v2 Chapter 384： Real King Travel!

The special entrance that Cao Xingyu mentioned is that he thought of buying tickets for some scenic spots or booking hotels from Ctrip before. When they go offline, those scenic spots or hotels will have a Ctrip exclusive service window or channel.

Therefore, Cao Xingyu thought, could it also be used for the Real King brand?

Later I thought of this.

For those who have purchased a tourist route, a special channel will be opened!

And it is an upgraded version, you can enjoy some privileges!

And among them there is a priority!

In today's real king brand, priority is undoubtedly the most powerful privilege!

"Special passage?" After hearing this, Liu Ting thought about it for a while and guessed: "Mr. Cao meant that people who have purchased our tour route, when they arrive at our shop on the same day, can use the special passage to enter first?"

"Furthermore, after our 50% discount, the Real King Hotel will definitely be full and in short supply. Those who purchase our tourist routes will be able to enjoy special channels to order our rooms?"

"Yes!" Cao Xingyu smiled and nodded, having to admit that the tacit understanding between Liu Ting and him has become more and more fulfilling.

In a few words, he understood what he meant.

"This..." Liu Ting suddenly muttered: "If this is the case, then someone will indeed pay for it!"

"Especially for those who travel to Sansha City, they didn't spend much time there. Time is too precious for them. If you can save time in queuing, spending some money is nothing at all!"

"Just like our big shops on Daxing Road, not only in the center of Sansha City's busiest downtown area, but the pedestrian street is also one of our most famous attractions in Sansha City. The flow of people on weekdays is amazing, and there will definitely be long queues. Rulong, the grand occasion will definitely far exceed those of our average shops!"

"If there is such a tourist route at this time... it can enjoy priority..."

"I think foreign tourists will definitely not refuse!"

"even..."

"Not only attractive to foreign tourists!"

"There are many people in the local who don't want to line up, maybe they will be tempted!"

"Well, yes." Cao Xingyu nodded, "In addition to this priority, we can also prepare some special dishes and services for them."

"For example, helping them celebrate their birthdays and anniversaries."

"Birthday... Mr. Cao, I don't think this one is better, that one is really embarrassing." Liu Ting remembered her birthday last year. It was a ‘surprise’ his husband prepared for him.

While eating at Hi Di Lao, a group of people suddenly rushed out to sing her birthday song, making her instantly the most beautiful in the audience...

It was not at all happy, only full of embarrassment.

It is no exaggeration to call it the death scene of a large community.

Since then, she has never been to the bottom of the sea.

There is a shadow in my heart.

"It seems that there is a story?" Cao Xingyu smiled, did not ask, in other words: "This can be studied again at that time, anyway, it doesn't need to be expensive, just express our special care for them."

"The most important thing is to take care of their vanity and satisfaction."

"Okay." Liu Ting nodded.

At this time, after gradually digesting the news, Liu Ting suddenly recovered.

Although there are more and more Shiwang brand stores, the real profits have not improved.

Even under the continuous expansion, that tiny bit of profit has been consumed by the ever-increasing personnel costs, and it may even make ends meet, requiring continuous investment of external funds.

Therefore, Liu Ting has always had a doubt, don't we Real King Group make money?

In this regard, what does President Cao think? ? ?

By now, Liu Ting suddenly understood a little bit.

The travel company seems to be a money-making machine!

There is no need for much investment in this aspect. You only need to integrate and package the existing businesses of Real King Group, and you will be able to generate good returns!

No wonder Mr. Cao has always insisted on word-of-mouth and service before. He would rather lower prices and lower profits than make his popularity so high!

Because I want to use what tourist route to make money, the premise is that those shops are popular!

Get full of popularity!

Including the Real King Hotel, use 50% discounts, spikes and other activities to make the hotel into a situation where it is difficult to find a room. The more it is, the more people will want to stay!

On the one hand, it is a follow-up effect.

On the other side, comparison and vanity are at stake.

For example, ‘other people need to rush to book, and I can easily book the room type I want through a special channel’.

The intangible will make people very satisfied and comfortable.

It is totally acceptable to spend a little money on this.

In short, in the final analysis, it is necessary to have a popular base, the higher the popularity, the better, so that there will be room for operation!

Otherwise, the tourism project that Mr. Cao said is a castle in the sky, which cannot stand scrutiny!

On the contrary, it is full of possibilities!

‘Mr. Cao is absolutely amazing. He has already had a detailed plan from the beginning, and everything is planned for the latter! This overall view, this courage, there is really no one! Liu Ting sighed secretly in her heart.

I've spent so much money in the early stage, and I'm still throwing money in, I can't see it at all. Liu Ting will see you for the first time with such a courageous person!

"However, there is still one thing to pay attention to." Cao Xingyu didn't know Liu Ting's psychological activities. After careful consideration, he added:

"Like a catering store, each store cannot provide too many people with special services every day."

"Otherwise, it is likely to cause great dissatisfaction among some members."

"Understand." Liu Ting nodded, agreeing very much.

This kind of thing can be done, but it must be done in moderation, or even a small amount.

One is more noble.

The second is to maintain a balanced state. If there are too many people taking special channels, who would be willing to line up?

At that time, the word-of-mouth will be greatly damaged, and even the popularity will be lost, which will hurt the root.

After a pause, Liu Ting said, "Even if there are only ten or twenty stores in each store, with our huge number of stores, there will be a lot of people who can provide special services that day."

"I feel completely enough."

"Well, normally it should be enough." Cao Xingyu agreed and said: "You only need to understand what I mean."

"This matter, you go back and arrange it."

"The first is to develop a travel app, if you name it..."

"Just call Shiwang Travelling Pass!"

"The implication is that with our APP, the road to travel will be smooth all the way in the future!"

"Okay, President Cao's name is good, it's really appropriate!" Liu Ting agreed with a smile.

"Haha." Cao Xingyu pursed his lips, and continued: "This APP is still limited to the login and use of Realking brand members, and our membership data is checked."

"In addition, in terms of the specific content in the app, TravelTong will be completely different from previous travel industry apps."

"It will be a brand new form and model."

"First of all, on the display, let's not make it so complicated, just make a tourist route."

"One type is our customized route, which consists of Sansha City attractions and the business of our Real King Group."

"This type of charging standard must be a uniform price."

"The other type is to let members customize by themselves. When choosing customization, we list all the well-known scenic spots in Sansha City and our business, and let them make their own choices and make their own itineraries."

"This type of charging standard is flexibly charged according to the number of our business in the itinerary."

"The more we experience our business, the more privileges we will enjoy, and the fees will naturally rise in a trapezoidal shape."

"For the specific amount, you will study it carefully later and come up with a reasonable standard."

"By the way, the tourist routes are screened according to the city."

"In the beginning, there was definitely only Sansha City on the app."

After entering other cities in the future, I will increase cities one by one, expand and enrich the content and business scope of the APP... This sentence was silently chanted by Cao Xingyu.

"Okay." Liu Ting asked after taking a quick note, "What about the limit on the number of people just mentioned?"

"Like our route, the number can be limited."

"But the kind customized by the customer doesn't seem to be very restrictive, right?"

"It's like if there are a hundred members and they choose to eat at our hot pot restaurant on Daxing Road Pedestrian Street at the same time, then the number of people will exceed the standard."

"This is a real-time synchronization lock method." Cao Xingyu casually replied, and said: "You may not understand the technical problems of this kind of software, it doesn't matter. If you ask Zhan Wentao later, he will solve it naturally. "

"Okay." Liu Ting replied.

"It was impossible for us to be so perfect at the beginning. The first phase of the project can make the APP, we can have the tourist routes we made and the members can choose to buy it." Cao Xingyu exhorted:

"Such as restrictions, customized tourist routes, etc., can all be done in the second phase, don't worry."

"I didn't even think about going to a large-scale implementation from the beginning."

"It's not realistic."

"After all, this is only our preliminary idea. There must be many shortcomings to be corrected and perfected."

"So, in the early stage, we mainly chose some of our hottest shops, such as the shops on Daxing Road Pedestrian Street, and you can put them in."

"Cooperate with our Real King Hotel."

"First, make a few typical tourist routes, and let them out for everyone to see."

"Then follow the first few batches of users throughout the process to see their experience."

"Take this to slowly come out a little experience, sum up the experience and continue to improve the details of this part."

"Including how the Traveltong APP connects with our offline assets, we also need to find an optimal model in this regard."

Obviously, in this regard, Cao Xingyu made the same decision as the supply chain.

That is to make progress while maintaining stability.

Don't rush for success.

After all, these are two brand-new fields, and Real King Group has no previous experience.

And there is still no existing business model to refer to.

In this case, you should not take too much steps.

At the same time, in this way, the initial capital investment is also very small, and Cao Xingyu can continue to put the main capital in the main business store.

When the future develops to a certain scale, the subsidy is sufficient, and the APP has explored the corresponding model, then Cao Xingyu can invest a large amount of money to expand and grow.

"Okay." Liu Ting nodded.

After a pause, seeing Mr. Cao not speaking, Liu Ting unconsciously looked at the notes recorded this time and looked at the contents...

Originally, she just wanted to report a few situations for President Cao to decide, who knows...

Turned into this scene?

Mei Tuan's shot turned out to be a trivial matter?

Just jumped over after being understated by President Cao?

It didn't take it seriously!

At this moment, Liu Ting couldn't help but feel a shock in her heart.

Three new apps...

Real King Logistics, Real King Supply Chain, Real King Travel Link.

For Shiwang Group, these are three new areas!

Moreover, strictly speaking, it is not only for Shiwang Group, but also for the whole country. The measures and plans that President Cao has arranged for logistics and travel are unique in the country!

It is a completely new model that has overturned the traditional logistics and Internet travel industries!

If it can be done, it will not only make a lot of sense and change the current pattern of logistics and tourism industries, but also Real King Group will definitely become famous for it!

Even...can change the current low profit of Real King Group in one fell swoop!

Now that Liu Ting thinks about it carefully, her comprehension is a bit more thorough.

If the supply chain can be built, then Real King Group can make a lot of profits for the B2B business model of catering stores.

Make the difference as a middleman!

The more B-end stores, the more profits will be!

Not to mention the travel industry, as long as the plan can be realized, this is simply a huge profit.

Because in this regard, there is no cost at all.

It is enough to invest a little labor cost to make an APP and make a travel itinerary.

Compared with other businesses of Shiwang Group, this investment is really similar to that of pediatrics.

‘Who would have thought that all the previous measures in the shop were actually purposeful? Mr. Cao’s plan and strategic vision turned out to be that far away...’ The more he understands, the deeper Liu Ting's admiration for Cao Xingyu is in her heart.

And it's so shocking!

If she hadn't heard it with her own ears, Liu Ting would not have thought about these aspects at all.

And, I have to admit that...

Mr. Cao’s stall is so big!

Stepped into two brand new areas!

It was beyond her imagination!

‘Although you can see a profit point, you still have to invest a lot of money in the early stage. Liu Ting pursed her lips, secretly calculating:

‘And there are still two brand-new models without any precedents to learn from. In fact, there are potential risks! Whether it will work in the end remains to be verified! ’

‘Fortunately, it’s just a small-scale trial in the early stage, which is not unbearable. ’

"Okay, that's about it." At this time, Cao Xingyu said: "There is no problem, let's arrange these tasks first."

"Um, good." Liu Ting recovered, and when she was about to leave, she suddenly remembered something and said:

"By the way, President Cao, there is one more thing."

"At noon, Sun Binhong, the boss of Rongchuang Group, came."