some people, especially for people who have travel needs. Before traveling, there is a high probability that they will ask around in advance, or look up information.

So Cao Xingyu has a bold idea in this regard.

That is to build TravelTong into a real social circle centered on tourism!

Let some people who like to travel and have plans to travel to find a place to communicate.

The tourist route is the first starting point he built.

And it is unique.

Because the business and excellent reputation created by Real King Group are not available to others!

This uniqueness is the guarantee for the largest number of users!

Also, including what he said before allowing members to customize the route is actually a basic point that allows people to start some discussions.

‘In order to realize the idea of ​​social circle, TravelTong will follow the main development direction. ’

‘The first is the function of customizing travel routes mentioned earlier. ’

‘The second is to improve the role and value of travel routes. ’

‘In the early stage, the travel route may be just an itinerary, with the timeline, attractions, etc. listed on it. ’

‘To put it bluntly, it is to use the business of the Real King brand to carry out bundling sales and use some privileges to entice others to buy. ’

‘The previous approach was barely feasible, but in the later stage, it’s definitely not possible. ’

'It is best to make a travel route map, which can automatically complete all ticket purchases, reservations and other things on the travel list for members in one-stop, so that members can travel easily without having to do those trivial things. thing. ’

‘The perfect situation is that when members reach any point in the travel itinerary, they only need to open our travel pass, and they will be able to travel! ’

‘This is a veritable travel guide! ’

‘This can truly reflect the value of this travel software! ’

‘Otherwise, it’s not a long-term solution to just rely on bundling. ’

‘Based on this, the follow-up has to strengthen the connection with various scenic spots, establish a ticket purchase channel, ticket inspection channel, and data connection. ’

‘This thing is more long-term...it’s the ultimate goal! ’

‘The third is to open up social functions, and gradually develop some discussion and exchange sections. For example, you can conduct some discussions, likes, and comments around the travel route. ’

‘You can even open up some rich and diversified popular customized routes for everyone to choose. ’

‘Then give some rewards to those who make the route, and stimulate everyone to make more distinctive and exquisite tourist routes. ’

‘Fourth, we have to consider the cross-city travel route map in the later stage. This will be considered when we leave Sansha City...’

'fifth...'

The more Cao Xingyu thought about it, the more he devoted himself, he found that there was still a lot of room for maneuvering in travel!

Really do it. For Shiwang Group, it is not only an additional tens of millions or billions of apps, but also a new landscape in the tourism industry!

Unconsciously, half an hour later.

The replay was finally over, and Cao Xingyu probably had a relatively complete plan in his mind.

In general, the plan is somewhat disruptive.

In particular, the two areas of logistics and tourism did not follow the existing models of these two industries at all.

It can be said that two brand new models have been created.

To be honest, Cao Xingyu doesn't know whether he can succeed or not.

But he has nothing to worry about, UU reading is just playing anyway.

Even if it fails in the end, it won't cost much.

But if it succeeds, it will create two new business models!

It's exciting to think about it!

‘Wait for the next step to implement it slowly. Cao Xingyu was not in a hurry, and murmured to himself.

But after pondering for a long time, Cao Xingyu was a little dizzy.

Still have to combine work and rest!

Cao Xingyu got up and walked to the desk, ready to play a few games to relax.

...

Shortly after.

Xie Qing carried a handbag and entered the office.

'Um? Xie Qing first scanned the office cautiously and found that only Cao Xingyu was alone, with a trace of loss on her face.